She Did It Her Way

Latest Episodes:

SDH 228: High Performance Habits Pt 1 with Amanda Boleyn Jan 22, 2018

Show notes

Today I'm sharing the first 3 out of the 6 high-performance habits Brendan Burchard walks through in his book. It may sound familiar to you because I shared this book in a recent blog post, here.

I’ve always been someone who has been obsessed with personal development, wanting to know how I could always get better, improve myself. This book is gold for anyone who wants to be a performer.

I’m excited to do a 2 part solocast episode with you guys about the 6 high performing habits. I started reading this book mid-December and dove in head first. I promise you that I wouldn’t give something two episode spots if I didn’t think it warranted value for you all.

In this episode I’m going to do a deep dive into the first 3 high-performance habits but first a quote:

“Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted right. We are what we repeatedly do. Excellence, then, is not an act but a habit.” - Aristotle
Brendon’s team has done hours and hours of research as to what makes a high performer a high performer.

“To succeed, always remember that the main thing is to keep the main thing the main thing”

Click here to take Brandon's High-Performance Indicator quiz.

The first 3 habits I'm diving into in depth are:

Seek Clarity
Generate Energy
Raise Necessity

I've already started implementing these habits and it has drastically changed my business and life for the better! (GAWD that sounded like a cheesy self-help comment....but that's okay because it was ttttrrruuueee! ;)

SDH226: Tapping Into Your Gifts and Living According to Your Purpose with Mary Shores Jan 14, 2018

Show notes

How did you figure out strengths in your personality? What were they? Did you begin to embrace them, and build them even more? Where did that take you in life? How did you grow?

Our guest today, Mary Shores, gets into that as we learn about her mission as a motivational speaker and a writer. Her first book, Conscious Communications, was born from her love of personal development, and she helps teach it from a place where science and spirituality meet. She believes that once you tap into your subconscious and harness your words, you have the ability to change your choices, behaviors and mind. From there, you will be able to bring areas of your life into alignment, begin to find yourself, and grow as an entrepreneur and a person. Her take on personal development really struck a chord with readers, and within six weeks of her book’s release, it became the number one Best Seller for Self Esteem, Communications, and Happiness on Amazon!

Before she wrote her book, at 24 she became the youngest person to become a CEO in communication strategy in 1999. She also created her own strategy that’s been used in business, and the health care industry for over 10 years! She said ever since she was a little girl, she always had that entrepreneur bug. Instead of playing house, she played bank, and arranged tables in her garage, drew up her own money, and set up accounts for the neighborhood kids. She even had a drive thru so they could pull up in their tricycles to make deposits and withdrawals. In middle school she also set up a beauty supply store in her Lutheran school’s bathroom, so she could buy a $55 swimsuit, but she was kicked out once school officials found out.

Once her parents took note of her entrepreneurial drive, they allowed her to work at their collection agency when she was 13, and she got paid a dollar an hour to lick stamps, and envelopes. She eventually went on to work at a real bank, but was devastated when she was fired after her 90-day evaluation. She said it was the worst thing to happen to her in her young life, and it created a scar of unworthiness in her. She felt like she wasn’t good enough to get a job with anyone, so she thought the only way for her to make a living was if she started her own company.

With a few clients from her mom, and her naivety and youthful confidence in tow, she opened the doors of her collection agency! She said she was willing to handle anything that came across her desk, and was determined to build a great reputation and prove to herself and others her potential. Once she accomplished becoming a successful entrepreneur, she became focused on spiritual growth and personal development.

She went through an existential crisis because she wanted to reach concepts of enlightenment, and self actualization, but didn’t feel it fit into her career in debt collections. She said her profession wasn’t typically looked at as a positive thing, but she wanted people to look at paying off their debt as a release of a psychological burden. To her, it could become a foundation of shame and unworthiness, and keep people from starting their own businesses, applying for homes, or pursuing relationships. She wanted people to break down those barriers to live the life of their dreams, and have the freedom to tap into their authentic gifts to begin living according to their purposes.

She said to find those gifts, people can do simple things like taking the Myer Briggs personality test, or a Disc profile, so they can know their strongest traits and what their challenges may be. She suggests highlighting the positive traits, and begin actively applying them to your life. For her it was speaker and leader, and she started stepping heavily into those roles in her business and industry, and her mission of changing people’s viewpoint on debt expanded into changing the entire collections industry!

See how she did just that by listening to today’s episode!

