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    Business

    Radical Disruption

    Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

    Radical Disruption is home to the disrupters. Here you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

    Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business.

    Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

    Advertise

    Copyright: © 2023

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    88. How to have high-income months w/out going viral w/ @hannahmarieromero Oct 08, 2024
    Show notes

    In today’s episode, I have Hannah Romero here to talk about how to have high-income months without going viral. Hannah helps women in business increase their sales by six figures with organic Instagram content, even with a small following and/or engagement.

    In this episode, we talk about creating high-income months without going viral or having high engagement. It’s all about conversion, and Hannah is an expert at teaching clients how to increase their sales on Instagram.

    In today’s episode, we cover:

    • Why you don’t need to go viral to have a high conversion rate
    • A behind-the-scenes look at how Hannah has high-income months
    • What automatic systems you should have in place to increase your income
    • Ideas for mini funnels and master funnels
    • Best practices for creating a freebie that will naturally lead prospects into your sales funnel
    • A step-by-step of what formats of freebies work well and how to measure their success
    • What percentage of a conversion rate to aim for
    • Tools to create and automate funnels
    • The importance of a value proposition
    • Mistakes to avoid when creating your value proposition

    Resources & Links:

    • Flodesk [affiliate link]
    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30-day free trial + 20 free story templates

    Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.


    Connect with Hannah:

    • Follow on Instagram @hannahmarieromero


    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube


    Make sure to hit subscribe/follow so you never miss an episode!


    Find the complete show notes here: https://myanichol.com/2024/10/08/how-to-have-high-income-months-w-out-going-viral-w-hannahmarieromero-episode-88/

    Mentioned in this episode:

    Join IG University!

    IGU


    87. How asking questions can create more sales in your business Oct 01, 2024
    Show notes

    In today’s episode, I talk about how asking questions can create more sales in your business. I often hear people say they’re struggling to get to know their ideal client avatar and get feedback and testimonials. I have a very simple solution: ask questions. There is so much power in asking questions. In this episode I’ll walk you through how asking your customers questions leads to useful data and information you can use to sell more.

    In today’s episode, I cover:

    • Why asking questions is so powerful
    • How you can get data and testimonials from asking questions
    • Where to find opportunities to ask questions
    • How to use language from the answer you receive to sell more
    • Four scenarios of how you could ask questions to your customers


    Resources & Links:

    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30 day free trial + 20 free story templates


    Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.


    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube


    Make sure to hit subscribe/follow so you never miss an episode!


    Find the complete show notes here: https://myanichol.com/2024/10/01/how-asking-questions-can-create-more-sales-in-your-business-episode-87/

    Mentioned in this episode:

    Join IG University!

    IGU


    86. Selling the lifestyle - 4/4 selling series Sep 24, 2024
    Show notes

    In today’s episode, I talk about selling the lifestyle. This is the final installment of a four-part mini Instagram selling series. If simply listing the features and benefits of your offer isn’t leading to sales that you want, it’s time for a shift in your selling approach. In this episode I share examples of how to sell the lifestyle to create a deeper, more meaningful connection with your target audience.

    In today’s episode, I cover:

    • What selling the lifestyle means
    • Why selling the lifestyle works well
    • Why creating an emotional connection with your audience is critical to marketing
    • Ideas on how to sell the lifestyle your offer promises
    • How to become a representation of what you are teaching


    Resources & Links:

    • 30 Selling on Stories Prompts
    • Stories that Sell Masterclass
    • Story Template Bundle
    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30 day free trial + 20 free story templates


    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube


    Related Episodes:

    • Episode 83: How to get into the habit of selling daily - 1/4 selling series
    • Episode 84: Taking a mundane story & turning it into a sales story - 2/4 selling series
    • Episode 85: Balancing hard vs soft selling - 3/4 selling series


    Make sure to hit subscribe/follow so you never miss an episode!


    Find the complete show notes here: https://myanichol.com/2024/09/24/selling-the-lifestyle-4-4-selling-series-episode-86/

    Mentioned in this episode:

    Join IG University!

    IGU


    85. Balancing hard vs soft selling - 3/4 selling series Sep 17, 2024
    Show notes

    In today’s episode, I share tips for balancing hard vs soft selling. This is the third installment of a four-part mini Instagram stories selling series. It’s beneficial to utilize both hard and soft selling tactics in your sales strategy. Do you know the difference between hard and soft selling? I can help!

    In this episode, I cover:

    • What the difference is between hard and soft selling
    • Why both methods of selling matter
    • Examples of both hard and soft selling
    • What people are missing when it comes to their sales strategy
    • How often you should be doing hard or soft selling
    • How to combine hard and soft selling
    • What type of selling to use in the different phases of a launch


    Listen to the next episode in this mini-series to learn about selling the lifestyle. If you want help with selling, I am linking 30 Selling on Stories Prompts, a three day masterclass, and a 160 story template bundle below.


