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    Business

    SECRETS TO REAL ESTATE INVESTING SHOW

    Secrets to Real Estate Investing Podcast with Holly McKhann. Expert Real Estate Investor and House Flip Master.

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    Latest Episodes:
    SREI 056 Clayton Morris of Fox and Friends teaches us his Financial Freedom Formula Jun 16, 2017
    Show notes

    Clayton Morris started his career as a local news anchor, living all over the US making little income and creating more and more debt for his family. It was the all too familiar story of being deeply unsatisfied that you’re paying off somebody else’s mortgage while you dig yourself deeper into debt. In this episode, we will discover how Clayton got started in real estate investing and how he found his unique path. Clayton’s bread and butter are single family buy and holds. He looks for them below market, in areas with steady average incomes, and solid population growth. He stresses that these seemingly boring and methodical strategies are what leads to financial freedom, not emotional involvement or the “Shiny Object Syndrome.” Find out exactly what lead Clayton to financial freedom in today’s inspiring episode!

    On this episode, you’ll learn…

    • The power of passive income and the impact it can have on your life
    • Why you should go after ROI and NOT the emotional aspect of buying real estate
    • Why you should allow tenants to treat your property as their own
    • Shiny Object Syndrome and how to avoid this and stay laser focused
    • How to avoid Analysis Paralysis
    • Understanding what lifestyle is for you and why you start with this end in mind first
    • Why he loves the SFR with its built in diversification
    • What he does with the appliances in his rentals
    • What is your Freedom Number and how to find it

    Contact Clayton at www.MorrisInvest.com


    SREI 055 Mitch Stephen's wild ride to financial freedom through real estate investing Jun 09, 2017
    Show notes

    Mitch Stephen Episode

    We’ve all heard of the various benefits of real estate investing with buy & holds, wholesaling, and of course fix & flipping. A lesser known strategy is that of seller financing. This is the subject of today’s episode of the Hard Hat Holly podcast, when Holly sits down with real estate investor, author, and master of creative financing, Mitch Stephen.

    Mitch has been investing for 22 years in San Antonio, Texas. He started out with the buy and hold strategy, with an excess of 25 houses, but soon discovered that this method was not for him. He was tired of dealing with broken air conditioners and delinquent tenants. Who wouldn’t be? He then discovered owner financing where he collects an average of $8,000 per house for the down payment, then the subsequent monthly cash flow goes directly into his back account and not towards the repairs and maintenance of the property. Today we’ll dive into more of this part of Mich’s story and why he much prefers being the bank to being the landlord.

    Mitch will also educate us on the differences between one time cash (profits made from fix & flips or wholesaling) vs. temporary cash (money made from owner financing, as these notes have a definite end date) vs. forever cash (this is the rental profit from something you own). Today, Mitch chooses to use his one time and temporary cash to fund his forever cash deals, which are primarily in storage units. With storage units, he no longer has to deal with toilets, leaky sinks, stained carpet, or broken windows and who wouldn’t love that kind of low maintenance!

    Links

    Go to www,HardHatHolly.com/55 for the free download

    reinvestorsummit.com

    Livecomm.com

    Free Download

    Go to www,HardHatHolly.com/55 for the free download which will be the first 100 pages of Mich Stephen’s latest book, My Life & 1,000 Houses: Failing Forward to Financial Freedom.


    SREI 0054 Paralyzed and told he'd not walk, Thom Gilbert proved them wrong. May 31, 2017
    Show notes

