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    Business

    She Did It Her Way

    Welcome to the She Did It Her Way Podcast where we dive into all of your most important questions about starting a business and when to make the leap of going full-time as an entrepreneur. Every week, host, Amanda Boleyn delivers fresh content on productivity hacks, different business strategies, how to confidently transition out of your 9-5 and become a full-time business owner. Along with sharing her business savvy tips, she interviews women who have also gone out and done it their way (Amy Porterfield, Jenna Kutcher, Julie Solomon, Lori Harder and many more).

    With millions of downloads and growing every day, She Did It Her Way continues to inspire women all across the world to take massive action on their business idea and create freedom in their life. Now it is YOUR turn to start doing it YOUR way!

    Advertise

    Copyright: © 2019 She Did It Her Way

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    Latest Episodes:
    SDH 217: 5 Things I'm Doing in My Business Before 2018 Solocast with Amanda Boleyn Dec 14, 2017
    Show notes

    As 2017 winds down, 2018 is just around the corner and here are 5 things I am doing before 2018 arrives to help kick off the new year and grow my business.

    1. Forgive Myself

    2. Get CLEAR on Who My Business Serves

    3. Listen to Amy Porterfield’s episode 183 “How to Create Your Promotional Calendar”

    1. Identify What I'm Going to START doing and STOP Doing

    2. Research Where I Want to Invest and How in My Business

    In today's solocast I dive into each area and how it will set up 2018 for success.

    What are things you are doing to set yourself up for success for 2018?


    SDH216: Choosing your Reality and Moving towards Abundance With Amanda Boleyn Dec 11, 2017
    Show notes

    How do you allow success to flow to you? Do you start the day claiming positivity? Are you in control of your happiness?

    We get to hear Amanda's take on these questions today as the roles are flipped and she becomes the interviewee! On this episode, Amanda is interviewed by Catherine Grace O’Connell and Kathy Kaehler of LA Talk Radio’s, Cat & Kaehler. During their talk, she shares with listeners her entrepreneurial story, and the mental journey she went on along the way!

    As SDIHW listeners know, Amanda left corporate America around 2012, and began working as an independent contractor in large corporations. Her role focused on sales training and development, as well as teaching sales marketing. It wasn’t until 2015 that she started SDIHW, because she saw a lack of the female perspective in the entrepreneurial world, and decided to start a podcast to share her experiences.

    Originally starting as a hobby, SDIHW has since evolved into on offline support system of women in charge of their dreams; all eager to offer their help and advice to others trying to navigate the rough waters of entrepreneurship. This network was strengthened with the first in-person She Did it Her Way Summit this past October. At the Summit, SDIHW listeners were able to meet with female entrepreneurs across the country and learn from them, network, and build a community that will support them along their new career paths.

    This passion to bring people together has been a dream of Amanda’s since she was a little kid. She remembers wanting to be an actress or a singer, playing store with the neighbor kids using monopoly money, and running a lemonade stand when she was younger. She said she always imagined a career where she worked with people, and felt a need to service them through resource and community building. She felt a strong desire to be her own boss and understood from an early age what entrepreneurship meant, and was eager to jump on the bandwagon.

    But first, she had some mental reconfiguration to do. After she graduated college, like every graduate, she was bombarded with student loans. She said for five years, she used that as the reason she couldn’t save money to start her business and become financially stable. Her debt became a cloud over her energy; and with her frequency lowered, repressed childhood emotions, and other mental roadblocks regarding money and self-worth began to arise.

    After being in a stuck and negative place for a while, she decided to stop being a victim, and take control of her life. She looked at the philosophy of Tony Robbins and Wayne Dyer and reframed how she looked at stressors. She took them as a learning experience so she could allow infinite abundance and positivity to enter her reality, and unload years of emotional baggage. She said she began to look at the negatives in her life in a more empowering light, like being thankful that she was able to go to graduate from college and have the money to pay off student loans herself. By changing her mindset, and allowing herself to be vulnerable through emotional coaching, she was able to vibrate at a higher energy frequency, and let success and fulfillment come to her!

    Hear how she figured out where she wanted to channel her motivation and determination, released herself from a negative mindset, and began to actively pursue her passions!