    Resources & Links:

    • 30 Selling on Stories Prompts
    • Stories that Sell Masterclass
    • Story Template Bundle
    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30 day free trial + 20 free story templates

    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube


    Related Episodes:

    • Episode 83: How to get into the habit of selling daily - 1/4 selling series
    • Episode 84: Taking a mundane story & turning it into a sales story - 2/4 selling series


    Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.


    Make sure to hit subscribe/follow so you never miss an episode!


    Find the complete show notes here: https://myanichol.com/2024/09/17/balancing-hard-vs-soft-selling-3-4-selling-series-episode-85/

    Mentioned in this episode:

    Join IG University!

    IGU


    84. Taking a mundane story & turning it into a sales story - 2/4 selling series Sep 10, 2024
    Show notes

    In today’s episode, I share tips for taking a mundane story & turning it into a sales story. This is the second installment of a four-part mini-series on selling on Instagram. I talk about taking any story from your day-to-day life, no matter how boring or seemingly not related to your offer, and turning it into a way to sell your offer. This is one of the best (and fun!) sales skills you can have.

    In this episode, I cover:

    • How I take regular stories and niches submitted by my Instagram community and turn them into sales stories
    • Examples of how to use a story to sell in an email rather than an Instagram story
    • How evoking emotion can help you sell
    • How mundane stories are what people relate to, which means they’ll relate to your offer


    Listen to the next episode to learn hard versus soft selling. If you want help with selling, I am linking 30 Selling on Stories Prompts, a three day masterclass, and a 160 story template bundle below.


    Resources & Links:

    • 30 Selling on Stories Prompts
    • Stories that Sell Masterclass
    • Story Template Bundle
    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30 day free trial + 20 free story templates


    Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.


    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube


    Make sure to hit subscribe/follow so you never miss an episode!


    Find the complete show notes here: https://myanichol.com/2024/09/10/taking-a-mundane-story-turning-it-into-a-sales-story-2-4-selling-series-episode-84/

    Mentioned in this episode:

    Join IG University!

    IGU


    83. How to get into the habit of selling daily - 1/4 selling series Sep 03, 2024
    Show notes

    In today’s episode I share how to get into the habit of selling daily. I’m kicking off a four-part mini-series on selling on Instagram. When I first started my business I struggled with sales. I had to shift my mindset from “sales is having to convince people to purchase something” to “selling is serving”. I learned that selling daily is crucial to your business.

    In this episode, I cover:

    • What exactly I did to get into the habit of selling daily
    • Ideas and rationale on how to map out how you’re going to sell each day using your calendar
    • Tips such as finding the hook in your day to use for your content
    • How if you don’t have a lot going on, use your direct messages, case studies, and emails to help create content
    • The value of sharing things that are important to you


    Listen to the next episode to learn how to turn your day-to-day stories into sales stories. If you want help with selling, I am linking 30 free selling prompts and a masterclass below.


    Resources & Links:

    • FREEBIE: 30 Selling on Stories Prompts
    • Stories that Sell Masterclass
    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30 day free trial + 20 free story templates


    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube


    Make sure to hit subscribe/follow so you never miss an episode!


    Find the complete show notes here: https://myanichol.com/2024/09/03/how-to-get-into-the-habit-of-selling-daily-1-4-selling-series-episode-83/

    Mentioned in this episode:

    Join IG University!

    IGU


    82. What I learned in Portugal Aug 27, 2024
    Show notes

    In today’s episode I share what I learned in Portugal on a retreat with Flodesk. I am truly giddy about this episode because I know you’ll walk away with several gold nuggets of information that are applicable to exactly where you are in your business journey right now. I share lessons I learned about business and even life from each of the ladies on the retreat. All the women are six and seven figure earners, smart and talented.

    In this episode, I share few of the lessons I learned from the incredible women at the retreat:

    • Try utilizing different package deals when pitching brands
    • Connecting people is what it’s all about
    • It’s easy to look at everyone’s timeline and think you’re behind, focus on your own timeline
    • You always want to make decisions with the future of business in mind
    • Vulnerability brings people together
    • The energy is powerful when you bring people together in the same room
    • The details matter


    Listen to this episode for a deeper dive into lessons I learned including words of wisdom I received from the co-founders of Flodesk.


    Resources & Links:

    • Flodesk [affiliate link]
    • Radical Disruption Episode 73: How to land high paying brand partnerships from gifted products and become a pitching master w/ Kahlea @kahleanicolee
    • 150 Free Hooks
    • List Building 101
    • Stories that Sell
    • Manychat
    • IG University
    • Kajabi 30 day free trial + 20 free story templates


    Connect with the women at the Flodesk retreat on Instagram:

    • @candice.coppola
    • @nataliefranke
    • @marthabitar
    • @rebecca.shostak
    • @lashondambrown
    • @missellenyin
    • @myanichol
    • @joannawaterfall
    • @thewhimsysoul
    • @praaaise
    • @by.rosanna
    • @madeonsundaysstudio
    • @comeplum
    • @lapassionvoutee
    • @stephjgilbert
    • @devinmikala
    • @raisetheruthevents


    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube


    Make sure to hit subscribe/follow so you never miss an episode!


