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    Business

    Real Estate Agent Success Calls

    Talk show with top real estate agents, brokers, and Realtors sharing success tips, ideas, and advice

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    Latest Episodes:
    SC049: Mitch Ribak. Basing A Practice On Buyer Sales. How To Design A Successful Google Ad. An Unknown Internet Lead Source That Costs Half As Much As Google Adwords And Generates 33% More Leads. Plus His Biggest Marketing Mistake. Mar 20, 2018
    Show notes

    Mitch Ribak SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:48

    Website:

    MitchRealty.com

    Background:

    Mitch Ribak is with Tropical Realty of Suntree in Melbourne, Florida.

    Last year, he closed 301 transactions with a total sales volume of 43 million. His average sales price was 142 thousand of which 81% were buyers and 19% were sellers. He operates a team with 21 members: 14 agents, 2 lead conversion agents, 1 office manager, 1 marketing coordinator, 1 stats administrator, 1 bookkeeper, and 1 team leader.

    Mitch Ribak is the team leader of the Tropical Realty of Suntree team. He has been an agent for 11 years. He works the Brevard County market. In his best year (2010), Mitch sold 329 homes worth $47 million.

    In this call, Mitch talks about:

    • Why he based his practice on buyer sales
    • How he generates 75% of his business from cheap internet leads
    • Internet metrics like cost-per-click, cost-per-lead, and cost-per-sale
    • How he can turn $200 into a closed transaction over and over again
    • How to design a successful google ad
    • An unknown internet lead source that costs half as much as google adwords and generates 33% more leads
    • Which landing page is better: open search or forced registration
    • What was his biggest marketing mistake
    • How to build and manage a huge database of leads
    • Exactly what’s inside his high conversion follow up system
    • What he did to sell 36 homes his first year
    • Why he built his team based on mediocrity
    • How to use lead conversion agents to convert more leads and make more sales
    • Team structure and pay
    • Net profit percentage, and more

    2011 Stats:

    • 301 closings
    • 43 million sales volume
    • 21 member team:
      • 14 agents
      • 2 lead conversion agents
      • 1 office manager
      • 1 marketing coordinator
      • 1 stats administrator
      • 1 bookkeeper
      • 1 team leader

    Niche:

    • internet marketing
    • buyer leads
    • relocation

    (originally published on 01/07/13)


    SC048: Shane White. Dominating In A Small Rural Market. Community And School Involvement Programs. Market Presence, Reputation, And Geographic Farming. Mar 18, 2018
    Show notes

    Shane White SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:43

    Website:

    shanewhiteteam.com

    Background:

    Shane White is with Re/Max Town & Country in Liberty Hill, Texas. Last year, he closed 94 transactions with a total sales volume of 15 million. His average sales price was 161 thousand of which 46% were buyers and 54% were sellers. He operates a team with 8 members: 3 buyer specialists, 1 listing coordinator, 1 part-time bookkeeper, 1 virtual assistant, 1 commercial broker, and 1 team leader.

    Shane White is team leader of the Shane T. White Team. He has been an agent for 12 years. He works the rural area 30 miles northwest of Austin. Shane has sold over 1,500 homes in his career. In his best year (2007), Shane sold 207 homes worth $36 million.

    In this call, Shane talks about:

    • His parents influence on his career
    • Dominating in a small rural market
    • Business planning and reviewing numbers monthly
    • Cutting expenses to achieve higher profits
    • Past client and sphere-of-influence maintenance program and schedule
    • Client appreciation events including Christmas in November party, Thanksgiving pie giveaway, and football tailgating events
    • Community and school involvement programs
    • Market presence, reputation, and geographic farming
    • Evaluating your marketing effectiveness by tracking and comparing your lead sources, closing sources, and commission income
    • Team structure and buyer specialist compensation
    • Using a virtual assistant and tasks assigned
    • Expense and net profit percentages, and more

    2011 Stats:

    • 94 closings
    • 15 million sales volume
    • 161 thousand average price
    • 46% buyers and 54% sellers
    • 8 member team:
      • 3 buyer specialists
      • 1 listing coordinator
      • 1 part-time bookkeeper
      • 1 virtual assistant
      • 1 commercial broker
      • 1 team leader

    Niche:

    • past clients
    • sphere of influence
    • referral
    • geographic farming – market presence

    (originally published on 12/21/12)


    SC047: John Jones. Surviving The Deep, Nasty, Multi-Year Recession And The #1 Lesson He Learned. Getting Referrals Without Begging, Bothering, Or Pestering. Mar 16, 2018
    Show notes

    John Jones SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:47

    Website:

    www.murfreesborohomesonline.com

    Background:

    John Jones is with John Jones Real Estate in Murfreesboro, Tennessee. Last year, he closed 274 transactions with a total sales volume of 36 million. His average sales price was 131 thousand of which 45% were buyers and 55% were sellers. He operates a team with 9 members: 4 sales associates, 1 listing coordinator/internet marketer, 1 closing coordinator, 1 distressed property manager, 1 personal assistant/bookkeeper, and 1 team leader.

