Business

SharkPreneur

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

Latest Episodes:

James Hart May 18, 2016

Show notes

Hawthorn Law was founded by James Hart, a lawyer, entrepreneur and podcaster.

Since 2005, James has owned and operated several online businesses, in addition to a thriving law practice. Recently, he has decided to refocus his efforts towards working with clients he loves the most: online entrepreneurs.

Our innovative approach to providing value based legal services (i.e. no more billable hours) will allow us to build lifelong relationships with our clients, and provide legal services tailored to their needs depending on their stage of growth.

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com

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Jeremy Reeves May 16, 2016

Show notes

Hi, my name is Jeremy Reeves.

Through my various products and services, I help business owners increase profits, gain more time freedom and get more consistent cash flow (among dozens of other benefits) by building sales funnels.

I've worked with the worlds leading entrepreneurs, adding literally tens of millions to their bottom lines...

I've been asked to speak at private, "invite-only" marketing events for industry leaders...

I've written for the top blogs in the marketing industry such as Visual Website Optimizer, KISSMetrics, CrazyEgg, Social Triggers and countless others...

But but before we get into that, let's start at the beginning...

On the day after I asked my wife to marry me, I sat next to her and made a promise.

I promised her that no matter how hard I had to work... no matter what it took or what we had to go through... I was going to become successful enough to support her so she could raise our future children.

At this point - I had NO idea how I would do it.

We were flat broke. We could barely afford to put food on the table, let alone have kids and let her stay at home to raise them.

But I made her a promise... and I keep my promises.

She's worth every second of struggle we went through in the early days...

Since I had a degree in human psychology, I realized that wouldn't cut it.

I've always been fascinated by how the mind works and why people make certain decisions, so wrapping my life around that strength seemed like a good idea.

So I Became A Direct Response Copywriter...

My typical day looked like this:

Get up at 5:30 a.m., working on my business until I had to leave around 7:30 for work.

Work all day, bringing salesletters with me so I could edit them during down times

Get out of work, shower, and leave for job #2

Work until about 10 p.m., again working on my business during down times at my day job

Eventually I left my job and made the leap to making my business full-time.

Within my first full year as a direct response copywriter, I was outperforming people charging 5x what I was. Within 2 years I was outperforming people charging $15,000, plus royalties, for a single salesletter.

Needless to say, I fulfilled my promise to her. She's able to stay home and raise these amazing little boys below (and the crazy dogs) and focus on THEM, with zero money worries

But Becoming A "Copywriter" Was Just Step 1...

One day after analyzing my strengths and weaknesses - it clicked.

I realized that my strength wasn’t just keeping people glued to my writing, it was combining innovative marketing strategies and positioning tactics (like building a sales funnel) with world-class copy.

While most "copywriters" focus on writing - I focused on the things that made more of an impact. The big ideas. The positioning. The congruency between products. The back-end. Simple followup systems.

Today, I'm considered one of the worlds leading authorities on building sales funnels.

Some most well-known marketing blogs in the world ask me to write for them about building sales funnels. A few of them include Visual Website Optimizer, KissMetrics, CrazyEgg, BidSketch, Social Triggers and many others.

I've been asked to speak for private, "invite-only" marketing events...

I've worked with some of the world's leading entrepreneurs (listed below) and have a blast doing it.

I run my own side business - www.Kinowear.com - which gets over 500k visitors per year and is ranked 1 of the top 10 websites in the industry by one of my own competitors.

So the question is... can I help YOU grow your business?

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Lou Abramowski May 13, 2016

Show notes

Lou Abramowski - spent a decade joking he could build a 100k follower list on watching paint dry. Today, much to his surprise and delight, that's no joke. Dozens of brands, big and small, have benefited from his professional guidance on growth and entrepreneurship, including

8thBridge - cofounded in 2008, acquired in 2014

Jack Link's Beef Jerky - from 0 to 1M LIkes on Facebook

OurFamilyWizard - from startup to #1 family management tool in the world

Otterology - advisement to acquisition in 2 years

Schedule 365 days of content in 30 seconds

We help brands and publishers make sure a day never goes by without a post on Facebook or Twitter — optimizing engagement, growth, and brand awareness.

Evergreen Content

A critical piece of social strategy

Conventional wisdom says social media posts are disposable and should be short-lived and current event driven. Our customers are discovering every day how mistaken this concept is and that evergreen content is a must-have!