    In this episode you will…

    Learn to remove the roadblocks in your mind to achieve success
    Get rid of a victim mentality
    Change how you look at the stressors in your life
    Start your day with affirmations
    Avoid getting caught up in social media comparisons
    Take control of your happiness and success
    INSIGHTS

    “We choose our reality, and we can`t be a victim of our circumstances, and that wherever we are is because we choose it…once we can recognize that we are actually subconsciously choosing to be where we are, that’s when we can start to move forward…and get to that abundance.” -Amanda Boleyn

    “Everything that we do, and the energy that we put behind our actions will dramatically dictate the outcome of what we get…that shift of going from a victim to realizing we’re still in control of our circumstances, that takes work…it’s a constant choice in every situation to choose to be empowered.” -Amanda Boleyn

    “When I find myself in this stuck mindset, I ask myself how can I change the perspective or way I’m looking at? Or what can I ask myself to shift this paradigm in my mind, because if we are all truly of our own reality, we can create whatever we want.” -Amanda Boleyn

    RESOURCES

    Cat & Kaehler Website
    Cat& Kaehler Facebook
    Cat & Kaehler Instagram
    Cat & Kaehler Twitter
    The Four Agreements by Don Miguel Ruiz


    SDH215: The Higher the Risk, the Greater the Reward with Nicole Vasquez Dec 07, 2017
    Show notes

    In a need for a cloud accounting software that isn't overwhelming, simple and easy to use? have you tried Freshbooks? Because if not, you're missing out. Freshbooks is an accounting software with the freelance and service-based business in mind. Because of its friendly user design, you're able to customize invoices, draft, send, follow up, accept payment, track express, and work contracts all right in the portal.

    Try Freshbooks today by visiting www.Freshbooks.com/She and enter She Did It Her Way in the "How did you hear about us?" box.

    Happy tracking!


    SDH214: How to Break Societal Norms and Do It Your Way with Lizzi Cutler Dec 04, 2017
    Show notes

    When was the last time that you did something for yourself? Where you went against what society told you was right, and did what you knew in your heart was best for you?

    Today’s guest Lizzi Cutler, has made a business of helping people sort through those questions, and live the best life they can! Lizzi does so with various yoga, meditation, retreats, and an Energy Editing system that teaches clients to find themselves mentally, spiritually, and physically. She helps clients release old and negative mindsets, and shift their belief systems and thoughts into a powerful space so they can become more productive, and strong individuals and leaders!

    Lizzi’s path to her business was a little scattered, however. After she graduated college with a theater degree, she realized she didn’t want to stay in LA to pursue acting. So she moved to Chicago, and became a mortgage loan officer, even though she knew nothing about the field. However the market was booming, and she was very successful and bought a condo at the age of 23, but she was miserable. She was so miserable at her job that her boss pulled her aside, and told her she was too young to hate her job this much, and that she needed to quit. She then went on to work as a project manager for a custom home builder, and then as an executive assistant for a hedge fund. Through that position, she fell in love and followed him to Tokyo when his job relocated him.

    It was in Tokyo, that her love for meditation and yoga was formed. She began understanding the energy surrounding us, as it flows and decided she wanted to be a part of the field. When she returned back to Chicago, she started to notice the strengthening of her intuition but didn’t know what to do with her new gifts. After talking with a friend, she was referred to a psychic for an intuitive training session where she found out she was a healer. Since the psychic was retiring, she sent her to someone else who acted as her mentor as she followed her intuitive path.

    After 2-3 months, she began working with another channel and healer named Steph. For their first session, Lizzi found out she had clairvoyant audient gifts, as well, meaning she could obtain random drops of knowledge in another voice. So she began giving in to her clairvoyance and started having visions and listening to the voices that came to her when performing reiki on people. She started repeating what she was hearing and seeing them during these sessions, and found that a lot her intuitions were accurate!

    As she further developed her brand, services, and gifts, she came up with her program Turn Left. The program targets people at huge crossroads in their lives, that know what their heart wants to do but are conflicted by what their mind, community, and teachings tell them to do; which is to play it safe. One way she helps people fight their fears and societal norms is by having them write on the back of a postcard when they “turned left” in the past, or where they see it happening in the future. She then encourages them to post it on social media, as a form of declaration of their strength and courage!

    Tune in to hear more about Turn Left and its origin, and Lizzi’s path to understanding her talents!