In this episode you will…

Be able to find your authentic gifts
Know what your strongest personality traits are, and start applying them to your life
See how to inspire people within your industry to change their methods
Be able to change the public’s idea about your industry
Know how to create new neuropathways and understand your subconscious mind
Figure out the best mindset to approach self help events with

INSIGHTS

"Our mind is built up of all these neuro networks that drive our behaviors, choices, habits, fears. Everything is coming out of this subconscious, but the magic is it can be changed…the way you get from here to there, is you gotta get all these areas of your life in alignment, and moving in the direction that you want. If we can accept that infinite possibilities are available to us…[we begin to do] things we that will connect us more to the things that we want, and stop us from flowing in all the uncertainty, and negative circumstances that swallow us whole.” – Mary Shores

“I think we’re in this place where we love to get quick fixes. We love to go away to that weekend workshop that’s going to give us a transformation…What I’ve learned is that true transformation happens in small pivots over time…if I were to come to [an] event, I would pick out the things that I knew…and I would think, how can I apply these things to my life…At an event, you’re going to learn many concepts, and my goal is to come away with one…I don’t have this expectation hang-over anymore…[and] I’ve built myself into a lot of resiliency and strength, and the ability to even see how those concepts apply to my life.” -Mary Shores

“My mantra was, ‘I want to write a book, but I’m not a writer’. And the thing is words are like a mirror to your subconscious programming, and when I [said] the words, ‘I want to write a book’ it [was] like you were looking in and seeing it written on my soul like a purpose. But the problem is the words, ‘I’m not a writer’ are also a mirror to my subconscious and it’s revealing to me one of those blocks…and so what I needed to do to eliminate that was to invest in myself.” -Mary Shores

RESOURCES

Mary Shores Website
Mary Shores Guide Book
Mary Shores Facebook
Mary Shores Instagram
Mary Shores Twitter
Conscious Communications by Mary Shores
Start with Why by Simon Sinek Website

SDH225: Creating Your Own Path and Pursuing Your Passion with Maureen Fan Jan 11, 2018

Show notes

We hear Maureen Fan’s answers to those pressing questions on today’s episode! Maureen Fan is the COO and co-founder of Baobab Studios, a virtual reality animation company that makes animated shorts and films! She founded the company with Eric Darnell, the writer, and director of all four Madagascar films, and the movie Antz. Baobab’s third co-founder is Larry Cutler, who was the technical director for Toy Story 2 and Monster’s Inc. and was also the global head of character technologies for DreamWorks Studios. They all handle differently, but equal, parts of the company with Maureen managing the business aspect, Eric steering Baobab’s creative direction, and Larry representing technical. Together they have turned Baobab into the top VR animation studio, and won the 2017 Daytime Emmy for “Outstanding Interactive” for their first animation, INVASION; which will soon become a feature film!

For Maureen, animation has been a love of hers for as long as she can remember. She even designed her own undergrad major for animation studies at Stanford called Art, Computer Science, and Psychology. Despite her passion for animation, she said her immigrant parents didn’t see it as a practical career path. So after college, she became a UI designer for eBay, and while she said she loved it, she still couldn’t shake her desire to become an animator.
To continue to pursue her dream career, she began taking classes on nights and weekends at De Anza College, where a lot of George Lucas’ animators taught. She also started to save money so she could eventually apply for a masters program at a fine arts school. After five years, she was ready to finally apply but found that all the deadlines for the programs she wanted had passed. However, round three of business school was available at Harvard, and due to the pressures from her mother, she applied and got in. Before she completely gave up on animation, though, her boss at eBay told her to try out Hollywood and see what it would be like to work as an animator. So she quit her job and took on as many internships and jobs as she could out in L.A.

She ended up landing positions as Zach Braff’s assistant and Joseph Gordon-Levitt’s talent manager. From those positions, and during her time in Hollywood, she learned that everything is a business no matter what you do, and decided to start at Harvard. In between her time at school, she took an internship at Pixar and ended up working on Toy Story 3. She said she learned that animation was a mature industry full of mature businesses, so a lot of emphasis was on decreasing costs in order to increase margins. But Maureen wanted to create something new because she knew it would be hard to compete against Pixar or Disney without a lot of money or unfair distribution advantages.

That’s when she decided to join forces with Zenga, because it was still entertainment, but it was also a pioneer in an entirely new industry focused on connecting the world through games. After six years with Zenga, she became VP of Games, and overlooked the Farmville franchise. Not able to keep her hands away from animation, though, she worked with art directors from Pixar on an a film called the Dam Keepers; which was nominated for an Oscar. She continued to find new ways to innovate the industry, which eventually led to her venture into virtual reality.

She said the first time she put on a VR headset she hated it because of it’s low resolution and bad pixilation. It was when Zenga hacked into the headset with their games, that she was convinced that VR was the future of animation, because it allowed her to be transported into a fantasy world. She said it also made sense business-wise because it was a new industry, and no one had an advantage. Naturally an introvert, she didn’t want to be a COO, but there weren’t any companies in VR to join. But she knew she had to be a part of the VR industry, and began to pave her own way through it!

Hear more of Baobab’s story, how she found the courage to pursue her dreams, and created her own system!

