Stay ConnectedPT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy.
Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.
Copyright: © PT Pintcast LLC
Episode Summary: In this episode, Jimmy is joined by Tony Maritato and Dave Kittle to talk about how physical therapists can rethink pricing, marketing, and content creation. From charging what you’re worth to repackaging accountability, they break down tactical strategies clinic owners can use right now.
What You’ll Learn:
Guest Links:
Sponsor Mentions:
PSA Feature:
???? Subscribe: https://www.ptpintcast.com/
Physical therapy doesn’t lack ideas — it lacks follow-through.
In this episode, Jimmy McKay and Rebekah Griffith unpack why PT conferences, committees, and leadership spaces often feel repetitive and disconnected from real-world change. They explore how clearer communication, intentional content, and defined success metrics could radically improve engagement across the profession.
Topics CoveredAre you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table.
???? What You'll Learn:
????️ This episode is fire for:
???? TIMESTAMPS: 00:00 – Intro + stepping over dollars 03:15 – The $250 mistake PTs keep making 06:40 – Slap in the face pricing: Why discounts kill value 09:02 – Who’s your dream patient (tail-wag test)? 13:22 – Peace Corps guilt + the fallacy of fairness 16:30 – Why insurance doesn’t care if you save costs 19:11 – Monetizing visits through media 23:00 – The “Free PT” Model 25:45 – Is it unethical to go all-in on content? 28:30 – The Mr. Beast effect in healthcare 33:10 – The future of PT: Twitch, media, and real reach
Dr. Hoda Salsabili — founder of HemScap, creator of Pivotal PT, and professor focused on integrating AI into physical therapy education.
In this episode:
Guest Links:
Sponsor Shoutouts:
???? Subscribe & Follow:
In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what to do when your clinic’s “reach” isn’t converting to results.
Topics Covered:
Guest: Andrea Tager
???? LinkedIn: https://www.linkedin.com/in/andreatager/
Sponsor Shoutouts:
PSA:
Support kids through Go Baby Go and their ride-on mobility projects → Learn More
In This Episode:
Sponsored By:
Clinic owners and physical therapists — this one’s a wake-up call. Jimmy dives into why 76% of referrals never start PT care and how friction at every stage of the funnel — forms, phone tag, poor UX — drives patients away. You’ll also hear how concierge PT is changing expectations, why Netflix would never make you fax, and the real fixes every clinic can implement to stop the bleeding.
What You’ll Learn:
Sponsors:
PSA: Go Baby Go → Support mobility for kids: [Link Placeholder]
Subscribe & Follow:
Apple → https://apple.co/3IP8U0O
Spotify → https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
Website → https://www.ptpintcast.com/
Why are PTs so bad at keeping patients long-term? And why do most clinic owners burn out before they break through? Dr. Danny Matta returns to the show with real talk for rehab entrepreneurs who want more than just insurance-based care.
In this no-fluff conversation, Danny breaks down:
This is for any PT who’s burned out, scaling up, or ready to stop making the same mistakes.
⏱️ Timestamps / YouTube Chapters00:00 – Intro
02:13 – How Danny found purpose again after burnout
06:51 – Why most PTs suck at evaluating patients
12:34 – Lifetime patient value: what most clinics miss
17:02 – The ONE KPI to track: continuity percentage
22:45 – Scaling too fast: how Danny almost lost his clinic
28:19 – Selling wellness, performance, and lifestyle services
35:10 – How to market to returning patients
41:25 – Burnout reset routines
47:00 – Legacy advice + “Climb the right mountain”
54:00 – Parting Shot: Your perfect week starts with this
???? Guest Links + ResourcesLive selling. Retail revenue. Trust-based care delivery. In this episode of PT Breakfast Club, Jimmy, Dave, and Tony explain how PTs can tap into rising demand for elder care and retail-style revenue streams. Learn how to position your clinic as a trusted resource—not just for therapy, but for products, caregivers, and lifestyle support.
What You’ll Learn
Hosts
???? Jimmy McKay – PT Pintcast
???? Dave Kittle – The Dave Kittle Show
???? Tony Maritato – MedicareBilling
Episode Title: Marketing Doesn’t Work! (Until You Understand the Customer Journey)
Series: PT Pintcast
Guest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheney
Host: Jimmy McKay | ptpintcast.com
What You’ll Learn:[00:00:00] Why “Marketing Doesn’t Work” (and who this is for)
[00:04:12] Sales process vs. the real customer journey
[00:08:33] Invisible decision-making: Reddit, Yelp, and 3am Google
[00:12:10] Random acts of marketing = random results
[00:16:40] Tactics vs. Strategy: The content trap
[00:23:18] What branding really means (and what it doesn’t)
[00:29:10] Patchwork marketing gets patchwork results
[00:36:05] Apple’s Mac vs. PC ads: A lesson in clarity
[00:42:55] Messaging mistakes clinics make
[00:49:00] Game time: Mushy or Mighty (live feedback)
[00:54:00] Andrea’s parting advice for clinic owners
[00:57:00] What’s next on PT Pintcast
Notable Quotes:“You’re not Apple. Yet.”“Marketing without strategy is just expensive noise.”“You’re not pizza — you don’t need to please everyone.”“Motion without direction is just a monkey humping a football.”
Our TOPPODCAST Picks 