    On this episode of Secrets to Real Estate Investing by House Flip Master host Holly McKhann is joined by Thom Gilbert. Thom graduated college 15 and a half years ago at the age of 23; shortly after he moved to Lake Tahoe where he worked at a ski resort. On Christmas Eve, 2001, Thom was enjoying the beautiful day and the fresh snow with his younger brother. The brothers decided to take one last run in the snowboard park before before calling it a day. Thom had been skiing and snowboarding for several years and at that time he says he just made a bad judgement call by not checking out the jump closely and assuming that it was the same as the year before because it looked the same. Thom says that he took the jump at full speed and when he hit the divot that was made at the end of the jump from other snowboarders he flew ‘superman’ style into the air and landed on his neck and shoulders. Thom says that the impact of the jump causes his legs to basically end up at his chest. Thankfully he was close to the ski lift and ski patrol and they were able to assist him immediately. The ski patrol came to help Thom and after removing his snowboard they asked him to move his toes. It was in that moment Thom says that he realized the magnitude of what had happened to him. Thom recalls not being able to move anything and was airlifted to Reno so that he could receive medical attention. Thom shares that he was diagnosed with an incomplete spinal injury and he had to undergo surgery.

    At the age of 23, Thom’s life was turned upside down; his doctor told him that he would no longer be able to have kids and would have to learn to live his life in a wheelchair because he would probably not be able to walk again. Thom shares that after his accident he had tremendous support from family and friends who helped with medical bills and physical therapy. Once Thom felt confident enough to be on his own again he moved to Oregon where he pursued a masters degree. Thom says that while he was in Oregon he used that time to figure out who he was after this accident and that is also where he met his wife and where they had their first child - both Thom and his wife were told they couldn’t have children but were blessed with two children!

    After Thom graduated with his masters degree he landed a job in the Bay Area with a startup company that ended up closing up shop after just 8 months. Thom found himself looking for a job which is what led him to the San Diego area. Thom found a great job and was there for several years, he was promoted and received raises during his time there but on his final review he was given more responsibilities but was no longer receiving additional income because he was capped out on his salary with the company. The lack of additional income but added responsibility are the factors that Thom said led him to start his real estate investing journey.

    Thom said that before he even knew he was going to do real estate he said that he read a book that he claims planted the real estate seed even before he knew he was going to become a real estate investor. Thom says that he grew up doing a lot of physical labor because his dad was a contractor. Thom shares that he knew he didn’t want to do physical labor his entire life which is why he pursued an education.

    Holly asks Thom if he decided to get educated on real estate before or after his corporate job; Thom shares that he started doing it while he was still working. He says that he got up earlier each day and would eat his lunch on his breaks from work and he would make phone calls on his longer lunch. Thom says that he says a friend told him to just do one thing everyday because after 100 days you will still have completed 100 things. Thom shares that he knew that he needed to be patient and focused on what he was learning and trying to put in place. He shares that he took advantage of his corporate job and steady income to learn the business and to gain confid


    SREI 0053 Tim Gordon celebrates 3 years of real estate investing freedom May 24, 2017
    Show notes

    On this episode ofSecrets to Real Estate Investing Holly is joined by guest Tim Gordon. Tim quit his job and has been real estate investing for 3 years this week! Holly asks Tim to share the path that led him to real estate investing. Tim shares that he had a variety of jobs before he became a full-time real estate investor; his favorite being the garden shop at Kmart. Tim came to California in 2008 with a his window tinting business, when he realized that wasn’t going to be something that worked out longterm he knew he needed to start to look elsewhere. A girl he was dating at the time introduced him to real estate investing. While the relationship didn’t work out it did lead Tim to the real estate path.

    Holly asks Tim to share with listeners what kind of deals he started out with when he got into real estate investing and Tim shares that he started out with Bigger Pockets. After Bigger Pockets he started attending to the investment clubs which soon lead him to wholesaling for 3 to 4 years while he was also working full-time. Tim shares that the first year he started wholesaling he wasn’t very successful at it. In the beginning Tim was looking for deals of the MLS, going off of referrals and even working off of other people’s deals but found that those methods didn’t produce many deals. Tim discovered that by using direct mail marketing he was able to find more deals. Today Tim does not use direct mail marketing to get his deals but this is because he does not do a lot of wholesaling. Holly asks Tim how much he was spending on direct marketing and he says that he was spending about 4 to 5 thousand dollars a month - which could produce deals that were $5,000 to $50,000 wholesale. Tim shares the best wholesale deal that he ever had which happened a few years ago that he and a partner made over beers at a hotel lobby.

