Shopify Masters

Latest Episodes:

Discover The Brand Creating A Sustainable Fragrance Empire Oct 18, 2022

Show notes

We are chatting with Michelle Feeney, the marketing maven that's responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-favorite status. She's now the founder and CEO of Floral Street, a vegan and sustainable fragrance brand that's sold in Sephora, Nordstrom, and Anthropologie. Michelle shares her journey and strategies for scaling lovable brands and bootstrapping a startup.

For more on Floral Street and for show notes: https://www.shopify.com/blog/floral-street-fragrance-mixing-sustainability?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How Multiple Revenue Streams Kept Propeller Coffee Co. Brewing Oct 13, 2022

Show notes

Propeller Coffee has always done a lot of things at once. Even its headquarters — a 10,000 foot-space near downtown Toronto — has a roasting facility, cafe, event space, coffee lab, education space, and warehouse. But when the pandemic hit and its wholesale business dried up, Propeller Coffee Co. had to quickly innovate its direct-to-consumer approach.

For more on Propeller Coffee Co. and show notes: https://www.shopify.com/blog/propeller-coffee-wholesale-and-dtc

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Turning Your Hobby Into A Profitable Business Oct 11, 2022

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In this episode of Shopify Masters, we’re in London, UK, chatting with, Raquel Acosta the ceramist and owner of Glaze Me Pretty. Raquel shares how her pottery hobby became a profitable business, how she uses Instagram to grow her sales, and what it takes for you to build a social following.

For more on Glaze Me Pretty and show notes: https://www.shopify.com/blog/glaze-me-pretty-career-pivot?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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The Key To Creating A Regenerative Food Company Oct 06, 2022

Show notes

ChocoSol is a bean-to-bar chocolate social enterprise that creates delicious stone-ground treats with cacao sourced directly from the communities of Oaxaca and Chiapas, Mexico. Using energy-efficient techniques, founder Michael Sacco has engendered an entirely regenerative and sustainable chocolate recipe. Since its inception, ChocoSol has surpassed $2 million in annual sales, and continues to grow by 20% each year.
For more on ChocoSol and show notes: https://www.shopify.com/blog/chocosol-regenerative-chocolate ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Building A Climate-Friendly Business That’s Profitable Too Oct 04, 2022

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In this episode of Shopify Masters, we’re in London, UK, chatting with Edwin Broni-Mensah, founder of GiveMeTap, a social enterprise that’s reducing plastic waste by mapping out establishments that offer free tap water, and building wells in Africa to supply drinking water. Edwin shares his launch journey, tips for applying to incubators, and how he balances profitability with social impact.

For more on GiveMeTap and show notes: https://www.shopify.com/blog/givemetap-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How TKEES Transitioned from Wholesale to Ecommerce Sep 29, 2022

Show notes

In this episode of Shopify Masters we chat with Daniel Abramov, the Chief Digital Officer of TKEES. He shares how the team took its wholesale flip-flop business online, reached new markets, and expanded the business into apparel.

For more on TKEES and show notes: https://www.shopify.com/blog/tkees-online-presence?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How Wild Is Removing Waste From Bathrooms and Building a Multimillion-Dollar Brand Sep 27, 2022

Show notes

In this episode of Shopify Masters, we’re in London, UK, chatting with Charlie Bowes-Lyon, Wild co-founder and chief marketing officer. Wild is revolutionizing the bath and body care industry by eliminating plastic and single-use waste packaging.

For more on Wild and show notes: https://www.shopify.com/blog/wild-launch-strategy?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How Efficiency Helped This Online Flower Shop Blossom Sep 22, 2022

Show notes

When Jennifer Fowlow started Wild North Flowers, people in the industry told her an online flower shop wouldn’t work. A brick-and-mortar shop with big refrigerators of vases overflowing with flowers was a must. But Fowlow was determined to tackle the inefficiencies of a physical store and the waste in the flower industry with her own online business.

For more on Wild North Flowers and show notes: https://www.shopify.com/blog/wild-north-flowers-efficiency?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How Grind Turned a Single Café Into an 8-Figure Direct-to-Consumer Coffee Brand Sep 20, 2022

Show notes

In this episode of Shopify Masters, we go on location to London, UK, to chat with David Abrahamovitch, the founder of Grind. What started as a single café in Shoreditch grew to almost a dozen locations before going online to supply compostable coffee pods to consumers directly. David shares his strategies for retail expansion, fundraising, and building a lovable brand.
For more on Grind and show notes: https://www.shopify.com/blog/grind-dtc-expansion?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Building A Brand From Your Hometown Sep 15, 2022

Show notes

For more on Lost Craft and show notes: https://www.shopify.com/blog/lost-craft-packaged-goods-production?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

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