    John Jones is the team leader of John Jones Real Estate team. He has been an agent for 19 years. He works the Rutherford County market 30 miles southeast of Nashville. John has sold over 3,000 homes in his career. In his best year (2006), John sold 362 homes worth $72 million.

    In this call, John talks about:

    • How to generate 60-65% of your business by referrals from past clients, sphere of influence, and other agents
    • Getting referrals without begging, bothering, or pestering
    • How to easily make 24-30 contact per year with your sphere of influence
    • Who to put on your Target 25 list…it’s not who you think
    • How to scrub your past client & sphere of influence lists using this single question
    • Putting on 3 client appreciation events per year (bowling party, bar-b-cue, and pie giveaway) including how to set it up, how to market it, and how much it costs
    • Surviving the deep, nasty, multi-year recession and the #1 lesson he learned
    • The pain of shifting into a new business model immediately after investing in the old model
    • The difference between buyer agents and sales consultants and how to compensate for retention
    • Leads from Dave Ramsey
    • Building personal wealth through real estate partnerships and investment property
    • What the exact profit margin is for his operation in good times and bad, and more

    2011 Stats:

    • 274 closings
    • 36 million sales volume
    • 9 member team:
      • 4 sales associates,
      • 1 listing coordinator/internet marketer
      • 1 closing coordinator
      • 1 distressed property manager
      • 1 personal assistant/bookkeeper
      • 1 team leader

    Niche:

    • referrals
    • past clients
    • sphere of influence
    • referrals from other agents
    • 1st time buyers
    • REO
    • short sales

    (originally published on 12/07/12)


    SC046: Steve Cohen. How To Sell Your Listings In 31 Days Or Less Even In A Down Market. How To Bounce Back From A Major Set Back. Reorganizing Your Team In Tough Times. Mar 14, 2018
    Show notes

    Steve Cohen SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    .
    .
    .

    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:54

    Website:

    www.stickwithsteve.com.com

    Background:

    Steve Cohen is with Coldwell Banker in Arlington Heights, Illinois. In 2010, he closed 106 transactions with a total sales volume of 26 million. His average sales price was 252 thousand of which 33% were buyers and 67% were sellers. He operates a team with 5 members: 1 Realtor partner, 1 listings manager, 1 transaction manager, and 1 team leader.

    Steve Cohen is the team leader of The Stick With Steve Team. He has been and agent for 23 years. He works the northwest suburbs of Chicago.

    In this call, Steve talks about:

    • How to sell your listings in 31 days or less even in a down market
    • Why telling stories will sell more homes
    • How to earn higher commissions, get fewer objections, and sell homes faster
    • Setting all your listing appointments in your office (including scripts)
    • Getting hired before you see the house or set a price
    • How to price a home to sell and getting the seller to agree using the “grocery line” concept
    • What is a “worry price” and how to use it to sell more homes
    • How to calculate the “absorption rate” for the seller’s home (vs the general market)
    • What you need in your pre-listing package
    • How to bounce back from a major set back (illness, divorce, downturn)
    • Reorganizing your team in tough times and rebuilding after shrinking
    • Realtor partners vs buyer agents
    • How to generate 80% of your business from high-profit sources such as past clients, sphere of influence, and referrals
    • Wowing your past clients with a gift that keeps on giving year after year, and more

    2010 Stats:

    • 106 closings
    • 26 million sales volume
    • 252 thousand average price
    • 33% buyers and 67% sellers
    • 4 member team:
      • 1 Realtor partner
      • 1 trasnaction manager
      • 1 listing manager
      • 1 team leader

    Niche:

    • past clients
    • sphere of influence
    • referral
    • networking
    • short sales
    • 1st time buyers

    (originally published on 11/21/12)


    SC045: Rhyan Finch. REO’s. Doubling His Business Every Year. Expanding Into Building Homes, Flipping Homes, And Developing His Portfolio. Mar 12, 2018
    Show notes

    Rhyan Finch SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

    .
    .
    .
    .