In this episode you will…

Know how to have confidence in pursuing your dream career
Learn how to find the perfect co-founders
Be able to work your network to help you start your business
See how to educate men on the female experience in the work place
Get over what society deems as attractive in women at work
Figure out a way to come up with the perfect name for your company

INSIGHTS

“[Virtual reality] spoke to me creatively because the reason I love animation is it takes you to completely different worlds, and world’s that are only limited by the directors' imagination…and it makes you believe that the world is so real, you can reach out and touch it. And that’s also the definition of virtual reality.” – Maureen Fan

“Animation makes me feel like I’m 5 years old again when I believed I could do anything. And for VR, if it takes you totally to that world, it brings out that 5 year-old in me even more, and makes me feel like I’m invincible. Creatively it was like magic, and I knew I needed to do it.” -Maureen Fan

“It’s so great having co-founders, because starting a company is incredibly emotional and stressful. You have these moments [of] intense happiness, and incredible misery, and having the co-founders there, not only to share the load of work with you, but also there for you emotionally.” -Maureen Fan

RESOURCES

Baobab Studios Website
Baobab Studios Facebook
Baobab Studios Instagram
Baobab Studios Twitter
Radical Candor: Be a Kickass Boss without Losing your Humanity by Kim Scott

SDH224: Following Your Gut and Taking a Chance with Vivian Kaye Jan 08, 2018

Show notes

Where do you find support for your business? How do you speak to the customer with your personal brand and not your product? What was the response? How did it affect customer engagement?

In today’s episode Vivian Kaye shares her insights on those matters and more as she tells us about KinkyCurlyYaki, a textured hair extension company for women of color! In her previous business as a wedding decorator, she said she needed something easier to do with her hair, but she wanted it to look authentic, and protect her hair at the same time. She began wearing wigs and other extensions, and tailoring them to look like her natural hair, and would be stopped by strangers who were in love with her hairstyles. Once they found out she was wearing a protective style, they were eager to buy it. She said that’s when her light bulb went off, and she decided to take on the hair industry herself, and launched in KinkyCurlyYaki in 2012!

She was hesitant to launch a second business at first though because she was so content with her wedding decorating career. But because she was initially trying to solve her own problem, her passion for the hair industry had already been planted. She said she was heavily engaged in forums and Facebook groups and was gaining feedback and knowledge on hair textures, and other aspects of the industry. So when wedding season wound down, she decided to go for it and gave her little side hustle a shot.

Loaded up with five rubbermaid drawers of inventory in her apartment, and a website, she launched and notified her networks in forums and Facebook. Everyone was quick to support her because she had built such a following and personality through her chat rooms, and she was also one of the first businesses to tap into influencers on Instagram. She said she would ask some of her followers to test her products, and in turn, they would make reaction videos or a post, and she said her customer base grew from digital word-of-mouth. To her surprise, business began to flood in, and in 2016 she made her first million dollars and is now operating out of a 1,500 sq. foot warehouse with a shipment team!

Stay tuned and hear more about how she learned how to market her business, hire her first staff member, and more about the elevation of Vivian Kaye!

In this episode you will…

Know how to market through chat rooms and social media
Be able to add a personal touch to your brand to edge out the competition
Learn how to figure out your price point and inventory according to a finicky market
See how to trust someone else with your business, and hire your first staff member
Know where to look for reassurance and guidance
Begin to trust your gut more
INSIGHTS

“What a lot of people fail to realize is that [customers] buy you, they’re not necessarily buying your product. When people ask me for advice now, I just say be yourself because people…want that personal touch, they want that human that had that same problem.” -Vivian Kaye

“At a certain point you just have to trust people, it took a while for me to hire my first person because I had to learn to let it go. I couldn’t grow my business, I couldn’t scale my business if I couldn’t trust anyone.” -Vivian Kaye

“You always think that you’re alone in this journey, and being an entrepreneur is one of the loneliest things you can do…so I would seek out [entrepreneurs] online and meet up groups…it’s really reassured me that it’s not just me.” -Vivian Kaye

“A lot of people think they don’t know, but you do, but for some reason, you don’t trust yourself…I’m a big follower of listening to your gut…and we as women, we need to hone into to that, because that’s what it’s here for. It’s here to help us through all these decisions, and help us through the self-doubt, because we’re a pretty strong gender…and we need to rely on ourselves to bring ourselves together.” -Vivian Kaye

RESOURCES

Vivian Kaye Instagram

KinkyCurlyYaki Instagram

KinkyCurlyYaki Facebook

KinkyCurlyYaki Twitter

Myleik Teele’s Podcast

The Subtle Art of Not Giving a F*** by Mark Manson

SDH223: How to Be Patient While Building Your Business with Jill Minton Jan 04, 2018

Show notes

Does it seem like you’d have to give up everything to build your business? Are you scared people will look at you like your crazy if you uprooted your life for your dream? Despite the sacrifices, is your drive still there?

