Sounds Profitable

Latest Episodes:

The Complicated Role of AI in Podcasting May 31, 2023

Show notes

There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships.
Credits:

Written by Tom Webster
Edited by Bryan Barletta
Assembled with Spooler.fm
Hosted by ART19
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

A Rebuttal to Podcasting's "demise" & 2 Other Stories May 25, 2023

Show notes

This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websites Why Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year. Quick Hits:

Podscribe Launches YouTube Conversation Modeling. The new dashboard unifies RSS and YouTube metrics into one location.
ARN and Magellan AI announce Top 15 Podcast Advertisers in Australia for Q1. The list includes familiar faces like Apple, Amazon, and McDonald’s.
‘The Turning’ Podcast Studio Rococo Punch to Merge With Audily by J. Clara Chan. From the article: “When two independents come together, we can do much bigger things.”
ARN uses geo-location to deliver headlines on Your News Now podcast. The new podcast uses geotargeting to create a sub-three-minute episode covering local news, sports, and weather forecast.
Missing the Sounds Profitable Podcast this week? Check out the latest episode of the ANA’s podcast Champions of Growth. The episode, titled Is Podcasting the Future of Branded Advertising, features both Bryan Barletta and Tom Webster talking with Matthew Schwartz

A VAST Feature Request May 23, 2023

Show notes

Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last.Credits:

Written by Bryan Barletta
Edited by Gavin Gaddis
Read by Gavin Gaddis
Assembled with Spooler.fm
Hosted by ART19

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Reflecting on IAB Podcast Upfront, & 2 Other Stories May 18, 2023

Show notes

This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.|

And for our Quick Hits:

New from Recordical: Audio Currents, a twice-weekly audio industry newsletter written by Shreya Sharma. Tuesday issues will focus on audio news, industry expert interviews, and resources for brands, while Friday episodes will feature creator spotlights.
Barometer and ArtsAI have partnered to “bring new solutions to market delivering unprecedented in-flight transparency of brand safety and suitability for podcast advertising.”
Podcasting gets a new magazine with Good Tape. The new print magazine aims to capture the conversations happening in the audio industry. The first issue is available for pre-order and slated for Fall 2023 release, with an open call for writers to pitch content.

For a full transcript and links to all articles mentioned, please visit SoundsProftiable.com/Podcast

How Podcast and Audio Studies are Conducted May 17, 2023

Show notes

In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video called “Research Collection Methods.” We talk about Sounds Profitable’s approach when it comes to education for the industry and how understanding research collection methods fits into our mission. We also discuss our upcoming research projects and where you can go to learn about them.
Listen to learn about:

Probability sampling
Convenience sampling
“Crap” sampling
Why understanding research methodology is important
How to understand and take action on industry studies
What we’re presenting at The Podcast Show in London for SP partners

Links:

Ashley Reese’s tweet about Robert DeNiro / Al Pacino
How To Murder a Podcast
Sounds Profitable’s YouTube channel

Credits:

Hosted by Bryan Barletta, Arielle Nissenblatt, Tom Webster
Produced by Spooler Media
Hosted on Art19
Recorded on SquadCast.fm
Edited by Gavin Gaddis

Growing Up in Podcasting - Literally May 16, 2023

Show notes

This week, we have a special guest post from Newton Schottelkotte! Newt recently graduated from college this year, but do not let their age fool you - they’ve been in podcasting for seven years now, and seven significant years at that. We asked Newt to share some perspective on how podcasting has changed, and how it can continue to grow as a viable career.

Written by Newton Schottelkotte
Edited by Tom Webster
Assembled with Spooler.fm
Hosted by ART19

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories May 11, 2023

Show notes

This week's stories:

Quick Hits:

Newsguard Launches World’s First Journalist-Vetted Podcast Credibility Ratings. In addition to this announcement, Newsguard has also announced a partnership with Barometer to provide episode-level misinformation detection for podcasts.
Dovetail from PRX is now IAB Podcast Measurement 2.1 Certified.
Spotify launches the Spotify Audience Network in France, Spain, and Italy. Continuing podcast’s global growth, advertisers will now have access to the network in more European countries.
This week on Data Decoded, Tom Webster brings a special extra-long episode in the form of his IAB Upfront talk. Join Tom as he breaks down the data to look at the anatomy of podcasting’s audience, and how it has grown.

Podcasting's Golden Ratio May 09, 2023

Show notes

The Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has doubled over the last nine years. This week, Tom highlights a related statistic that shows a promising ratio for podcasting’s core.Credits:

Written by Tom Webster
Edited by Bryan Barletta
Assembled with Spooler.fm
Hosted by ART19

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories May 04, 2023

Show notes

This week's top stories: How to use CTV as a Roadmap for Programmatic Audio What downturn? In real terms, ad spending is doing just fine.Washington State passes sweeping health data lawResearch Roundup: Audacy State of Audio Cumulus Media 2023 Audioscape iHeart State of Podcasting 2023 Podcast Advertising Benchmark Report by Podsights The Soundout Index 2023Quick hits: Barometer and Audiohook partner to enable Brand Suitability and Contextual Targeting at scale. The partnership aims to allow advertisers the ability to enforce brand suitability guidelines while also taking advantage of Audiohook’s programmatic platform. New on Data Decoded, Tom shares his love of commercial jingles while examining interesting data in the Soundout Index report. Why is sonic branding seemingly less effective on Gen Z? Find out in Tom’s new six minute video!

Swinging for the Podcast / Audio Industry Fences May 03, 2023

Show notes

In this episode, we discuss baseball! The new pitch clock, our favorites teams…just kidding. We talk about what it means to swing for the fences in the podcast and audio space and the companies who are taking big risks. Sounds Profitable is in a unique position to not only swing for the fences ourselves, but to help others who want to help grow this industry too.
Listen to learn about:

The big swings we’ve taken and how they’ve paid off
Why the podcast industry needs big ideas
Some Sounds Profitable partners who are conducting industry-leading research
Why kids and family podcasts are helping to grow the pie
Why we think the new Julia Louis Dreyfuss Podcast from Lemonada is a great example of a successful swing for the fence

Links:

Credits:

Hosted by Bryan Barletta, Arielle Nissenblatt, Tom Webster
Produced by Spooler Media
Hosted on Art19
Recorded on SquadCast.fm
Edited by Gavin Gaddis

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