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    Arts

    Proof to Product

    Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth – especially if you make and sell physical products!

    Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.

    If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.

    Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

    Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

    Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs – one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.

    Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

    Advertise

    Copyright: ©Katie Hunt

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    Latest Episodes:
    302 | Paid Advertising for E-Commerce Brands with Taylor Frame, Focus Funnels Jun 20, 2023
    Show notes

    Today we're gonna talk about paid advertising. I have spent years searching for someone that has extensive experience in the e-commerce space, and who understands the unique challenges and needs of micro-businesses, solo entrepreneurs, and small businesses, particularly with paid advertising. What I found in my search was that there were a lot of people who were focused on paid ads, but for service businesses or for larger brands with huge budgets. There were people that only focused on ads, but did not look at the holistic marketing strategy that the ads were pushing to. I also encountered a lot of people who just didn't understand the nuances of e-commerce sales.

    So this is a topic that our community has asked for over and over again, but I never felt like I could find the right expert to put in front of you. Until today—my guest today is Taylor Frame from Focus Funnels. Taylor is the co-founder of Focus Funnels, which is an e-commerce growth shop. He has consulted and worked with over 400 e-commerce companies including several from our Proof to Product community. Focused Funnels has launched and scaled over 100 brands to consistent six-figure months, finding creative solutions for bootstrap founders.

    In addition to the overall success, Taylor's team has managed over $45 million in performance ad spend across a variety of niches. Taylor and his team specialize in working with women-owned e-commerce brands on holistic marketing that ties together both organic and paid advertising efforts. This is key—this is critical to success. As you will soon hear he breaks down complex ideas and strategies into easy-to-understand solutions, which I love. On today's episode, we're talking about trends in the marketing space, how much money you'll need to spend to get started in paid ads, and how to leverage different ad platforms for different outcomes.

    Today's episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. Taylor Frame will join us live in July to teach a training on quick win ad strategies that you can implement right away. He'll be back in August to offer ad audits to our members, so we can measure and track and see what's working and make shifts as we need to. These are member only events inside of LABS, so request your invitation to join below!

    REQUEST YOUR INVITATION

    You can view full show notes and more at prooftoproduct.com/302

    Connect with Taylor focusfunnels.com

    linkedin.com/in/taylor-frame

    instagram.com/focusfunnels

    Mentioned in this episode:

    Proof to Product LABS

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    301 | You Are Your Number One Resource with Michelle Angenent, 417 Press Jun 13, 2023
    Show notes

    "You are your number one resource." This is a direct quote from today's guest, Michelle Angenent. Michelle is a Paper Camp alum, LABS member, and the fierce founder behind 417 Press, an award-winning letterpress greeting card company and paper goods brand based in Montreal, Canada.

    Always observing life with a dash of humor. Michelle's product line is a direct reflection of the personal challenges she has faced from infertility to ADHD, midlife, divorce, and now midlife dating. Now in her fifties and a happily single mom to teen twins, Michelle is proof that everything is divinely timed for a reason and that it is never too late to pursue your passion.

    Today Michelle and I are talking about navigating divorce as a business owner, overcoming and continually working on our mindset, and what to say when someone asks you proprietary questions about your business.

    Today's episode is brought to you by our Proof to Product resource library. It's where you can get your hands on our free resources to help you start, streamline and scale your business in your own way and at your own pace.

    GET FREE ACCESS

    You can view full show notes and more at prooftoproduct.com/301

    If you are ready to learn more about wholesale, I encourage you to download my free audio series, Is Wholesale Right for You? This free 12 part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!

    SIGN UP

    Connect with Michelle WEBSITE: 417press.com

    INSTAGRAM: @417press

    FACEBOOK: @417press

    PINTEREST: @417press

    Mentioned in this episode:

    Proof to Product resource library

    Is Wholesale Right for You

    New York Now

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    300 | Lessons Learned from Successful Entrepreneurs Jun 06, 2023
    Show notes

    I am incredibly proud to share our 300th episode of the Proof to Product podcast! It's just incredible to me that we started this show in May of 2017 with one single goal in mind—to become an invaluable business resource for those starting and scaling product based businesses. I think it's safe to say that we have certainly hit that goal.

