Shopify Masters

Latest Episodes:

How To Grow Your DTC Business On A Budget Jun 28, 2022

Show notes

Tune into this episode of Shopify Masters to learn:

How to scale your DTC business on a budget
Why Goldilocks avoids the “clearance crutch” and doesn’t discount their products.
The reason they prioritized free shipping and free returns of Goldilocks products from the start (and how they’ve made the numbers work.)
Why the Goldilocks’ co-founders decided it was important to register a trademark for their business name.

For more on Goldilocks and show note: www.shopify.com/blog/goldilocks?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

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How Stonemaier Games Went From Crowdfunding Campaigns To A Multimillion-Dollar Business Jun 21, 2022

Show notes

Check out Shopify's official merch store: https://shopify.supply/ and use the code: PODCAST for 10% all your complete order.

Our collab series with Learn With Shopify is coming soon in July, subscribe to the Youtube Channel at: https://www.youtube.com/c/learnwithshopify?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Learn how Stonemaier Games launched successful crowdfunding campaigns, found the ideal manufacturing partner, and built a strong online community.

For more on Stonemaier Games and show notes: https://www.shopify.com/blog/stonemaier-games-crowdfunding?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

Secrets To Building A Referral Program That Actually Works Jun 14, 2022

Show notes

Tune into this episode to learn:

How Pluto Pillow built a referral system that’s led to 20% of their orders coming from referrals.
How the company’s appearance on Shark Tank has impacted their business—despite not signing a deal.
Why joining the 500 Startups accelerator helped Pluto Pillow expand their network of entrepreneurial peers and supercharge its growth with venture capital funding

For more on Pluto Pillow and show notes: https://shopify.com/blog/pluto-pillow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

How XO Marshmallow Used Community Building to Grow Their Business Jun 07, 2022

Show notes

Tune into this episode of Shopify Masters to learn:

How XO Marshmallow generated the initial buzz for their business using PR and traditional media.
How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design.
The customer research and planning process that went into the company releasing their first 12 marshmallow flavors.

For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

How MiiR Stays Profitable While Giving Back $3 Million Dollars May 31, 2022

Show notes

Tune into this episode of Shopify Masters to learn:

The design principles that allowed MiiR to stand out in a crowded market
How to build a business framework that allows for growth and impact
Building in transparency through annual reports to update customers on the impact they are creating

For more on MiiR and show notes: https://shopify.com/blog/miir?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

Selling on TikTok: How Fireflyslime Turned Content into Sales May 26, 2022

Show notes

Tune into this podcast to learn:

How to create product launches to a sold-out audience
Creating content

For more on Firefly Slime and show notes: https://www.shopify.com/blog/fireflyslime?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Subscribe and watch Shopify Masters on YouTube!

How The Body Deli Built an Email List with 100K Subscribers May 24, 2022

Show notes

The Body Deli is an all-natural made-to-order skincare company based out of Palm Springs. For more about The Body Deli and Show notes: https://www.shopify.com/blog/the-body-deli?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune into this episode to learn :

How The Body Deli gained traction with celebrities and major publications
The way The Body Deli team emails their customers to build long term relationships
Why running only a limited number of sales helps to balance profits with value for customers

Subscribe and watch Shopify Masters on YouTube!

How Elle Liu Turned a Rough Night’s Sleep into a Successful Ecommerce Brand May 17, 2022

Show notes

Elle Liu was a hot sleeper so the idea for Eucalypso grew out of her own personal need. When she couldn’t find a product to fit that need, she knew there was a gap in the market that her idea could solve—and that she was the perfect one to test it out.

For more on Eucalypso and show note: https://www.shopify.com/blog/eucalypso-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

Shopify Masters Trailer May 12, 2022

Show notes

Starting May 17, Shopify Masters will start to sound a lot different. Tune in each week to Felix Thea and Shuang Esther Shan as they bring you stories from Shopify founders. You can expect focused interviews, tighter storytelling and elevated audio production. If you like what you hear, let us know! Make sure to leave a comment wherever you get your podcasts.

And don't forget to visit Shopify's podcast page to start your own store. There's a 14-day trial waiting for you.

Thanks for your support.

Subscribe and watch Shopify Masters on YouTube!