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This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
Two-Brain Marketing Episode 13: Jacqui Hamer
Today we are joined by Jacqui Hamer of CrossFit Durst in Brantford, Ontario.
Jacqui left her corporate career to open CrossFit Durst in 2014. Though the gym was relatively successful, in December 2018, she found herself wearing too many hats and struggling to keep the gym together after losing coaches and members to a new gym nearby. At the same time, she saw other gym owners thriving and living the life she wanted for herself—so she joined the Two-Brain family.
Since joining Two-Brain, Jacqui's learned how to grow her business and gain more clients by focusing on CrossFit Durst's mission, perfecting the No-Sweat Intro process, and learning to market effectively (her first ad cost only $174 and yielded $7,000 in new-member revenue!).
Join us to learn how you, too, can take your gym to the next level and work toward your Perfect Day.
Links: https://fortimedesign.com/
Contact:
https://www.facebook.com/crossfitdurst/
https://www.instagram.com/crossfitdurst/?hl=en
crossfitdurst@gmail.com
https://www.facebook.com/jacqui.hamer.3
Timeline:
2:55 – Introduction to Jacqui Hamer.
5:22 – Life before Two-Brain: The good, bad and the ugly.
8:01 – What to do when your staff and clients jump ship.
14:40 – How Two-Brain boosted Jacqui's confidence and empowered her to take action.
17:08 – Selling betterment, health, and longevity to your clients.
19:25 – Spending $175 to generate 105 leads!
23:04 – How visual aids can help clients upsell themselves during No-Sweat Intros.
27:05 – Next steps toward building your Perfect Day—for you AND your coaches.
30:13 – The key to success: organization, systems, communication—and getting help.
Episode 171: Free Trials (and Tribulations) with Kyle Racki
Today we are joined by Kyle Racki of Proposify, based in Halifax, Nova Scotia, Canada. Proposify is a company that helps thousands of companies improve their sales workflow and win new customers. Kyle has recently written a book, “Free Trials (and Tribulations),” and today we dive into his new book and learn more about Kyle’s experiences as an entrepreneur.
Kyle is a really amazing guy who not only runs Proposify but is also an angel investor, speaker, and host of his own podcast. In the early 2000's he went from running a small digital agency to building his own software platform which eventually turned into Proposify.
Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both you and your coaches. Click here to register and sign up now!
Links:
https://www.kyleracki.com/book
Contact:
https://www.facebook.com/kylesracki/
https://www.instagram.com/kracki83/
https://www.youtube.com/channel/UCj8Ote2En8j7RUYbaTcFayw
Timeline:
1:05 – Introduction to Kyle Racki.
4:01 – Taking the leap from an agency to entrepreneur.
8:01 – Jumping off the cliff and going for it while starting a business.
9:51 – How to shoulder risk effectively and stay calm in stressful situations.
11:21 – Kyle’s upbringing as a Jehova Witness.
15:26 – How Kyle’s experience as a Jehovah's Witness shaped who he is.
17:20 – The process of raising money for a start-up business.
20:13 – The importance of connections when a growing business like Proposify.
23:10 – How to fire a client when it is a friend.
25:26 – Focusing narrow and deep with a service-based business.
28:23 – How to deal with competition through increased focus.
31:29 – Identifying your top clients and serving them better.
Episode 3: Margaux Alvarez
On today’s episode of Two-Brain Radio with Sean Woodland, Sean talks with six-time CrossFit Games athlete Margaux Alvarez. Her best finish was 9th in 2015, the year she won the Pedal to the Metal 1 event.
She is also the founder and owner of The Vine Yard, a wine company in Las Vegas. She joins Sean on the phone to talk about her recent appearance at the 2019 Rogue Invitational, her decision to step away from individual competition and how her athletic career has helped her become a successful business owner.
Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both you and your coaches. Click here to register and sign up now!
Links:
https://twobrainbusiness.com/
https://thevineyard.space/
Contact:
https://thevineyard.space/contact-1
Instagram: @321gaux; @thegoatwine
Timeline:
0:04 - Introduction to Margaux.
1:04 - Competing at the 2019 Rogue Invitational.
2:01 - The decision to step away from individual competition.
3:39 - How Margaux got into CrossFit.
4:41 - Becoming a competitor.
8:43 - Highlights of Margaux's CrossFit Games career.
13:23 - A new athletic focus: golf and the World Long Drive.
17:15 - The mission of The Vine Yard.
21:33 - The challenges of starting a wine business.
24:26 - Standing apart from the competition.
29:08 - How Margaux's athletic career prepared her to be a business owner.
31:14 - Long-term business goals and lessons learned.
36:33 - Next steps for Margaux's competitive CrossFit career.
Two-Brain Marketing Episode 12: Rob Olson
Today we are joined by Rob Olson of CrossFit Simsbury in Simsbury, Connecticut.
Originally from Simsbury, Rob was first introduced to CrossFit at BUD/S (Basic Underwater Demolition/SEAL Training) in 2008. While serving in the military as a Navy SEAL, Rob served tours to Afghanistan, Africa, and Europe.
In this episode, Rob tells us how he made the leap from the military to full-time CrossFit affiliate ownership—and how he went from a struggling, fledgling entrepreneur to thriving small-business owner.