    Find the complete show notes here: https://myanichol.com/2024/08/27/what-i-learned-in-portugal-episode-82/

    Mentioned in this episode:

    Join IG University!

    IGU


    81. I tried out a “pay what you want” option on an offer, here’s how it went Aug 20, 2024
    Show notes

    In today’s episode I share how I tried out a “pay what you want” option on an offer, here’s how it went: Earlier this year I wanted to experiment with something new in my launch strategy for a brand new offer. Kajabi has a new “pay what you want” feature that allows your customer to enter what they want to pay at checkout. There’s no set price (you can set a minimum) and it’s up to the customer to choose what the value is.

    In this episode, I share what I learned from this experiment:

    • Using this feature can be a good way to do a/b testing
    • It can be a way to collect data from your customers to help set an official price point
    • When I let my target group in this experiment pay what they wanted, they chose to pay an average of $15 for the offer
    • I ignored the average people chose to pay because I saw the actual value and I increased and set the price two different times with great results
    • New customers might not see the value in a paid offer like your current customers do
    • People see the value that you assign to the offer
    • It’s through your marketing that you’re attaching value to the amount you’re charging for the offer
    • Pick a price you can stand behind and work on your marketing messaging to show the worth


    Resources & Links:

    • The Online Blueprint
    • Stories that Sell
    • IG University
    • Kajabi 30 day free trial + 20 free story templates


    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube


    Make sure to hit subscribe/follow so you never miss an episode!


    Find the full show notes here: https://myanichol.com/2024/08/20/i-tried-out-a-pay-what-you-want-option-on-an-offer-heres-how-it-went-episode-81/

    Mentioned in this episode:

    Join IG University!

    IGU


    80. Is your offer launch not going as planned? Aug 13, 2024
    Show notes

    Is your offer launch not going as planned? In today’s episode I am talking all about tangible options you can do to turn it around. I’ll share my real world struggle I’m currently facing myself with my own offer and how I’m navigating that. Failed launches are inevitable and they happen to every business offer; but giving up is not an option! There’s always more things we can try.

    In this episode, I cover two different scenarios and options for each to spark ideas for you to try such as:

    • Post reel or content that relates to the offer that you can use a CTA with
    • Target a specific group or segment from your email list to send content tol
    • Share a different perspective on the offer that you haven’t shared before
    • Ask people what’s holding them back from purchasing and listen to their feedback
    • Make small tweaks to marketing messaging to see what gets better traction
    • Extend deadline of launch
    • Add a bonus for the next X amount of people who join the offer
    • Relaunch your offer
    • Refine your offer


    For additional guidance, check out The Launch Bundle.


    Resources & Links:

    • The Launch Bundle
    • Profit Mavens Summit
    • Stories that Sell
    • IG University
    • Kajabi 30 day free trial + 20 free story templates


    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube


    Make sure to hit subscribe/follow so you never miss an episode!


    Find the complete show notes here: https://myanichol.com/2024/08/13/is-your-offer-launch-not-going-as-planned-episode-80/

    Mentioned in this episode:

    Join IG University!

    IGU


    79. Scaling simplified: expert tips on automated funnels w/ Brittni @brittni.schroeder Aug 06, 2024
    Show notes

    In this episode, Brittni Schroeder is diving into expert tips on automated funnels. She covers what funnels are, effective ways to develop funnels to grow and scale your business, how to troubleshoot funnels that aren’t working, common mistakes to avoid, and so much more.

    Brittni Schroeder Is a Business Coach and Marketing Strategist. She helps coaches automate their business, create systems, convert funnels, and scale to 6-figures and beyond. Brittni worked as a High School Senior Photographer for over 10 years. She also owned and operated Mozi Magazine up until 2017. Her work has been featured in The Wall Street Journal, Good Morning America and several publications. She has worked in the non-profit sector for over 15 years and recently founded her own non-profit called The Compassion Club. She currently lives in Utah.

    In this episode, we cover:

    • Ideas for engagement such as freebies, challenges and prompts
    • What a “leak in your funnel” could be from
    • Pre and post sell funnel strategies
    • Why messaging in your emails and offers is crucial
    • How many touchpoints are needed to build an audience
    • Tools to help you automate funnels


    Brittni is a speaker at the Profit Mavens Summit and we both hope to see you in October!


    Resources & Links:

    • Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams By Jeff Walker
    • Go for No: Yes Is The Destination. No Is How To Get There. By Richard Fenton and Andrea Waltz
    • Profit Mavens Summit
    • Stories that Sell
    • IG University
    • Kajabi 30 day free trial + 20 free story templates
    • Around the Clock Masterclass


    Connect with Brittni:

    • Follow on Instagram @brittni.schroeder
    • Check out her website
    • Get her FREEBIE: High Converting Sales Funnel Guide
    • Listen to her Redefine Podcast


    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube


    Make sure to hit subscribe/follow so you never miss an episode!


    Find the complete show notes here: https://myanichol.com/2024/08/06/scaling-simplified-expert-tips-on-automated-funnels-w-brittni-brittni-schroeder-episode-79/

    Mentioned in this episode:

    Join IG University!

    IGU


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