Raising Unicorns: A Harmon Brothers Podcast

Latest Episodes:

Zach Lones: Making the job you have, the job you love Apr 09, 2020

Show notes

We apologize for the audio on this episode. Something went wrong in recording the sound that we ended up using the camera's audio. This podcast had too great of material to keep from you.
Today we are highlighting when Benton interviewed Zach Lones, the Director of Social Media Marketing at Walmart. Listen as he talks about trying to make a difference and how he was able to make his job as a cashier for Walmart into an opportunity.

Chris Strub: Sharing great stories from all 50 States Apr 08, 2020

Show notes

On today’s bonus episode, Daniel talks with Chris Strub, author and creator of the book and the film, 50 States, 100 Days. Chris shares how he road-tripped around the country to share authentic stories of nonprofits in all 50 states, and what can happen when you turn your skills and resources outward to help others.
00:35 What is 50 States in 100 Days
03:18 Chris’s journey to this point
04:31 The first road-trip and feeling empty
08:02 Meeting Abby
11:32 Roadtrip Marketing
13:07 From Poop to Gold - Not a moment, but a journey
15:49 Chris’s creative process
19:11 The color yellow and the power of social media
You can find links for all the other places to get in touch with Chris below.
If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Chris Strub here:
https://teamstrub.com
http://50states100days.com
https://twitter.com/chrisstrub
https://instagram.com/chrisstrub
https://instagram.com/50states100days

Thom Lytle: Understanding Social Media Apr 08, 2020

Show notes

Benton Interviews Thom Lytle, the senior director of social business at Dell. Listen as he talks to us about his adventures in social media, and how there will always be a learning curve to anyone who wants to make social media a career.

Benton Crane and Daniel Harmon: A Tesla Marketing Plan Apr 07, 2020

Show notes

This week, on our 50th episode of From Poop to Gold, Benton and Daniel share some of their own insights on business and marketing. They talk about their love for cars as kids, what they would do if they were marketing for Tesla, and how to differentiate your brand from your competitors.
01:03 Benton’s background working on cars
07:07 Why Tesla is one of our dream clients
09:53 Differentiating your product from competitors
12:22 Do great products need great marketing?
14:07 How we would approach marketing for Tesla
20:17 Your company’s own marketing roadmap
If you’re interested in learning more about Harmon Brothers or to work with Harmon Brothers to create your company’s own Marketing Roadmap, visit harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Todd Palmer: From $600,000 in debt to Fortune 5000 Apr 02, 2020

Show notes

This week, Benton Crane talks with Todd Palmer, CEO of Extraordinary Advisors, where he coaches executives and CEOs and helps solve problems around people, cash, strategy and execution. Benton and Todd discuss Todd’s path from $600,000 in debt to successful CEO, why people are at the heart of every business problem or success, and how to stay positive and carry on in the midst of turmoil.
01:07 People problems in business
03:10 The danger of isolating as an entrepreneur or CEO
04:25 From serious poop to gold - paralyzed by debt
06:57 A jagged path to success
11:34 How to build a team of the “right” people
15:33 Starting with your why
20:27 Staying focused and optimistic in crisis
You can find links for all the other places to get in touch with Todd below.
If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Todd Palmer and Extraordinary Advisors here:
https://www.instagram.com/toddpalmer2/
https://www.facebook.com/Extraordinaryadvisors/
https://extraordinaryadvisors.com
Offer from Todd for our listeners: Email todd@extraordinaryadvisors.com for a free 30 minute call.