Today’s guest Jill Minton was that woman a few years ago as she and her husband built t. Loft, a gluten-free café, and she know those fears and questions all too well. She and her husband really had to grind it out to get t.Loft off the ground, but they believed in their dream, and stopped at nothing to make it a reality!

Her story begins in 2010, when she worked for KPMG as an IT consultant. She loved her job, but when she had kids it became hard to dedicate her life to such a constant work schedule. Her heath started to degrade, and she said she felt so depleted that during a family zoo trip, she had to keep putting her head on her child’s shoulder just to snatch a few seconds of rest. As her health continued to deteriorate, so did her sister’s, her daughter’s, and her dad’s. Her 5-year old daughter began waking up in the middle of the night because of headaches and stomach aches, and her sister began getting mouth sores and stomach cramps, and her dad had struggled with health problems his whole life. She said they all started to realize that something may be seriously wrong, and her sister’s doctor suggested that they get tested for Celiac disease, which is an immune reaction to eating gluten. They all tested positive, and they learned that it could’ve been triggered by trauma to the immune system, or stressful situations.

Now that they finally had answers, they started to change the way they were eating, and juicing became a huge part of their lives. They were so inflamed before, and juicing was the only way their bodies could get nutrients, and digest them easily. She said she became very passionate about eating right, healing, and wanted to make juicing and clean eating a part of her career. She decided to create a place that offered truly healthy food, but was fast and convenient, and wanted to create an environment that people wanted to hang out in, like a friend’s house.

Before she completely jumped the corporate America ship, she tested out her concept at a farmer’s market on the weekends. She said she refers to that summer of 2012 as the summer from hell, because she would fly in on Friday, stay up all night prepping, and get to the market at 5am, and be there for 12 hours Saturday and Sunday. On the bright side, her and her husband were able to talk to interested people, get some feedback, and develop a following.

By the end of the summer, they had enough of a clientele to start looking at physical spaces, but faced some push back from developers. A lot of development companies didn’t look at her concept as a serious business, and didn’t want to take the risk of her idea failing, and her not being able to pay the rent. They finally found a space in a half empty strip center, with a rickety building next door, and were determined to make it work. Everything needed to be gutted and renovated, so to expand their budget, they sold their big house in the suburbs and moved to a tiny house in the city, and sold both of their cars to get a cheaper one to share. Jill had to leave her job as an IT consultant to run the store, but her husband kept his job; and after traveling 45 minutes to work and back, he would come to the shop to help with renovations until 2 or 3am. After 60 days of construction, the store was complete, and they were able to do it 50% under budget!

They opened their first location April of 2013, and just opened their 5th store last week! Since their official opening she said it’s been a rough and crazy ride, but the community has been amazingly supportive, and they’ve been fortunate to feed the Kansas City Royals during home games!

Listen in and learn more about their grind to bring t.Loft to life!

In this episode you will…

See what to sacrifice to make your business a reality
Gain the courage to build your business
Know how to deal with a perishable product if you’re in the food business
Figure out your inventory flow
Decide whether to keep your business private or turn it into a franchise
Start to pay attention to the things that inspire you
Learn to be patient with your process
INSIGHTS

“I can’t tell you how many times I called my sister crying [asking] if I’m doing the right thing… [But] I had gotten to the point where I told [my husband] I would rather live in a box than to not try…You’re never going to get another chance here on earth, why not try?” -Jill Minton

“If you want to do what most people don’t do, your life is going to different. You’re going to look weird. You are. You aren’t doing what society is doing, most people don’t get this opportunity, or they don’t take it…As crazy as it is, and as hard as it is, at least you tried!” -Jill Minton

“Pay attention to those things that inspire you. I get inspired when I go to another city, and go through other concepts, I get inspired by looking at beautiful designs online…all of those things inspire me. I think when I go back to that place I get re-inspired and reinvigorated, and just remembering that I got to take time to refuel, because if you’re always giving…you do just end up depleted…and you can’t be creative if you’re completely spent.” -Jill Minton

RESOURCES

t. Loft Website
Jill Minton LinkedIn
t. Loft Facebook
t. Loft Instagram
t. Loft Twitter
Strategies for Living with Stephen Covey
Gary Vaynerchuk Website
How I Built This with Guy Raz
The 5 Second Rule with Mel Robbins

SDH222: Finding your Definition of Success with Jenna Kutcher Jan 01, 2018

Show notes

Do you know what your superpower is? Do you know how to channel your gifts into a business? How about making money from that business? Can you do that in yoga pants?

Look no further than Jenna Kutcher! Jenna has a podcast, is an educator, and a photographer. With her many platforms, she aims to inspire women to start profitable and sustainable businesses that they love, start living on their own terms, and capture their business freedom!

Originally, Jenna thought she wanted to be a surgeon, and studied pre-med in college. She decided to reroute her career path when she saw how long she’d have to be in medical school, and decided to go the traditional corporate business route. As she sat down in her cubicle in her pencil skirt, though, she said she realized she hated every second of that world. She said when she sat down with her boss and discussed her future in business, she yearned for a life in yoga pants and a life full of success on her own terms.

