Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your Career

Latest Episodes:

Embracing Humanity in Business Relationships with Terry Isner Mar 14, 2023

Show notes

In this episode of Real Relationships Real Revenue, I sat down with Terry Isner from Jaffe PR. Terry has a deep expertise in law firm topics, PR, business development, and so much more. He's here to talk about all of these things and dive into how we can change the way that boardrooms think and act today. No one wants to be a vendor or a client anymore, we want to be partners, and that requires a shift in the way we do things in business so we can embrace the humanity of it all.

Topics We Cover in This Episode:

Why we need to be more people-centric in boardrooms
The impact of social issues on businesses today
How to find your company culture
How we can all lead when it comes to the issues we face in the boardroom
Why changing the terminology you use in business changes the mindset
How empathy, compassion, and kindness are linked to your bottom line
Ways to get everyone in the organization involved in bringing in ideas
Getting immersed in learning opportunities for continued growth
The importance of allowing people to be themselves in business
The business opportunities available to us when we adapt to change
How to tackle the hard and scary challenges in business

A lot has changed in business in recent years, and the power exists with the people now. To be successful, it's important for businesses to shift the way they are doing things and focus more on the human-centric aspects and how they can give everyone a voice.

If you enjoyed this conversation and want to connect with Terry and learn more about what we discussed today, make sure to visit his website to check out the resources there.

Resources Mentioned:

Visit the Jaffe PR website

Listen to my conversation with Julia

How to Grow Your Business by Creating Super Fans with Brittany Hodak Mar 07, 2023

Show notes

In this episode of Real Relationships Real Revenue, I sat down with Brittany Hodak, the author of Creating Super Fans. This ties in directly with the things we cover on the show such as deepening relationships, so I am happy to have her on to talk about the idea of creating super fans and why it's important to grow your book of business.

Topics We Cover in This Episode:

Why it's important to create super fans
Why you should be creating experiences that people love
The five-step framework to creating super fans for your business
Tips for fine-tuning your story
Why testimonials are so powerful
Getting clarity on what your audience wants or needs
Why you should start with your empathy over authority
Personalizing your customer's experience
Why you should try to exceed expectations for your clients
Creating net positive experiences

I hope you enjoyed this conversation with Brittany. As she says, your brand isn't what you say it is, it's actually what your clients tell their friends about you. By following Brittany's SUPER framework, you can create super fans that love your work and share it with everyone they know.

If you enjoyed this conversation and want to learn more about Brittany, make sure to check out her website here. If you want to read her book, you can check it out here.

Resources Mentioned:

Visit Brittany's website

Get a copy of Brittany's book

Check out Tim Grahl's podcast episode

Listen to the Storytelling episode

This YouTube with an interview of Joseph Sugarman

Real and Authentic Digital Content That Will Grow a Book of Business with Josh Scott Feb 28, 2023

Show notes

In this episode of Real Relationships Real Revenue, I had the amazing opportunity to sit down with Josh Scott. If you don't know him, he's the owner of JHS Pedals, one of the largest guitar pedal companies in the world, and in this episode, he shares how he built his business from nothing to a massive organization. No matter your profession, there are golden nuggets in this episode for you.

Topics We Cover in This Episode:

How Josh started his company
Josh's outside-the-box approach to marketing
Why making assumptions is destructive in marketing
The importance of being yourself in your business
How YouTube impacted his company
What contagious marketing is and why it works
The power of digital media
How Josh builds trust in his industry
Why every business venture is a creative task
The idea of adjacent possibilities for your business
Why you have to overcome imposter syndrome
Why accountability is a key to creativity

Josh harnessed the power of being creative, authentic, and collaborative, which built deep trust in his industry and grew his business. I know that it is something we can all learn from no matter what industry we are in because as Josh says, business is creativity, and creativity is collaborative.

I hope you enjoyed this conversation with Josh as much as I did. To hear more from him, make sure to follow JHS Pedals on Instagram and check out his personal Instagram as well.