You'll also learn about he generated a new revenue stream with CrossFit Simsbury's innovative program for moms: Diapers and Dumbbells.
Join us today as we discuss Rob’s gym and how he is using Two-Brain Marketing to level up his business!
Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both your and your coaches. Click here to register and sign up now!
Links:
https://foreverfierce.com/
Contact:
Timeline:
1:49 – Introduction to Rob Olson.
4:01 – The early days and struggles of CrossFit Simsbury.
6:27 – The importance of creating roles and tasks in your business.
9:41 – Working on the business instead of in the business.
10:45 – Selling fitness and happiness: The "help first" method.
12:01 – Launching Diapers and Dumbbells.
15:15 – Compensating staff: The 4/9ths Model.
16:02 – Finding new clients.
18:53 – Keeping new clients for the long haul.
22:00 – Generating additional revenue streams for your business
Episode 170: Buying Out a Partner with Ashley Mak
Today we are joined by Dr. Ashley Mak of Hudson River Fitness. Ashley recently bought out his partner and transitioned to sole ownership of the gym.
In this podcast, you'll learn how he navigated every step of the process from creating an exit strategy, negotiating a fair buying price, working with lawyers and absorbing his former partner's responsibilities.
Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both you and your coaches. Click here to register and sign up now!
Links:
Simple Numbers
"How to buy out your partner guide": In the episode summary here:
https://twobrainbusiness.com/episode-170-buying-out-a-partner/
Contact:
ashley@hudsonriverfitness.net
https://www.hudsonriverfitness.net/
https://www.hudsonriverathletics.com/
https://www.linkedin.com/in/ashley-mak-35332991
https://www.facebook.com/amakpt/
Timeline:
1:35 – Introduction to Ashley Mak
3:49 – Starting a gym with a healthy partnership.
9:03 – Determining a fair purchase price.
12:22 – Lawyers and contracts: Navigating the legalities.
16:44 – Developing an exit strategy with a business partner.
19:53 – Financing a buyout.
21:30 – The importance of having a good lawyer during business acquisitions.
23:22 – Conveying an ownership change to gym members
26:13 – Being a sole owner: Stressors and perks.
29:32 – Deciding when to buy if the business isn't profitable.
Episode 2: Bill Grundler
On today’s episode of Two-Brain Radio with Sean Woodland, Sean talks with CrossFit Games broadcaster and masters athlete Bill Grundler. Bill has competed in the masters division at the Games twice, taking second in the 45-49-year-old division in 2015. He also owns and operates CrossFit Inferno, with locations in San Luis Obispo and Nipomo, California.
Bill talks about how he found CrossFit nearly 20 years ago, his time as a competitor, and some of the struggles he’s encountered and lessons he’s learned running his gym for the last 10 years.
Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! We have some amazing topics and speakers for you and your coaches. Click here to register now!
Links:
https://twobrainbusiness.com/
http://crossfitinferno.com/
https://www.billgrundler.com/
Timeline:
00:03 – Introducing Bill Grundler.
1:36 – How Bill got into CrossFit.
7:30 – Becoming a competitor.
13:50 – Transitioning to the masters competition.
22:49 – The birth of CrossFit Inferno—and lessons learned.
31:40 – Excellence in coaching.
35:10 – Ensuring future success.
40:02 – Bill's new Legacy program for masters athletes.
46:58 – Final advice: Have a solid business model.
On this edition of the Two-Brain Marketing podcast, Mateo Lopez speaks with Jarrett Baston of Triumph Strength and Conditioning.
You're going to hear about how Jarrett and his business partner, Mark McCain, went from operating a gym out of a car wash to running a thriving business in the massive, multi-room fitness facility they're in today. (Mark actually had to leave the interview because they had a surprise walk-in No-Sweat Intro!)
Jarrett talks about how investing in a business coach or mentor can help you go from barely making ends meet to making a good living. He also demonstrates how to sell to potential clients by having empathy: meeting them where they're at, making them comfortable and really listening to them.
Plus, Jarrett shares how Triumph Strength and Conditioning consistently turns $300 of ad spend into $2,000 to $3,000 in front-end revenue every month.
Make sure you subscribe to Two-Brain Radio for more marketing tips and secrets each week.
Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both you and your coaches. Click here to register and sign up now!
Contact Jarrett:
https://www.triumphstrength.net/
https://www.linkedin.com/in/jarrett-baston-143589a/
https://www.instagram.com/jarrettba/
https://twitter.com/jarrettba
Timeline:
3:31 – Introduction to Jarrett Baston.
5:04 – How Triumph Strength and Conditioning came to be.
8:09 – Why Jarrett and Mark joined the Two-Brain family and the importance of mentorships.
11:02 – Why gyms should charge appropriately for premium services.
16:20 – Putting people first.
17:54 – Selling the best hour of someone’s day.
20:17 – Selling requires empathy.
23:06 – What a No-Sweat Intro at Triumph Strength and Conditioning looks like.
29:22 – To increase revenue from marketing, seek out mentors.
32:47 – Treating marketing as an investment.
34:01 – How to contact Jarrett.
34:30 – Why you should connect with gym owners in your area to learn and network.
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