Her exit ticket came in the form of a blog and a $300 camera from Craigslist, and she became a wedding photographer. Despite never taking a photography class, she booked 25 wedding gigs right out the gate, and after six successful years has shot 125 weddings. Even though she was happier as a photographer, she said the constant workload began to give her anxiety, and couldn’t seem to find time to disconnect from work. Her entire world revolved around her laptop, and her camera, and she had to make another change before she burnt out from exhaustion.

After talking with her husband, she decided to cut her wedding workload and income in half to reclaim her life and peace of mind. With her new free time, she began exploring other passions, like painting, and calligraphy. As her mind welcomed clarity and balance, she said she realized her superpower was being able to start a profitable business in the arts and wanted to help starving artists do the same. So she started the Goal Digger podcast to help entrepreneurs find their definition of success, and start their careers!

Get cozy, and hear more about how Jenna got her start and created her resource hubs for aspiring entrepreneurs!

In this episode you will…

Know when to start to explore other passions
Learn to balance your peace of mind, creativity, and career
Learn how to ask for help and pass off duties to other people
Know what KPI’s to look at to keep track of your productivity and growth
Look at your price point as an equation, and separate it from your emotions
Find the best way to start your day so you will have a positive mindset and productive day

INSIGHTS

“We are just working on building and automation, and so looking at how can we serve people in the best way, while preserving my energy, my creativity, and letting me work on the pieces of my business where only I can serve. So that’s looked like building an actual team…and how I prioritize my time so I can make the most of it. So truly seeking balance is something that we are working towards, while we continue to grow and expand the empire that we’ve built.” – Jenna Kutcher

“We protect the word ‘yes’ for the best ‘yes’s…I have learned over the last six years that it is best to bet on myself and to invest in myself. A lot of those ‘opportunities’ are truly to further other people’s brands and endeavors, and so you have to learn to put your head down just a little bit more. It’s been really awesome having almost a gatekeeper of my time, my calendar, and kind of seeing that overall picture of what are my biggest goals, and if this is in alignment, then say yes, and if it’s not…then it’s a very easy no.” -Jenna Kutcher

“Pricing is an equation it’s not an emotion. So often when we’re passionate about what we’re doing we get emotional about, it’s only natural. But that doesn’t come into play…when it comes to what you charge for your products or services…How much do you want or need to make for the year? How many hours are you committed to working towards that goal?...You have to run the numbers.” -Jenna Kutcher

“I think that our inner dialogues can say so much about us…if my inner dialogue was shared with the world, I’d be embarrassed about the things I say to myself everyday…I think that we all are struggling, [and] I think that there’s beauty in acknowledging that as human beings that we never figure it out…I don’t think we’re meant to feel complete on this earth, but what I think is so incredible about it is that we have the ability to shine light into those dark areas…and say I see you…but I’m not gonna give you power anymore.” -Jenna Kutcher

RESOURCES

Jenna Kutcher Website
Goal Digger Podcast
Jenna Kutcher Facebook
Jenna Kutcher Instagram
Jenna Kutcher Twitter

SDH221: Secrets Behind Running Million Dollar Businesses with Amanda Googsly Dec 28, 2017

Show notes

How did you get serious about changing destructive behaviors? Who believed in you first? When did your intention match your actions and mindset?

Hey there guys! Amanda Googsly is our go-to girl today! Amanda is the owner of a coaching practice, Aligned Success, and just launched her own podcast 5 weeks ago. Amanda focuses on helping driven, and high achieving leaders create success in their health, career, and life. She started her practice only 5 months ago, after resigning from running the Portland region of Orange Theory Fitness. When she left her position, her franchises were pulling 20 million dollars in revenue a year! But her calling to help people was greater, and she knew her story would inspire others to push through their storms and believe there was a light at the end of the tunnel.

Her journey began back in 2010. She was submerged in the world of fitness, studying exercise science at Washington State University, running her own fitness studio, and competing in bodybuilding competitions. Unfortunately, that summer she got her knee caught on a wave runner, and tore a ligament in her knee, and a main artery in her leg. She had to have an emergency vascular surgery to save her leg and spent two months in the hospital. During those two months, she dealt with complete muscle atrophy, causing her leg to turn into mush. The following 6 months, she was confined to a wheelchair and walker and gained 30 pounds in those months alone.

She said she felt like her life and identity had been taken away from her, and started making poor life decisions in the coming 18 months. She found herself in an abusive relationship and began using and selling ecstasy in the Portland nightlife scene. She said she no longer could recognize the person she had become, and knew if she didn’t change she would end up dead or in prison. So she piled everything she could in her car and took off to Phoenix. She didn’t have a job, place to live or a plan. She just knew she had to create a different environment than the one she was in.