Resources Mentioned:

Follow JHS Pedals on Instagram

Follow Josh on Instagram

Check out his YouTube channel

Tips For Finding Your Ideal Client and Scaling Your Business with Pam Slim Feb 21, 2023

Show notes

In business, many of us are looking to grow and scale. In this episode of Real Relationships Real Revenue, I sat down with Pam Slim to discuss her new book and how she works with entrepreneurs to really grow their businesses. We discuss creating the right culture in your business, finding and connecting with ideal clients, making offers that your clients can't refuse, tips for partnerships, and so much more.

Topics We Cover in This Episode:

Empire vs. ecosystem culture
Why you need to understand your business's purpose
Tips for making an offer that your client can't refuse
Utilizing "watering holes" to access your ideal clients
Why you should go into partnerships slowly
Tips for strengthening your business entity
The phases of scaling your business
How Pam ensures that she is always learning
Why growing doesn't mean you'll lose control of your life

Remember, your life isn't going to be out of control if you grow your business. Embrace these tips that Pam shared today so that you can grow your book of business and reach your goals.

I hope you enjoyed this conversation with Pam! She has helped so many people through the business journey. If you are building a business, I can't recommend her enough. If you want to connect with her, you can do that by visiting her website here.

Resources Mentioned:

Check out Pam's website

Listen to my conversation with Mike Deimler

How to Use Thought Leadership To Attract Clients To You with Bob Buday Feb 14, 2023

Show notes

Are you ready to create thought leadership that attracts clients to you? In this episode of Real Relationships Real Revenue, I sat down with Bob Buday to talk about how we can bring this concept into our own businesses and attract clients. We discuss topics like the nine elements of great content, the culture of thought leadership, and so much more.

Topics We Cover in This Episode:

Why thought leadership is so important
The demand and supply aspect of thought leadership
The culture of thought leadership
The timeline you should expect for results
The nine elements of great content
The Ripples in the Pond of thought leadership

Thought leadership is an incredible way to build relationships with your potential clients which naturally attracts them to you. It lets you use your expertise to make the impact you want to have on the world.

If you enjoyed this conversation with Bob, I highly recommend you check out his book Competing on Thought Leadership. You can also learn more about what he does on his website or email him at bob@budaytlp.com

Resources Mentioned:

Get Bob's book on thought leadership

Visit Bob's website

Get the Grow Big Playbook

How To Tell Great Stories to Grow Your Business with Tim Grahl Feb 07, 2023

Show notes

One of the top skills that people need to learn in business is how to tell great stories. In this episode of Real Relationships Real Revenue, I have one of the world's experts on this topic, Tim Grahl. He has one foot in deep expertise and one foot in building a book of business, just like all of you so he is the perfect person to talk to. He's diving into the details of what types of stories you need and how to fine-tune them so you can use them to grow your business.

Topics We Cover in This Episode:

Helping people feel like the hero in their own story
The types of stories you need to have ready to use
Overcoming objections with a story
The power of a professional origin story
The five commandments of storytelling
Tips for fine-tuning your stories
Bringing emotion into your stories
The importance of knowing your wrong
How Tim stays on track

Having a professional origin story, a testimonial story, and a story for overcoming objections is so powerful when it comes to growing your business. I hope these tips today from Tim will help you prepare some stories that you can use to grow your business and your career.

If you are interested in writing better stories, you can get a free copy of Story Grid 101 at storygrid101.com. You can also visit storygrid.com/books to check out Tim's books.

Resources Mentioned:

Listen to my conversation with Brian Caffarelli

Get your free copy of Story Grid 101

Check out Tim's book

Mo's origin story example

Joseph Campbell's interview with Bill Moyers, The Power Of Myth

Joseph Campbell's book on story narrative, The Hero With A Thousand Faces

Mo's deep dive into BIG's story design framework

Why Everyone Should Lead and How to Get Them To with Julia Fabris McBride Jan 31, 2023

Show notes

In this episode of Real Relationships Real Revenue, I'm super excited to chat with Julia Fabris McBride. She has an amazing book coming out called When Everyone Leads. She is here today to help us redefine leadership and apply the concepts she teaches in her books to our work so that we can become better leaders and grow our book of business, relationships, and selves.

