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    Business

    So, Here’s My Story…

    So, Here’s My Story… is the only business podcast that promises wildly useful lessons from the absurd, the poignant and the seemingly irrelevant. This project arose out of a burning hatred of bullet point blogs, canned solutions and highlight-reel business conversations that look nothing like the realities of leadership. Business is messy and unpredictable. Business has depth and nuance. Business is more than spreadsheets. Business is stories.

    Advertise

    Copyright: © Eliot Wagonheim & Jodi Hume

    • Apple Podcasts
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    Latest Episodes:
    Ep20: Ahava Story (with Ahava Leibtag!) Oct 24, 2017
    Show notes

    Ahava Story

    This week, Jodi and Eliot talk about their interview with Ahava Leibtag of Aha Media about why she started her unique business, the worst day of her business, and the heartwarming best day. And of course, being Eliot and Jodi, they also make time to discuss the perils of putting beans up your nose, all while making it relevant to your business.

    So what DOES this week’s episode say about your business?

    Ahava has a big “why” for her business. But yours doesn’t have to be as life or death as hers to matter. What if you just started with asking yourself: “what’s broken in the world, or my industry, that I want to fix?” What do you have the power to fix? What you are frustrated by can be the opening for you to really grow your business. If you are daunted or frustrated by something in your industry, chances are you are not the only one.

    Knowing this North Star is also a great way to know when you are going off track as well, and help you get realigned with what matters to you.

    It doesn’t have to be world hunger, but you do have to connect to something higher than just your profit margin. What enables you to do your best work? And even more importantly – what is your best work? And who do you do your best work for?

    And remember: there is enormous value in the entire span of real – the really good stuff and the really bad stuff - and trying to skip over any of it, like with a “silver lining”, can make for some missed opportunities. There is a gift in contrast that allows you to see more clearly.

    If it is lonely at the top, you’re doing it wrong. It really does take a village. There is so much to gain by trusting the smarts and the heart of the character of your team.

    What story do you want to tell?

    So we told you our story – now it’s time to tell us yours! What was your best or worst day at your business?

    Go to SoHeresMyStory.com and share your story.

    Want to Connect?

    You can connect with us or tell your story…

    via our confidential toll free line at 1-833-83-STORY

    Email: talktous@heresmystory.com

    Facebook: http://www.facebook.com/SHMSpodcast

    Twitter: @SHMSpodcast

    Want to support us?

    Review us on iTunes, Stitcher, or wherever you listen to the podcast.

    Visit our Patreon page. (http://www.patreon.com/SHMSpodcast)


    Ep19: Will & Grace-less Oct 17, 2017
    Show notes

    We watched the new Will & Grace, and at the risk of losing diehard fans, we have some ideas about how it relates to your business. This week, Eliot and Jodi talk about knowing your value, and the importance of white space.

    Why is all of that important for business?

    Sometimes, in TV and in business, people are not clear with what their real value is. When you don’t know what value you are actually bringing, you can put all of this energy and attention on aspects of your product or service that are not only not what your clients want, but actually detract from the experience.

    And yet - what happens when you as a company feel called to change and shift into something different, and people know and love you for something different? You are allowed to change, but you need to be aware of what people loved if you want to make that change effectively.

    So many companies guess instead of just asking. You have to think about business as a science experiment: you have to isolate the variables, change one thing at a time, and see what makes a difference. But you never guess when you can ask.

    Sometimes the magic happens when there is no agenda. Often, the value that you bring is in the things that don’t sound sexy or impressive; a lot of times, the value sounds insignificant to you, but it is loved by your followers.

    “God is in the hallways.” It is not in the structured service at the pulpit that makes a community, but the value is in what happens in the conversations in the hallways.

    We often think we have to fill space with activity, but unscheduled and relaxed space and time is equally important. The magic is not only in the structure; epiphanies come in the spaces between. There is actual neuroscience to back this up: for you to have an epiphany, you have to have alpha, relaxed brainwaves present. You need to be in touch with that ah-ha part of your brain to be successful, and you need chill time to make that ah-ha space available. The last thing that anyone needs is more frenetic energy. It is enough just to be what you are.

    How can you design things in your business with enough white space, and with enough awareness of the value that you bring? That’s where the magic lives.

    What story do you want to tell? So we told you our story – now it’s time to tell us yours! Go to SoHeresMyStory.com and share your story.