When she got to Phoenix, she said it was easier for her to make a living selling drugs, and it took her about four months to actually change her habits. She said the gumption to make a change came to her as she was doing a video blog. She said the day of the accident, was the day she stopped loving herself, and that is why she dove so deeply into sex, drugs, and destructive behaviors. She had to find her passion again, and knew helping people change their lives through fitness was where she found the most purpose and joy.
She applied for a job at Orange Theory Fitness, and through that got a mentor who gave her a book on leadership. He taught her to recognize the resilience and grit that it took for her to overcome her obstacles, and see the potential she would have as a leader if she worked on her confidence. His belief in her gave her the final nudge she needed to transform herself mentally, and she started excelling at work, and getting raises!

She said once she got her personal development into alignment, everything from her finances to her lifestyle was improving, and was addicted to succeeding. By 2014, she was traveling the country trying to open more franchises as a consultant for Orange Theory Fitness. In 2015, she became VP of two new franchises in Utah, and oversaw over 2 million dollars in revenue each year. By that fall, she was ready for something with more opportunity and responsibility, and decided to move back to Portland to open a franchise, and help other franchisees open their own studios, too.

Before she tackled that development process, she took a month leave to travel to Bali. She said she got a different level of clarity about where she wanted to go, and remembered her desire to coach people full time. She wanted to coach in 2014, but felt she wasn’t ready, even though she knew that was where her heart was. She said she was passionate about fitness, but realized that it was not her entire purpose in this world, and wanted to help people work through their pain in other aspects of their life.

Through her business she has helped clients like burnt out executives and entrepreneurs create more efficient systems in their lives and careers so they have a moment to breath. Not only that, she helps them figure out whether the success they’ve been chasing is their true purpose, and how to begin to reroute their path, and achieve their career and personal dream!

Listen in and hear how she got the courage to leave Orange Theory Fitness, created her coaching practice, and grew as a leader and a person!

In this episode you will…

Find the motivation to change destructive habits
Get your personal development in alignment
Use your pain to help others through theirs
Learn how to run million dollar businesses
Figure out your best method of learning
Learn to invest in yourself

INSIGHTS

“I kind of became addicted to seeing myself perform at a higher level, and seeing the rewards that came from it. I was just improving in so many facets. My lifestyle was improving, my finances were improving. It was what I call the domino affect of I got my personal development into alignment. That was the thing I needed most in my life.” -Amanda Goolsby

“I really got a different level clarity about what I wanted…I thought, I did not go through all of that that I went through to then not give back and help humanity through that…I did not go through that [in] vain.” -Amanda Goolsby

“If you’re going to invest in something, you should invest in yourself because it multiplies…invest 10% of everything you make into yourself…I’ve seen the payoff already, if I stay the process, and keep going, this will pay off in the end.” -Amanda Goolsby

“What aligned success is all about is you can achieve success…but does it feel good in your life, or are you putting your ladder up the wrong building, climbing all the way to the top, and then realizing it’s not really where they want to be.” -Amanda Goolsby

“I believe energy is more important than intelligence, and if you don’t have a full, vibrant energy everyday, how are you going to accomplish any of your dreams at the level that is possible for you.” -Amanda Goolsby

RESOURCES

Amanda Googsly Website
Aligned Success Podcast
Amanda Googsly Facebook
Amanda Googsly Instagram
Amanda Googsly LinkedIn
Team Lift Inc.
The Compound Effect by Darren Hardy
Bali Retreat
Free NYD Training

SDH220: Develop a Strategy that Profits with Julie Solomon Dec 25, 2017

Show notes

Well, look no further than influencer marketing strategist, Julie Solomon! Julie shares her tips and tricks with bloggers and other influencers on her blog, website, online courses, and new podcast, The Influencer! Through these multiple outlets, her audience is able to network, and load up on valuable resources that they’ll need to turn their online platforms into profitable businesses and grow their brands.

Julie originally got her start in PR and worked at the publishing house, Thomas Nelson, now owned by Harper Collins. Though she progressed rapidly and loved working with people like Mike Hyatt and Dave Ramsey, she could not shake her need to innovate. So she left Harper Collins, and co-founded a PR-firm with her business partner, but was ready to move on after a couple of years. She began noticing a career pattern within herself, and said she was always ready for the next big step after doing something for around two years. She needed to find a profession that could keep up with her and became interested in the constantly evolving online influencer space.

To get acclimated to the influencer world, she wanted to understand what it meant to be one and began lifestyle blogging for a couple of years. By experiencing their highs and lows, she figured out where the industry needed help the most, and began building a service list for her marketing business.

One of her courses, Pitch it Perfect, was created from discussions with bloggers who couldn’t get their foot in the marketing door or had plateaued once they did. Since Julie had eight years of PR experience under her belt, she was able to come up with unique opportunities for others to offer brand collaborations with media outlets and established brands beyond the typical Instagram post. So she developed a strategy course that lets bloggers know what to say to brands, and how to negotiate rates and deals. She said one of the biggest mistakes she sees bloggers make is giving their rates before they even have a deal, which causes them to lose all their negotiation power. By learning to finesse a negotiation, she helped bloggers make 2-3 times more than what they were initially offered!