Twitter

Daily actives is down

Less than half of Twitter’s users log in every day and many suggest a large percentage of their users are bots. Over-thinking each tweet is a costly approach.

Facebook

Reach is plummeting

Because the half life of a post is under an hour and the average reach is under 5%, adherence to publishing frequency is a critical piece of social media strategy.

Dropbox

Your evergreen library management tool

Store your evergreen content library in a dropbox folder you can manage from your desktop, your phone, and even collaborate with your team.

http://evergreen.to/

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Stephen Shapiro May 12, 2016

Show notes

Stephen Shapiro cultivates innovation by showing leaders and their teams how to approach, tackle and solve their business challenges. Applying the knowledge he has accrued over decades in the industry, Stephen is able to see what others can’t: opportunities to improve innovation models and the cultures that support them.

The first innovation opportunity Stephen spotted was the opportunity to innovate within his own life. Halfway through his 15-year tenure at Accenture, while leading the company’s business process reengineering practice, he realized he no longer wanted to be responsible for people losing their jobs. So he did exactly the opposite by building Accenture’s thriving 20,000-person process and innovation practice focused on growth and job creation.

In 2001, after publishing his first book, 24/7 Innovation, Stephen left Accenture to become a full-time innovation speaker and advisor to clients around the world. Since then he has published four more books – Goal-Free Living (2006), The Little Book of Big Innovation Ideas (2007), Personality Poker (2010) and Best Practices are Stupid (2011) — and spoken to audiences in 50 different countries.

Today, Stephen continues to focus on transforming the way businesses like 3M, P&G, Marriott, Nike, and Microsoft improve innovation practices through customized and keynote speeches, advisory engagements and other services. Passionate and captivating, Stephen’s high-energy approach to innovation gets audiences out of their seats and into new ways of thinking about their business challenges.

Stephen currently serves on the Board of Directors of National Speakers Association (NSA) and is the recipient of the Certified Speaking Professional (CSP) designation, NSA’s highest earned designation. In 2015 he was inducted into the Speaker Hall of Fame.

Stephen is based in Orlando, Florida and loves traveling to meet his clients around the world.

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Radha Kuchibhotla May 11, 2016

Show notes

Senior Technology & Business Executive with over 28 years of demonstrated leadership in building and leading high performance global teams. Proven strength in developing and executing Multi-year product strategy and transformation plans with business partnership, and translating conceptual business models and forecasts into specific IT growth strategies with sound execution

Successful track record of delivering disruptive global business solutions and supporting mission-critical systems, enabling rapid customer, revenue, earnings, and market share growth. Provided significant value to business via continuous process improvements and operational excellence. Extensive financial industry experience building and supporting Banking, Credit Risk, Brokerage, 401K, Payroll, Trade Processing, Custody, Foreign Exchange, Fund Accounting, Core Client Operational systems. In-depth healthcare experience in H&W, Benefits Admin applications that enable Shop, Enroll, Manage and Exchange features

Vast experience in leading Global Software Delivery Teams across all phases of SDLC in both Waterfall and Agile Methodologies, Architecture, Infrastructure, Networks, Supply/Demand Mgmt, CMMI, ITIL practices, SOA/ESB, Release and Config mgmt Systems, Service Oriented Architecture, Capacity Modeling, Quality Assurance and achieving aggressive financial objectives. Integrated four pillars of 3rd platform (Social, Mobile, Cloud and Big Data) into IT strategy

Instrumental in setting up Large Global Data Centers and Co-locations and IT production and Offshore Operations in Captive & Vendor locations resulting in quicker product delivery, access to large talent pool, significant cost savings with 7x24 operation. Expert in optimizing and streamlining offshore sourcing model to improve the ROI and time to market capitalizing "follow-the-sun" strategy. Developed Balanced and Consumption Scorecards and tracked KPI & CSF Metrics to manage Performance, SLA and OLAs

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Ron Carucci May 10, 2016

Show notes

Ron is a seasoned consultant with more than 25 years of experience working with CEOs and senior executives of organizations ranging from Fortune 50s to start-ups in pursuit of transformational change. His consulting has taken him to more than 20 different countries on four continents. He has consulted to some of the world’s most influential CEOs and executives on issues ranging from strategy to organization to leadership. He has worked extensively in the health sciences, biotech, and healthcare provider sectors and in the technology, consumer products, and retail food and beverage industries. He has led work on several large-scale merger integrations and subsequent culture change initiatives and enterprise-level global organizational redesigns.

