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Announcer: 00:02 Welcome everyone to to brain radio. It is our mission at TwoBrain is to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve perfect day and move you closer to wealth.
Announcer: 00:26 This episode is brought to you by ForTime Design. The real focus of this episode is talking about the value of your time. Is it worth it to outsource your programming and what I started to bring business.com to bring coaching.com I built these sites myself from scratch because I wasn't satisfied with what else was out there. It's important to know how to build a website yourself. It's important to know how to change your own oil. It's important to know how to rotate your own tires, but the value of your time is what's most important. I'm not a graphic designer, I'm not a website designer and so I trust liquid state design to take care of all this stuff for me. Check them out. Toxic Teresa, they do some pretty amazing work and a lot of two brain gyms are already using them. To huge advantage in their local market.
Greg Strauch: 01:10 All right. I'm here with Jason Rule, owner of Driven nutrition. Jason, how are you?
Jason Rule: 01:15 I'm good. Thanks for having me on Greg. I appreciate it.
Greg Strauch: 01:18 Happy to. I know personally within my gym, I love the products that Driven nutrition has been able to offer us. I would say as a business owner, I love the profit margins as well. Uh, before we get into all that, let's kind of start with your story. Let's start with kind of what led you up to open driven nutrition and uh, Kinda expand and we'll go from there.
Jason Rule: 01:37 All right. Right on. We'll dive into it. So about 20 years ago, I bought my first supplement store and then shortly after that, about a year after that, about
Episode 154 – The Intramural Open with Mike Lejeune
The Intramural Open is a fantastic way to build your community during the CrossFit Open. The focus is on inclusion and celebration instead of competition (though there’s a good bit of that, too.) Every year, we’ve built and improved on the idea thanks to the feedback from those gyms.
The Intramural Open was invented by Chris Cooper, founder of Two-Brain Business. You can download our 2019 Intramural Open Guide here for free!
You should also read "How To Make The Open Easier" after you've downloaded the guide.
On the podcast today, we are joined by Mike Lejeune of CrossFit SciCoh and Echelon. Mike's been running the Intramural Open at his gyms for years, and built Echelon to help him host competitions in his gym. The software makes it easy to host world-class fitness competitions. We talk about hosting competitions in general; the Intramural Open in particular; changes to the Games season (and the effects on your business!) and new opportunities for you as a box owner this year.
Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/or schedule your free mentoring call by clicking here!
Timeline:
2:43 – Introduction to the Intramural Open
4:19 – What is the Intramural Open?
5:57 – How you can get the Intramural Open started at your gym?
10:45 – The importance of creating a competitive environment and keeping it fair
17:17 – Why RX athletes are not placed on a pedestal for the Intramural Open
18:31 – Facebook Live Events to pump up the gym during the Open
20:24 – Boosting participation through Friday and weekend events during the Open
26:46 – The Sixth-week grand finale to the Intramural Open
28:24 – Motivation and prizes for winning the intramural open
33:00 – The Re-Open, the midterms for the Open.
36:19 – The benefits of using Echelon for Intramural Open planning
39:29 – How to sign up to use Echelon and begin planning an event
Links:
https://echeloncomps.com/
https://twobrainbusiness.com/intramuralopen2019/
Contact Mike:
mike@echeloncomps.com
Episode 153 – UpLaunch with Matt Verlaque and Jake Johnson
If you were building the perfect software tool for gyms from SCRATCH, where would you start?
I would start with a CRM. The most important work we do is the work that helps our clients. That doesn't mean a scoreboard; that means a way to help them get started seamlessly, stay excited and engaged, and reward them for great behavior.
The second most important work we do is the work that helps our coaches. That doesn't mean easier payment processing; that means a way to see clients' goals and progress, reminders to contact them, and a way to share their authority-building content.
Finally, you need software that will help you increase sales. Payment software solved that problem in 2006, but hasn't really improved much since. And that software doesn't increase sales; it just automates the sales you've already made.
Nurturing future clients means talking to people who are paying attention...but not yet paying you money. While I wish every gym owner would write 500 words every day, or send a caring video to every person who said, "Talk to me more!" on their site...the reality is that it's not going to happen. You just don't have time.
Now, your website doesn't do any of this stuff. Does your booking/billing/scorekeeping software? I doubt it.
Really, scorekeeping is one of the least important things you do in your gym. This other stuff is mandatory. And that's what a CRM does.
Enter UpLaunch: a CRM for the gym industry.
Jake Johnson and Matt Verlaque were actually two of my first guests on this podcast back in 2016. The idea was so solid, and their offer to "Help First" was so great that we "helped fast": we gave away some free emails for people to automate. Then they spent over two years refining the product. Now it's finally ready.
Join us today as we discuss how this tool can be used in your gym and how to get started with an exclusive offer for the Two Brain Family.
UpLaunch was launched by Matt and Jake who are both former firefighters are also CrossFit gym owners. The company was originally born within the walls of CrossFit Gettysburg, PA. As Matt and Jake began to grow their fitness business they soon realized that there was no software platform available that made it easy to deploy advanced marketing automation strategies and tactics without setting up third party tools. Ever tool that already existed was either expensive or extremely complicated and that was just not good enough. Originally a mix up of third party tools, today UpLaunch provides a customer software solution for box owners that is unparalleled. Listen in on today’s episode to learn more about how powerful this platform is and the extensive capabilities it offers gym owners worldwide.
Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrain.com/test/or schedule your free mentoring call by clicking here!
Links:
https://www.uplaunch.com/twobrain
matt@uplaunch.com
jake@uplaunch.com
Timeline:
1:30 – What is UpLaunch?
3:00 – How UpLaunch was started by two former firemen?
7:05 – The early beginnings of UpLaunch and how it became to be
13:02 – Developing today’s version of software and going back to school
18:58 – Leaving the firefighting profession an
1. “Heartily know, when demigods go, the gods arrive.” – Emerson.
People leave your gym (or life) for a reason. Usually it’s to make way for better people.
2. “You wouldn’t worry so much about what others think of you if you realized how seldom they do.”– Eleanor Roosevelt.
Seriously, you’re the only one worrying about your programming and most of the “box drama”. Your clients have lives outside the box.
3. “They’re not your friends.” – Big Nick
Your clients are your clients. They pay you money in exchange for service. Your friends do not. It’s black and white, not gray. You don’t do discounts for friends, or “cut them a deal.” If they ask, they’re not your friends.
4. “How will this affect your best clients?” – Mike Michalowicz
It’s very tempting, sometimes, to make an exception to get the sale. When a big company asks for a corporate discount, ask yourself if it’s fair for your new clients to pay less than your amazing existing clients.
5. “You can always afford to be generous.” – OK, that was me.
You don’t need money to help people. And you don’t need to give them money – or discounts – to help them, either.
This week, I showed my financial planner how to set up a free seminar. I showed my accountant how to build a Facebook ad for tax season, and told a group of 14 millionaires how to write a book. They don’t really need your money; they need your brain.
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