    Want to Connect? You can connect with us or tell your story… via our confidential toll free line at 1-833-83-STORY Email: talktous@soheresmystory.com Facebook: http://www.facebook.com/SHMSpodcast Twitter: @SHMSpodcast

    Want to support us? Review us on iTunes, Stitcher, or wherever you listen to the podcast. Visit our Patreon page. (http://www.patreon.com/SHMSpodcast)


    Ep18: The Agony and Ecstasy of High Expectations Oct 10, 2017
    Show notes

    This week, Jodi and Eliot talk about the psychology of loss, VIP sections, and goldfish the size of a continent, terrorizing the ocean. It all makes sense in the context of the divide between your own expectations, and those of your clients.

    Why is all of that important for business?

    Many businesses and events have a system that allows clients and participants to engage at different levels. But what happens when these levels inadvertently cause valued clients or peers to feel unappreciated?

    This all relates to the psychology of loss. If you have different levels of service or product, how can you address the psychology of loss without making people feel less satisfied with what they have already received, while still demonstrating the value of the higher level?

    There are many places where customers set their own expectations, and it is a challenge to navigate those unspoken – but never promised - expectations. Nature abhors a vacuum, and in the absence of certain information, people will fill in their own information and their own expectations.

    Like goldfish, if you put them in a bigger container, expectations often get bigger.

    Ronald Reagan used to stress the importance of speaking positively – framing situations in terms of what people can do, not what they can’t. Sometimes this framing prevents this disappointment.

    Business owners: How do you gage, evaluate and respond to your clients’ expectations and the potential mismatch between the perceived value and worth of what you are bringing and what they are getting out of the exchange.

    How can you anticipate where your most important clients might feel this psychology of loss? How can you ensure that they feel in control of moving out of that place of loss?

    But beware: there is a careful dance you have to do with feedback. It is all important, but you have to remember to “Eat the fish, spit out the bones”. You have to practice responding to the nutritious and meaningful parts, and know that part is not for you to respond to, but to spit out. There is a point when not everyone is a fit.

    How do you make people really happy with the decision they have already made, while maintaining the gap to want to move up the ranks if that is a better fit?

    What story do you want to tell?

    So we told you our story – now it’s time to tell us yours! How big is your goldfish?

    Go to SoHeresMyStory.com and share your story.

    Want to Connect?

    You can connect with us or tell your story…

    via our confidential toll free line at 1-833-83-STORY

    Email: talktous@heresmystory.com

    Facebook: http://www.facebook.com/SHMSpodcast

    Twitter: @SHMSpodcast

    Want to support us?

    Review us on iTunes, Stitcher, or wherever you listen to the podcast.

    Visit our Patreon page. (http://www.patreon.com/SHMSpodcast)


    Ep17: Laser Focused Apathy Oct 03, 2017
    Show notes

    This week, Jodi and Eliot talk stereo equalizers, Top Gun, and goals, and how they all relate to your business.

    Why is that important for business?

    Sometimes, defining a minimum can be more important than, or at least as important as, setting a goal. Where is the line drawn in the sand of minimum participation in your habits?

    “God loves us just the way we are, AND he loves us too much to let us stay that way.” Letting someone grow means first loving who they are. The same with goals – goals that extend you beyond what you thought you can do are great. But where is the setting for knowing what is “good enough” without turning off the drive for something better? Creating a solid foundation of enough actually makes it easier to get to the stretch goal.

    We spend a lot of time focusing on stretch goals, but we don’t spend much time talking about what is dipping below the “okay” mark. You don’t need to keep all of your tanks on full, but you need to know that there is a low gas indicator somewhere.

    Part of the art of leading is knowing which dials to move to a 10 and which then have to come down to a 2 or 3, just like an equalizer on a stereo. Everything can’t be at a 10 at the same time.

    In “The One Thing”, author Gary Keller talks about how a lot of different balls bounce if you drop them; others break. You need to know which balls are going to drop.

    When you decide that one or two things are a priority, you have to be clear on the minimum level of care required by the things on the back burner – you still need to keep an eye on them to make sure they don’t start smoking. Knowing what your minimum is allows you to safely put things on the back burner while you focus on other priorities.

    Knowing where the equalizers are for the rest of your team is also important.

    Is there a second zero, a second baseline, which you can set to keep balls from completely dropping? Or, like in the movie Top Gun, what is the hard deck below which you cannot go?

    What story do you want to tell?

    So we told you our story – now it’s time to tell us yours! What is your hard deck? Or maybe you have a story about “if people only knew this about my job…” – we would also love to hear those stories right now!

    Go to SoHeresMyStory.com and share your story.

    Want to Connect?

    You can connect with us or tell your story…

    via our confidential toll free line at 1-833-83-STORY

    Email: talktous@heresmystory.com

    Facebook: http://www.facebook.com/SHMSpodcast

    Twitter: @SHMSpodcast

    Want to support us?