Ron specializes in the areas of:

Strategy formulation – helping companies establish strategic direction in a collaborative fashion that builds ownership

Global organization design and enterprise governance – helping organizations configure capabilities and decision-making processes to execute strategy

Organizational change – designing comprehensive approaches to enrolling organizations into the transformation journey

Executive leadership development – building deeply impacting solutions to build individual and enterprise leadership capability across generations

Enterprise talent strategy – building integrated HR mechanisms to help create competitively differentiated talent solutions for selection, development, and succession

He has helped CEOs, their executive teams, and their enterprises redesign themselves and build appropriate talent strategies to ensure the current and next generation of leaders have the capabilities required by the organization. He has been chief architect of several major leadership development simulations and curriculums for global organizations focused on developing high-potential executive talent and connecting strategy execution to leadership capability.

Ron has spent the last several years exploring his new passion of ushering in the next generation of leaders, helping organizations connect multigenerational workplaces, and helping emerging leaders discover their unique voice and leadership strengths. He has spoken around the world on numerous topics pertaining to developing leaders of tomorrow.

Ron is a former faculty member at Fordham University Graduate School as an associate professor of organizational behavior. He has also served as an adjunct at the Center for Creative Leadership. He is author/co-author of eight books, including the most recent best-selling Rising to Power: The Journey of Exceptional Executives (Greenleaf 2014) with colleague Eric Hansen, The Value-Creating Consultant (AMACOM, 2000) Relationships That Enable Enterprise Change (Jossey-Bass, 2002), the acclaimed Leadership Divided, What Emerging Leaders Need and What You Might Be Missing (Jossey-Bass, 2006) and its companion Facilitator's and Field Guides, Bridging the Leadership Divide (Jossey-Bass, 2010), Future in-Formation: Choosing a Generative Organizational Life (Outskirts, 2008) with colleague Josh Epperson, and Leadership Stories from Tomorrow (Xulon, 2009). He has authored numerous articles and book chapters on the issues of executive leadership and organizational change. His clients have included CitiBank, Corning, Inc., The Hershey Company, Bristol-Myers Squibb, Amgen, Deutsche Bank, Gates Corporation, ConAgra Foods, TriHealth, OhioHealth, Del Monte Foods, Midnight Oil Creative, Weyerhaeuser, McDonald’s Corporation, Starbucks, Microsoft, Sojourners, The Atlantic Philanthropies, Kleiner Perkins Caufield & Byers, Cadbury, Miller Brewing, the U.S. Patent & Trademark Office, Price Waterhouse Coopers, Johnson & Johnson, ADP, and the CIA.

Seth Greene is a 6 Time Best Selling Author,

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Derek Rydall May 09, 2016

Show notes

Derek Rydall

Founder and Creator of the Law of Emergence

Part of the new generation of spiritual visionaries and thought leaders, Derek Rydall is the author of the #1 Amazon/Barnes & Noble best-seller EMERGENCE: Seven Steps for Radical Life Change and the world’s #1 expert on the revolutionary Law of Emergence.

He has trained top executives at Fortune 500 companies (from American Express to Disney) in empowered leadership and communications, and has coached celebrities and media professionals, including Oscar and Emmy winners, on creating conscious entertainment.

As a regular Huffington Post contributor, and host of the top-rated Best Year of Your Life podcast on iTunes, he reveals cutting-edge spiritual principles and success strategies to achieve financial freedom and abundance, master productivity and creativity, and gain true wealth and happiness. With his global platform, Derek has touched hundreds of thousands around the planet with his message on finding your path, living your purpose and making a powerful impact!

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Ryan Avery May 06, 2016

Show notes

Jim Rohn taught me, “You don’t have to be great to start, but you have to start to be great.” I wanted to put Jim’s theory to the test but I needed help, a lot of help! With the support of my wife as my coach, my friends, family and mentors as my guides, I decided to do something I had never done before.

