Raising Unicorns: A Harmon Brothers Podcast

Latest Episodes:

Jeremy Vest: A tough path to success Feb 25, 2020

Show notes

On this week’s episode, Benton Crane chats with Jeremy Vest, Co-founder of the Video Marketing World conference, former Director of Marketing at VidIQ, and current CMO of Braille Skateboarding. Benton and Jeremy discuss how little brands are outshining big brands with video, how to boost your views with live video, and how life can be hard ... even for the most successful people.
01:21 Jeremy’s background and a tragic event at age seventeen
04:34 How the dark moments can shape us
06:48 What life looks like for Jeremy now
08:10 Even the most successful people struggle
10:24 Trends in video for brands
12:47 Harnessing emotion and brand characters
15:29 The question to start with for a brand video
17:52 How “the little guys” can make it big
You can find links for all the other places to get in touch with Jeremy below.
If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Jeremy Vest here:
https://www.youtube.com/channel/UCt6USRnsgG2b3ADzOISzMSw
https://www.jeremyvest.co
https://videomarketing.world

Michael Stelzner: How to grow your marketing site, without marketing Feb 18, 2020

Show notes

On this week’s episode, Benton Crane talks with Michael Stelzner, CEO of Social Media Examiner and Social Media Marketing World. Michael shares how his company became popular and relevant without marketing messages, what he learned from his $300,000 mistake, and how Social Media Examiner stays nimble and on top of the game.
00:49 Michael’s backstory and how Social Media Examiner started
02:40 From online “events” to in-person events
04:34 The poop: Michael’s $300,000 mistake
11:38 Creating a “stopping list”
14:16 Huge growth, without marketing
16:31 Networking and bringing in experts
You can find links for Social Media Examiner and all the other places to get in touch with Michael below.
If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Michael Stelzner and Social Media Examiner here:
https://youtube.com/socialmediaexaminer
https://socialmediaexaminer.com
https://www.socialmediaexaminer.com/smmworld/ (Social Media Marketing World)
https://www.socialmediaexaminer.com/shows/ (Social Media Marketing Podcast)

Judi Fox: From Job Loss to LinkedIn Expert Feb 11, 2020

Show notes

On this week’s episode, Benton Crane chats with Judi Fox, LinkedIn expert and speaker. Benton and Judi talk about the progression of LinkedIn from a job-finding platform to a place to get your message heard, as well as human to human connections, who should be on LinkedIn, and how getting focused can cause your following to explode.
00:55 Judi’s backstory: How a job loss led her to LinkedIn
03:10 The evolution of LinkedIn, from stuffy corporate voice to real connection
06:02 Who can benefit from being on LinkedIn?
07:37 Case study: How can Benton improve his LinkedIn presence?
11:09 Judi’s four years on only LinkedIn “experiment”
15:46 Current projects
17:16 One key takeaway for LinkedIn
You can find links for all the places to get in touch with Judi below.
If you like this episode, check out the others at harmonbrothers.com/podcast
Follow Judi on LinkedIn (https://linkedin.com/judiwfox) or find her at the links below:
https://judifox.com
https://twitter.com/judi_fox
https://www.facebook.com/TheJudiFox/
https://www.youtube.com/channel/UCAq8Cl497hwkgq-QzZj1m0A

Danny Ruderman: Being the best, most authentic version of yourself Feb 04, 2020

Show notes

This week, Benton Crane sits down with Danny Ruderman, nationally-renowned College Admissions Coach and author of The Ultimate College Acceptance System. Benton and Danny chat about asking for what you want (and getting it), Danny’s experience coaching a student who went on to start Snapchat, and how the worst thing that happened to Danny in high school turned out to be the best thing that ever happened to him.
00:52 Thoughts on the UCLA admissions scandal
02:50 It’s not about getting into the best college
05:01 Hollywood parents and expectations for kids
08:15 If you don’t ask, you can’t get (plus the start of Snapchat)
09:58 Internship at Yosemite
10:47 From teaching to college admissions coach
12:47 From poop to gold - the worst thing that happened in high school
17:52 Advice for parents sending kids to college.
You can find links for all the places to get in touch with Danny below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Danny Ruderman on linkedin or here:
https://dannyruderman.com
https://twitter.com/dannyruderman
https://www.instagram.com/dmruderman/

Shaun McKnight: From Cute Girl Hairstyles to Managing Six Brands Jan 28, 2020

Show notes

On today’s episode, Benton Crane sits down with Shaun McKnight, co-founder of “Cute Girl Hairstyles,” a YouTube Channel he started with his wife ten years ago. Shaun now runs six YouTube Channels, with 15.5 million subscribers and 2.6 billion total views. Benton and Shaun chat about being “older people” on YouTube, diversifying your business, and how a family crisis changed Shaun’s perspective.
00:59 “Grandparent on YouTube” - how to create a brand that lasts
02:42 Creating a product - Brooklyn&Bailey Mascara
04:42 Six YouTube Channels?? and Mentoring Contributors
05:59 Adoption and a medical crisis
12:04 A YouTube-famous family + dealing with fans
15:16 Teamwork and the family creative process
17:51 Networking with peers and professionals
19:50 Monetization advice on YouTube
You can find links for all the places to get in touch with Shaun below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Shaun McKnight and all the links we talked about here:
https://twitter.com/shaunmcknight8
https://www.instagram.com/mrshaunmcknight/
https://www.linkedin.com/in/shaun-mcknight-30b50a5/
https://www.youtube.com/user/CuteGirlsHairstyles
https://brooklynandbaileyshop.com/products/lash-next-door-mascara