    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:27

    Website:

    www.1stclassrealestate.com

    Background:

    Rhyan Finch is with Re/Max in Virginia Beach, Virginia. Last year, he closed 552 transactions with a total sales volume of 76 million. His average sales price was 138 thousand of which 10% were buyers and 90% were sellers. He operates a team with 21 members: 7 REO agents, 7 retail agents, 1 chief operations officer, 1 closing coordinator, 1 bookkeeper, 1 front desk, 1 virtual assistant, 1 courier, and 1 team leader.

    Rhyan Finch the team leader of The Rhyan Finch Real Estate Team. He has been and agent for 7 years. He works the Hampton Roads market.

    In this call, Rhyan talks about:

    • Working as a plumber’s apprentice before his real estate career
    • His fast start selling 4 homes his first month and 30 homes his first year
    • His early work in property management, buyer sales, and traditional listing
    • Early frustration taking 100 short sales listing, but only able to close 1 in 10
    • His big break listing 22 REO homes on the same day and quickly building up to 150 listing in 6 months
    • The financial stress of feeding a cash hungry business…and how he solved it
    • Transitioning from field work to managing the team
    • REO software that reduce time and staff needs
    • Doubling his business every year (he sold 735 homes year-to-date)
    • Expanding into building homes, flipping homes, and developing his portfolio
    • Ambition to buy and flip 100 homes in the next 12 months
    • Focusing on “savings’ and reinvesting in profit generating enterprises
    • Saving 50% of every commission check
    • Being married to a super successful wife
    • The mental side of the business with a long discussion about self image
    • His team structure including the lead agent role
    • What drives a person to be successful, and more

    2011 Stats:

    • 552 closings
    • 76 million sales volume
    • 21 member team:
      • 7 REO agents
      • 7 retail agents
      • 1 chief operations officer
      • 1 closing coordinator
      • 1 bookkeeper
      • 1 front desk
      • 1 virtual assistant
      • 1 courier
      • 1 team leader

    Niche:

    • REO
    • short-sale
    • 1st time buyers
    • referrals

    (originally published on 11/07/12)


    SC044: Buddy Blake. How To Triple Your Seller Leads With The Same Marketing Budget. A Long Discussion Of The Principals Behind A Guaranteed Sales Program. Radio Advertising To Generate Massive Seller Leads. Mar 10, 2018
    Show notes

    Buddy Blake SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:24

    Website:

    www.buddyblake.com

    Background:

    Buddy Blake is with Re/Max in Wilmington, North Carolina. Last year, he closed 268 transactions with a total sales volume of 46 million. His average sales price was 174 thousand of which 35% were buyers and 65% were sellers. He operates a team with 14 members: 6 buyer agents, 1 listing agent, 3 on-site agents, 1 listing coordinator, 1 admin/data entry, 1 new homes manager, and 1 team leader.

    Buddy Blake is the team leader of Buddy Blake Real Estate Experts. He has been and agent for 14 years. He works the costal market of Wilmington, North Carolina.

    In this call Buddy talks about:

    • New construction, developers, and listing homes for builders
    • Helping builders outsource their sales force to you…and how you get paid
    • Assisting developers and builders from land acquisition to finished product
    • How to drop all print advertising in newspapers & magazines and generate leads online for less
    • Becoming the local real estate expert by writing a book with a ghost writer
    • How to triple your seller leads with the same marketing budget
    • A long discussion of the principals behind a guaranteed sales program
    • Radio advertising to generate massive seller leads…that costs less than you think
    • Profiting from celebrity endorsements
    • Using internet marketing (including SEO, craigslist, and free resources) to generate a database of 40,000 leads
    • How to follow-up with 40,000 leads every week for only $250 per month
    • Hiring a coach for your team members
    • His profit margin, and more

    2011 Stats:

    • 268 closings
    • 46 million sales volume
    • 174 thousand average price
    • 35% buyers and 65% sellers
    • 13 member team:
      • 6 buyer agents
      • 1 listing agent
      • 3 on-site agents
      • 1 listing coordinator
      • 1 admin/data entry
      • 1 new homes manager
      • 1 team leader

    Niche:

    • new homes
    • developers & builders
    • referral
    • sphere of influence
    • past clients
    • radio
    • guaranteed sale
    • internet
    • short sales
    • REO
    • 1st time buyers

    (originally published on 10/21/12)


    SC043: Kenny Klaus. In-Depth Specifics Into Geographic Farming. How To Create A Predictable Business Model. Mar 08, 2018
    Show notes

    Kenny Klaus SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    .
    .
    .

