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    Business

    Real Estate Agent Success Calls

    Talk show with top real estate agents, brokers, and Realtors sharing success tips, ideas, and advice

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    Latest Episodes:
    SC069: Curtis Johnson. Internet Marketing That Converts 3-4 Times Better Than Average. 1000 Seller Leads In 90 Days From The Internet. Apr 29, 2018
    Show notes

    Curtis Johnson SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:43

    Website:

    TheCurtisJohnsonTeam.com

    Background:

    Curtis Johnson is with Curtis Johnson Realty in Gilbert, Arizona. Last year he closed 268 transactions with a total sales volume of 48 million. His average sales price was 179 thousand of which 60% were buyers and 40% were sellers. He operated a team with 13 members: 7 buyer agents, 3 administrative assistants, 2 virtual assistants, and 1 team leader.

    Curtis Johnson is the team leader of The Curtis Johnson Team. He has been an agent for 14 years. Cutis sold over 2,600 homes in his career.

    In this call, Curtis talks about:

    • Selling 10 homes his first year in real estate
    • How he upped his game and sold 40 homes his second year
    • Learning leverage from Michel Gerber and The E-Myth
    • Realizing that real estate is a lead generation game
    • What he tests in his Google PPC ads to improve results and reduce costs
    • Why his internet marketing converts 3 to 4 times better than average
    • How he generated over 1,000 seller leads in 90 days from the internet
    • Why he gets 3-to-1 ROI from his radio ads
    • How he charges and earns premium prices for his premium services
    • Video listing and buyer presentations that convert
    • Why you should consider being a non-competitive team leader
    • Fast starting his new buyer agents with 50 hours of training videos
    • Gearing up for the future and bringing his staff up to 25 people
    • Plus team dynamics, profit margins, and more

    2012 Stats:

    • 268 closings
    • 48 million sales volume
    • 13 member team:
      • 7 buyer agents (7 last year, 20 this year)
      • 3 administrative assistants
      • 2 virtual assistants
      • 1 team leader

    Niche:

    • internet leads
    • radio ads
    • repeat & referrals
    • past clients
    • sphere of influence

    (originally published on 11/07/13)


    SC068: Alexis Bolin. Lessons From “The Queen Of Objection Handling.” 70 Percent Of Business From Past Clients And Sphere Of Influence. Apr 27, 2018
    Show notes

    Alexis Bolin SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:54

    Website:

    AlexisSellsHomes.com

    Background:

    Alexis Bolin is with ERA Legacy Realty in Pensacola, Florida. Last year she closed 125 transactions with a total sales volume of 30 million. Her average sales price was 240 thousand of which 30% were buyers and 70% were sellers. She operates a team with 4 members: 1 buyer agent, 1 administrative assistant, 1 office manager, and 1 team leader.

    Alexis Bolin is the team leader of the Bolin Group. She has been an agent for 35 years. Alexis sold 165 homes in her best year and sold over 5,100 homes in her career.

    In this call, Alexis talks about:

    • Lessons learned by being a waitress for 18 years before real estate
    • Knocking on 50 doors a day to get started
    • Selling 100 homes per year way back in 1987
    • Her “Leap Frog” approach to geographic farming
    • Running a small team and maximizing profit
    • Generating 70% of her business from past clients and sphere of influence
    • Scripts for following up with your past clients
    • Her recipe business card
    • Christmas mailing and pie giveaway party
    • Her local access TV show “Let’s Talk Real Estate” that she’s hosted since 1987
    • Why she is called the “Queen of Objection Handling”
    • Role playing common objections, such as:
      • Will you lower your commission
      • I want an experienced agent to list my house
      • I only want to buy directly from the listing agent
      • I need to think about it
    • Plus team dynamics, profits, and more

    Stats 2012:

    • 125 closings
    • 30 million sales volume
    • 4 member team:
      • 1 buyer agent
      • 1 administrative assistant
      • 1 office manager
      • 1 team leader

    Niche:

    • repeat & referrals
    • past clients
    • sphere of influence
    • geographic farming

    (originally published on 10/21/13)


    SC067: Craig Lerch Jr. Shrinking Your Team And Raising Your Net Profit. How To Add 3 People To Your Database Every Day For Free. Maintaining A 76% Profit Margin. Apr 25, 2018
    Show notes

    Craig Lerch Jr SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:37

    Website:

    LerchRE.com

    Background:

    Craig Lerch Jr is with Lerch & Associates Real Estate in Abington, Pennsylvania. Last year he closed 35 transactions with a total sales volume of 12 million. His average sales price was 342 thousand of which 50% were buyers and 50% were sellers. He operates a team with 3 members: 1 office manager, 1 social media manager, and 1 team leader.