    In this episode you will…

    Not let your fears over take your life
    Have the courage to step away from situations that you’re heart is not invested in
    Follow your intuitive instincts
    Discover what your money blocks are
    Be able to decide what type of woman and entrepreneur you want to be
    Shift your mindset to bring in positive energy
    INSIGHTS

    “We all have these fears and these doubts that we face, and those fears are very real and very tangible…And they live in us [and] until you’re ready to face those fears, you’re just stuck…and it’s when we choose to face those fears that a) our life opens up and b) you realize those fears are total bullshit.” -Lizzi Cutler

    “Vulnerability is the source of connection…it really varies for each person. And I think for me, a lot of it was stemming from my power center…and it was a lot about feeling not enoughness…feeling like someone always knew more…all this bullshit that was keeping me really small [and preventing me from] presenting what I do. [But] I get such a charge and so much love back from watching my clients shift...it’s one of those beyond ‘aha’ moments.” -Lizzi Cutler

    “It’s never about the actual dollar. It’s about whatever you want to be feeling that you’re afraid to feel, and how do we get you more comfortable with feeling that? By shifting the thing that’s keeping you stuck, and you do the work. I’m providing the space and showing you how, so you become your own healer. And that to me is more empowering than anything else.” -Lizzi Cutler

    RESOURCES

    Lizzi’s Website
    Lizzi’s Facebook
    Lizzi’s Instagram
    Lizzi’s LinkedIn
    Energy Editing with Michelle Lowbridge


    SDH213: Finding Your Tribe - A collection of mini Interviews with Female Entrepreneurs Nov 30, 2017
    Show notes

    How can you create a market catered to a niche audience? How do you begin to trust your choices and judgment as an entrepreneur? In what ways can you empower others with your brand?

    We cover all those topics and more, as we get to listen to Jessica Zweig of SimplyBe Agency’s “tribal gathering” in today’s episode. Female entrepreneurs across the Chicago-area gathered at the event to support each other, as well as establish and strengthen their networks. We got to chat with four incredible women about their businesses, and got a snapshot of their journeys, and how their businesses came to be!

    We'll start with Sarah Russo, who is a holistically trained chef. She works with clients in their homes and businesses to create healthier eating habits and also sets up meal plans for people with food allergies and restrictions. Recently, she has also created an organic popsicle called Yum Pops. They are dairy, gluten, and sugar-free cream-sickles that are coconut milk based, with their fruit pops made from local fruit vendors. Yum Pops currently are sold from a cart that is wheeled around Chicago during the summer, but by next year it will have its own store-front! Her goal is to be able to provide those who want to eat clean with food that fulfills their needs, follows their dietary restrictions, but is delicious, too.

    Next, we get to know Cat Aldana, who is the creator of Eat, Stretch, Nap. Her brand offers yoga retreats across the country to teach people how to relax and enjoy life outside of the workplace. Before she started Eat, Stretch, Nap, she was teaching yoga full time and was the Operations Director at Air Aerial Fitness. What made her take the leap to entrepreneurship was an opportunity that made her reflect on what she wanted next out of her career. She was offered the chance to open up her own aerial studio, which is what she thought was her dream. But she realized she didn’t want to solidify her future with her own studio, even though she loved everything about her job. She just knew that the best decision was to leave the company, or at least take a break until she figured out her next step.

    So she started Eat, Stretch, Nap as a blog to help give people perspective and awareness on tough choices since she was at the same crossroads with her career and life. One thing she’s still struggling with is trusting her choice, but she reminds herself to listen to her gut, and be okay with whatever experience it’ll bring. More importantly, she remembers that she can bounce back from that experience, and learn from it. After talking with students from her classes about Eat, Pray, Stretch’s philosophy, she was able to book teaching events across Chicago, which eventually turned her blog into a profitable brand capable of booking retreats.

    Our next lady boss is Silviana Faveretto who is the founder of the Tulle Project. The Tulle Project is an e-commerce business that sells tulle skirts, with the personal mission of empowering women to stand out and be bold. She also has a YouTube channel where she interviews women about their challenges in life and aims to portray women in a realistic and relatable light to see the riches of womanhood. Originally a graphic designer, she created the Tulle Project as a side hustle a couple of years ago. She started out with an Instagram campaign, and made 100 skirts in 100 days, and styled different outfits with each skirt. She loved the attention she got on social media and on the streets with her fun and exciting outfits, but she also loved the smile her skirts brought to people’s faces. She wanted to continue the cycle of joy, and that’s when she turned the Tulle Project into a store and a movement.

