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This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
Episode 158: Strategic Advantages with Josh Martin
How do we celebrate our strategic advantages? In this episode we talk with Josh Martin, a mentor on the Two Brain Team, about the three most common strategic advantages to a CrossFit Gym: Coaching, Programming, and Community. Many gyms claim to have the best coaches, the best programming, and best community but do they in reality? Learn how you can actually market these items correctly and truly bring them out as strategic advantages.
Josh Martin is not only a Two Brain mentor but also owns his own CrossFit gym in Lithia Florida, CrossFit for Glory. Josh has always been big into fitness growing up playing baseball, basketball, and even speed skating! At the University of Florida he got his degree in Applied Physiology and Kinesiology before stumbling upon CrossFit and opening up his own gym. Josh enjoys helping other people reach their health and fitness potential and CrossFit has provided the perfect platform to do so.
Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/ or schedule your free mentoring call by clicking here!
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Links:
https://twobrainbusiness.com/mentor-item/josh-martin/
Contact Josh:
josh@twobrainbusiness.com
https://www.facebook.com/crossfitforglory/
https://twitter.com/crossfit4glory
https://www.instagram.com/crossfitforglory/
Timeline:
3:00 – Introduction to Strategic Advantages.
4:46 – What are the top 3 strategic advantages for CrossFit Gyms
10:25 – Making an impact in your community by giving back as an advantage
13:17 – How to use programming as a strategic advantage
17:27 – I have the best coaches! The strategic advantage of coaching.
20:10 – The best ways to market strategic advantages to new clients
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Episode 157: Running a Successful Event with TJ Belger
Overseeing or orchestrating an event within your business is never easy. Today we talk with TJ Belger about running the CrossFit masters event in Northern California. We get into how he got started with CrossFit and how to identify problems, find the right people, and execute to a plan. Additionally, we cover a whole host of dos and don’ts for running a successful event.
TJ is originally from New Jersey and got his start in the fitness industry as a personal trainer. After gaining the itch to expand his knowledge and find a more competitive environment, TJ found CrossFit and soon after founded TJ’s Gyms. TJ holds many certifications from CrossFit HQ but he finds that it is his independent learning that really is most applicable to helping his clients succeed. His passion is helping people set goals, stay accountable, and lead better lives!
Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/ or schedule your free mentoring call by clicking here!
Links:
Contact TJ:
tj@tjsgym.com
Timeline:
1:34 – Introduction to Running a Successful Event
6:06 – From small events to HQ endorsed large events
12:46 – What are the key points to have in place before hosting a big event
16:40 – Performing an after action report on necessary changes post event
23:00 – The competitive atmosphere of a CrossFit event
29:15 – The importance of starting small
32:15 – Being rejected from major sponsors
35:45 – Correcting issues when things go wrong
Episode 156- Youth CrossFit with Gretchen Bredemeier
Today we talk about CrossFit youth programs! If you are like me, you were very enthusiastic to start one but didn’t realize just how much work CrossFit Kids can be! On this episode, we talk with Gretchen Bredemeier who has started a really excellent program for CrossFit Kids. We dive into what sort of challenges a gym owner will face with a youth program, customizing the youth program to meet the needs of your gym, and we talk about the ROI you can expect. Gretchen does a fantastic job mentoring other gyms on how to start a kids program so be sure to book a Youth CrossFit Intro Call today!
Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/ or schedule your free mentoring call by clicking here!
Links:
https://www.facebook.com/groups/twobrainkids/
https://www.instagram.com/coach2kid/
https://www.lococrossfit.com/youth-photo-gallery/
Contact Gretchen:
gretchen@twobrainbusiness.com
Timeline:
2:20 – Introduction to Youth CrossFit with Gretchen Bredemeier
8:25 – How the CrossFit Youth program was created and designed
11:04 – What attributes do a gym need to foster a CrossFit Kids program
14:59 – What does the CrossFit Youth program bring to the table and build on top of other programs within your gym
19:02 – The marketing skills required to jump-start a Youth CrossFit Program
25:51 – Other benefits besides just improving your business
28:09 – The process required to get started with the Youth CrossFit program
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