    Craig Lerch Jr is the team leader of Lerch & Associates Real Estate. He has been an agent for 25 years. In his best year, Craig sold 350 homes worth 24 million.

    In this call, Craig talks about:

    • The power of being small
    • Shrinking your team and raising your net profit
    • Generating 50% of his business from past clients and sphere of influence
    • How to add 3 people to your database every day for free
    • Staying in front of your people with a Monday Morning Coffee email
    • Raising his average sales price by over 300%
    • Establishing and dominating a high-end geographic farm
    • Maintaining a 76% profit margin
    • Investing in real estate without your own money
    • Team dynamics, profit margins, and more

    2012 Stats:

    • 35 closings
    • 12 million sales volume
    • 3 member team:
      • 1 office manager
      • 1 social media manager
      • 1 team leader

    Niche:

    • repeat & referrals
    • past clients
    • sphere of influence
    • geographic farming

    (originally published on 10/07/13)


    SC066: Melinda Estridge. Unique Client Events And Seminars. Sharing Marketing Expenses With Vendors. Hiring And Compensating A Leads Manager. Apr 23, 2018
    Show notes

    Melinda Estridge SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:50

    Website:

    TheEstridgeGroup.com

    Background:

    Melinda Estridge is with Long & Foster Real Estate in Bethesda, Maryland. Last year she closed 70 transactions with a total sales volume of 40 million. Her average sales price was 571 thousand of which 50% were buyers and 50% were sellers. She operates a team with 8 members: 3 buyer agents, 1 office manager/closing manager, 1 listing manager, 1 leads manager, 1 business partner, and 1 team leader.

    Melinda Estridge is the team leader of The Estridge Group. She has been an agent for 34 years.

    In this call, Melinda talks about:

    • Selling over 1 billion dollars of real estate in her career
    • Staying with the same company since day one
    • Hiring and compensating a Leads Manager to follow up with internet leads
    • Working her past client and sphere of influence database
    • Farming different neighborhoods with different brands
    • Using shells and templates to simplify her direct mail marketing
    • Good Bye Parties for her sellers
    • Dumpster, Donation, & Shredding Day event
    • Renovation, Remodeling, & Staging Seminar
    • Annual Past Client Party
    • Sharing marketing expenses with lenders and other vendors
    • Time blocking, metrics, team dynamics, profit margins, and more

    Stats 2012:

    • 70 closings
    • 40 million sales volume
    • 8 member team:
      • 3 buyer agents
      • 1 office manager/closing manager
      • 1 listing manager
      • 1 leads manager (virtual)
      • 1 business partner
      • 1 team leader

    Niche:

    • geographic farming
    • internet leads
    • repeat & referrals
    • past clients
    • sphere of influence

    (originally published on 09/21/13)


    SC065: Brian Maecker. How To Reestablish Relationships With Neglected Past Clients. How To Eliminate Evening And Weekend Appointments. Apr 21, 2018
    Show notes

    Brian Maecker SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:31

    Website:

    Maecker.com

    Background:

    Brian Maecker is with Re/Max Advantage Realty in Colorado Springs, Colorado. Last year he closed 185 transactions with a total sales volume of 41 million. His average sales price was 223 thousand of which 71% were buyers and 29% were sellers. He operates a team with 6 members: 2 buyer agents, 1 closing coordinator, 1 listing coordinator, 1 errand runner, and 1 team leader.

    Brian Maecker is the team leader of the Brian Maecker Team. He has been an agent for 27 years.