    Our last interviewee is Rev. Lola Wright, an author at the Bodhi Spiritual Center, which is a center for transformation and liberation. They are a nonreligious center that provides people with Sunday services, classes, workshops and special events. Their mission is to be a place that gives people a sense of community, without traditional religious teachings. Due to a rocky religious upbringing, and her parent’s divorce, she began to question the history of Christianity. She said that she felt like following a religion wasn’t right for her, but she still felt a connection to her spiritual nature. She felt as if there was a creative power in the universe for good that lives and moves in everyone. She knew that if she could align herself with it consciously her life would become easier, and she would stop living a life that society told her equated to success. As she officially began the search for a home for her spirit and career, she found Bodhi and has been with the church for over 12 years.

    Stay tuned and hear more of each of their beautiful stories and inspirational wisdom!

    In this episode you will…

    Know how to walk away from a job that you love to venture out on your own
    Figure out how to make hard life choices
    Learn to inspire confidence and spread joy to others with your brand
    Be okay with venturing into the unknown, and take everything as a learning experience
    Start to live the life you want to live and not the one you’re told to live
    Stop trying to meet the expectations of others, and live according to you

    INSIGHTS

    “I have to remember, in part of making choices, it’s actually just leading me to something that will help me get to know myself better…if I’m not making choices I’m not learning about myself.”-Cat Aldana

    “[Trust] that there is something in you to be listened to. For a lot of people that is a revolutionary concept to trust that you do have an intuitive knowing…and the more you listen to it, the easier it is for you to hear.” -Lola Wright

    “People can be so conditioned to have a derogatory self-image…if you think about traditional religious paradigms; if you think about the notion that you’re an original sinner, that is so problematic. It affirms that you have something inherently wrong with you, and I have the unwillingness to subscribe to that. It’s just not the truth…you’re whole, you’re perfect, you’re complete.” -Lola Wright

    RESOURCES

    This Thing Called You by Ernest Holmes
    The Art of Life by Ernest Holmes
    The Four Agreements by Don Miguel Ruiz


    SDH212: Creating a Business From Solving Your Own Problems with Marisa Arredondo Nov 27, 2017
    Show notes

    What is your edge on the competition as a new brand? Is it your story? Your passion?

    For Marisa Arredondo, the founder of Phace Bioactive, it’s both! Phace Bioactive is the first pH-optimized skin care line with mildly acidic products, designed to match the natural pH of the outer layer of our skin, which has an acidic protective barrier. This barrier seals in moisture, protects the elasticity of our skin, and also protects from bacteria that can cause pimples.

    Marisa always knew she would start a skin care line geared towards helping people of all ages with their acne struggles because she grew up with heavy cystic acne herself. She battled inflammation, redness, and premature wrinkling in her teens, and tried everything from sulfur to benzoyl peroxide. She was eventually prescribed antibiotics and began having corticoid steroids injected into her cysts, but nothing seemed to be working. Her only success came from using Accutane, but her severe acne returned in her 20s.

    Fed up with her skin problems, she began working as a research analyst on Wall Street that invested in cosmetic and dermatology companies. Through that experience, she had access to the nation’s leading scientists, dermatologists, and product developers. From those relationships, she was taught the importance of pH balanced products to prevent aging, and treat and nourish skin in a healthy and long-lasting way.

    She then attended Harvard Business School where she came up with the idea for Phace Bioactive. In 2011, she had enough money and contacts to pursue her product line full time and quit her corporate job. For four years, she built a team of passionate chemists with product and ingredient development experience; and together they traveled across the country conducting market research. It wasn’t until 2015 that Phace Bioactive launched on Marisa’s website, and by that fall they were being featured in Harper’s Bazaar, W Magazine, and Vogue!

    They eventually caught the attention of Saks Fifth Avenue, who carried their line in their Apothecary initiative; and are also carried by QVC! Marisa attributes their takeoff to her timing, their unique pH-focused angle, and her authentic story. Marisa said that due to women being more educated on ingredients in their beauty products, with the advent of the internet, Marisa’s target audience appreciates Phace Bioactive’s scientific and transparent approach. Mixed with her passion and personal connection to the product and her consumers, since she has been through the same skin trials, it’s no wonder she was able to defeat the competition and make her dream product a reality!

    Hear more about how she gained the confidence to launch her product and work through her insecurities to put her story at the forefront of her brand!

    In this episode you will….