    Review us on iTunes, Stitcher, or wherever you listen to the podcast.

    Visit our Patreon page. (http://www.patreon.com/SHMSpodcast)


    Ep16: Being Ready Is Overrated Sep 26, 2017
    Show notes

    This week, Jodi and Eliot talk about bringing the wrong size of clothes into the dressing room, comedian Kumail Nanjiani, and Jodi’s seeing eye dog, which is apparently our team member Kristi. And somehow, it all makes sense relative to this weeks topic: confidence.

    Why is all of that important for business?

    In an interview recently, Kumail Nanjiani, from the sitcom Silicon Valley and the movie The Big Sick, said:

    “I’ve learned that there is no difference between being confident and pretending to be confident. Nobody else can tell the difference. Even your own body can’t tell the difference. Through the exercise of “fake it till you make it”, I was learning to trust myself. I was learning to trust my decisions and my thoughts and my abilities. Because, all those famous comedians who were so confident in that New York show? They didn’t know what they were doing either. Nobody really knows what they’re doing. Some are just better at pretending like they do.”

    People talk about confidence as if it is something you can get and then have. And it doesn’t work that way.

    For some, it is developing a working relationship with your insecurities. You may have the fear that if you haven’t done it, you cannot do it; you can accept that as valid, but you can also make friends with it.

    Other people get anxious imagining what the worst things that could happen, and need to blindly step forward despite those fear. For these kind of people, it is important not to worry too many steps ahead. Like chess, the game changes with each move.

    For all of us, it is important to act “as if” - that is the same, biochemically, as confidence.

    There is an immutable connection between belief, behaviours and results, and results reinforce the initial belief. The trap can be imagining that you can change the belief directly. Instead, acting “as if” changes the behaviours, which affects the results and, ultimately, the belief.

    There are hacks in the moment to create confidence. See, for instance, Amy Cuddy’s TedTalk where she talks about how body language may shape who you are.

    But mostly, confidence is the thing you get from doing the thing; it doesn’t come before you do the thing.

    Just as in the documentary Euphoria, some things cannot be pursued directly – they can only be attained obliquely, as with happiness. Confidence may be the same thing – you cannot build it; it is a byproduct of taking action.

    And when you don’t have the confidence to start? What’s one tiny step you can make on this? It is rarely so binary as “you either do it or you don’t” – there is usually one little step you can take to get you started.

    This also shows up in companies – in their culture and in their leadership: the idea that confidence is something you must have before you act paralyzes movement. Especially if you are looking at what other people in the industry are doing: “we can’t do that because no one else does”. Looking to outside guidance is a great place to look for what not to do, never where you look for what to do.

    What story do you want to tell?

    So we told you our story – now it’s time to tell us yours! What is your favourite confidence hack?

    Go to SoHeresMyStory.com and share your story.

    Want to Connect?

    You can connect with us or tell your story…

    via our confidential toll free line at 1-833-83-STORY

    Email: talktous@soheresmystory.com

    Facebook: http://www.facebook.com/SHMSpodcast

    Twitter: @SHMSpodcast

    Want to support us?

    Review us on iTunes, Stitcher, or wherever you listen to the podcast.

    Visit our Patreon page. (http://www.patreon.com/SHMSpodcast)


    Ep15: Empty Out Your Trophy Room (With Chris Brogan) Sep 19, 2017
    Show notes

    This week, Jodi and Eliot talk about jiu jitsu, palm writing, and other interesting things that totally make sense once you listen to the episode.

    Why is that important for business?

    The whole premise for this episode is based on a story - that accomplishments should be written on your hand, and you should celebrate them only until they fade.

    The idea is that you should absolutely celebrate the moment, but that as it fades, you don’t continue to have it be “your thing”. That it not be part of your routine to wander through your trophy room. None of us should ever be resting on the thing that we did last week.

    Sometimes it helps to personify your company, to elevate the conversation above individual needs. What does that company need? Built into a lot of compensation structures is the idea of resting on your laurels; of being rewarded for past accomplishments. Be conscious about what you reinforce. What do you want your organization to value enough that you would like you to write it on the limited space of your palm?

    And yet - everyone has a different pace. Some people, what is written on their hand inspires them immediately to the next thing. For some, longer periods of work and longer periods of celebration are important.

    This can be an important concept when hiring. In times of stress, you go back to what you are hardwired to do. What do you want people to be hardwired to view as accomplishments, and does that gel with your organization?

    Or, maybe it is not about what we write on our palms at all, but figuring out where we are all headed, and along that path, if we get there, will we celebrate? There is magic when everyone is rowing in the same direction.

