SEO 101

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Google Algorithm Not Targeting Content Farms but Attribution Feb 07, 2011

Show notes

Ross and John promised last week to tackle Article Distribution, and the news that came out could not have been more timely.
Matt Cutts announcement about algo changes prompted a SEL post by Barry Swartz that the Algo launched and was targetting Content Farms.
David Harry aka theGypsy posted that this algo update was not targeting Content Farms but Attribution
Ross, John and David discuss how this impacts the Article distribution tactic of both linkbuilding and content publication, plus how this ties to the new REL tags Google introduced last month related to content attribution.
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Breaking The Link Building Idea Block Jan 31, 2011

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Learn what to do when you run out of link building ideas and how everyday experiences can lead to content creation ideas. A listener also asks is writing articles and submitting them to article sites a viable way to get links and therefore rankings?
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Google Algorithm Changes for Fixing Spam Jan 24, 2011

Show notes

Google Plans Algorithm Changes for Fixing Spam as Matt Cutts, head of the search quality team, wrote in his blog that he agreed about the increase in spam and detailed what the company is doing to keep it under the hood. Ross and John also look into Googles answer to Groupon, Google Offers.
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Matt Cutts Goes to Washington Jan 18, 2011

Show notes

Matt Cutts Goes to Washington, Testifies Google Has Integrity, Europeans Go Fishing for Bad Google Behavior, plus Ross and John answer listener questions on sources for keyword analysis, WordPress plugins and more.
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Search Roundtable for Affiliate Marketers Part 2 Dec 20, 2010

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Search Roundtable for Affiliate Marketers as Ross and John answer questions from WordPress blogs to linkwheels in Part 2 of their breakout session from AffCon Miami 2010.
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Search Roundtable for Affiliate Marketers Part 1 Dec 13, 2010

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Search Roundtable for Affiliate Marketers as Ross and John answer questions from WordPress blogs to linkwheels in Part 1 of their breakout session from AffCon Miami 2010.
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Sources for Keyword Analysis and Local Listings. Nov 22, 2010

Show notes

Sources for Keyword Analysis and local listings are some of the topics brought up by listeners this week. Ross and John discuss how they approach this plus they answer a listener question who is trying to break into Googles local listings.
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Explaining Benefits of SEO to Clients Nov 15, 2010

Show notes

Effective ways of Communicating the Benefits of SEO to potential clients, like local/small business owners that do not know anything about computers who are completely overwhelmed by the internet.
Ross and John answer that listener question plus another question on Keyword TLDs.
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How Do You Do Competitor Analysis? Nov 08, 2010

Show notes

How do you do competitor analysis? A listener asks if it has to do with typing in your major keywords from keyword analysis and seeing who ranks well for them, then clicking on their site and literally reading content on the page and checking links to and from the page? David Ogletree from SEOFox.com also chimes in with his perspective.
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New Google Local Search Results Nov 02, 2010

Show notes

New Google Local Search Results and How to Adapt. Listeners ask how to optimize for these new results, and how Title Attributes, Menu Labels, and Alt Image descriptions play into SEO.
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