    Learn how to build a product based off of your struggles
    See how to conduct proper research and development
    Figure out how to build the perfect research and product development team
    See the value of business relationships
    Know where to invest your money first in a new business
    Be able to make your product accessible to customers
    INSIGHTS

    “I always knew I wanted to do this. When you’ve suffered from really bad skin issues…the emotional scars are still very much there…So I always knew I wanted to solve my skin issues, and I always knew I would start a skincare line. The question was: How would I solve my issues? How could I create the best products for myself and for women everywhere? And how would I accumulate this capital? And when would I have the guts?” -Marisa Arredondo

    “In building this business, what I decided at the outset was that I would do everything on my own because what it would do was it would educate me on every little facet of the business so that when I hire, and there’s a problem, I could help resolve that problem very quickly...it’s given me a level of control early on.” -Marisa Arredondo

    “The beauty of chaos is that’s where real opportunity presents itself” -Marisa Arredondo

    “Your business will run your life…if you don’t love what you do and you’re not totally passionate about what you’re selling and creating… don’t do it, because if you’re in it for the money, forget it. You’re not going to be a success. You’ve got to be really passionate about what you’re doing to be able to handle this.” -Marisa Arredondo

    RESOURCES

    Marisa Arredondo LinkedIn

    Phace Bioactive Website (Marisa@phacebioactive.com)

    Phace Bioactive Facebook

    Phace Bioactive Instagram (The Phace Life)

    Phace Bioactive Twitter

    Uncommon Service by Anne Morriss and Frances Frei


    SDH211: 5 Key Takeaways From "You Are A Badass at Making Money" with Amanda Boleyn Nov 23, 2017
    Show notes

    Hi friends! Today's solocast I'm sharing my 5 key takeaways from "You Are a Badass at Making Money," with Jen Sincero.

    I've recently started to seek out content and information about the money mindset topic which leads me to pick up Jen Sincero’s "You Are A Badass at Making Money," book. If you haven’t read Jen’s other book, "You Are a Badass," or have listened to her interview on the podcast, you must do so asap. Click here to see the full episode.

    One thing that kept popping up for me throughout reading the book is realizing the absolute importance of having a mindset coach in some capacity. We get life coaches, fitness coaches, development coaches but what about a mindset coach? Our mind impacts everything we do because our mind is what creates the thought that triggers an emotional reaction, that leads to a physical action producing a result.

    Our subconscious has a lot of power and influence over our physical world and more often than not it is actually creating our reality without us knowing it. We could be subconsciously repelling abundance in our life, we could be repelling the business that we’ve always wanted to create because of what lives in our subconscious mind and it is important to identify and release those thoughts and memories.

    Here are my 5 key takeaways:

    1. Our words create our reality

    This I’ve known to be true but after seeking out more information and getting deeper into energy exchange, universal law and closely watching my own words, this is a game changer. Once I started reading this book I started paying more attention to how I spoke about money. And ooh it was a bit uncomfortable recognizing how I was speaking about it. Imagine if money was a person because it is energy but just imagine if it was a person. Do you speak of that “person” highly or poorly? In the book, Jen points out phrases that we use every day that are lacking and how we can replace them.

    “You have to want your dreams more than you want your drama.”

    1. It is okay if what you do comes easy to you, it doesn't have to be hard.

    On the podcast, I pull a page straight out of her book and read it to you because to try and recap it would be a disservice to the entire message...

    1. Know WHY you want the money (or abundance) you want to manifest

    I’ve done this before and I’ve heard other people say it to…." I want to make six figures next year!" but that’s where we usually stop. Instead, ask yourself "WHY do I want to make six figures next year?" or "WHY do I want to make 10,000 a month?" then go into "What am I going to use the money for?"

    One thing I’ve learned is that it is harder to manifest money or energy to attract something when you don’t know why or how you’re going to apply. You have to be clear on what you’re going to do with the money. The next step after writing out exactly what you’re going to use it for writing down activities that you can do to help generate that amount. Don’t fixate yourself on the dollar amount. The universe already knows your goal, just focus on making more money.

    The last part is trying to plan and map out exactly which way you’re going to make the money may set you up for failure because the universe may deliver in ways you’ve never imagined and you may be blocking yourself. Instead, when you do write ways that you could make the money you want, note that you realize that the universe could deliver in other ways and you’re open to it.

    1. Focus

    A lot of entrepreneurs I’ve spoken to (myself included) is that there is no lacking ideas or business that we can create. And if we’re not careful it could fragment our focus on what we’re actually trying to build. We have to make decisions and decide how we want to spend our time. The Latin roots of the word “decide” literally mean “to cut off.”