    And the skills that have gotten you where you are are not the skills that are needed to get you to the next stage.

    What story do you want to tell?

    So we told you our story – now it’s time to tell us yours!

    Go to SoHeresMyStory.com and share your story.

    Want to Connect?

    You can connect with us or tell your story…

    via our confidential toll free line at 1-833-83-STORY

    Email: talktous@soheresmystory.com

    Facebook: http://www.facebook.com/SHMSpodcast

    Twitter: @SHMSpodcast

    Want to support us?

    Review us on iTunes, Stitcher, or wherever you listen to the podcast.

    Visit our Patreon page. (http://www.patreon.com/SHMSpodcast)


    Ep14: I've Had It Up to Here With You People! Sep 12, 2017
    Show notes

    This week, Jodi and Eliot talk about how emotions in business relate to dental hygiene and peanut M&Ms. Trust us – it makes sense.

    Why is that important for business?

    Often people are apologetic about the emotional component of their response in business. Somewhere along the way, somebody made up this rule that business never has anything to do with ever feeling a personal emotions. And because of that made up, unspoken rule, no one has ever made it okay to do the emotional version of brushing your teeth in business, and then the plaque builds up and it’s problematic. Then the emotional build up gets in the way of what really needs to be dealt with.

    Whoever said “it’s not personal, it’s just business” is an idiot.

    The word “hygiene” is important here, because it alludes to a regular practice of cleaning and getting rid of what doesn’t need to be there anymore. We don’t apologize for needing to clean your teeth, and we need to get as comfortable with emotional hygiene.

    Not clearing the plaque results in the explosive conversations that start with “you always do ____”. A resentment that you didn’t practice good hygiene on has come up, and now it is plaque. Resentment is always something that you have let build up; it comes up because you didn’t address something. Resentment is always yours.

    We practice good resentment hygiene in the smallest, most inconsequential ways. Most grievances can be dealt with by dealing with the next act. You don’t need years of ammunition to justify your grievance; you just need to deal with the little things as they come up. And when you start with raising objections to little things, your tone and language and demeanour has to be befitting a little thing. If you have decided that the content of the conversation is on the little incident, you can’t punctuate it with 2 years of rage over similar little things.

    Sometimes, a third party is necessary to help you get at the real issue, and that’s okay.

    And it is important, in good emotional hygiene, to be clear on what is yours, and when you are ascribing intent to someone else.

    The language is so important. Because how you approach an issue will determine, often, how the conversation will go.

    Emotional hygiene is knowing when you need the pause, when you need to talk it through with someone else because you can’t find the clarity in it, right-sizing your attack, and lastly, being clear on what outcome you want.

    Emotional hygiene is the ability to separate the perceived slight from the actual need. Do you need to fix the slight, or is there a different way to get your need met?

    But the first step is acknowledging that it is okay to have emotions in business.

    What story do you want to tell?

    So we told you our story – now it’s time to tell us yours!

    Go to SoHeresMyStory.com and share your story.

    Want to Connect?

    You can connect with us or tell your story…

    via our confidential toll free line at 1-833-83-STORY

    Email: talktous@soheresmystory.com

    Facebook: http://www.facebook.com/SHMSpodcast

    Twitter: @SHMSpodcast

    Want to support us?

    Review us on iTunes, Stitcher, or wherever you listen to the podcast.

    Visit our Patreon page. (http://www.patreon.com/SHMSpodcast)


    Ep13: PLEASE Don't Say Please. Sep 05, 2017
    Show notes

    PLEASE Don’t Say Please

    What does thawing bait in the microwave have to do with boundaries in business? This week, Jodi and Eliot discuss hard boundaries and why it’s not always kind to be polite.

    Why is that important for business?

    Often, in an effort to be nice or polite, we make ill-kept or porous boundaries. We try to ask for things politely, when really, we want to be setting a hard boundary.

    Sometimes, we are prioritizing the person’s feelings over the boundary. And other times, in the want to keep the possibility open, we put off the boundary.

    Yet, there is a soft hostility, or soft torment, to something less than a definite answer. Allowing expectations to linger can be crueller than a hard boundary; being more definitive about expectations can be a relief.

    This lives at the intersection between kind and nice, and they are not always the same. It shows both empathy and compassion to let no be a complete sentence.

    What story do you want to tell?

    So we told you our story – now it’s time to tell us yours!

    Go to SoHeresMyStory.com and share your story.

    Want to Connect?

    You can connect with us or tell your story…

    via our confidential toll free line at 1-833-83-STORY

    Email: talktous@heresmystory.com

    Facebook: http://www.facebook.com/SHMSpodcast

    Twitter: @SHMSpodcast

    Want to support us?