    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:46

    Website:

    www.klausteam.com

    Background:

    Kenny Klaus is with Keller Williams Realty in Mesa, Arizona. Last year, he closed 573 transactions with a total sales volume of 57 million. His average sales price was 99 thousand of which 42% were buyers and 58% were sellers. He operates a team with 13 members: 3 buyer agents, 1 operations manager, 1 sales & marketing manager, 1 listing manager, 2 transaction coordinators, 1 client appreciation director, 2 HUD coordinators, 1 HUD field inspector, and 1 team leader.

    Kenny Klaus is the team leader of The Kenny Klaus Team. He has been and agent for 13 years. He works the Metro-Phoenix Arizona market.

    Before real estate, Kenny worked at FedEx for 13 years. He got his license and worked part time while driving a truck. Kenny realized that he had become an expert in the neighborhoods he was delivering packages. He decided he should do the same thing in real estate. So Kenny started geographic farming…and it paid off.

    In this call, Kenny talks extensively about geographic farming including: how he picked his original farm, what characteristics he looks for in a farm, how to make contact, how frequent, what to say, what to mail, community involvement, sponsorships, seller workshops, zip code farms, business networking, video marketing, his team, profitability, how to create a predictable business model, and more.

    2011 Stats:

    • 573 closings
    • 57 million sales volume
    • 13 member team:
      • 3 buyer agents
      • 1 operations manager
      • 1 sales & marketing manager
      • 1 listing manager
      • 2 transaction coordinators
      • 1 client appreciation director
      • 2 HUD coordinators
      • 1 HUD field inspector
      • 1 team leader

    Niche:

    • geographic farming
    • past clients
    • sphere-of-influence
    • short-sale
    • REO
    • 1st time buyers

    (originally published on 10/07/12)


    SC042: Joe Martin. The REO Business How To’s. Staging A Home For A Quick Sale. The Mental Side Of Success. Mar 06, 2018
    Show notes

    Joe Martin SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    .

    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:41

    Website:

    www.homestyleteam.com

    Background:

    Joe Martin is with Re/Max Diamond in Mesa, Arizona. Last year, he closed 461 transactions with a total sales volume of 49 million. His average sales price was 107 thousand of which 23 % were buyers and 77 % were sellers. He operates a team with 17 members: 5 buyer agents, 3 listing agents, 1 inside salesperson, 1 director of operations & marketing, 1 REO manager, 1 transaction manager, 1 pre-marketing & vendor manager, 1 BPO valuation manager, 2 field staff, and 1 team leader.

    Joe Martin is the team leader of The HomeStyle Team. He has been and agent for 21 years. He works the Metro-Phoenix Arizona market.

    Joe Martin has been a salesperson his entire life. He started selling Christmas cards door-to-door when he was nine years old. He has excelled in multiple industries including grocery, automotive, and real estate.

    Joe’s sales and business skills have paid off. His team was ranked in the Top 100 Re/Max teams in the world in 2 of the last 3 years.

    In 2004, Joe saw the writing on the wall. The market dynamics were shifting. Joe moved into REO and quickly built relationships with banks and asset managers. It paid off. In 2009 he sold 483 homes worth $60 million. Today the market is shifting back to traditional sales and Joe is shifting with it.

    Joe talks about the REO business including how to: break in, standout in a crowd, approach asset managers, follow up, maintain relationships, and educate yourself on the industry.

    Joe also talks about: staging a property for a quick sell, mobility marketing, sincerity selling, being of service, inside salesperson, inspirational dissatisfaction, and the mental side of success.

    2011 Stats:

    • 461 closings
    • 49 million sales volume
    • 107 thousand average price
    • 23% buyers and 77% sellers
    • 17 member team:
      • 5 buyer agents
      • 3 listing agents
      • 1 inside salesperson
      • 1 director of operations & marketing
      • 1 REO manager
      • 1 transaction manager
      • 1 pre-marketing & vendor manager
      • 1 BPO valuation manager
      • 2 field staff
      • 1 team leader

    Niche:

    • REO
    • short-sale
    • past client
    • sphere of influence
    • 1st time buyers

    (originally published on 09/21/12)


    SC041: Sam Miller. Building A Powerhouse Team. Using A Wide Variety Of Lead Generation Sources. Carrying Over 100 Listings At A Time. Finding A Seller’s True Motivation Before Going Out To The House. Mar 04, 2018
    Show notes

    Sam Miller SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:51

    Website:

    www.SamMillerSells.com

    Background:

    Sam Miller is with Re/Max Stars in Mount Vernon, Ohio. Last year he closed 203 transactions. In his best year, he sold 380 homes. And during his career he has helped over 3,500 families move. He operates a team with 7 members: 1 closing manager, 1 listing manager, 1 marketing specialist, 1 online marketing assistant, 2 buyer agents, and 1 team leader.

