Stay ConnectedPT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy.
Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.
Copyright: © PT Pintcast LLC
In this episode, Jimmy, Dave, and Tony go deep into the evolving world of physical therapy, self-pay models, and the surprising economics of "train the trainer" models — including caregivers and personal trainers stepping into rehab roles.
00:00 - Intro: Coaching Caregivers & Trainers?
02:35 - Why Yanni’s model wouldn’t work 1-on-1
04:30 - Train the trainer: scam or strategy?
07:40 - Real-life example: training personal trainers for high net worth clients
10:12 - Talking numbers: $2K–$5K for short-term consulting?
13:45 - Client perception vs. price: mid-tier care model
16:10 - What if the caregiver is a spouse or child?
18:50 - The risk: trainers claiming to be “rehab pros”
22:40 - Dave’s fear: giving away your IP?
26:00 - Why PTs should think like restaurants (value meals!)
29:20 - Supersize it: self-pay services + product sales
32:10 - Massage guns & missed revenue streams
35:00 - Satire: Stim Nap™, CPT Sauce™, SuctionX™
38:42 - The burnout talk: PT students losing hope
41:20 - Asking for a raise the right way
43:00 - Final thoughts + guest links
We unpack:
???? Guest shoutouts:
???? Whether you're a clinic owner, employee, student, or side-hustler in PT — this one's packed with strategy, honesty, and a good dose of sarcasm.
Your marketing doesn't suck. But your strategy might.In this episode, Jimmy breaks down how to build campaigns that work — not because they’re loud, but because they’re smart. From bar promos and billboards to multi-channel experiences, this is a tactical deep dive into why attention is earned, not bought.
Perfect for clinic owners, practice marketers, or rehab pros ready to think differently and stop throwing money at trends.
???? What You’ll Learn:
???? Want more? Visit ptpinecast.com or follow us @ptpinecast on all socials.
00:00 – Why most marketing doesn’t work
04:12 – Real reason patients don’t respond to ads
10:45 – CMO vs CEO misalignment = disaster
16:33 – How to create attention without yelling
22:18 – Designing campaigns backwards (start with the end)
30:45 – The billboard over the parade (smart strategy)
37:29 – The Maxim Contest: Bar marketing masterclass
47:05 – What Bud Light did right (Real Men of Genius)
53:30 – Parting shots: How to know what matters
57:10 – Why value is always *perceived* value
“You don’t need to be a Navy SEAL to be resilient — you just need to learn to build fire with no tools.”
In this raw and wide-ranging conversation, Dr. Alex Bendersky, Head of Clinical Innovation, shares real-world lessons from complexity theory, resilience, and leadership inside modern healthcare systems.
We go deep on:
Alex’s perspective blends deep theory with grounded clinical reality — this one’s a mindset shift you didn’t know you needed.
⚡️ “Most of the systems that affect PTs are outside their control. But the one system you can control? The one between your ears.”
???? Listen if you’re a PT, clinic owner, or healthcare leader dealing with:
???? Connect with Alex Bendersky → LinkedIn
This episode hits hard on mindset, marketing, and meaning. Jimmy and Rebekah unpack:
Whether you're a PT, clinic owner, or someone ready to go on offense in 2026, this one's a must-listen.
SPONSORS:Pre-Roll:
Brooks IHL — Level up your clinical game: https://brooksihl.org
Mid-Roll + PSA:
Empower EMR — The EMR PTs actually asked for: https://empoweremr.com
Team Gleason PSA — Supporting people with ALS.
Pre-Parting Shot:
U.S. Physical Therapy — Build your career with USPH: https://usph.com
???? Physical therapy clinics don’t need another EMR — they need a new business model. In this episode, TONY, DAVE and JIMMY unpack the “PT Lite” model, how insurance can be your Costco hot dog, and why premium upsells aren’t dirty — they’re how you grow.
???? Whether you're a clinic owner, staff PT, or rehab entrepreneur, this conversation shows you how to repackage your value, attract better-fit clients, and build something scalable.
⏱️ CHAPTERS / TIMESTAMPS:
00:00 - Intro
02:13 - How "PT Lite" unlocks new patients
09:22 - The barrier to short visits: PT psychology
13:40 - Using ChatGPT as a triage funnel
17:55 - Smart marketing with AI tools
21:45 - Insurance as a loss-leader: like Costco’s hot dog
25:30 - Upselling ethically in physical therapy
28:20 - The Gold’s Gym clinic model
33:40 - Pricing mindset: why PTs undercharge
39:00 - The gym-to-premium pipeline strategy
Craig Lindell, co-founder of Prehab Guys, joins Jimmy to break down how one of the most recognizable brands in PT actually got built — and the hard lessons learned along the way.
???? In this episode:
???? In this episode of PT Pintcast, Jimmy McKay sits down with Tony Maritato for a no-BS breakdown of what’s broken in physical therapy — from EMR burnout and Medicare cuts to flexible scheduling, patient engagement, and why PT clinics should think more like golf courses.
This conversation is a must-watch for:
✅ Physical therapists
✅ Clinic owners
✅ Healthcare entrepreneurs
✅ Anyone ready to “choose their hard” and rethink how we deliver value in 2026.
Whether you're tired of CPT code chaos or just want a better way to run your practice, you're in the right place.
???? CHAPTERS (click to skip):
00:00 - Cold Open & Welcome
02:45 - Why Your EMR is Killing You
08:30 - CPT Code Crystal Ball (Satire Ad Read)
13:45 - What Golf Teaches Us About Scheduling
20:01 - PT Tee Time: Flex Pricing & Creative Booking
29:50 - Medicare Reimbursement & Inflation Math
35:12 - Why Advocacy is a Losing Game
44:00 - Choose Your Hard: Exit or Evolve?
50:33 - Final Rants: Adam Meakins, Mel Robbins & The Business of Business
Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner’s mind:
What should we start, stop, and continue in 2026?You’ll hear:
Plus: A listener question on converting social views to actual appointments.
???? Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.
Dr. Steve Karas — PT, educator, researcher, and data-driven advocate for change in DPT education.
In this episode:
Steve’s message is clear:
Stop setting students up to survive school. Start setting them up to succeed in life.
Sponsor Shoutouts
This solo episode digs into a simple but uncomfortable question:
If you criticize other healthcare providers for misleading claims…Have you checked your own website lately?Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical questions to audit your own messaging.
It’s not about lying.
It’s about expectations.
And the fact that marketing preloads belief before a patient even walks through the door.
???? Show Resources:
00:00 – Intro: It’s not about Stretch Labs
00:20 – What this episode IS about: Your messaging
01:10 – The fair critique of assisted stretching
02:00 – Do PTs make similar promises?
02:30 – PTs don’t lie… but we do imply
03:15 – “Fix the root cause” vs “Eliminate pain”
04:05 – Green, Yellow, Red: Claim spectrum explained
05:10 – The 7-Question Website Audit
06:30 – Why expectations matter more than outcomes
07:20 – Stretch Studios aren’t evil — just better at messaging
07:50 – Closing thoughts & CTA
???? Sponsors:
???? Subscribe & Follow:
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