    Holly asks Tim to share what it felt like to quit his job to work in real estate investing full-time. Tim shares that it was terrifying because he didn’t have the confidence as some other people do when it came to quitting his job. Tim shares that when he was working in the corporate world he had a job that was basically set up nicely for him; he had health insurance, a company car, nearly 6-figure a year income - but he knew that he needed to quit. Tim also shares that he has set up a business that he pays himself out of every two weeks with direct deposits so that he has the same sort of structure a corporate job would offer and this structure allows him to not stress out about where his pay is coming from as well as not spending more money from the business than he has already allowed himself.

    Holly and Tim talk about how mindset is everything in the real estate business. Tim says that he can tell when meeting someone he can tell within a year whether or not they will do a deal based on their attitude during their interaction. Tim says that he can tell within the first minute of meeting someone whether or not they are ‘all in’ or not. Both Tim and Holly agree that real estate investing is a team sport. Without the support system and networks that real estate clubs offer some deals might not even be possible. Holly shares that she has put together a Facebook group for the purpose of networking and to help other post and find deals. You can find this group on Facebook at www.facebook.com/groups/hhhreit/

    Holly asks Tim to share a deal that he did with a FHA 203K loan. Tim shares that he likes talking about this deal the most but it seems to get the least amount of attention. At the time of this deal Tim was still working in the corporate world and he needed to get a loan. At the time before this deal took place Tim knew that he wanted to find a deal that was a 4-unit apartment anywhere in San Diego county and a house in Oceanside. When he was searching for his wishlist someone came to him with exactly what he was looking for. T


    SREI 0052 How to flip houses with 4% interest loans-Matt Cady May 17, 2017
    Show notes

    On this episode of Secrets to Real Estate Investing by House Flip Masters, Holly is joined by guest Matt Cady. Matt is going to share tips about financing for listeners especially those who might be confused about how financing works. Matt has been a mortgage consultant for 17 years with a background in construction financing. In 2007 when most construction products went away, Matt started providing renovation loans. Matt works in San Clemente California for a Summit Lending.

    Holly says that often times people who want to get into house flipping don’t have lots of cash or want to take advantage of the tax free capital gains that you can get from living in a house for two years. Holly asks Matt to compare for listeners the possible different scenarios. Matt says these programs are great for those who want to minimize their down payment and to have a better alternative than a hard money loan. He explains that renovation loans will save you about half the money in interest that you would normally pay with a hard money loan. According to Matt, renovation loans are applicable to both FHA and conventional purchases. He gives the example that a buyer who is going to live in the house would only have to put down 3.5% of the total cost of the house with an FHA loan. Holly adds that with hard money loans, 2 points are usually added to them which means that renovation loans definitely will save over half of the interest expense on the loan.

    Holly asks Matt to share what the rules are on the amount of money a person can borrow for renovating a home. Matt explains that a limited 203K is for minor cosmetic repairs, and there is a cap at $25,000 of the repaired value. Matt also says that because the limited 203K requires less documentation, more lenders offer this but Matt has seen people take as much as $100k for renovations. When asked about exclusions on the loans, Matt explains that you cannot add an in-ground pool or a built-in barbecue with the money from the loan.

    Holly asks Matt about options a buyer has if they are not going to live in the home. In that case, Matt points out that a Fannie Mae HomeStyle Renovation loan can be used, which is a conventional loan with a minimum down payment of 15%. However, Matt suggests putting down 20% because mortgage insurance is really expensive on investment properties. The down payment is determined by the price of the property plus the cost of repairs.

    Matt says that he doesn’t deal a lot with flippers because if the house is flipped and sold within six months, lenders be heavily penalized. Holly adds that with hard money, lenders do not have as many parameters and guidelines as loans that are provided by the government. Hard money lenders look at debt to income ratio and where the income is coming from, and they are willing to give money more easily and quickly than the loans that Matt offers.