    Review us on iTunes, Stitcher, or wherever you listen to the podcast.

    Visit our Patreon page. (http://www.patreon.com/SHMSpodcast)


    Ep12: Corporate Imposter Syndrome Aug 29, 2017
    Show notes

    Tamsen Interview

    This week, Jodi and Eliot interview Tamsen about when Imposter Syndrome shows up in organizations.

    Why is that important for business?

    Imposter Syndrome is usually an issue with individuals: perfectly accomplished people who are worried about being “found out” as not expert enough, or just faking it. But organizations are just communities of people, and the neuroses and insecurities of those individuals often gets imbedded at an organization level. Imposter Syndrome can be deep seated, even in large, established, and respected organizations.

    This is why branding and marketing exist. At some level, as an organization, you understand there is something valuable in what you have. So you start to put it out into the marketplace. But at some point, some organizations just don’t have faith in what they can truly offer.

    No matter who we are, whether we are an individual or an organization, we think differentiation comes down to characteristics. But differentiation is actually the product of our decisions. If you can go back and re-create those decisions, then you can reveal to yourself exactly what you do differently.

    One of the hallmarks of an institution suffering from Imposter Syndrome is the degree to which they are using other organizations as the benchmark for how they want to represent themselves. Competing on price, feeling like no one gets you, trying to differentiate on the slight variances on commodity product or service – these are all signs that your organization is suffering from Imposter Syndrome.

    The answer is usually simple, and if we could just see what other people see, we could see what is truly different about us. It is the Curse of Knowledge: once you know something, you cannot imagine what it was like not to know it. People have to see the backstory and see how you became this thing. You need to put yourself in the position of seeing yourself with fresh eyes, and ask the questions to see objectively. Then the Curse of Knowledge becomes the Blessing of Knowledge.

    What story do you want to tell?

    So we told you our story – now it’s time to tell us yours!

    Go to SoHeresMyStory.com and share your story.

    Want to Connect?

    You can connect with us or tell your story…

    via our confidential toll free line at 1-833-83-STORY

    Email: talktous@heresmystory.com

    Facebook: http://www.facebook.com/SHMSpodcast

    Twitter: @SHMSpodcast

    Want to support us?

    Review us on iTunes, Stitcher, or wherever you listen to the podcast.

    Visit our Patreon page. (http://www.patreon.com/SHMSpodcast)


    Ep11: Cringe-worthy Compliments Aug 22, 2017
    Show notes

    This week, Jodi harasses Eliot into seeing how critical it is to be able to take a compliment.

    Why is that important for business? Knowing your value, and using it as a foundation for growing your business, is the only way to create a truly wonderful experience for your clients and customers.

    It is typically easier to have a “hard conversation” and tell someone the “bad” stuff about them than it is to get someone to sit still and listen to a genuine compliment.

    But here’s the thing: Giving and receiving of any kind is a finely balance ecosystem. If I want to give something to you – a compliment or a favor or anything – you have to be willing to catch that ball, or it doesn’t work. It can’t be a one-sided exchange. There has to be someone on the other end of the seesaw.

    When someone tells you that you are wrong about a compliment – “no, no, I’m not actually that good” – they are taking something that is yours. They don’t actually get to weigh in on what you think (and admire and appreciate) about them. There is a responsibility to recognize that you are wrecking something for someone else when you refuse to take a compliment.

    You also can’t grow as a person or a company unless you are building on a solid foundation of what is working well.

    And even if you can’t accept what you are good at, through someone else’s eyes, the least you can do is simply say “thank you”, so you don’t disrupt that ecosystem. This allows you to create space for the possibility that this might be true, and it allows you to create a foundation to build on.

    This is merely accepting that someone else’s experience of you is ____.

    It is an important practice to be able to be with both ends of real and authentic; to be able to take both genuine criticism and genuine compliments.

    We are all hungry for that spotlight, but once we’re there, we deflect out of it as soon as possible. But if we can stop and take a breath in that space, and just say “thank you”, it can be an opportunity.

    What story do you want to tell? So we told you our story – now it’s time to tell us yours! Go to SoHeresMyStory.com and share your story.

    Want to Connect? You can connect with us or tell your story… via our confidential toll free line at 1-833-83-STORY

    Email: talktous@soheresmystory.com

    Facebook: http://www.facebook.com/SHMSpodcast

    Twitter: @SHMSpodcast

    Want to support us? Review us on iTunes, Stitcher, or wherever you listen to the podcast. Visit our Patreon page. (http://www.patreon.com/SHMSpodcast)


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