    Something I’ve struggled with is meeting resistance around making decisions because I panic in fear that by deciding one thing I’m going to miss out on other cool things but in reality, I can’t do anything if I try to do everything.

    “A firm decision (even to focus) sets everything in motion.”

    1. Hurrying vs. Urgency

    Hurrying is like running around with your hands waving in the air, shouting “I’ve to get this done! I’ve got to get this done!” without ever making massive headway. You’re gripping onto your to-do list so tight that the energy is stuck and it's more work and agony to get things done. Versus urgency. When things are urgent you vibrate at a higher energy frequency, it raises you up gives you focus and drive.

    Again, if you haven’t read any of Jen’s books I highly recommend it.

    Also, in the podcast, I talk about the Money Mindset Bootcamp that I'm in run by Molly Sapp. I'm halfway through the six-week course and have learned more in the past 3 weeks about money, mindset, and energy than I have the past 11 months combined. I recommend joining Molly’s Facebook Group for High Performing Females.

    Now for some goodies and exciting announcements:

    I’ve thought about the next phase of She Did It Her Way and how it can continue to serve you all and grow. I’m looking for 15-17 people who want to and can contribute at least 1 article a month on various topics for She Did It Her Way. The commitment is for 6 months and to be considered all you have to do is apply online. Submissions are open from now until December 15th.


    SDH 210: Making your Hobby a Business with Abby Walker Nov 20, 2017
    Show notes

    Is your hobby the only thing that makes you feel like you? How do you transform that hobby into a successful business?

    We hear all about that with Abby Walker who is the CEO and worldwide distributor of Vivian Lou! Vivian Lou sells insoles for heels that help women wear them longer without the pain that we all know too well. Always loving heels herself, she immediately latched on to the product when she came across the company in early 2014. Vivian Lou offers two versions of the insoles, classic or couture, and they slightly rotate the heel bone up and back. This shifts your weight off the front of your feet to your heel and stops your foot from slipping which reduces the pain and pressure usually put on women’s forefoot. Abby said that in a standard three-inch heel, 75% of the body’s weight is put on the forefoot, and by using Vivian Lou’s insoles, that weight is equally distributed across the foot and makes it feel as if you’re walking in a flat rather than a heel. Another plus is that they are invisible and can be put in anything from a strappy sandal to open-toed shoes! They also come in four different sizes that range from US size 4-12, so any woman can wear them.

    Before Abby began working for Vivian Lou, she worked in corporate marketing and communications for 15 years. After having her second child, she felt like she had lost herself in her career, and decided to start a blog as a side hobby because it helped her feel like herself again. Her blog was called Mama’s Shoes and was her place to gush about how much she loved high heels to her whopping 36 followers. As she was gearing up to write a blog post about foot sprays that helped with pain and inflammation, she found out they contained lidocaine, which is a numbing agent that dentists used. She said she felt that she could come up with a less drastic solution to help with foot pain, and decided to create her own foot spray with all organic and natural ingredients. She hired a chemical herbalist and naturopathic doctor, and together they made a fantastic product that worked better than their competitors. The only problem was since it was natural ingredients, they could only produce it in small batches. Since it couldn’t be mass-produced, the product line fell apart, and her ticket out of the corporate world vanished.

    As luck would have it, she soon ran across an online forum with two women discussing a great product called Insolia. Surprised she had never heard of it before due to her in-depth knowledge of the shoe industry, she called the chairman of the company to see where they may have gone wrong with their marketing and promotion. The chairman admitted that the company was run by a bunch of male MIT engineers who were struggling to understand and attract the attention of female audiences, and didn’t know how to get it off the ground. Seeing the potential in the product and company, Abby offered to handle their marketing in exchange for an increment of their sales, but the chairman came back with a different offer. He and his team were no longer interested in manufacturing the product and asked Abby if she wanted to become their exclusive distributor. Since she has gotten the brand to appear on platforms such as HSN, Amazon, and O, The Oprah Magazine!

