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This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
Episode 166: Protecting Yourself From Lawsuits with Rachel Brenke
You just got THE LETTER.
You found a great picture on Google and used it on your website. And now you're getting sued.
Or maybe you're the one who wants to litigate: a coach left your box, she's emailing all your members, and you want to drop the hammer.
What's your first step? Rachel has the answers in this episode.
Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Contact:
Timeline:
3:00 – Introduction to Rachel Brenke.
7:44 – How Rachel manages life, business, and fitness.
9:20 – The legal specialties that fitness professionals need help with.
11:24 – How can business owners protect their CrossFit gym’s brand?
19:44 – Should you be trademarking everything you make?
29:22 – How to handle with other employees and clients taking photos.
35:10 – Dealing with copyright transfers within your business.
37:20 – Using pictures from the internet on your website and in your business.
41:50 – How to handle someone pursuing legal action against you?
45:10 – What to do if a former employee steals your intellectual property?
54:40 – How to reach Rachel?
Two Brain Marketing Episode 7: Coty Bradburn
Thinking of buying or selling your gym? Click here to get our FREE GUIDE:
https://twobrainbusiness.com/free-tools/
Today we are joined by Coty Bradburn of CrossFit Mountain Island in Charlotte, NC.
Coty bought an existing CrossFit gym late last year, and immediately grew its membership from 6 to 50 using Affinity Marketing. Then he started our Digital Marketing program (now built into the Incubator) and has nearly doubled his membership again in a few months.
Here's his intake process, his lead nurture process, his ad spend metrics and Front End Revenue return (it's 6x!)
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Contact:
https://www.crossfitmountainisland.com/
https://www.instagram.com/cotybradburn/
https://www.facebook.com/coty.bradburn
Timeline:
2:38 – Introduction to Coty Bradburn
5:33 – Going from 6 Member to 50 in two Months.
8:09 – Advice for people thinking about buying a gym
11:45 – Initial outreach and gaining customers for a new business
13:00 – What made Coty decide to join the Two Brain Family?
16:06 – In Coty’s words, what does he sell at his gym?
18:33 – The sales process at CrossFit Mountain Island
21:02 – How did CrossFit Mountain Island’s metrics change after the Two Brain Incubator
23:52 – The keys to growing a successful CrossFit gym.
In business, the best storyteller wins.
One of the first things every entrepreneur does in the Incubator is to map their clients' journey. That foundation helps us plan for better intake and retention. The client is the hero of their story; their coaches are the guides.
The Level Method is based in science and math, but it's powerful because it tells a story. As your client moves from Yellow to Red in the Front Squat, they know they've achieved something. Take the best elements of gaming, badging, and martial arts grading, and you have The Level Method.
At Two-Brain, we advocate services and products that can measurably improve your gym. We're not interested in dumping more ideas on you; we want to share things that WORK.
The immediate benefit that most gym owners see from adding Level Method is an increase in 1:1 training revenue. But long-term, we're tracking LEG and adherence too, because we know that a sticky story draws people back to the campfire.
We've been sharing Nate's story since the start, and we're big believers.
In 2016 Nathan developed what has become known as the Level Method. This is a completely unique, data-driven system that offers clients unparalleled insight into their fitness and progression. After implementing this tool at his own gym, Nathan has shared this powerful tool with many other gyms now providing unimaginably results for their members. Join us as we discuss the Level Method and Nathan’s experience in the CrossFit industry!
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click hereto register and sign up now!
Contact Nathan:
https://www.levelmethodgym.com/
https://www.instagram.com/nathanholiday/?hl=en
https://www.linkedin.com/in/nathan-holiday-7b874266/
Links:
Getting Things Done – https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280
Pomodoro Technique – https://francescocirillo.com/pages/pomodoro-technique
Timeline:
1:35 – Introduction to Nathan Holiday
4:46 – Developing a unique tool for clients and CrossFit owners, the Level Method
8:51 – How does the CrossFit Level Method work?
11:25 – The importance of highlighting a moment for a client’s experience
16:09 – The structure of the Level Method, Where does a beginner rank?