    In this call, Brian talks about:

    • Generating 90% of his business from past clients and sphere of influence
    • How he turns 10% of his database into closings year after year
    • Making 30 to 50 calls per day
    • Scripts for calling 1, 3, 6, and 12 months after closing
    • Script for agents to reestablish relationships with neglected past clients
    • How to eliminate evening and weekend appointments
    • Direct mail and call schedule to his database
    • How to structure an ideal day and an ideal week
    • TV commercial that brought in 28 closings last year
    • Team dynamics, profit margins, and more

    2012 Stats:

    • 185 closings
    • 41 million sales volume
    • 6 member team:
      • 2 buyer specialists
      • 1 closing coordinator
      • 1 listing coordinator
      • 1 errand runner
      • 1 team leader

    Niche:

    • repeat & referrals
    • past clients
    • sphere of influence
    • TV ad

    (originally published on 09/07/13)


    SC064: Leigh Brown. How A Young Mom Can Build A Cranking Team. Owning Your Political And Religious Beliefs In Your Business And Marketing. Starting A Property Management Division. Apr 19, 2018
    Show notes

    Leigh Brown SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:39

    Website:

    LeighBrownAndAssociates.com

    Background:

    Leigh Brown is with Re/Max Executive Realty in Concord, North Carolina. Last year she closed 213 transactions with a total sales volume of 51 million. Her average sales price was 240 thousand of which 30% were buyers and 70% were sellers. Plus Leigh manages 58 rental properties generating 58 thousand per month in rents. She operates a team with 14 members: 2 listing partners, 6 buyer specialists, 1 listing manager, 1 closing/client care manager, 1 part-time courier, 2 part-time marketing managers, and 1 team leader.

    Leigh Brown is the team leader of Leigh Brown and Associates. She has been an agent for 13 years and works the Metro Charlotte market.

    In this call, Leigh talks about:

    • How a young mom can build a cranking team
    • Owning your political and religious beliefs in your business and marketing
    • Mentoring under her successful top agent father
    • Radio advertising that generates seller leads and a 410% ROI
    • Marketing plan to her people farm that generated half of her closings
    • Her Diamond Club for people who refer business
    • Low cost past client events that generate good will and referrals
    • Acquiring an existing team and merging operations
    • Starting a property management division
    • Team dynamics, profit margins, and more

    Stats 2012:

    • 213 closings
    • 51 million sales volume
    • 7 member team:
      • 2 buyer specialists
      • 1 listing manager
      • 1 closing/client care manager
      • 1 part-time courier
      • 1 part-time marketing manager
      • 1 team leader

    Niche:

    • repeat & referrals
    • past clients
    • sphere of influence
    • radio
    • agent referrals
    • property management

    (originally published on 08/21/13)


    SC063: Jason Daniels. Marketing Plan For Promoting A Past Client Event. Phone Scripts For Easy Follow Up With A Purpose. Apr 17, 2018
    Show notes

    Jason Daniels SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    .

    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:35

    Website:

    JasonDanielsHomes.com

    Background:

    Jason Daniels is with Re/Max Advantage Realty in Colorado Springs, Colorado. Last year he closed 102 transactions with a total sales volume of 23 million. His average sales price was 228 thousand of which 53% were buyers and 47% were sellers. He operates a team with 5 members: 2 buyer specialists, 1 transaction coordinator/office manager, 1 listing manager, and 1 team leader.

    Jason Daniels is the team leader of Jason Daniels & Associates. He has been an agent for 10 years.

    In this call, Jason talks about:

    • Specializing in repeat and referrals from past clients and sphere of influence
    • Building, cleaning, and working your database
    • His monthly postcard marketing campaigns
    • How to getting local restaurants to donate meals for your promotions
    • Annual past client appreciation parties that result in referrals
    • Marketing plan for promoting a past client event
    • Phone scripts for easy follow up with a purpose
    • How to get referrals from other agents and builders
    • Team dynamics, profit margins, and more

    2012 Stats:

    • 102 closings
    • 23 million sales volume
    • 5 member team:
      • 2 buyer specialists
      • 1 transaction coordinator/office manager
      • 1 listing manager
      • 1 team leader

    Niche:

    • repeat & referrals
    • past clients
    • sphere of influence

    (originally published on 08/07/13)


    SC062: Rita Driver. Working With Your Spouse. Setting A Minimum Commission. Apr 15, 2018
    Show notes

    Rita Driver SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:28

    Website:

    DriverTeam.net

    Background:

    Rita Driver is with All Stars Realty in Memphis, Tennessee. Last year, she closed 410 transactions with a total sales volume of 30 million. Her average sales price was 73 thousand of which 25% were buyers and 75% were sellers. She operates a team with 5 members: 1 buyer agent, 2 field reps, 1 short sale processor, and 1 team leader.