It is 8am. I have trained 8 months for this; competing against more than 30,000 people from 116 countries. I am speaker number 8 during the final round of competition on the 88th anniversary of Toastmasters, out of 88 districts around the world and the date is August 18th (8/18).

After the final speaker, we sit with the other 2,000 people in the audience and wait 30 minutes to hear the announcement. My heart is pounding, my palms are sweaty and then I hear it…. “The 2012 World Champion of Public Speaking is… Ryan Avery!”

I guess you can now say my new lucky number is…8.

The next morning, I woke up to 269 emails asking me to speak, coach and train leaders all over the world on how to improve their communication abilities. My wife, friends, family and mentors, showed me things are possible when you surround yourself with the right people and they push you past your limits of what you think you were able to accomplish.

I wanted to travel the world and start right away but I was still working at Special Olympics and didn’t want to quit as I loved what I did for a living. However, I started to see that there is a huge opportunity in this world for people wanting training and we can always be growing, learning and developing our leadership skills.

So after long months of talking, thinking, contemplating and debating, my wife and I decided to take the risk and start our own public speaking business in 2013. We quit our jobs, sold everything we owned except what fit in our car, traveled to Texas to move back in with my parents at 26 years old (true Millennials) and start our company out of a corner in their home. Six months later we got on our feet, moved out and now live in Denver, CO (when you want the hour version of this story, let me know and we can grab a drink).

My wife and in Antarctica I right before we set the new world record of being the youngest couple to professionally speak on all seven continents.

Me and my wife in Antarctica right before we set the new World Record for being the youngest couple to professionally speak on all seven continents in 2015.

This has been an incredible adventure. I still have a lot to learn. Every day I study, search and submerse myself in the art of communication. One of the biggest things I have learned in the past three years doing this full time is this:

When you improve your communication abilities, you increase your leadership capabilities!

Now I am on a mission to train leaders how we can utilize the power of storytelling to get others to take action.

I believe we all have the opportunity to do something in our life that can bring us joy and help others excel. During one of my failed attempts at a recent world record my friends taught me what it means to really feel accomplished and what it means to be the leader: when your actions inspire others to take action, you are the leader.

I am taking charge or my life. I am taking chances. I am taking action. Together, if you will let me, I want to share my journey with you, share strategies and stories with you, via my trainings or blog, of what I am learning and have learned along the way to help us accelerate our achievements.

I believe our communication abilities determine our leadership capabilities so I am on a mission to train leaders around the world in the art of communication! If you are interested in one of my trainings, I look forward to hearing from you. If you are interested in reading my articles or watching my videos I look ...

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Stephen Wershing, CFP May 05, 2016

Show notes

I entered the financial services profession in 1987. From representative at Waddell & Reed, I became District Manager and then Division Manager. In 1994 I established an independent practice. By the end of 1996, I was working at the home office of Wall Street Financial Group, eventually rising to Chief Operating Officer. In 2002 I was hired to develop a small independent firm which eventually became Ensemble Financial Services, which I ran until 2010. One of our proudest moments from those years was receiving a Broker Dealer Excellence Award from Boomer Market Advisor magazine. You can download the article about that here.

After leaving Ensemble, I started The Client Driven Practice. I coach financial advisors on referral marketing, strategic differentiation, niche marketing, client advisory boards, and other practice management issues.

I write or have been quoted in most of the industry trade magazines, and have appeared in USA Today. You can see some of my articles and interviews here.

Personal

I live with my wife Gaelen McCormick and our daughter Clara outside Rochester, NY. I have two older kids in college. I enjoy cooking, woodworking, and dancing west coast swing.

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Yitzchok Saftlas May 04, 2016

Show notes

Yitzchok Saftlas is the founder and president of Bottom Line Marketing Group, a premier marketing agency helping hundreds of corporate, political and non-profit clients build their brands since 1992.

Mr. Saftlas leads a team of marketing experts in helping clients utilize a range of media to build their brands and grow their businesses. Highlighted campaigns and clients include: NYC Mayor Michael Bloomberg, L&R Distributors, Dirshu International, Teach NYS and many others.

Yitzchok’s new book: “So, What’s The Bottom Line” released by Morgan James Publishing, contains timeless advice for marketers, seasoned executives, and entrepreneurs. He also hosts a weekly business radio show, “Mind Your Business” which airs on 77WABC in the New York / New Jersey metro area radio every Sunday night.

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