18:16 – The process of leveling up in the Level Method, Performing an Assessment
22:11 – Building a roadmap for your clients to reach their goal and stay engaged
28:15 – The difference between Objective and Relevance Testing
29:36 – The Level Method Phone App
30:57 – What are the next steps for the Level Method going forward
34:08 – Programming that goes along with the Level Method
37:54 – Testing the Level Method at the Level Method Gym
41:56 – Staying focused and putting a timer to your work
46:05 – How to contact Nathan
Two Brain Marketing Episode 6: Oskar Johed
Today we are joined by Oskar Johed of CrossFit Medis. While growing up in Sweden, Oskar was very involved in sports and soon after graduating from college, entered the corporate world. It wasn’t until tearing his ACL that he came in contact with CrossFit and was instantly hooked! While recovering from his injury, the CrossFit Journal was all he had access to for killing time and keeping him going. It was soon after that he decided to quit his job as a banker and open his own CrossFit Gym. Today Oksar splits his time between his gym and traveling the work as a member of the CrossFit HQ Seminar Staff.
Today we dive into a range of topics including how Oskar spent around $15,000 last year which generated over $200,000 dollars in front end sales!
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Contact Oskar:
https://www.facebook.com/people/Oskar-Johed/100005979647357
https://www.linkedin.com/in/oskar-johed-5768892/?originalSubdomain=se
oskar@twobrainbusiness.com
Timeline:
1:32 – Introduction to Oskar Johed
4:21 – Changes in Oskar’s Gym before and after Two Brain Mentorship
8:44 – What originally prompted Oskar to sign up for mentorship
12:13 – The immediate changes as a result of the Two Brain Mentorship Program
14:22 – Holding a commitment with your Client and Staff
18:22 – How to retain Quality Control with your coaches
20:21 – Spending $15,000 on ads in one year!
23:49 – How to ensure successful conversion of leads
27:52 – The Key to Success for Oskar’s Gym
Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, Thief
On this episode, we sit down with Chris Cooper, to talk about his new book: Founder, Farmer, Tinker, Thief. This will be Chris’s fourth book behind Two Brain Business, Two Brain Business 2.0, and Help First and it dives into the heart of entrepreneurship by discussing its four distinct phases. As a business grows, the entrepreneur must also grow and the passion that spurs a founder to quit his job and risk it all will eventually fade and other mechanisms will need to be in place to carry the business forward. Today we talk about this new book and how it came about, how to determine which phase of business and entrepreneurship you are in, and also how to take your business to the next level!
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
The Four Phases of Entrepreneurship:
Founder: The entrepreneur has bought themselves a job. They work 60 – 70 hours per week delivering their service. Eventually, they will want to either make more money or just take the weekend off.
Farmer Phase: The entrepreneur takes steps from “self-employed” to “business owner”. They build systems and processes, target ideal clients, start marketing to larger audiences, and make careers for others.
Tinker Phase: The entrepreneur’s primary business largely runs itself, and his focus turns inward to reach the next level. He develops leadership skills; makes high level hires; and plans his next project.
Thief Phase: The entrepreneur builds a legacy, plans for retirement, develop cash flow assets, takes passion to new markets, or develops new partnerships to grow their portfolio.
Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/ or schedule your free mentoring call by clicking here!
Links:
https://www.facebook.com/founderfarmertinkerthief/
https://twitter.com/twobraincoach
Timeline:
1:35 – Introduction to Founder, Farmer, Tinker Thief
3:16 – How to determine which phase of entrepreneurship you are in?
10:05 – How many people are truly in the Thief phase of entrepreneurship?
11:06 – Robin Hood and the relation to the Thief Phase
12:56 – Is it okay to stay in the Farmer Phase?
20:12 – Growing your gym while away from your gym
22:56 – How to determine the next step for your business or gym
23:48 – Taking the Two Brain Business Entrepreneurship Test
27:02 – The Archie Brown Story, Moving to Farmer Phase
29:54 – Falling backward to previous phases
Two Brain Marketing Episode 5: Mary Weider
Today we are joined by Mary Weider of CrossFit Oshkosh. Mary has helped her gym’s growth explode by launching and running many successful marketing campaigns. Join us today as we learn about how Mary has setup and run these successful campaigns to grow the business!
Mary grew up spending most of her time in the gym as a competitive cheerleader. After stumbling upon CrossFit in 2013, she found her passion and motivation for fitness again and now coaches at CrossFit Oshkosh! Mary loves to help clients build relationships with fitness and push themselves to reach their goals.
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Contact Mary:
https://www.instagram.com/maryweider/
Timeline:
3:00 – Introduction to Mary Weider
6:20 – Mary’s experience before and after gaining help from Two Brain at her gym
9:05 – What is it that CrossFit Oshkosh Sells other than just CrossFit
10:50 – The importance of spending a lot of time on the No Sweat Intro
15:15 – How often should a marketing campaign be tweaked and re built
18:03 – How to handle lurking clients who have not signed up yet
20:05 – The key to a successful marketing campaign is consistency
23:16 – How to contact Mary
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