    Matt details how the programs that he utilizes works. The loans offer a "contingency reserve," which means that whatever the cost of the renovation, they will lend an additional 10% in case the renovation expenses are more than planned. He also says that another great thing about this program is that it is "fund controlled." Matt says that with both FHA and conventional loans, you can work in six months of mortgage payments so that you can “skip” six months of payments.

    Holly and Matt discuss the contingency reserve a little more in terms of using it when a project is nearing completion. For example, if the buyer had the reserve remaining and wanted to upgrade the flooring from laminate to hardwood, the loan could be used to help offset the cost of the upgrade. Holly asks if the money can be used for energy efficient renovations. In California energy efficiency is something a lot of investors look into. Holly asks if this loan covers changes like solar panels, and Matt explains that it does.

    Holly and Matt discuss the expected time needed for


    SREI 0051 Amy Jones built a flipping empire of $77M with her dad May 11, 2017
    Show notes

    On this episode of Secrets to Real Estate Investing by House Flip Masters Holly is joined by guest Amy Jones. Amy started her real estate career by pulling weeds in Pomona California in 1991 for a slurpee! Amy’s path started by flipping houses with her father in the late 90’s.

    Amy shared that when she turned 18 she packed up her car and headed out and she ended up in Colorado Springs where she worked as a pizza delivery driver. At the age of 20 she was promoted to restaurant manager and that is when she says she started personally flipping. Amy would flip broken restaurants and during that time she flipped 13 restaurants. Amy attributes what she knows about real estate and house flipping to what she learned during her time in the restaurant business. One day Amy called up her father and told him that she was tired of working the long hours on her feet all day and her dad told her to get into real estate and to help him find a fourplex. With the help of her father they have built a rewarding and profitable real estate career. Amy and her father have successfully retired Amy’s father with their real estate ventures.

    Holly asks Amy to share her first deal with listeners. Amy says that her first deal was an accident. Amy purchased a mobile home for $3,000 and turned around and sold it for $5,000. She didn’t know it at the time but with the purchase and sale of that mobile home Amy had successfully completed her first flip. When she looked into flipping homes later Amy thought that because of the mobile home flip that she knew how to flip but she didn’t realize the elements that were missing from flipping real estate regularly. Amy did her due diligence and got ahold of various individuals to learn from; she learned from people who not only were educated in real estate but also actively practicing what they knew. Amy would take these people to lunch and get information from them about contractors, lenders, etc. so she knew who to hire and who not to hire.

    Holly asks Amy what her suggestions are for individuals who aren’t the greatest in social settings or might be a little timid when approaching new people or presenting to others. Amy suggests that single individuals should go out and flirt with people and people who aren’t single go out and put yourself in awkward settings because the anxious feeling will go away when you’ve experienced and handled the awkward situations a handful of times.

    Amy says that the best and most difficult thing about real estate is that there are so many avenues to pursue. She says that the best thing to do is to learn a little and implement a little. The best learning experiences that you have will be in the field; once you do something you know what to expect and how to do it better. When you make mistakes you will learn how to to not make that same mistake again or how to avoid it in the future. Amy says that even with 1,000 flips under her belt she is still learning.

    Holly and Amy both advise having a network because if you don’t know how to do something you might have someone in your network who you can call or email that knows how to fix your problem and in turn you will continue to learn. Amy says that in business she has no competitors because your network is a great asset and they will connect you to others who can help you. Amy says that it is comforting to know that you are not alone in this business and it’s nice to know that you can pick up the phone and call a contact for help even though you might both be after the same property.

    Holly and Amy talk about auctions. Holly advises that if you are just starting out in real estate that you stay away from auctions because it is a high stakes and high risks situation and you will want to have the knowledge before heading into an auction. Holly and Amy discuss the differences between auctions in California versus Colorado; while they are different in format both women agree that new comers should


    SREI 0050 Andrea Arciga adding wholesaling to her realtor business with big success May 03, 2017
    Show notes

    On this episode of House Flip Masters Holly is joined by guest Andrea Arciga. Andrea is a broker from Irvine, California who has ventured into real estate investing by doing a handful of wholesales and now she is here to share with us.

