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This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
Two-Brain Radio Episode 163: Two-Brain Media With Mike Warkentin
On this episode, we are joined by Mike Warkentin. Mike is the owner of CrossFit 204 in Winnipeg, Manitoba, and the new co-owner of Two-Brain Media. Mike has been involved in sports for his entire life. After eight years in the media industry, he was able to make his hobby into a career by becoming the managing editor of the CrossFit Journal. When he left the Journal, Mike founded Two-Brain Media with Chris Cooper.
Be on the lookout for Chris' new book coming out on May 7: "Founder, Farmer, Tinker, Thief"!
Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Links:
https://www.crossfit204.com/
https://www.youtube.com/watch?v=owZdkAL2a6c
Timeline:
4:06 – Introduction to Two-Brain Media and Mike Warkentin
7:49 – Mike’s experience working at the CrossFit Journal
11:15 – Opening a gym while still working for the CrossFit Journal
18:20 – The launch of Two-Brain Media
27:18 – The ways that Two-Brain Media will be helping gym owners in the future
32:20 – The different types of content and avenues that Two-Brain Media can offer
36:11 – Creating relatable content for your target audience
40:06 – Contacting Mike to book a consultation call
Two Brain Marketing Episode 4: Joleen and Leighton Bingham
Today we are joined by Joleen and Leighton Bingham of Thirteen Stripes CrossFit. Joleen and Leighton purchased their gym in 2016 just a week after their son was born! With only 69 members total when they first bought the gym, Joleen and Leighton have grown Thirteen Stripes into a wildly successful gym. Listen in as we discuss how they got their start, how Two-Brain has helped them grow, and their plans for the future!
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Contact Joleen and Leighton:
https://13stripescrossfit.com/
info@13stripescrossfit.com
https://www.facebook.com/13stripescrossfit
https://www.instagram.com/13stripescrossfit/
lieghton@13stripescrossfit.com
Leighton.bingham@twobrainbusiness.com
Timeline:
1:35 – Introduction to Joleen and Leighton
4:15 – What is it like to buy a CrossFit gym?
6:57 – The importance of realizing that you need help!
8:43 – How has Thirteen Stripes changes since gaining help from Two-Brain
13:35 – What does Thirteen Stripes sell to their clients other than the CrossFit Gym Experience
18:06 – How to disseminate your clients goals to the rest of your staff effectively
20:11 – How paid advertising has helped Thirteen Stripes grow
28:28 – The statistics behind paid advertising and the returns generated
30:45 – The key to success in growing a successful CrossFit Gym
36:34 – How to contact Joleen and Leighton
Episode 162: Healthy Steps Nutrition with Nicole Aucoin
Today we are joined by Nicole Aucoin! Nicole owns Health Steps Nutrition which helps gyms offer nutrition services to their clients. After realizing how important nutrition was at a young age, Nicole studied to become a nutritionist while in college. She now boasts over 10 years of experience helping thousands of clients reach their nutrition goals and her programs are currently run at hundreds of gyms and nutrition practices worldwide.
Be on the lookout for my new book coming out in just a few weeks: Founder Farmer, Tinker Thief!
Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Links:
https://growyournutritionbusiness.com/
Timeline:
4:03 – Introduction to HSN with Nicole Aucoin
8:36 – The importance of having a nutrition certification at your gym
10:38 – Streamlining your nutrition program at your gym
12:52 – What are the best nutrition programs doing to succeed
17:30 – Using case studies to promote nutrition at your gym
21:15 – The importance of developing coaches within your gym and program
22:35 – Ways that technology can be leveraged to grow your clientele
25:15 – What is the roadmap for training a nutrition coach?
30:28 – Overcoming hurdles while starting a nutrition program
Two Brain Marketing Episode 3: Tania Vrga
Today we are joined by Tania Vrga, owner of CrossFit Winnipeg. Tania is an amazing CrossFit owner who strives to help each her clients achieve a healthy and fit lifestyle. Join us today as we dive into a range of topics from purchasing a gym to coaching strategies and more!
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Contact Tania:
tania@crossfitwinnipeg.com
Timeline:
2:14 – Introduction to Tania Vrga
5:28 – Tania’s experience with purchasing an existing CrossFit gym
8:06 – Finding Two Brain and improving the gym experience
13:44 – How to sell Confidence, Energy, and a better Life to your clients
17:45 – Learning sales and applying it at your gym
20:05 – The training and evaluation process for a sales position at your gym
24:00 – Applying Two Brain paid advertising strategies and their results
32:15 – The key to success and longevity of a CrossFit Gym
Announcer: 00:02 Welcome everyone to TwoBrain Radio. It is our mission at two brain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve perfect day and move you closer to well.
Chris: 00:26 This episode is brought to you by Healthy Steps Nutrition. I first met Nicole over a year ago when one of my favorite crossfit affiliates introduced me to her because Nicole was helping them. Sam Brumenshankel at Crossfit Port Orange started a nutrition program in her box and that conversation turned into something larger. A year later, Nicole has a fantastic bolt-on nutrition program that you can add to your box anywhere in the world. So if you're thinking, I need to start presenting better nutrition information to my clients or I need a new revenue stream, or I want to know more about nutrition, but I don't know where to get started. Healthy steps has that. What they're going to do is put you or one of your coaches even better through course, get them qualified to start teaching nutrition. Then they're going to add you to a private Facebook group. They're going to give you a rollout so that you can do a nutrition challenge at your gym, which more than pays for the cost of enrolling them in the course and then provide an ongoing mentorship program for your nutrition program so that you can continue to run things for your clients like nutrition, accountability plan every month like we do at catalyst.
Episode 162: Building a Measuring Stick
On this episode, we are joined by Chris Cooper to talk about building a measuring stick for ideas! All of us are surrounded by a million great ideas. The challenge we have on a daily basis is dealing with sorting through all these ideas and choosing the right tasks to focus on. The biggest job we have as mentors is to help you filter these ideas, take action on them and execute them until they are done. Today we talk about the process to do this and how we recommend you do it at Two Brain!
Be on the lookout for my new book coming out in just a few weeks: Founder Farmer, Tinker Thief!
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Links:
https://www.amazon.com/Anything-You-Want-Lessons-Entrepreneur/dp/1511366079
Timeline:
2:34 – Introduction to Building a Measuring Stick
3:48 – How does Two Brain grow from user input?
5:35 – You can do anything but you can’t do everything
7:53 – The importance of the roles and tasks exercise
12:02 – The best way to approach new ideas in your business
15:55 – Overloading your business with too much software
18:00 – The hierarchy of questions to ask yourself when choosing between ideas
23:06 – Testing your idea for an appropriate amount of time
29:30 – Some examples of important metrics within your affiliate
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