    It was slow takeoff for Vivian Lou, though, and Abby said she blames it on her mindset. When she started working for Insolia and launched Vivian Lou in late 2014, she was still working a full-time corporate job, and referred to Vivian Lou as her “hobby business”. After doing some self-discovery, she said she realized she didn’t feel like she was worthy of running a successful company. She knew immediately after launching that something internally was holding her back, and after speaking with an old coworker, she referred her to an emotional freedom practitioner. Her life has since been changed, and her practice has helped her uncover self-doubts stemming from her childhood and her uneasiness with money. She then hired a sales coach who enrolled her in a sales camp that made her more comfortable looking at her numbers and helped her fill out projection worksheets. She began projecting out $100,000 and $500,000, and it motivated her to drive her business, and grow it into the success that it is today!

    Hear more of Abby’s story in today’s episode!

    In this episode you will…

    See how to grow your hobby into a business
    Adjust your mindset to that of a serious entrepreneur
    Be able to eliminate internal obstacles to become a better business owner
    Learn to clear negative memories to create positive energies
    Know how to bounce back after your business hits a rough patch
    Find the best platforms to sell and market your product and business
    She Did It Her Way listeners will get a 20% off by using HERWAY code at check out for Abby's Strap on a Pair: A Middle-Aged, Middle-Management, Middle-Class Moms Quest for Something More

    INSIGHTS

    “Picking up the phone and talking to people was not something that I liked to do…but I was like…I’m just going to…ask the question. And that was part one of me stepping outside of my comfort zone…[and] that just led to a series of other events…that landed me on HSN, that got me into Oprah magazine [and] opened several opportunities for the brand which has been phenomenal.” -Abby Walker

    “When you call your side hustles, or your dreams, or what you want to do-if you keep calling them a hobby, the universe will treat them as a hobby.” -Abby Walker

    “Once you clear your stagnant memories that are holding you back, it allows the universe to provide so much more for you. You’re creating a bigger cup for yourself when you clear out these blocked energies, and silly memories.” -Abby Walker

    “My main mission as a business owner is I never want my business to run me, I want to run my business.” -Abby Walker

    “You live and learn, you make mistakes, you’ll fail. I feel as a business owner, the more you welcome failure as a learning versus fearing failure, the quicker you’ll grow.” -Abby Walker

    RESOURCES

    Abigail Walker LinkedIn
    Vivian Lou Website
    Vivian Lou Insolia Shimmer
    Vivian Lou Facebook
    Vivian Lou Instagram
    Vivian Lou Twitter
    Strap on a Pair by Abby Walker
    Big Magic by Elizabeth Gilbert


    SDH209: Making Yourself the Center of Your Universe with Pandora Paloma Nov 16, 2017
    Show notes

    Is there an aspect of your life that you’re not satisfied with? Is it nutritional? Is it with your career? Is it an aspect within yourself?

    We introduce Pandora Paloma, creator of Rooted London, which helps with all of those questions! Pandora is a holistic nutritionist and a life coach, who specializes in self-love empowerment, and intuitive living and eating. Struggling with body image issues growing up, she dealt with eating disorders and rollercoaster diets that negatively affected her health and confidence. At 27 she was ready for a life change and began training as a nutritionist and a yoga teacher. She wanted to become more in-tune with her body so it could guide her in life, and teach people to be able to do the same.

    Before she entered into the world of health and wellness, she was a director at a high-level PR firm. Though she worked hard to earn that title, she realized she had lost the love she once had for PR. She took a look at her life and felt like she wasn’t living her truth. She wanted to have a career doing something that brought her joy again and began looking closely at her other interests to see what she could build a career from. Already working in the beauty and wellness sector of PR, she decided to expand on that field and become a player in the industry herself.

    She saw that the industry was very trend led, and no one was talking about what was going on in the body. So she entered into health and wellness with supper clubs because she loved food, and wanted to introduce people to plant-based meals and diets. She also did catering, too. Once she entered the market, she found her niche in women who needed help with weight loss and gain and treating diseases. In her consultations with them, she also began asking how they were doing emotionally. A lot of her clients would burst into tears, or uncover emotional wounds. She knew that she had to do more with her practice and help her clients become healthy nutritionally and mentally.


    SDH208: How to Develop Your Mindset & Determine Your Path with Candy Nelson Nov 13, 2017
    Show notes

    How do you develop a dream if no one ever told you to have one? Where did your drive originate? When did your calling come to you?

    We dive into Candy Nelson’s answers to those questions in today's episode! Candy is the founder of Volunteer CEO, a life coaching business, and a nonprofit organization, Animal Friends Sanctuary, along with several other businesses. Her non-profit rescues abandoned animals and give them a home, it also provides a safe place for kids who have been sexually and physically abused, and kids in the foster care system. At Animal Friends Sanctuary, at-risk youth get to hear the stories of the animals in their shelter and play with them. Through that connection Candy wants to give the kids hope and a sense of relief from their own hardships in life.