Topics We Cover in This Episode:

Leadership is available to everyone
Why we need to think of leadership as an activity
The importance of everyone working together
Energizing each other to own their work
Technical work vs. adaptive work
Why people have to grow for organizations to grow
Julia's system for continuously learning
The power of forming a mastermind
The role of authority in adaptive work
How Julia manages successes and setbacks
How Julia gets big projects done

It's so important for people to understand that leadership is not a position, it's an activity and it's available to anyone. In order to grow an organization, the people have to grow. And becoming leaders and taking ownership of your work is the best way to grow.

I hope you enjoyed this conversation with Julia. If you want to learn more from her, make sure to check out her book and learn more about the Kansas Leadership Center here.

Resources Mentioned:

Check out When Everyone Leads

Learn more about the Kansas Leadership Center

Fan Favorite Replay: Kelley O'Hara Reveals Her Habits to Become a World-Class Athlete and Mo Applies Them to Business Development Jan 24, 2023

Show notes

In this replay episode of Real Relationships Real Revenue, Kelley O'Hara, one of the top athletes on the planet, reveals her secrets of focusing on what she can control to perform at a world-class level. I apply Kelley's principles to developing relationships and growing a book of business.

Topics We Cover in This Episode:

How to have a learning mindset
Setting up tracking systems
Staying motivated through challenges
How to prepare for high-stakes events

Whether you perform on the field or in the boardroom, this episode will elevate your game.

Resources Mentioned:

Bdhabits.com

Kelley O'Hara on Instagram

Kelley O'Hara's favorite BEAST® products

How To Set Yourself Up For More Success with Mohamed Massaquoi Jan 17, 2023

Show notes

In this episode of Real Relationships Real Revenue, I sat down with Mohamed Massaquoi. He is passionate about helping high-performing teams achieve more and he is here today to talk about what we can do to grow our book of business, relationship ecosystems, and career. In this episode, we cover getting help to get better at your work, how he measures his success, staying on track despite setbacks, and so much more.

Topics We Cover in This Episode:

Mo's journey as an athlete
Taking risks
The importance of providing value
Human ways to be helpful
Examples of how you can add value
Mo's system for continued learning and impact
Measuring meaningful conversations
Measuring what you can control
Why there's always room for improvement
Strategically setting yourself up for success later
Staying on track despite setbacks
Getting back up after you fall
How Mo schedules time off
Why it's the impact that matters most
Improving your feedback loop

Sometimes you win, and sometimes you learn. It's all about getting in the right mindset and getting back up, even when things don't go the way you want them to. This combined with a determination always to be improving and adding value is how you can achieve more and grow your business.

If you enjoyed this conversation with Mo, make sure to check out his website, and connect with him on LinkedIn.

Resources Mentioned:

Check out my conversation with Kelley O'Hara

Visit Mo's website

Connect with Mo on LinkedIn

How to Find More Free Time in Your Business with Jenny Blake Jan 10, 2023

Show notes

In this episode of Real Relationships Real Revenue, I am delighted to sit down with my friend, author, and thought leader Jenny Blake. She strategically wrote a book in the language of entrepreneurship for those in business that find themselves struggling to find more free time. In this episode, we dove into topics like burnout, automation, the Cyrano Strategy, delegation, and so much more.

Topics We Cover in This Episode:

Tips for finding more free time
The importance of making the most of your billable hours
The burdensome Bs
Why we should automate everything we can
The Cyrano Strategy
How Jenny's book could help us grow our book of business
How to get rid of the stuff you don't want to do
Calendar design
Digital media
The energy of complaining or lack
Delegating tasks you don't enjoy

How you bake is just as important as what you make. When you're in baking mode and doing the work, it's important that you take the time to find the things that you don't enjoy doing and shed them so that you can do the things that you are really meant to do.

If you enjoyed this conversation with Jenny, make sure to visit her website and get the Book Toolkit. You can also check out her book Free Time and listen to her podcast Free Time with Jenny Blake.

Resources Mentioned:

Learn more about the Cyrano Strategy

Visit Jenny's website

Check out Jenny's book

Get the Book Toolkit

Listen to the Free Time with Jenny Blake podcast