    We have produced and published over 150 hours of audio content through this show. Our podcast has been downloaded over 1.1 million times. The Proof to Product Podcast is ranked in the top 1% of all podcasts. Our podcast and programming have helped not only shape the businesses, but also the personal lives of our listeners and our students—and that is something to be proud of.

    We have used our platform to shine a spotlight on hundreds of our Proof to Product students to share their unique stories, products, and business perspectives, and today is no exception. On today's episode, you will hear from several of our Proof to Product students as they share lessons that they learned throughout their business journey, and more specifically, what they wish they had known when they were starting out.

    Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12 part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!

    SIGN UP

    You can view full show notes and more at prooftoproduct.com/300

    I'm so thankful for 300 episodes of the podcast and the community members and students who shared their thoughtful lessons here on the podcast today! If you want to help us celebrate this major milestone, would you mind leaving a five-star rating and writing a review for our podcast on your favorite podcast player?

    RATE & REVIEW

    Mentioned in this Episode:

    Lana's Shop

    Odd Daughter

    Slightly Stationery

    Twentysome Design

    Colorbox Letterpress

    Your Gal Kiwi

    Rust Belt Love Paperie

    Proof to Product

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    299 | Supply Chain Issues, Paper Shortages & What to Expect Going Forward with Ronnie Williams, DeFrance Printing May 30, 2023
    Show notes

    Supply chain issues, paper shortages, production problems, shipping delays, and increased labor costs; these are just some of the issues that our community of product-based business owners have faced over the last few years. The problems extend well beyond our community of makers in that they also affect our manufacturing partners, suppliers, and vendors that we work with.

    Today, Ronnie Williams from DeFrance Printing is back on the podcast to share his insights. He and I chatted back in 2018 on episode 60 of Proof to Product about how to save money on printing costs and today he's back to give us an update on paper shortages, shifts in the printing industry, and what we can expect going forward.

    Today's episode is brought to you by our Is Wholesale Right for You audio series! This free 12 part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series, you'll know whether you want to pursue wholesale for your product business and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!

    SIGN UP

    You can view full show notes and more at prooftoproduct.com/299

    Connect with Ronnie

    Defranceprinting.com

    Instagram: @defranceprint

    Facebook: @DeFrancePrint

    Mentioned in this episode:

    Indigo

    Xante

    Kluge

    French Paper

    Neenah Paper

    Keaykolour

    Mohawk Paper

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    298 | Why You Should Never Accept a $25 Wholesale Order with Katie Hunt May 23, 2023
    Show notes

    I completely remember what it was like in the early days of selling wholesale. I felt like I was winging every single decision. I questioned everything I was reading on the internet. And, I was craving a community of other product makers that I could tap into for answers and to share resources.

    Way back in 2008, that community didn't exist so I eventually created it. Since 2011, we have helped thousands of brands across industries and across the globe, get their products on the shelves of stores big & small.

    Our Paper Camp alumni sell to big box stores like Anthropologie, Target, Macys and Barnes & Noble. But, our best customers are the independent brick & mortar retail shops located around the world. Small businesses, just like all the manufacturers that we support in our Paper Camp and LABS programs.

    I very intentionally point this out, because I'm going to be answering some questions I received in an email about the importance of following industry standards, having strong wholesale terms & conditions, and why I never ever want you fulfilling a $25 wholesale order.

    I feel it is important for you to understand that our community focuses our energy and efforts on the indie shops, so my feedback is coming from that perspective!

    Today's episode is brought to you by our Is Wholesale Right for You audio series! This free 12 part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series, you'll know whether you want to pursue wholesale for your product business and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!

    You can view full show notes and more at prooftoproduct.com/298

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    297 | Building a Handmade Food & Beverage Brand with Ashleigh Evans, InBooze May 16, 2023
    Show notes

    Just follow your instincts that seems to be the thread throughout today's podcast episode. Paper Camp alum, Ashleigh Evans of InBooze, joins me to talk about how she started a handmade, locally sourced food and beverage brand from her home in 2018.

    Her company has since expanded into a team working out of a commercial kitchen, warehouse, and a retail space, and they ship products to stores nationwide.

