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    Business

    Radical Disruption

    Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

    Radical Disruption is home to the disrupters. Here you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

    Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business.

    Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

    Advertise

    Copyright: © 2023

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    98. BTS of a $600k loss - lessons learned from investing in franchises Dec 17, 2024
    Show notes

    This episode is the last part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous three parts, be sure to listen to My business is not my baby - navigating entrepreneurship as a new mom, I hit rock bottom, and I canceled my summit.

    I have a special guest with me today (my husband!) to talk about lessons learned from investing in franchises. We're sharing a real and raw look at our journey with investing in the franchise Dirty Dough, including walking you through opening and closing multiple store locations and what that loss looked like.

    In today’s episode, we cover:

    • What made us decide to become franchise owners
    • How we decided on what franchise to invest in
    • What it was like to scale so quickly
    • The challenges we faced opening the stores
    • The challenges we saw with corporate
    • When we first realized that the business wasn’t working
    • What the process looked like when selling the stores
    • The lessons we’ve learned from this journey

    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube

    Make sure to hit subscribe/follow so you never miss an episode!

    Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

    Find the complete show notes here: https://myanichol.com/2024/12/17/lessons-learned-from-investing-in-franchises/

    Resources & Links:

    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30-day free trial + 20 free story templates

    Mentioned in this episode:

    Join IG University!

    IGU


    97. My business is not my baby - navigating entrepreneurship as a new mom Dec 10, 2024
    Show notes

    Today's episode is the third part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous two parts, be sure to listen to I hit rock bottom and I canceled my summit.

    In this episode, I'm sharing a recap of this past year, how navigating entrepreneurship as a new mom has impacted my business, and how I'm changing things up. Being a mom is going to exponentially impact your business in all the best ways.

    In today’s episode, I cover:

    • Simplifying my offers by applying the 80/20 rule
    • Taking on fewer calls
    • Protecting my peace of mind
    • Thinking more about long-term decisions
    • How to use ads to buy back more of your time
    • Not pursuing someone else’s version of success
    • How momentum doesn’t happen; it’s created
    • How different seasons call you into different levels

    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube

    Make sure to hit subscribe/follow so you never miss an episode!


    Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.


    Find the complete show notes here: https://myanichol.com/2024/12/10/navigating-entrepreneurship-as-a-new-mom/


    Resources & Links:

    • Kajabi 30-day free trial + 20 free story templates
    • Successful Ads Club
    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University

    Mentioned in this episode:

    Join IG University!

    IGU


    96. I hit rock bottom Dec 03, 2024
    Show notes

    Before you listen to today's episode about how I hit rock bottom, be sure to listen to the episode before this called I canceled my summit. This is part two of an unofficial series I'm doing where I'm getting raw and open about the obstacles I've faced in the last year.

    In this episode, I'm sharing the disappointment I've felt in myself, the feeling that I've failed, and how I lost the ability to dream, but I'm also walking you through the things that helped me dig my way out of these feelings after hitting rock bottom.

    In today’s episode, I cover:

    • How and why to set strict social media boundaries
    • Why you should put a huge emphasis on income-producing activities
    • What daily mindset work looks like and can do for you
    • Prompts to help you journal through to a mindset shift
    • How my struggles don't define me; they refine me
    • Why filling my cup daily and taking care of myself is crucial

    Next week's episode will be the next part of this series about the behind-the-scenes of my business, so stay tuned.

    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube

    Make sure to hit subscribe/follow so you never miss an episode!

    Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

    Find the complete show notes here: https://myanichol.com/2024/12/03/i-hit-rock-bottom/

    Resources & Links:

    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30-day free trial + 20 free story templates

    Mentioned in this episode:

    Join IG University!

    IGU


    95. I canceled my summit Nov 26, 2024
    Show notes

    In full transparency, I have known that I was going to record this solo episode about how I canceled my summit for a few months now. I have been putting it off because it’s been such a painful experience. But I’m doing a small series, and this will be the first part.

    In this episode, I share a raw and real behind-the-scenes look at the challenges I’ve faced this year in my business and personal life. I hope the takeaway from this episode is a lesson about trusting yourself and valuing your boundaries.

    In today’s episode, I cover:

    • How to understand that not everyone notices every single detail of what you’re doing
    • Why paying attention to your body when it’s telling you to slow down is crucial
    • Preparing for every possible outcome with an event, including having an air-tight contract
    • Protecting your business, no matter how friendly the connection with someone else might feel
    • How to keep momentum going in your business
    • The logistical steps I took to cancel my event
    • How you can’t pour from an empty cup
    • That you’re not alone in all the things you’re going through

    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube

    Make sure to hit subscribe/follow so you never miss an episode!

    Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

    Find the complete show notes here: https://myanichol.com/2024/11/26/i-canceled-my-summit/

    Resources & Links:

    • Follow Rachel Kitto
    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30-day free trial + 20 free story templates

    Mentioned in this episode:

    Join IG University!

    IGU


    94. How Scalability student Elea made $90k in 6 months Nov 19, 2024
    Show notes

    I’m excited to have my amazing student here in today's episode! We talk about how Scalability student Elea made $90k in 6 months.

    Elea shares her background of becoming an extremely successful real estate agent at the age of 21. After four years of her career, she wanted to continue to level up by starting her own digital business and teaching real estate agents how to grow their business with leads through Instagram. She walks through what her Business of Real Estate programs entail.

    In today’s episode, we cover:

    • The breakdown of how she grew her Instagram account from zero followers to currently 50k in about 7 months
    • Elea’s goals for growth in the next year
    • Strategies for content
    • What the Scalability program has done for her business
    • How email marketing plays a huge role in her launches
    • Where a majority of Elea’s sales come from
    • Tips for staying focused and taking care of yourself
    • How to sell to different personalities

    Connect with Elea:

    • Connect on Instagram @living.with.elea or @businessof_realestate
    • Visit her website

    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube

    Make sure to hit subscribe/follow so you never miss an episode!

    Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.


    Find the complete show notes here: https://myanichol.com/2024/11/19/scalability-student/


    Resources & Links:

    • Elea’s Playbook
    • Elea’s Instagram JUMPSTART Masterclass
    • Elea’s Realtor Content Vault
    • Elea’s FREEBIE: 14-Day Lead Generation Challenge
    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30-day free trial + 20 free story templates

    Mentioned in this episode:

    Join IG University!

    IGU


    93. Generate leads with YouTube w/ Stephanie @stephanielynnkase Nov 12, 2024
    Show notes

    In today’s episode, I’m excited to have one of my amazing students, who I also consider a friend, here to walk us through how to generate leads with YouTube.

    Stephanie shares her background in photography and moving into the marketing and business world. She now teaches business owners how to show up online to grow their businesses using YouTube, Instagram, and email marketing.

    Stephanie also talks about just getting back after maternity leave, what it looked like to prepare for her leave, and what it’s taking to get back into the swing of things.

    In today’s episode, we cover:

    • Tips for creating content on YouTube
    • What equipment to use to start creating content
    • YouTube tips and tricks to drive traction from visitors
    • How to ideate content
    • Why optimizing your content based on data is important
    • Stephanie’s top three strategies for lead generation on YouTube
    • SEO tips for YouTube

    Connect with Stephanie:

    • Connect on Instagram @stephanielynnkase
    • Follow on YouTube
    • Visit her website

    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube

    Make sure to hit subscribe/follow so you never miss an episode!

    Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

    Find the complete show notes here: https://myanichol.com/2024/11/12/generate-leads-with-youtube/

    Resources & Links:

    • Online Marketing Club waitlist
    • Stephanie’s FREEBIE: Scale Your Business with YouTube in Just 4 Hours/Week
    • Tubebuddy
    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30-day free trial + 20 free story templates

    Mentioned in this episode:

    Join IG University!

    IGU


    92. Paid vs. organic content strategies, money mindset, and hiring w/ Brock Johnson Nov 05, 2024
    Show notes

    In today’s episode, I’m excited that the one and only Brock Johnson is here to talk about paid vs. organic content strategies, money mindset, and hiring. We also dive into so much more! Brock shares about his upbringing in an entrepreneurial family where the mindset was always “We’ll find a way.” Brock gives us full transparency on so many behind-the-scenes strategies and tactics he uses to run an incredibly successful business.

    In today’s episode, we cover:

    • Paid vs. organic content strategies and how to integrate them to drive leads
    • How finding joy in the process makes a good marketer
    • How to track leads and conversions
    • Optimizing tactics and strategies based on the digital landscape and performance
    • What freemiums Brock offers, and how many are active at one time
    • Tips on outsourcing any tasks that give you back your time
    • Funnel strategy and ideas

    Connect with Brock:

    • Follow on Instagram @brock11johnson
    • Follow on Threads @brock11johnson
    • Follow on TikTok @brock11johnson
    • Follow on X @brock11johnson
    • Follow on Facebook @brock11johnson
    • Follow on YouTube @BuildYourTribePodcast
    • Visit the InstaClubHub website
    • Listen to his podcasts: Social Media Money Makers and Build Your Tribe

    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube

    Make sure to hit subscribe/follow so you never miss an episode!

    Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

    Find the complete show notes here: https://myanichol.com/2024/11/05/paid-vs-organic-content-strategies/

    Resources & Links:

    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30-day free trial + 20 free story templates

    Mentioned in this episode:

    Join IG University!

    IGU


    91. Behind the scenes of a $67k launch w/ Kelly @businessoftherapy Oct 29, 2024
    Show notes

    In today's episode, Kelly McKenna is here to go behind the scenes of a $67k launch. Kelly shares her experience and background of becoming a therapist and how she now coaches other therapists. She recaps how she's launched her programs six times and the tactics and strategies she uses to be successful.

    In today’s episode, we cover:

    • Marketing strategy for launches
    • How to make people customers, not just followers
    • Tips for the priming phase of launches
    • Email marketing tips for conversion
    • Ideas for bonuses, including fast-action bonuses
    • Why the messaging in your offer is so important
    • Timing for launches
    • How Kelly has fun in her business!

    Connect with Kelly:

    • Follow on Instagram @businessoftherapy
    • Visit her website, Business of Therapy
    • Listen to her new podcast, Business of Therapy

    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube

    Make sure to hit subscribe/follow so you never miss an episode!

    Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.


    Find the complete show notes here: https://myanichol.com/2024/10/29/behind-the-scenes-of-a-67k-launch/


    Resources & Links:

    • Kelly’s FREEBIE
    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30-day free trial + 20 free story templates

    Mentioned in this episode:

    Join IG University!

    IGU


    90. Running ads with a small budget w/ Tara @tarazirker Oct 22, 2024
    Show notes

    In today’s episode, I’m excited to have Tara Zirker here to talk about strategy and execution for running ads with a small budget. Tara shares her background in marketing and how she landed as an expert in the ad world, including how Facebook reached out to her to learn how she was outperforming competitors!

    In this episode, Tara dives deep into tactical and strategic information to help you scale your business through ads. From tips for businesses just starting out to ad budgets that established companies can use, this episode has it all. Ads don’t have to be hard, and Tara shows us how to make the process easy!

    In today’s episode, we cover:

    • Organic vs. paid marketing
    • How to know when to start running paid ads
    • Good lead magnet ideas to run ads to
    • What KPIs you want to look at when running paid ads
    • The power of copy in your ads and what to avoid
    • The value of A/B testing
    • Different types of ad formats
    • What budgeting can look like for ads and when to scale
    • What audience building looks like now

    Connect with Tara:

    • Follow on Instagram @tarazirker
    • Visit her website: Successful Ads Club

    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube

    Make sure to hit subscribe/follow so you never miss an episode!


    Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.


    Find the complete show notes here: https://myanichol.com/2024/10/22/running-ads-with-a-small-budget/


    Resources & Links:

    • Successful Ads Accelerator
    • Tara’s FREE Workshop for Entrepreneurs
    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30-day free trial + 20 free story templates

    Mentioned in this episode:

    Join IG University!

    IGU


    89. How to prioritize yourself and your business w/ @themichellepualani Oct 15, 2024
    Show notes

    On today’s episode, I’m so excited to have Michelle Pualani here to talk about how to prioritize yourself and your business. Michelle helps her clients prioritize themselves and find what work/life balance means for them.

    In this episode, we talk about Michelle’s background, where she started, and how pivoting a few times in life opened doors for her. You’ll love her “jump now, and the net will appear” energy as she shares so much powerful wisdom about self-care and pushing forward.

    In today’s episode, we cover:

    • How to push through doubt, shame, and guilt
    • How to pivot on a passion instead of an offer, product, or program
    • What resilience can look like when things don’t go as planned
    • How to find your “why factor”
    • Why experimenting is important
    • Lessons on why to invest in yourself
    • What work/life balance can really mean
    • Why it’s important not to compromise your health and well-being

    Resources & Links:

    • Fit CEO: From Hustle to Harmony program
    • Ariana Huffington: The Sleep Revolution and Thrive
    • Jamie Kern Lima: Worthy
    • 150 Free Hooks
    • List Building 101
    • Manychat
    • IG University
    • Kajabi 30-day free trial + 20 free story templates

    Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

    Connect with Michelle:

    • Follow on Instagram @her.healthy.habits
    • Follow on Instagram @tobehonestbev


    Connect with Mya:

    • Follow on Instagram @myanichol
    • Join my email list
    • Check out my website
    • Now on YouTube


    Make sure to hit subscribe/follow so you never miss an episode!


    Find the complete show notes here: https://myanichol.com/2024/10/15/how-to-prioritize-yourself-and-your-business

    Mentioned in this episode:

    Join IG University!

    IGU


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