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    TV & Film

    Shifting Focus with John Bunn

    Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you’re tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you’re in the right place.

    With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who’ve built something that lasts. If you’re ready to shift your focus and grow your wedding business with intention, this show is for you.

    Advertise
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    Latest Episodes:
    219. How To Be Consistent on Instagram with Emma K Films || How To Film Weddings May 16, 2022
    Show notes

    We hear it so often in our mentor sessions and in our Facebook group, "How do I stay consistent on Instagram." We get it, and it can be tough. That is why we brought on Emma Burke, from Emma K Films to be on the podcast this week. Not only has she become super knowledgeable on all things Instagram, she has fully booked her schedule, and the majority of it is due to her consistency on Instagram.

    You do not want to miss this episode, so grab those earbuds and tune in today!

    Be sure to check out Emma's Workshop for wedding filmmakers here: https://theweddingfilmmakerworkshop.com/

    Emma's Website: https://emmakfilms.com/

    Follow on Instagram: https://www.instagram.com/emmak_films/


    218. Telling Better Stories with Hello Tomorrow Films || How To Film Weddings May 09, 2022
    Show notes

    Do you struggle finding story in your wedding films? Do you sometimes feel like you get in a rut and all of your films feel the same? Most wedding filmmakers are not thinking about the actual story when working with couples.

    In today's episode, John and Nick sit down with Erin and Maclean from Hello Tomorrow Films to discuss the science behind story, and how they have used it over the past 16 years to create narrative films that touch people at their core, and it has allowed them to charge more than the average filmmaker.

    Also, they are releasing their course "The Story: A Masterclass for Wedding Filmmakers," TODAY

    Check out the course: https://education.hellotomorrow.ca/a/2147510866/jbZq8zKr

    Check out their work: https://www.hellotomorrow.ca/

    Follow on IG: https://www.instagram.com/hellotmrw/


    217. Be The Most Known - with Storybox Cinema || How To Film Weddings May 02, 2022
    Show notes

    Booking weddings doesn't just happen because you have great work. If you want to elevate your business to the next level, you not only need to be in the room with the right people, but you need to be known by them. That is where Chris Jesperson of Storybox Cinema comes in. This guy has gone from starting his business, to charging over $30,000 per wedding, and it isn't just because of his work (which obviously is amazing). It is about his connections, and being known by some of the top planners on the planet. Maybe you don't want to go into the luxury market. You still need to be known by the right couples, the right planners, the right photographers… you get it. So tune into this week's episode with Chris from Storybox Cinema as we break down how you can leverage relationships being built so you can take your business to the next level! Follow Storybox Cinema: Website: https://www.storyboxcinema.com/ Instagram: https://www.instagram.com/storyboxcinema/


    216. LIVE in Denver with John and Nick || How To Film Weddings Apr 25, 2022
    Show notes

    We're shaking things up a bit on this episode of the How To Film Weddings Podcast. This week John and Nick record a live episode in Denver, CO at the 2022 Mastermind VIP retreat. John and Nick answer questions from the attendees that range from how to wow your couples leading up to the wedding, what you should do right after you film a wedding, and much more. Blake the editor/producer also joins in on this episode to help answer some questions! Get ready to change your business!


    215. The Cost of Not Knowing || How To Film Weddings Apr 18, 2022
    Show notes

    Last day to join our course: [http://completeweddingvideography.com/](http://completeweddingvideography.com/) What is the cost of you not knowing what you don't know? Seriously think about that for a minute. What is your lack of knowledge costing you today? In today's episode, John and Nick talk about the cost of not knowing. They talk about their relationship with education, and how it impacted their lives and their businesses. John spent nearly 10 years not knowing how to color grade properly until he finally asked for help. Nick was charging thousands of dollars less than he should have been, and didn't even know it. What was the cost of not knowing? Tune into this week's episode to hear all about it Links: [http://completeweddingvideography.com/](http://completeweddingvideography.com/)


    214. How to Make More Money in your Wedding Video Business || How To Film Weddings Apr 11, 2022
    Show notes

    The CWV is officially open! Click here to see the details, and grab the course before it is too late! http://completeweddingvideography.com/ Let's be honest, it is nice to make more money doing what you love. Sometimes the stigma around the whole topic of money can make people feel a bit squeamish. We get it. In today's episode, Nick and John break down the BRAND NEW GUIDE John made, called "The Wedding Videographer's Guide To The Upsell".