Tune in to hear more tips on how to grow as an influencer, how she grew her own brand, and so much more!

In this episode you will…

Create more "evergreen" or timeless content so you can repurpose it
Develop your services based on your clienteles need
Understand how to pitch to brands
Learn how to give genuine complimentary feedback to brands
Be able to build relationships with people through an email
See how to build an engaged audience

INSIGHTS

“When it comes to pitching or emailing anyone…you always want to come from a place that’s complimentary…really coming from a genuine place of saying look I’ve tried your product, I’ve tried your services, and I really love them, and this why… really give them a lot of genuine feedback…as to how their products or services are really benefitting you and the audience that you have.” -Julie Solomon

“A lot of bloggers or influencers will come across saying, ‘Hey this is who I am, this is how many followers I have, this what I want to do, and this is how much it’s going to cost.’…And that’s such a cold way to come across…so really you have to come at it as like how can I build a relationship with this person. There is an actual human being on the other end of that email…how can I serve them in a way that’s going to be impactful, and really in a way that’s help their bottom line.” -Julie Solomon

“To me, it’s about the quality over the quantity…A falling number doesn’t really matter, because it’s really about how engaged is that community…I’d rather have 10 people who are super engaged in everything that I say, who are loyal members of my community, who are going to be there to offer constructive criticism, or whatever it may be, than to have 500 people who don’t give a crap, because that’s what’s really going to help me build long-term.” -Julie Solomon

"I really feel like passion, or your lack of passion is really like a spiritual condition...what joy are you not able to find because of this lack of? So for me when I go through these periods, I really try to get back to the basics of...what's my purpose?...I just try as much as I can to just stop...when I start to lose my passion, is when I try to do too much at once...I have to connect with nature...and where I can really be still...but if I can find those moments in that, that's where I can kind of seek out what the truer issue may be, and then try to figure out if I need to maybe be more flexible with my passions." -Julie Solomon

"I always knew I wanted to help people [and] I wanted to connect at the end of the day...how I do that now is through podcasts, and course creations, and Instagram stories, and all these other things! And it's really about being flexible, you can still get to that passion at the end of the day, as long as you're flexible with the journey of getting there." -Julie Solomon

RESOURCES

How to Attract Your Ideal Audience (Juliesolomon.net/newsletter)
Julie Solomon Website
Julie Solomon Instagram
Julie Solomon Facebook
Julie Solomon Twitter
Julie Solomon Pinterest
Pursuit with Purpose Podcast with Melyssa Griffin

A Course in Miracles by Helen Schucman

The Artist's Way by Julia Cameron

SDH219: Learn How to Run a Business and Travel the World with The Bucketlist Bombshells Dec 21, 2017

Show notes

Don’t fret because, in today’s episode, Cassie Torrecillas and Shay Brown have the answers! Cassie and Shay are the co-founders of The Bucketlist Bombshells; an online educational community that teaches Millennial women how to build online service-based businesses while traveling the world. The Bucketlist Bombshells consists of two skills courses that are open year-round, and their original business course, Work Online and Travel the World; which is available once a year in the spring. The year-round courses arm students with tech and design skills, while the spring course helps them find clients, build a website, manage their finances while traveling. Users must start with the two skills courses to become acclimated to the Bombshell community and gain the courage and support they may need to tackle their entrepreneurial dream. From the introductory courses, students have the confidence to withstand the lifestyle shakeup of Work Online and Travel the World and have the skills to start their online businesses.

The two came up with the idea after a chance encounter at a coffee shop in Playa del Carmen, Mexico. Though complete strangers, they had both bought one-way tickets to Mexico after graduating college for the same reason: to escape the fast-approaching corporate rut. They wanted to see the world, but also maintain a steady income, and came up with the idea to become “digital nomads”.

They started by each building their own service-based businesses; with Cassie’s focusing on graphic design and social media management, and Shay’s on website design and social media management, too. To incorporate their passion for travel, they decided to simultaneously fulfill their travel bucket list. By tackling both passion projects at the same time, they gained experience in managing the business on the go and in different time zones, landing clients, and online marketing all while globetrotting.

Whenever they came back home, they were bombarded with questions about how they could possibly travel full time and run their businesses. So at their kitchen table in Italy, they decided to create a resource hub for women to become educated on how to start online businesses, but maintain their freedom and live creatively.

They began by pulling their skill sets together to build an online course from scratch. They went with Course Cats, a WordPress theme, and MemberPress, a membership plugin. They went on these platforms because they wanted to maintain control over customization, and student/visitor interaction with the course. They also used Whistea to host the videos on their website. Around three to four months later, they had launched their first online course on Bucketlist Bombshells!

