Sounds Profitable

Latest Episodes:

A Key to Global Podcast Growth May 02, 2023

Show notes

A recent research report from Japan highlights how podcasting can grow when it germinates from a very different seed. Tom Webster breaks down the data and how it applies to podcasting everywhere Credits:

Written by Tom Webster
Edited by Bryan Barletta
Assembled with Spooler.fm
Hosted by ART19

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com

How Brands Can Lift Minority-Owned Media & 2 Other Stories Apr 27, 2023

Show notes

This week on The Download:

How Brands Can Lift the Tide of Minority-Owned Media
More brands choose Boomer/GenX influencers as 'older audiences can be just as impactful' as young ones.
What Marketers need to know about Generation Zennial from social media and buying habits

And in Quick Hits:

Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts by Anthony Vargas.
Veritonic Achieves Security Organization Control 2 Type II Certification. After an audit by Prescient Assurance, Veritonic has been validated as having effective enterprise-level security for customer data.
Audioboom publishes 2022 Annual Report & Financial Statements. The company reports double-digit growth in several key metrics.
WPP Acquires Sonic Branding Agency Amp to Strengthen Landor & Fitch by Stephen Lepitak. This is the third acquisition by WWP in the past month, along with technology-focused social influencer marketing agencies.

For links to all articles covered and a full transcript of the episode, please visit SoundsProfitable.com/podcast

Revisit: How To Approach A Podcast Industry-Wide Education Initiative Apr 26, 2023

Show notes

In this special re-upload, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of the digital marketing space, but has spent his career creating programming aimed at educating and serving across different sectors and levels within companies. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show.Listen to learn about:

Shiv Gupta’s career
Why it’s important to create non-biased courses that educate on entire industries
How Sounds Profitable plans to approach an education initiative
Why we need your feedback on this podcast

Here’s our favorite idea from this conversation: creating opportunities for folks to learn, either if they’re new to a job or looking to move on to the next level, benefits everyone.Links:

Credits:

Hosted by Bryan Barletta & Arielle Nissenblatt
Audio engineering by Evo Terra
Executive produced by Evo Terra of Simpler Media
Sounds Profitable Theme written by Tim Cameron
Revised edit by Gavin Gaddis.

Bringing More to the Table Apr 25, 2023

Show notes

Continuing Sounds Profitable’s mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series. Get in touch to learn more about the Business Leaders Summit at The Podcast Show London!

Written by Bryan Barletta
Edited by Tom Webster
Assembled with Spooler.fm
Hosted by ART19

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Blocklists Continue to Hurt News, & 3 Other Stories Apr 20, 2023

Show notes

This week's stories:

Quick hits:

Podscribe is now IAB Tech Lab Certified. Announced this Monday, verification platform Podscribe announced they have officially received their IAB certification after a six month audit process.
Podcast hosting platform Ausha has announced the implementation of ChatGPT into their social media management system.
Netflix Earnings, Netflix’s Movie Strategy, Accretive Ads by Ben Thompson. This week’s Stratechery issue covers the recent Netflix earnings call, Thompson’s previous coverage of Netflix, and what could lie in Netflix’s future.
Veritonic has published a new guide titled 5 Things to Consider When Running a Brand Lift Study for Audio.

For full transcript and links to all articles mentioned, please visit SoundsProfitable.com/podcast

April is Adopt-a-Listener Month: A Conversation with Lauren Passell Apr 19, 2023

Show notes

Did you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers they’ve uncovered for potential listeners, and how you can get involved.
Listen to learn about:

How to idea for this event came about
Lauren and Arielle’s woman-on-the-street approach to ask people about their listening habits
Best practices they’ve uncovered for recommending podcasts
The pre, mid, and post-roll ad campaign you can participate in

Links:

Credits:

Hosted by Bryan Barletta, Arielle Nissenblatt
Produced by Spooler Media
Hosted on Art19
Recorded on SquadCast.fm
Edited by Gavin Gaddis

S&P Revises Ad Spend Prediction & 2 Other Stories Apr 13, 2023

Show notes

Discussed this week:Ad Spend in the US will grow more than initially expected this year, per S&P. How brands can tailor their audio ads to target “co-listeners”Why news outlets are putting their podcasts on YouTube Quick Hits:The 2023 Quill Podcast Awards nominations are now open. Public nominations will run until April 24th, with finalists announced on May 4th and winners announced on May 17th. Eligibility guidelines and categories can be found on Quill’s website. OxfordRoad has published a new study titled Solving Audio Ad Attribution. The white paper aims to teach marketers how to improve performance at scale and proposes vanity urls “no longer cut it.” A month after the collapse of Silicon Valley Bank, the fallout is just beginning for the ad industry by Seb Joseph and Marty Swant for Digiday. A substantial breakdown of the aftershocks from the SVB collapse and what impacts it’ll have on advertising. For full transcript and links to everything mentioned, please visit SoundsProfitable.com/Podcast

Radiodays Europe Recap: Trends, Highlights, and Research Apr 12, 2023

Show notes

In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they identified, and much more.
Listen to learn about:

How Tom’s recent research was received by a primarily European audience
Radio’s prevalence in Europe
What podcasting can learn from radio
Why Sounds Profitable feels it’s important to be at non-podcast-specific events
The Podcast Summit at Radiodays

Links:

Credits:

Hosted by Bryan Barletta, Arielle Nissenblatt, Tom Webster
Produced by Spooler Media
Hosted on Art19
Recorded on SquadCast.fm
Edited by Gavin Gaddis

How to Murder a Podcast Apr 11, 2023

Show notes

This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found.Contact for information about Business Leader Summit in London.BumperCredits:

Written by Tom Webster
Edited by Bryan Barletta.
Assembled with Spooler.fm
Hosted by ART19

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories Apr 06, 2023

Show notes

This week on The Download:

Quick Hits:

Submissions for the Digiday Media and Technology awards are approaching their regular deadline of May 11th. If you’re interested in submitting a podcast to either category, use code soundsprofitable, all one word and lowercase, to take $100 off your submission fee.
Rococo Punch launches RP Labs, a vertical dedicated to continuing education audio experiences. Rococo RP Labs announcement
Audio Insurgent author Eric Nuzum published the text of his seven minute Radiodays Europe speech on market saturation in audio. The speech makes a bold statement: market saturation doesn’t exist for podcasts created by genuinely motivated production teams.
Adthos launches self-service AI-generated audio ads for radio, podcast, and streaming. Starting Tuesday, users of the Adthos platform now have access to the ability to generate an audio ad creative from scratch entirely using AI tools, from the script to backing music.
TuneIn adds 120,000 audiobooks to premium service, by Matthew Keys. Audio streamer TuneIn has now added a sizeable library of audiobooks. Some classic titles will be available for free, while premium users will have access to the entire collection.

For all links and a full transcript of the episode, visit SoundsProfitable.com/Podcasts

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