    Andrea shares that her most important job is being the mother to 4 children ages spanning from 13 to 24. She also shares that she has been working since the age of 16 and that she has always been in some sort of sales role during her time in the workforce. Andrea was in the tech world until shortly after September 11th when she was laid off, during her time in the tech industry Andrea shares that she taught herself a lot of graphic design and such to stay within her advertising budget at her position. With the graphic design knowledge Andrea created postcards which were used for direct mailing. Andrea shares that after she was laid off a friend, Tina Estrada, who was a Caldwell Banker franchise owner asked her to come in and to help break Andrea into the real estate market. Andrea helped to get Tina going and they got 3 deals together. Shortly after Tina’s husband offered to show Andrea how lending works. Andrea says that she started working with other agents, by helping to brand them for their loans and that is how she got her break into the real estate world. Andrea did loans for about 5 years, and after that was when the bubble burst where she continued to work on loans for another 3 or 4 years. When the market crashed, Andrea got involved and was a founding board member of a group to help teach families how to keep their homes during that terrible time when so many people were losing their homes and ending up homeless. Andrea says that while she did do some retail real estate it was not something that she loved to do but there was a time when it was her bread and butter. When the market crashed Andrea saw the error in her ways by living high on the hog and not saving money while there was money to be had. While a lot of her friends, after the crash, went out and got jobs again in the corporate world Andrea kept fighting the real estate fight because she knew that she was not going back to a corporate job. When real estate began to dry up again for Andrea she knew that she had to reinvent herself again and that is when built herself a brokerage in Belmont Shore, California. Fast forward to now Andrea says that she took the 60-day challenge with Invest Club for Women with Iris. Andrea credits Iris for teaching her how to be a real estate investor. Because of her past and having experienced losing a home Andrea decided that she wanted to be in the business of helping people who are in a time of distress or need to sell their homes quickly for whatever reason.

    Andrea says that she hopes that people see from her story that it is okay to reinvent yourself time and time again when things are not going exactly as planned; and in doing so you can make a lot of money.

    Today’s show features a little different formatting than what listeners are accustom to. Instead of Holly asking questions, Andrea will be asking Holly questions since Holly has a bit more experience in real estate investing. Today’s show will be somewhat of a coaching call where Andrea and listeners can gain insight from Holly’s years of real estate investing experience.

    Andrea’s first question to Holly is about when Holly gets into a contract when she knows she is ready to fix and flip a home, what do the first 5 days look like for this contract; start to finish. Holly shares that first there are the non-physical stuff such as checking titles and such. On the physical aspect of the deal Holly and/or her husband will go and check the home out and see if there are things that need to be fixed, opportunities to change different areas of the structure. Holly shares that in the beginning it is common for flippers to have contractors go and look at the property and get several bids on the things that need to


    SREI 0049 30 flips from 404 leads by Danny Johnson Apr 26, 2017
    Show notes

    On this episode of House Flip Masters Holly is joined by guest Danny Johnson. Danny Johnson is a repeat guest to the podcast, he is the first repeat guest that we have had on Secrets to Real Estate Investing because he is such a great teacher and a wealth of information. Holly received an email showing a pie chart about the various ways that Danny finds leads for his deals online. Holly wasn’t aware how much Danny actually worked online for his deals and he is here to share that information with listeners today.