    We get into a conversation all about how you can guide your clients into a better experience, all while earning their trust, and ultimately earn more money.

    This is an episode you don't want to miss!

    Links:

    http://completeweddingvideography.com/


    213. 5 Mistakes We See On INSTAGRAM || How To Film Weddings Apr 04, 2022
    Show notes

    Over the past 4 years, we have looked at hundreds of wedding filmmakers' Instagram Accounts. And we see some of the same common mistakes, over and over again. In today's episode, John and Nick break down the 5 Mistakes they see most on Instagram. Instagram is more important than ever, but it can get a bit confusing. We made this episode shorter, and to the point because we want you to take away big value from this one! So grab those earbuds, and tune in today! Links:

    We also announced the launch of our Instagram With Intention Workshop Starting Today:

    https://www.howtofilmweddings.com/intention

    Our Complete Wedding Videography Course Opens in a week (from posting this podcast). So get a free section, and get on the waitlist. We have some bonuses for people that sign up first!

    https://www.completeweddingvideography.com/


    212. Website Copy Matters Way More Than You Think, with Sam Jacobsen || How To Film Weddings Mar 28, 2022
    Show notes

    John just recently booked weddings for $20k, $18k, and $17k, all since launching his new site, with professional copy written by Sam Jacobson and his team. Guess what, we would have never thought that copy and your website really could have that much of an impact on your business, but it does. We tell people the value of hiring a professional all the time when it comes to hiring a wedding videographer. So we don't recommend you try to do this on your own. But if that is what you need to do for now, Sam has some incredible tips for you to get the ball rolling.

    Don't think "I will do that later." Tune into this week's episode, and learn from one of the best in the industry when it comes to websites, branding, copy, booking, inquiries, and more.

    LINKS:

    Check out Sam and his work: https://www.ideactionconsulting.com/ Follow Sam on Instagram: https://www.instagram.com/ideactionconsulting/


    211. Level-Up Your Sound Design with Multiply Media || How To Film Weddings Mar 21, 2022
    Show notes

    In this week's episode, John and Nick interview Multiply media. Sarah and Boomer are located in Denver, CO, and have been absolutely killing with their wedding film business.

    In the past few years, they have quickly risen to the top of the wedding videography space, and it is because of many things. Their incredible branding, films that are next level, and most importantly, their sound design. Being musicians, they know how to really take the sound to the next level in their films.

    They aren't just slapping a song on the film and calling it good, rather really paying attention to what made the wedding unique, and how to get the most out of the sound for the film

    As a bonus, they are offering 25% off their sound design pack that they just released. Simply use code CROCS at checkout

    https://multiply-media.com/shop

    Links:

    Follow Multiply Media

    Website: https://multiply-media.com/

    Instagram: https://www.instagram.com/multiply.media/


    210. 5 Things That Determine What To Charge For Your Wedding Films || How To Film Weddings Mar 14, 2022
    Show notes

    Nick and I get asked one question more than any other in our mentor sessions and in our Facebook Group… "How Much Should I Be Charging For My Films."

    Most wedding filmmakers just randomly select a number, but we are here to tell you that there are key factors you should be looking at when determining your price.

    Hit up this week's episode to learn the 5 key factors into what you should be looking at when it comes to how much you should charge.

    Also, be sure to check out http://completeweddingvideography.com/ for a FREE section all about consultations. This is our FULL SIGNATURE COURSE on business, shooting, and editing for wedding filmmakers.


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