    Rita Driver is the team leader of The Driver Team. She has been an agent for 20 years and sold over 2,000 homes in her career. She works with her husband Bob.

    In this call, Rita talks about:

    • Working with your spouse
    • Closing over 100 homes per year from past clients and referrals
    • Making 7-figures in GCI
    • Setting a minimum commission
    • Results of advertising on radio and TV
    • Finding and closing short sales
    • Referrals from local agents
    • Breaking into REO…even if everyone says it’s too late
    • Team dynamics, profit margins, and more

    2012 Stats:

    • 410 closings
    • 30 million sales volume
    • 5 member team:
      • 1 buyer agent
      • 2 field reps
      • 1 short sale processor
      • 1 team leader

    Niche:

    • repeat & referrals
    • past clients
    • sphere of influence
    • short sale
    • REO

    (originally published on 07/21/13)


    SC061: Nate Martinez. Farming Multiple Neighborhoods And Price Ranges With Direct Mail. High-End, Glossy, Jumbo-Sized, Marketing Postcards That Work. Weekly Inspirational Email Campaign. Apr 13, 2018
    Show notes

    Nate Martinez SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:27

    Website:

    NatesHomes.com

    Background:

    Nate Martinez is with Re/Max Professionals in Glendale, Arizona. Last year, he closed 155 transactions with a total sales volume of 16 million. His average sales price was 108 thousand of which 24% were buyers and 76% were sellers. He operates a team with 5 members: 1 transaction manager, 3 buyer agents, and 1 team leader.

    Nate Martinez is the team leader of the Nate Martinez Team. He has been an agent for 28 years and sold over 5,000 homes in his career. In his best year (2010), Nate sold 616 homes worth $68 million. He works the Metro Phoenix market.

    In this call, Nate talks about:

    • Selling 34 homes in his first year…as a part time agent
    • Transitioning back from REO agent to traditional agent
    • Upsizing, downsizing, and re-tooling his team
    • Farming multiple neighborhoods and price ranges with direct mail
    • High-end, glossy, jumbo-sized, just listed postcards that work
    • Cheap mailing cost using USPS Every Door Direct Mail
    • High-end, glossy, personalized, direct mail, neighborhood brochures
    • How to get top quality photos of your listings
    • Pre-MLS marketing and open houses
    • Past client and sphere of influence newsletter
    • Weekly inspirational email campaign
    • Working with your spouse and children
    • Team dynamics, profit margins, and more

    2012 Stats:

    • 155 closings
    • 16 million sales volume
    • 5 member team:
      • 1 transaction manager
      • 3 buyer agents
      • 1 team leader

    Niche:

    • repeat & referrals
    • sphere of influence
    • geographic farming
    • REO

    (originally published on 07/07/13)


    SC060: Laura Duggan. All Aspects Of Working The Luxury Home Market. Producing Webinars To Generate Leads. Apr 11, 2018
    Show notes

    Laura Duggan SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 1:55

    Website:

    LauraDuggan.com

    Background:

    Laura Duggan is with West Austin Properties in Austin, Texas. She closed 39 transactions with a total sales volume of 19 million in her best year. Her average sales price was 484 thousand of which 36% were buyers and 64% were sellers. She operates a team with 3 members: 1 agent partner, 1 chief operating officer, and 1 team leader.

    Laura Duggan is the team leader of West Austin Properties. She has been an agent for 34 years and sold homes in 5 decades. She works the Metro Austin market. This year, her average price is 794 thousand dollars.

    In this call, Laura talks about:

    • Increasing your average sales price into the top 5% in your market
    • Earning larger professional service fees
    • Becoming a luxury home agent
    • How to find luxury home buyers and sellers
    • What to say at open houses to connect with visitors and get contact information
    • Networking with other high-end luxury service providers
    • Producing webinars to generate leads
    • How to market a luxury home for a fast sell at top dollar
    • Utilizing single property websites
    • Building your luxury home team of vendors and service providers
    • Preventing low appraisals
    • Working with your spouse
    • Team dynamics, profit margins, and more

    2007 Stats:

    • 39 closings
    • 19 million sales volume
    • 3 member team:
      • 1 agent partner
      • 1 chief operating officer
      • 1 team leader

    Niche:

    • luxury homes
    • repeat & referrals
    • past clients
    • sphere of influence
    • expired listings

    (originally published on 06/21/13)


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