    Danny and his wife, Melissa, have been flipping houses in San Antonio, Texas for over 14 years. Before he got started in house flipping he was a software developer with a degree in computer science. Danny saw what house flipping was all about firsthand from his father. Seeing his father flip houses Danny decided to give it a try and he flipped houses part-time for about 3 years, and it wasn’t until he has laid off from his job that he started flipping full-time. It wasn’t too long after going full-time that Danny was thinking a lot about getting leads online - Danny and his wife were doing a lot of direct marketing; postcards, bandit signs, yellow page ads to gain leads. Danny found that direct mail pieces resulted in a lot of angry phone calls from people who were not happy to be receiving mail about Danny interested in buying their homes. When they started advertising in the Yellow Pages, Danny would receive phone calls from people that were genuinely interested in finding a solution to their problem. They stayed in the Yellow Pages for quite some time before it started to not generate anymore results or leads. When the popularity of Yellow Pages went down Danny created a website in an attempt to generate leads. Danny created the website but yet was not receiving any feedback from it at which point he realized he needed to optimize his website so that it popped up on search engines based on specific key words that people were actually searching when they wanted information on individuals who would purchase their homes. Danny says that when dealing online and search engine optimization (SEO) that it is important to keep in mind that sometimes it can take weeks to months for the changes that you make in keywords and specific search terms to start to produce results and become visible to online searchers.

    Holly asks Danny to discuss the pie chart that she received in her email and asks Danny to share with listeners what the difference is between an organic search and a result generate through AdWords. Danny shares that an organic search is when you show up in the search results at the top and above that are the ads that are paid for per click. Holly says that she has has heard that pay per click can be expensive and the pricing can vary based on location - Danny confirms that it can be expensive and he says that they currently pay about $30 per click. Danny explains why pay per click prices can be expensive and the different factors that go into it. Danny explains that it is important to know what key words are being searched and to have a website that is quality and keeps visitors there for at least one minute because all of these elements determine your websites quality to a specific search engine. Danny and Holly discuss the different ways that Danny is using to test to see if the quality of his website changes to search engines and where this site ranks with those changes. Danny also discusses how a few years ago they become Better Business Bureau (BBB) accredited and it helped to generate results because it stood out to people who were searching and it helped their credibility because it allowed for people to visit the BBB website and view their score and reviews. Danny asks Holly if she is BBB and she explains that she is not because of the type of deals that she works with and the fact that she works directly with real estate agents.

    The chart that Holly and Danny are directing in this


    SREI 0048 Living a lifestyle of freedom and being with her kids through flipping houses by Erin Pullins Apr 19, 2017
    Show notes

    On this episode of Secrets to Real Estate Investing host Holly is joined by Erin Pullins. Erin joins Holly to discuss how she finds her deals in the market where deals aren’t as plentiful as they once were. Erin started her career out of college in financial services, while she did love this field she wanted to have the background because she knew that she didn’t want to do it forever but she did want to learn all that she could. Erin worked in financial services for 8 years before her and her husband had their first child, after their first child was born she went back to work part-time until the couple had their second child. After the birth of their second child Erin found it to be much more difficult to work and take care of the family so she quit her job to take care of the babies. While both her and her husband were working they started buying and renting properties and once her youngest was in preschool they started flipping properties. Both Holly and Erin boast the love that they have for the flexibility that their real estate journey has afforded them.

    Holly asks Erin to share the story of her first flip. Erin and her husband partnered with someone who had experience for their first flip which Erin says did not go so well. The person that they flipped with was a member that they were in a mastermind group with; in retrospect Erin says that this member was someone that they didn’t know very well and other members also didn’t know this person very well. The deal was structured so that Erin and her husband were to bring in the money for gap funding, the amount of money that the hard money loan does not cover - Erin and her husband brought the money for gap funding. Long story short Erin says that her and her husband lost $50,000 on the deal because the person that they partnered with was getting paid all along the way and was not passing the money down through the partnership. While Erin and her husband did lose a lot of money from this deal they both felt that it was a learning experience and they have not let this happen to them again they also knew that this bad experience would not make them quit because they knew the lifestyle that real estate investing offered was one that they really wanted. Holly reminds listeners of one of her favorite quotes “it’s not you win or lose, it’s you win or learn” because at the end of the day each experience is one to learn from.

    The next deal that Erin and her husband did was one that came from an agent that they work with a lot and one that they trusted. This deal came to them because the deal was brought to them and it was already ready to go. Holly asks Erin how she finds her deals - Erin says that 50% of them come from realtors and the others still come from the MLS. While neither Erin or her husband are licensed agents they do a lot of the searching on their own and Erin says that she favors Redfin to look for deals because of the way that they lay out the information which Erin feels is much friendlier and easier to read than the MLS.