    Candy came from humble beginnings herself and grew up in a trailer home with two teen parents. With her father working as a mechanic, and her mother as a maid, they grinded to give Candy a better life than they had, and eventually was able to send her to private school. But at private school, Candy felt that her creativity, aspirations, and education on the world was being stifled. There were no counselors in the school, and she felt like she had no one to talk to. She knew in her gut that the environment was wrong for her, but she wasn’t sure in what way and how to even remedy her internal conflict.

    It wasn’t until she was 15 years old that she began to dream bigger, and began to aspire to goals outside of what her environment presented her with. The big motivator behind her epiphany was a none other than Tony Robbins. While watching T.V at 3 am on her couch, she came across his Personal Power infomercial. She said because she never had any structured beliefs, she was more receptive to his messages about empowering people to change their lives, and not allowing themselves to be products of their surroundings. She was determined to soak up as much of his guidance as she could. After failing to get her dad to pay for his cassette tapes, she managed to get a credit card, and got the entire set.

    While listening to the tapes, she started to brainstorm and write down her personal goals that she wanted to complete by 30, which she ended up accomplishing by 23. A couple of her goals were to graduate high school and go to college. She got a scholarship to Ohio State University and studied Criminology because she thought she could make a difference in the world. However, being trapped in a classroom all day made her feel like she was wasting her potential.
    She had gumption and drive, but no idea where to channel it. After talking with her dad about her crossroads, he suggested she start a business and took out a second mortgage on their house. In 1999, when she was only 19, she built her Platinum Salon & Spa and was determined to make her business a success since so much was at stake. Thanks to the love and support from her community, her first business was a hit!

    Since her spa and salon was such a success, she didn’t want to lose her momentum. So at 23, she decided to get into real-estate. She began buying some commercial and residential buildings around her shop to flip and hold in order to gain some extra income and expertise. One building she bought sat around for a year because she didn’t know what to do with it. As she drove past it one night, she heard a strong inner voice tell her to put her animal shelter there. She had no experience with non-profits or a clue about the legal hoops she’d need to jump through. What she did know was that she had a deep love and passion for helping animals. After reaching out to her network, help began flooding in, and they were able to take an abandoned building into a facility that has saved the lives of over 3,000 animals!

    Get comfy and listen to more about Candy’s businesses, life story, and how she continues to expand her business ventures!
    In this episode you will…

    Learn to find the motivation to aspire to bigger goals and take action
    Find ways to channel your drive
    Be able to utilize leverage in your life and turn it into motivation
    Turn negative criticism into determination
    See how to venture into other industries after you successfully start your first business
    Become more attentive to the guiding voice in your head
    INSIGHTS

    “We have all of the answers inside of us. Everything that you want to accomplish, your purpose, your mission, your passion in life is inside of us. But we are so bombarded with the noise of…who we are supposed to be…that sometimes, just in those moments when it’s just you and those thoughts, and your soul, that you’re actually able to hear exactly what it is you’re supposed to do.”-Candy Nelson

    “When you have enough leverage in life to do something spectacular, no matter what it is, you will perform…failure'snot an option.” -Candy Nelson

    “The mindset to me is so immensely important. If you rip away every other talent or skill that somebody has, and you give them the right mindset…to me that will accomplish more in your lifetime than any other degree, talent or skill you can possibly develop because you will always find a way, and you will always make a way.” -Candy Nelson

    “When someone says you can’t, that becomes fuel to say I will.” -Candy Nelson

    “Always have a set of something that you’re working on. It doesn’t have to be financial, it could be contribution, generosity, becoming the best mom or daughter…[have] something you’re always working for, because what I have found is that when you’re foot is on the gas, and when you finally get there…you start to coast." -Candy Nelson

    “When you are so decisive and clear on what you want to accomplish, the universe conspires to make it happen. And I know that’s a corny quote but my life is literally a proof of that.” -Candy Nelson
    RESOURCES
    Candy Nelson LinkedIn

    Animal Friends Sanctuary

    Volunteer CEO

    Platinum Salon & Spa

    Candy Nelson Instagram

    Brendon Burchard

    High Performance Habit by Brendon Burchard


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