Scott Simson: From early business failures to successful CEO Jan 21, 2020

Show notes

This week, Benton Crane talks with Scott Simson, CEO of Video Marketing World, a conference and online community that help business owners and marketers gain exposure and revenue with video. Scott and Benton discuss Scott’s early business failures, how to make the most of trials, and what it’s like to run a family YouTube channel, write books, and run a company.
00:47 Background on Video Marketing World and Scott’s family YouTube channel
02:16 Raising a family in the spotlight
05:32 Early businesses and ‘Mega Movie Box’
08:13 Lessons from failure, and the gold on the other side
11:32 ‘The Fox and the Mountain’
15:04 A positive outlook on trials
17:54 Scott’s creative process
20:27 “It’s not what you know, it’s who you know.”
You can find links for all the places to get in touch with Scott below.
If you like the content we produce and would like to work with the Harmon Brothers, contact us at Harmonbrothers.com.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Scott Simson and Video Marketing World here:
https://linkedin.com/in/scottsimson
https://videomarketing.world/

Alex Bean: Creating new rules in the financial space Jan 14, 2020

Show notes

This week Benton Crane sits down with Alex Bean, Co-Founder and Chief Business Officer at Divvy, the leading spend and expense management platform for business. Alex talks about how his son’s allowance led him to build a better payment platform, fueling your team’s passion to build something great together, getting cut from college football, and what happens when you’ve spent millions but feel like it’s about to blow up in your face.
01:34 “Venmo can’t do what I want it to do.” The idea for Divvy.
02:55 How Harmon Brothers uses Divvy
05:48 Poop to Gold - Pushing through some MAJOR obstacles
08:32 More Poop to Gold - College Football
10:24 Innovation and building a passionate team
13:14 Alex’s take on networking
You can find links for Divvy’s website and all the other places to get in touch with Alex below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Alex Bean and Divvy here:
https://getdivvy.com
https://facebook.com/divvypay
https://www.linkedin.com/in/alexbean/

Jase Bennett: On how to get paid to play with your kids Jan 07, 2020

Show notes

This week Benton Crane talks to Jase Bennett, entrepreneur and YouTuber behind his family’s YouTube channel, The Ohana Adventure. Jase shares why he creates physical products for people’s personal brands, how he started a skateboarding company, how he got started on YouTube, and the importance of data collection to better understand your audience.
00:41 Jase talks about creating physical products in a digital age
04:18 Jase’s Poop to Gold moment
09:08 How his family’s YouTube channel got started
13:29 Jase’s creative process
15:25 Using surveys to collect data on your audience
19:20 Upcoming projects
You can find links for Jase’s YouTube channel and all the other places to get in touch with him below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Jase Bennett here:
https://www.instagram.com/jasebennett/
https://www.youtube.com/theohanaadventure
https://www.theohanaadventure.com/
https://www.jaseboards.com
https://www.instagram.com/tinyhousemovement

From Poop to Gold: Happy Holidays Dec 24, 2019

Show notes

Hey guys,
We know how important the holidays are for you, so we decided to take a two week break from the podcast. We already have a great lineup for next year and we are excited to share with you all of the many things that we have learned.
If you do have the urge to listen to the podcast, take this time to get caught up, because there is plenty to start learning starting Tuesday, January 7th. We look forward to seeing you then.
Happy holidays!

Sarah Beth: How an online membership 10x’d her yoga business Dec 17, 2019

Show notes

Daniel Harmon sits down with Sarah Beth, the owner and founder of Sarah Beth Yoga, where she does yoga with 600k+ followers through her membership site and YouTube channel. They talk about Sarah Beth’s battle with ulcerative colitis, her mission to empower others, and how building a membership site 10x’d her business.
00:56 How Sarah Beth Yoga got started
03:13 Video styling / just yoga
05:10 Poop to gold / battle with ulcerative colitis
08:42 Yoga principles + life principles
12:52 Building a membership site that 10x’d her business.
You can find links for Sarah Beth’s membership site and YouTube channel, and all the other places to get in touch with her below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.
Don't forget to like, share, and subscribe. New episodes come out every Tuesday, and you can find us on your favorite podcast app, YouTube, IGTV, or at harmonbrothers.com/podcast.
Find Sarah Beth and Sarah Beth Yoga here:
https://youtube.com/sarahbethyoga
https://sarahbethyoga.com (membership site)
https://instagram.com/sarahbethyoga
https://facebook.com/sarahbethyoga

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