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This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
Josh Martin is a visionary who coaches fitness.
You can hear his whole coaching story here, and his theory on building coaches to be your strategic advantage here.
Josh is one of the most popular mentors on the Two-Brain team, and he leads the Coaching speakers' panel at the 2019 Summitin two weeks.
At the Summit, Josh will make a "big reveal": a new way to think about coach development in your gym, and some incredibly valuable tools to help build your system, develop your coaching staff, and guide them to meaningful careers in fitness.
Josh develops coaches in degrees. In this episode, he walks host Greg Strauch through the six degrees of coach development.
Way back in the day that you know, there was this idea that if you are just a excellent coach, you know, you, you'd be the best coach ever and everything is going to work out all right with your business. And so it was like this idea that excellence in coaching was tied to excellence in business and we know that's not true. Being excellent in coaching is in no way related whatsoever to being excellent in business.And so what we saw over the years, especially as excellence in business was pursued, is the pendulum kind of swung to where we were focused on a lot of the business side of things and that's not a bad thing at all. I think that that is incredibly important for the sustainability of the whole system. But what we have to remember too as owners is that our coaches are actually the ones delivering the very service that we're selling. And so if we neglect to develop them and continually develop them and make them better and better and offer them a chance at a meaningful longterm career, then all of a sudden we're delivering a product that is just not worthwhile. And so that's really where the impetus for this having a structure surrounding this came from.I really see that there is a tremendous gap for developing your coaches in a is in a simple streamlined way. I think that there is a tendency to try and over complicate things and make it seem way more challenging and robust than it probably should be.
Josh's Six Degrees of Coaching, in a nutshell:
First Degree Coach: The one on one coach that is following a template or a script. This coach is basically leading new members through an OnRamp program, or getting them ready to train with you.
Second Degree Coach: "Instead of just coaching people one on one, now we're going to resource them with how to deal with a group. So we're teaching a group from a template or a script with structure."
Third Degree Coach: "Now we're actually going to go back to one on one, but we're going to introduce elements of program design." This coach is a well-taught personal trainer who can lead a group by following a class plan, too.
Fourth Degree Coach: "As you graduate up to the next level, we're just layering on a little bit more complexity so there's a little bit more responsibility on behalf of the coach. So we're still going to allow them to oversee elements of program design. But now we're going to take this over an entire group population." This coach learns to program for groups, based on historical results and data.
Fifth Degree Coach: "What we would term the head coach or the director of training for an entire facility. They're assessing and evaluating the coaching staff. They are responsible for delivering continuing education in a very structured way. They would also be responsible for onboarding new coaches. They gather and assess this data so that we can use it to drive current and future programs. They're looking at innovation and adapting that to their gym."
Sixth Degree Coach: "A r
Episode 1: Annie Sakamoto
On today’s episode of Two-Brain Radio With Sean Woodland, Sean sits down with four-time CrossFit Games athlete Annie Sakamoto.
Annie is one of the original CrossFit “Nasty Girls” who helped put the methodology on the fitness map. Sakamoto has been to the CrossFit Games twice as an individual and twice as a master, and she's also an owner and coach at CrossFit Santa Cruz Central in California. Annie talks about her involvement with the early days of CrossFit, her most memorable moments at the Games and how she has helped build CrossFit Santa Cruz Central into a successful business.
Don’t Forget about the 2019 Two-Brain Summit—June 8-9 in Chicago! This year we have some amazing topics and guests for you and your coaches. Click here to register and sign up now!
Links:
Two Brain Marketing Episode 10: Cody Ringle
Today we are joined by Cody of CrossFit Cold Water and CrossFit Angola. We hear about his first experiences with CrossFit and how he turned $250 dollars in ad spends and turned it into $5,000 worth of revenue. Cody was first introduced to CrossFit by his older brother in 2014. At the time, Cody was overweight and out of shape and he almost didn’t come back. When he did come back, it took only a couple of classes and he was hooked. Today Cody owns two CrossFit gyms and is committed to improving the quality of people’s lives through strength and conditioning.
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Contact:
https://crossfitcoldwater.com/
https://www.crossfitangola.com/
https://www.linkedin.com/in/cody-ringle-19990031/
Timeline:
1:44 – Introduction to Cody
5:21 – Purchasing a CrossFit gym while still working full time
9:34 – The importance of receiving the right coaching at the right time
10:37 – Leaving the founders phase and leaving martyrdom
15:07 – The importance of developing standard operating procedures (SOPs)
18:53 – Selling more than just a gym membership to your clients
22:18 – How to create an efficient paid advertising system at your gym
27:20 – The importance of listening to your clients
28:34 – Caring about people is the key to a successful gym
31:32 – How to contact Cody
Episode 168: Exercise Over Opioids
In the quest to change health care, there are many starting points. Today we are joined by André Riopel, a local physical therapist and entrepreneur from Canada helping chart the future of healthcare. Andre has a wealth of experience in the physiotherapy field treating all kinds of major injuries and learning what it takes to avoid them. We talk about the prevention of major injuries and how CrossFit gyms can help facilitate continued health into later years. Join us as we learn from André’s experiences and his unique point of view on the healthcare field.
Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Contact:
Timeline:
1:30 – Introduction to André Riopel.
3:35 – Andre’s story and how he got started in physical therapy.
8:28 – How should a physician treat lower back pain.
12:07 – The problems with diagnostic imaging in the medical field.
29:11 – The trouble with diagnosing back pain.
33:21 – The mechanical diagnosis of back pain.
41:23 – Back pain caused by derangement.
48:00 – Is joint popping a good thing?
51:59 – Dysfunctional injuries as an athlete ages.
59:45 – The three activities every human should be able to do.
110:44 – How to reach André Riopel.
Two Brain Marketing Episode 9: Kevin Rundlett of CrossFit Chi-Rho
Today we are joined by Kevin Rundlett of CrossFit Chi Rho in Jackson Mississippi. In addition to running his CrossFit gym, Kevin works full time as a lawyer and is even the city prosecutor! Growing up lifting weights and training since he was 15, Kevin fell in love with CrossFit and after learning that the gym they attended was being sold, they jumped right in to keep it going. In August of 2017, Kevin and his wife purchased the gym and have been running it ever since! Join us as we learn how Kevin manages his gym, law practice and how Two-Brain has helped with both!
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Contact:
https://www.crossfitchi-rho.com/
Timeline:
2:20 – Introduction to Kevin
6:14 – Advice for others who are considered purchasing their gym
12:30 – What it takes to break even and profit as a gym owner
13:30 – Staffing a gym that was recently purchased
15:03 – The importance of finding a good general manager
18:27 – The key to success when first starting a new gym
21:16 – How to contact Kevin
Episode 167: How You’re Sabotaging Your Business
On this episode, Chris Cooper joins us to talk about all the ways that you are sabotaging your business. Everyone who has started a CrossFit Gym or is an entrepreneur has made a lot of mistakes. The key is to learn from these mistakes and make sure they don’t happen again! Today we discuss a list of the top mistakes made by CrossFit gym owners and first-time entrepreneurs.
The Top Entrepreneur Mistakes:
Be on the lookout for my new book coming out in just a few weeks: Founder Farmer, Tinker Thief!
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Links:
Timeline:
2:18 – Introduction to Sabotaging Your Business
3:01 – Raising your leadership standards to the right level
5:02 – Why you shouldn’t display your prices
7:39 – Forecasting your budgets onto your clients
10:10 – Attacking other businesses instead of building your own
13:22 – Attempting to do too many things at once
16:33 – You need to have more conversations
19:03 – The hierarchy of communication
19:44 – Sending the wrong messages to your clients
24:50 – Should you list your services on your website?
30:11 – The importance of learning from your own mistakes
Two Brain Marketing Episode 8: Jenn Markwardt
Today we are joined by Jenn Markwardt from CrossFit Sandpoint, in Sandpoint Idaho. Jenn started the incubator with over 100 clients already, but she and husband Kenny weren't making enough money. They were doing all the work, and Jenn was working outside the business.
Today, Jenn and Kenny both work at CrossFit Sandpoint full time. They've expanded, bought out two partners, and have dialed their systems enough to open a second location. Here's how they did it, how they get new leads, and their sales process for new clients.
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Contact:
http://www.crossfitsandpoint.com/
https://www.facebook.com/jenn.markwardt
Timeline:
2:20 – Introduction to Jenn Markwardt
6:23 – Working a fulltime job while starting a gym
10:07 – What was the impetus for looking into Two Brain and starting the Incubator
12:02 – What to do when you want more out of your business?
15:07 – What is it that CrossFit Sandpoint Sells and how do you sell a new client
18:15 – The sales process and sales funnels at CrossFit Sandpoint
24:52 – The key to success in owning a gym: playing the long game
Greg: 00:02 Welcome everyone to Two-Brain radio. It is our mission at Two-Brain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve perfect day and move you closer to wealth.
Announcer: 00:26 Everybody hates their insurance company until they need their insurance company. My insurance recommendation is Vaughn Vernon of affiliate guard. Before I get into this story, I want to make it clear here that I don't get any kickback for recommending Vaughn, but I've done it so many times. Whenever anybody online asks the question about insurance companies, I always say affiliate guard. Here's why. Years ago when we affiliated with crossfit, my insurance company dumped me citing, quote unquote tractor pulls that we were going to be doing, whatever the hell that is. I've never pulled a tractor in my life. Um, I've driven lots of tractors and I can tell you, I don't think I could pull one if I wanted it to. But that's besides the point. At that time, the person who swooped in and saved crossfit gyms in Canada was Joanne Legal. And if you're in Canada, I recommend talking to her period.
Announcer: 01:16 You don't have to talk to her first. You d
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