    Holly asks Erin what her strategy is when she gets her deals from realtors. Holly says that a lot of time realtors will set investors up on an auto email for deals similar to the ones that are sent to those for people who are looking to own and occupy the home. Holly reminds listeners that this can be frustrating for investors because the realtor often times does not even check out the information that is being sent out on these auto emails. Erin shares that her strategy when working with real estate agents is that she talks to the listing agent. On one property Erin called the listing agent and was told that he couldn’t represent her and connected Erin with a colleague that specialized in working with investors. This agent has now become an agent that Erin and her husband work with often because this agent knows the specifics that they are looking for and sends them exactly what they want which is helpful because ther


    SREI 0047 Maximize your flip's sale price using Feng Shui with Dr. Janet Woods Apr 12, 2017
    Show notes

    On this episode of Secrets to Real Estate Investing Holly is joined by guest Janet Woods. Holly and Janet discuss tips on how to use Feng Shui to help maximize the price of your flips. Janet was originally in the corporate world working for Xerox for 15 years where she actually discovered Feng Shui. In the early 1990’s Janet started studying Feng Shui and she left the corporate world to help people to utilize Feng Shui in their lives to get what they want. Janet is also a doctor of Asian Metaphysics and she has been practicing for 18 years. She has been helping people all over and from all walks of life on how to use Feng Shui. Janet explains that Feng Shui is the art of placement that originated in China, and in the corporate world Feng Shui is referred to as space planning. Feng Shui is about creating an environment that nurtures, motivates, and inspires a person into action to have a better life.

    Holly recalls that she was surprised when she learned about Feng Shui how simple it was because it deals with placement and color. Janet advises that when you use Feng Shui in a home you are trying to sell you need to use energy and placement to make the buyer feel like the home is already thiers. Holly reminds us that buyers will purchase a home, whether they realize it or not, based on emotion and have been known to turn down what would have been a perfect home because something about it felt off to them. One of the first experiences that Holly had with Janet was with a home that had been on the market for 5 months and Janet came in and spent 20-30 minutes to make some changes to the home and the first couple who walked into the home ended up buying it that same day.

    Dr. Janet has prepared a download for listeners with extensive information on how to use Feng Shui in your homes.

    Dr. Janet advises that we want to see the home through the buyer’s eyes. Holly asks Dr. Janet to share with listeners how to give their homes curb appeal because it is the first impression that a buyer will get when they see the home. Dr. Janet says that when talking about curb appeal buyers want to feel safe and you want to draw people to the front door. To do this you need to plant flowers in purple, red, or white. Holly asks why those colors - Dr. Janet says that those colors are linked to safety. It is also vitally important to have a welcome mat, you should also remove things that are dead or unattractive, and remove any personal items that you may have in the home. Also keeping the home as clean as possible is important because once again this is the first impression to a buyer.

    Holly asks when staging a living room what are some steps that should be taken. Dr. Janet says to remove anything person that has a special meaning to you because it may not have the same meaning for a potential buyer. When placing decorative items Dr. Janet says to keep items in groups of 1, 3, or 5. Keeping the space minimal allows for a buyer to visualize the house with their personal items in them. By keeping the space open and minimal allows for it to feel like there is more square footage. Removing unnecessary furniture and rugs will add to the look of more square footage.

    Dr. Janet advises for people on a budget to go to Home Depot or Ikea to purchase black folding trays that you would use to watch TV on and use them as end tables because they are easily stored and portable. You can use these trays as well to display flyers of the home you are staging.

    In the dining area some important principles are that the area is inviting and that once again people see themselves in this area - you want to make sure that you have 2 or 4 chairs at the table and not more than that unless the home is over 3,000 square feet in which case you can use 6 chairs. Another tip Dr. Janet discusses is that when you have a dining table to pull out the chairs a little bit almost as if the chairs are inviting the buyer to sit down. Holly asks D


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