Stay tuned and hear more about how they managed a staff around the world, co-ran the company, and Bucketlist Bombshell’s evolution!

In this episode you will…

Learn how to run a business and travel around the world
Be able to bring your dream job to others
Know how to build an online teaching course
Figure out how to flow your courses
See how to manage a remote team
Know how to build a strong online community and inspire confidence

INSIGHTS

“There are not that many females in this space. We would love to bring more females into this area [and] have some more friends on the road…we ended up stopping to think, what if we created this amazing roadmap for others to do the same thing.” -Shay Brown

“It’s so crazy how you really tackle your dreams, and you sit down, and you start thinking what is that actually going to look like. We thought about meet-ups around the world, and different courses, and just so many different things, that we’ve now made a reality, and it’s really just like the best job in the world.”-Cassie Torrecillas

“Just because something doesn’t work out for your first launch does not mean you’re all of a sudden not cut out to be an entrepreneur. I think what really makes people successful entrepreneurs is they sit down, and take those things that didn’t feel right…they go back and re-talk with their audience, and that’s when you really make something amazing.” -Cassie Torrecillas

“We love the stuff that we work on. Everything we do throughout the day can get [us] in such a zone and where we’re so into what we’re doing that we need to really come with this mindset [of] we’re coming with our best foot forward with our community.” -Shay Brown

RESOURCES

The Bucketlist Bombshells Website
The Bucketlist Bombshell Tribe
The Bucketlist Bombshell Instagram
Course Cats
MemberPress
Slack
Asana
Dropbox
Dojo Bali

SDH218: Getting Comfortable with Being Loud and Putting Yourself Out There with Heather Havenwood Dec 18, 2017

Show notes

Today Heather Havenwood tells you how in this episode! Helen wrote the book, Sexy Boss, which is about the emotional rollercoaster she faced while working in the information marketing business, between 1999 and 2001; a then male-dominated industry. She hadn’t written Sexy Boss with the intention of it becoming a New York Times Best Seller but just wanted one person to benefit from reading about her experiences. She hadn’t gone on a huge marketing and press junket for the book’s launch, but three years after it’s publication, it became number one on Amazon! To have that happen organically meant the world to her, and she’s glad her book empowered women to take control of their success, money, and sex lives!

Once her book took off in 2015, and the spotlight was on her, she was forced to learn how to get comfortable with self-promotion. She said that in general it’s easier for men to be self-promoting, and for women, it’s counterintuitive to talk about how great they are free. She also found it hard to ask media outlets to come on their platforms to speak about her and her book. She said that mindset stemmed from her mother’s Southern, Baptist philosophy of not inviting yourself to the “party”, but wait to be invited. But Helen realized that as an entrepreneur, you cannot wait for opportunities to present themselves, and she had to go after them herself. She got over her fear of telling people how great she was by starting out on podcasts. After writing her book Power Guesting, she has been on over 300 podcasts, TV, and radio interviews in the last two years!

She had also started her own podcast in 2013, titled after her book, but it never really took off. She assumed that podcasting wasn’t the great promotional platform that everyone made it out to be. However, after appearing on her friend’s podcast in 2015, she gained a client that paid her $5,000 to coach him on starting a business. That was the ‘aha’ moment that told her that while hosting her own podcast may not be in the cards, appearing on them could become a lucrative practice for her personal brand, and business ventures. She then made speaking platforms her go-to marketing tool!

Learn more about how Helen built her brand, and got comfortable just showing up to the party!

In this episode you will…

Get comfortable with self-promotion
Take note of what media platforms are lucrative for you and your business
Learn to constantly stay on the media radar
Know how to sell hope and confidence
Find what you’re good at and build a business from it
Be able to sell your business

INSIGHTS

“I drive therefore I am… I’m a promoter… When I work with clients, the one thing I’m teaching them is how to drive their business…how to push it out there… And it’s uncomfortable for entrepreneurs…Entrepreneurs are usually selling themselves..their art…[I help] them un-collapse their baby…and then sell it.” -Helen Havenwood

“How do you expose your visibility and profitability with your baby…the feedback is usually [are people] buying or not…that’s pretty much what my elixir is: how do I help the entrepreneur sell their product and services, and not get all weird about it. And it’s definitely harder for women than it is for men.” -Helen Havenwood

“What actually are you selling? Are you selling hope? Are you selling strategy?...At the end of the day, that’s what most products are selling…What had you buy [something] was confidence. That product will give you the confidence to do x, y, and z. You have to remember why people buy…Hope and confidence are the number one and number two that people buy.” -Helen Havenwood

RESOURCES

3 FREE CHAPTERS OF SEXY BOSS LINK! (askheatherann.com)
Sexy Boss Inc. Website
Heather Havenwood LinkedIn
Sexy Boss Inc. Facebook
Sexy Boss Twitter

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