SEO 101

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AffCon 2010 Search Marketing Roundtable Part 2 Jul 26, 2010

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John moderates a Search Marketing Roundtable discussion held at Affcon 2010 Denver that featured the following panelists: David Szetela of Clix Marketing, David Ogletree from SEOFox, Jamie Smith from Engine Ready and Howard Kopp from Moniker.
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AffCon 2010 Search Marketing Roundtable Part 1 Jul 19, 2010

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Page Sculpting and Rich Snippets Jul 12, 2010

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Ross and John continue to breakdown subjects discussed during the SMX Advanced You and A session with Google engineer Matt Cutts which include Page Sculpting, Rich Snippets and Google supposed favoritism of YouTube.
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Google vs. Bing: Obtaining Rankings Jun 28, 2010

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Rand shared SEOmoz's latest correlation study on Google and Bing and how they differ in terms of obtaining rankings. Learn how these search engines are similar and how Bing is changing the game.
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Is Bing Changing Search? Jun 21, 2010

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Ross and John talk about all things Bing including pros and cons, capability with social networking, and how similar it is, or isn't, to Google.
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Google Mayday and Toolbar PageRank Update Jun 07, 2010

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Ross and John discuss Googles Mayday and Toolbar PageRank Update, and the impact that Mayday has had with longtail search terms. Finally, they discuss what you do when you're stuck trying optimize a major brand.
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Getting Going with Local Search May 03, 2010

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Local Search is one of the fastest growing portions of search. Ross and John discuss the basics of getting going with local search, including getting your information on platforms like Yelp and FourSquare.
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More Keyword Research Apr 26, 2010

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Ross and John continue into their discussion on Keyword Research, including High Profile Terms vs. Longtail Tools such as Google Adwords Keyword Tool, KeywordSpy, WordTracker, Microsoft Advertising Intelligence Plugin.
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Do You Really Need to do Keyword Research? Apr 19, 2010

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Ross and John discuss Keyword Research, why is it important, do you really need to do it? They also look into High Profile Terms vs. Longtail Tools such as Google Adwords Keyword Tool, KeywordSpy, WordTracker, Microsoft Advertising Intelligence Plugin. They also look into the processing and evaluation process.
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Page Speed, Ranking Factors and the Eminent Google Caffeine Update Apr 12, 2010

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Ross and John continue their analysis of the recent interview between Eric Enge and Google Senior Engineer Matt Cutts, plus they discuss the need for page speed due the changes in the ranking factors in the Google Algorithm, plus they look ahead to the eminent Google Caffeine Update.
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