    Sam Miller is the team leader of The Sam Miller Team. He has been and agent for 26 years. He works the Knox County, Ohio market.

    Sam started real estate when he was 18 years old…directly out of high school. He mentored under his successful grandmother for the first year and had a quick start. Sam continued the concept of a family practice when he added his wife and later his daughter to the business. He will describe the keys to working with your spouse and child.

    Sam has built a powerhouse team in a very small market of 15,000 people. Over 20% of the town is a past client. His monthly market share has been as high as 30%, 40%, and even 50% of his entire MLS.

    Sam is a proficient marketer. He talks bout a wide variety of lead generation including: magazine ads, newspaper ads, direct mail, post cards, market reports, brochures, yard signs, movie events, sphere-of-influence, geographic farming, 1st time buyers, video emails, branded websites, stealth sites, and more.

    Sam describes how he prepares for listing presentations. He shares scripts and dialogs that he uses to find the seller’s true motivation…before he goes to the house. Sam carries over 100 listings at a time.

    Sam also talks about the benefit of a “partial release” versus a “short sale”. Plus we hear about his team, shadowing & mentoring, and profitability.

    2011 Stats:

    • 203 closings
    • 7 member team:
      • 1 closing manager
      • 1 listing manager
      • 1 marketing specialist
      • 1 online marketing assistant
      • 2 buyer agents
      • 1 team leader

    Niche:

    • past clients
    • sphere-of-influence
    • geographic farming
    • 1st time buyers

    (originally published on 09/07/12)


    SC039: Brett Tanner. Fix And Flips. Short-Sales. Quickly Building A Listing Inventory. How To Adapt Your Business Model To Changing Market Conditions. Feb 28, 2018
    Show notes

    Brett Tanner SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    .
    .

    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:50

    Website:

    yournextphoenixhome.com

    Background:

    Brett Tanner is with Keller Williams Realty in Phoenix, Arizona. Brett specializes in investor fix-n-flips, buyer brokerage, short-sales, REO and past client referrals. Last year he closed 667 transactions with a total sales volume of 65 million. His average sales price was 98 thousand of which 50% were buyers and 50% were sellers.

    He operates a team with 13 members: 1 executive assistant, 1 operations manager, 3 buyer specialists, 2 listing department, 1 short-sale processor, 1 short-sale coordinator, 1 investor department, 1 REO department, 1 field technician, and 1 team leader.

    Brett Tanner is the team leader of the Brett Tanner Home Selling Team. He has been and agent for 7 years. He works the Metro-Phoenix market.

    Brett is a serial entrepreneur. While running his early businesses he invested in real estate by flipping houses. He got his license to find more properties faster. His friends found out and asked him to help them buy and flip. His license quickly paid off and he sold $25 million his first year.

    Then the market took a dramatic fall. The investor business dried up as home values fell 50% in 2 years. Brett’s business model was broken. He shrunk his staff down to one assistant and considered leaving the business.

    Brett decided to focus all his energy on short-sales. He sat down and started “hammering” the phones. Brett called everyone he knew and asked if they needed to short-sale. It worked. Listing inventory quickly rose. He rebuilt his business and staff to meet the need.

    As the market leveled off, Brett recognized opportunity again in the investor fix-n-flip market. A money-partner came along and made him an offer he could not refuse. The partner would put up the money and Brett would manage the projects. Together they will flip 60-80 homes this year. Not bad for a young man who just celebrated his 31st birthday.

    2011 Stats:

    • 667 closings
    • 65 million sales volume
    • 98 thousand average price
    • 50% buyers and 50% sellers
    • 13 member team:
      • 1 executive assistant
      • 1 operations manager
      • 3 buyer specialists
      • 2 listing department
      • 1 short-sale processor
      • 1 short-sale coordinator
      • 1 investor department
      • 1 REO department
      • 1 field technician
      • 1 team leader

    Niche:

    • investor fix-n-flip
    • buyer brokerage
    • short-sale
    • REO
    • past client referrals

    (originally published on 08/07/12)


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