Raising Unicorns: A Harmon Brothers Podcast

Latest Episodes:

Ray Edwards: How the “instant empathy” exercise can help you speak to your customers Jun 16, 2020

Show notes

In this episode, Daniel Harmon sits down with one of the best copywriters in the business, Ray Edwards. Ray shares his from POOP to GOLD moment and gives practical advice for how to write ad copy that sells. He also tells us how he gets into the minds of his customers.
You’ll also learn:
7:43: Ray Edwards from “Poop to Gold” moment
11:17: Why principles are more important than tactics when copywriting
13:00: The “instant empathy” exercise
17:30: How to write funny ads
You can find links to Ray Edwards website, LinkedIN profile and YouTube channel below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Ray Edwards here:
https://rayedwards.com/
https://www.linkedin.com/in/rayedwardsinternational/
https://www.youtube.com/channel/UCyHUCEm6qAaPNVcYW5XLdIQ

Frederike Migom: Why asking for feedback is crucial to creative direction Jun 11, 2020

Show notes

Daniel Harmon sits down with actress and film director Frederike Migom. Fredericke shares the true backstory behind her recent film release, Binti. Frederike also talks about how getting feedback early in the creative process is important to the success of any project.
3:30- How Frederike got into film directing
12:15- The number one tip anyone should consider when going into film
14:45- Why getting feedback early is important in the creative process
You can find links to Frederike’s new movie and her website below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Frederike Migom and her film here:
http://www.frederikemigom.com
https://www.instagram.com/frederikemigom/?hl=en
https://www.amazon.com/gp/video/detail/amzn1.dv.gti.46b7bda6-37ba-1389-5cb9-7c99d3bdb26c?ref_=imdbref_tt_wbr_pvt_aiv&tag=imdbtag_tt_wbr_pvt_aiv-20

JP Sears: Why listening to your “inner child” could be the key to your success Jun 09, 2020

Show notes

This week Daniel Harmon sits down with famed internet comedian, JP Sears. JP teaches us some surprising tips that he employs to come up with videos that have generated hundreds of millions of views. JP also shares how overcoming his self limiting beliefs was the key he used to reignite his comedic passion. You won’t want to miss this episode!
2:47- How JP got into comedy
5:47- The one hurdle JP overcame to become a YouTube star
12:39- JP’s from Poop to Gold moment that impacts every video he makes
26:03 The key strategy JP uses to come up with creative ideas
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Watch the full episode here: https://youtu.be/1sMIQ3VspMs

David Bayer: Why training your mind is a crucial step to becoming an effective business leader Jun 04, 2020

Show notes

Benton Crane sits down with David Bayer, famed internet marketer and author of Mind Hack, a book with over 200K downloads. David talks about how training the brain can help entrepreneurs stay in their primal state. He also talks about behaviors that diminish an entrepreneurs leadership capacity.
2:55- “intelligent design” and it’s impact our perception of the world
5:13- How David Bayer’s struggle with alcoholism fueled his success
19:24- The number biggest tip David would have for someone to begin growing their business.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Devin Supertramp: How he built a video empire totaling 1.3B views Jun 02, 2020

Show notes

Benton Crane and Daniel Harmon sit down with their old college roomate, Devin Graham, founder of the Devin Supertramp Youtube channel. Devin talks about his strategies for building a YouTube empire of over 1.3B views. He also talks about how he manages changes to stay relevant in an age when social media algorithms are ever changing.
2:57: How OraBrush helped Devin realize his passion
7:58: How Devin built his personal brand on YouTube
11:58: How video budgets don’t always determine success
13:35: How Devin manages the changing algorithms of social media
You can find links to the Devin Supertramp YouTube channel and all other places to get him touch with him below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Working with Lemons: From $5 to 500M views May 28, 2020

Show notes

This week Benton Crane sits down with Jeane Bourne and Robbie Daneil from Working with Lemons, a YouTube Channel with 1.8B+ views. They share why utilizing the talents of multiple people in the video making process is important. Robbie and Jean teach how constraints led to their creativity and what they have done to stay true to their brand. You’ll also learn the benefits and drawbacks of being an extrovert and introvert when creating a YouTube channel.
7:50: How being an introvert helps in video directing
14:57: How they used $5 to create a video with 500M views
18:10 The one tip she would give any video creator
19:58 How to stay committed to your brand
You can find links to the Working with Lemons Youtube Channel and other social media platforms below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Working with Lemons here:
https://www.youtube.com/user/therobster1992/videos?view=0&sort=p&flow=grid
https://www.instagram.com/workingwithlemons/?hl=en
https://www.facebook.com/workingwithlemons/
Watch the full episode here: https://youtu.be/5yxDeBxac5E

Richie Norton: The Power of Starting Something Stupid May 26, 2020

Show notes

This week Benton Crane sits down with Richie Norton, Author of the #1 Amazon Downloaded book Resume’s Are Dead, and What to Do About it. Richie talks about why innovation starts with crazy ideas and how to use entrepreneurship to fuel your passion. He also shares how his latest book, The Power of Starting Something Stupid, teaches entrepreneurs how to get started when their goals seem overwhelming.
1:27: How stupid ideas turn in to brilliant innovations
4:13: Why Richie started Prouduct
10:10 Richie Norton’s “From Poop to Gold Moment”
19:03 The key to getting started on your own entrepreneurial journey
You can find links to Richie Norton's website and his latest book below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Richie Norton here:
https://richienorton.com/
https://www.amazon.com/Power-Starting-Something-Stupid/dp/1609070097
http://www.prouduct.com/
https://www.linkedin.com/in/richardnorton

Rhea Allen: From Nightly News to Agency Rockstar May 21, 2020

Show notes

This week Daniel Harmon sits down with Rhea Allen, founder of Peppershock Media, an agency headquartered in Nampa, Idaho. Rhea talks about why she started Peppershock media and gives some tips on how to network like a pro. She’ll also share what contracts helped her make it through the last recession and lessons she’s learned dealing with new clients.
You can find links to Peppershock Media’s website and all other places to get in touch with Rhea Allen below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Rhea Allen here:
https://www.peppershock.com/
https://www.instagram.com/themarketingbossbabe/
https://www.linkedin.com/in/peppershock
https://m.facebook.com/PeppershockMediaProductions/

Roberto Blake: From trapped employee to YouTube entrepreneur May 19, 2020

Show notes

This week Benton Crane talks with Roberto Blake, creator of a popular YouTube channel totaling 444K subscribers. Roberto shares how he used his mental illness as a catalyst for becoming one of the leading content coaches on YouTube. He also talks about how to create an atmosphere that fosters creativity and freedom.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Julian Hearn: How Huel combined convenience + health to make millions May 14, 2020

Show notes

On today’s episode, Benton Crane sits down with Julian Hearn, Founder and Chief Marketing Officer at Huel, a “nutritionally complete” meal replacement powder company that has grown massively since it was founded in 2014. Julian shares his process for founding Huel after his previous business failure, as well as the difficulties he faced creating his first physical product.
If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Watch the full episode at https://youtu.be/izGhpKfeNOw

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