Davis Smith: How businesses can eradicate extreme poverty Mar 31, 2020

Show notes

This week, Benton Crane interviews Davis Smith, CEO and Founder of Cotopaxi, an outdoor adventure brand that creates “gear for good.” Benton and Davis discuss Davis’s childhood adventures in South America, how extreme poverty is being eradicated in our lifetime–and what businesses can do to help, and the value of building a great team.
00:25 Davis’s childhood adventures in South America
03:00 What is Cotopaxi?
04:00 Building a brand that helps people
08:26 Benefit Corporations and the eradication of extreme poverty
11:51 Should you start a mission-based brand?
14:08 Starting again when you feel like a failure
You can find links for all the other places to get in touch with Davis below.
If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Davis Smith and Cotopaxi here:
https://instagram.com/cotopaxi
https://instagram.com/davismsmith
https://twitter.com/davismsmith
https://cotopaxi.com

Jason Feifer: Side-hustling Your Way into Your Dream Job Mar 24, 2020

Show notes

On this week’s episode, Benton Crane chats with Jason Feifer, Editor-in-Chief at Entrepreneur Magazine, keynote speaker, and host of the Pessimists Archive and Problem Solvers podcasts. Jason and Benton talk about how the definition of entrepreneurship has changed, how Jason side-hustled and pitched his way into working for a large magazine, and the skills that are needed to adapt and make it as an entrepreneur.
01:24 How the idea of an entrepreneur has changed
03:48 The Entrepreneur as Rockstar
06:13 From community newspaper to Jason’s current role
13:17 From Poop to Gold: always at poop
14:30 Expanding your skillset
You can find links for all the other places to get in touch with Jason below.
If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Jason Feifer here:
https://jasonfeifer.com (links to podcasts)
https://twitter.com/heyfeifer
https://instagram.com/heyfeifer
https://www.entrepreneur.com/author/jason-feifer

Marcus Murphy: How to succeed by knowing your strengths Mar 17, 2020

Show notes

On this week’s episode, Daniel Harmon chats with Marcus Murphy, Head of Partnerships and Business Development at DigitalMarketer. Marcus shares about getting into his career without a strong academic background, the importance of focusing on your strengths, and networking on LinkedIn vs. in-person networking.
00:23 The stigmas around being a salesperson
01:34 Marcus’ background and being “still poop.”
06:24 The skill of business development and relationships
09:05 Getting focused on your own skills
11:37 Travel and upcoming plans with DigitalMarketer
12:58 A mission to double 10,000 businesses
14:05 LinkedIn vs. in-person networking
You can find links for all the other places to get in touch with Marcus below.
If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Marcus Murphy and DigitalMarketer here:
https://digitalmarketer.com
https://www.linkedin.com/in/marcusamurphy/
https://www.linkedin.com/learning/instructors/marcus-murphy

Diana Pearl: How to build a lasting brand, even as a small startup Mar 10, 2020

Show notes

On this week’s episode, Benton Crane sits down with the Deputy Brands Editor at Adweek, Diana Pearl. Diana and Benton talk about their favorite Superbowl ads, how direct-to-consumer companies are challenging the bigger brands, and how to build a brand people can get behind.
00:58 Favorite Superbowl ads
01:57 How Diana got into business journalism
07:25 How influencers and direct-to-consumer brands are making it big
10:44 Advice on building a lasting brand
13:50 Poop to Gold: trying to land a steady job
16:16 Brand-building for smaller start-ups
22:28 Telling brand stories
You can find links for all the places to get in touch with Diana below.
If you’re interested in learning more about Harmon Brothers, visit harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Diana Pearl here:
https://www.adweek.com/contributor/diana-pearl/
https://twitter.com/dianapearl_
https://www.linkedin.com/in/dianapearl/

Daniel Harmon and Benton Crane: I don’t care when you come to work Mar 03, 2020

Show notes

On this week’s episode, we’re doing something different. Daniel Harmon and Benton Crane sit down to share some of the inside strategy at Harmon Brothers. They talk about building their personal brands on LinkedIn and how an unlimited time off policy and flexible schedule adds to the creative culture at HB.
01:33 Building personal brands and going viral on LinkedIn
03:43 Unlimited time off and flexible schedules
06:00 Pushback and reactions to our time off policy
13:05 Those dang Millennials and Social Media
15:54 Conditions on setting your own schedule
16:46 Stories from our employees
If you’re interested in learning more about Harmon Brothers or want to know how an HB ad can build your brand, check out harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

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