    On today's episode, we talk about regulatory requirements for the food and beverage industry, why you need trusted mentors surrounding you as you're building a business, and she shares a fun story about how being included in Oprah's stocking stuffer guide crashed her website.

    This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.

    If you've struggled with what to say, when to send, or how to plan out your email marketing strategies, we've got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year's worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.

    DOWNLOAD NOW

    You can view full show notes and more at www.prooftoproduct.com/297

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    296 | Live from *Noted and SF Now May 09, 2023
    Show notes

    I recently spent the day with many of our Proof to Product students at the *Noted & SF Now trade show in San Francisco, CA. Seventy-four of our Proof to Product LABS members and Paper Camp alumni were exhibiting at this show - which means our community accounted for 62% of all exhibitors. Pretty incredible!

    Our community members won awards, secured major orders with key accounts, launched new products, connected with distributors and they grew their confidence as business owners.

    It's such an honor and privilege to know that our community & programming played a small part in getting them there.

    Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12 part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale.

    Sign up for the Is Wholesale Right For You private podcast!

    You can view full show notes and more at prooftoproduct.com/296

    If you are curious about what it takes to exhibit at a trade show I want to invite you to look into my Booth Blueprint Masterclass. This free class is available inside our resource library and walks you through three things that you need to know before you start exhibiting at a trade show.

    LEARN MORE

    Mentioned in this Episode:

    Noted: https://www.greetingcard.org/noted/ SF Now: https://sfnow.com/ Guests:Kirstie Wang, A Jar of Pickles Karen Kennedy, And the moon will rise Ian Pribyl, Explicit Contents Brigida Swanson, Yardia Kate Murray, Quick Brown Fox Letterpress Krishna Chavda, Nanu Studio Alyson O'Connor, Rust Belt Love Paperie Lynn Jones, Lynn-oleum Nikki Tyler, Little Lovelies Studio Emily Chiang, Emii Creations Emma Lewis, The Twentieth Christine Nardone, Black Line Rainbows Lauren-Ashley Barnes, Pineapple Sunday Design Studio Christine Herrin, Everyday Explorers Co. Lindsay Henry, Inklings Paperie

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    295 | Why Every Entrepreneur Needs a Hobby that They Aren't Monetizing with Sam Kramer, Near Modern Disaster (Part 2) May 02, 2023
    Show notes

    Welcome part two of my interview with Sam Kramer of Near Modern Disaster! If you have not yet listened to part one, make sure to check out episode 294 first! Sam gave us an update on her business and shared four things that have been critical to her business growth. In this episode, Sam and I are talking about how mental health is essential to being a smart and intentional business owner, and why every entrepreneur needs a hobby that they aren't monetizing!

    Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12 part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!

    SIGN UP

    You can view full show notes and more at prooftoproduct.com/295

    Mentioned in this Episode:

    Episode 294

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    294 | 4 Things that Made the Biggest Impact in Her Business Growth with Sam Kramer, Near Modern Disaster (Part 1) Apr 25, 2023
    Show notes

    You have heard me talk about this time and time again, but there is no singular pathway in business! Even though we may all be running physical product-based businesses, we each embark on a different journey working towards different goals and making different choices along the way.

    One of my favorite parts about the work I do is seeing the transformation as folks continue their entrepreneurial journey, and in my position, I am lucky enough to have a lot of candid and confidential conversations about what that evolution includes, both the good and the bad. I wanted to bring you into one of those important conversations with both a friend and client of mine, Sam Kramer of Near Modern Disaster.

    You may remember Sam from episode 2 of Proof to Product, which we recorded way back in 2016. So much has changed since then in Sam's life and in our business. Since that podcast aired, Sam moved to Florida, outgrew two studio spaces, and increased her team, including bringing her husband on full-time as the studio manager. Not only has her product line grown, but her confidence in her products has as well. Today is part one of a two part series. On today's episode, Sam is sharing some updated stats about how many stores she's carried in the number of skews she sells and how her wholesale program has evolved. She also shares four things that have made the biggest impact on her business growth.

    Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12 part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!

    SIGN UP

    You can view full show notes and more at prooftoproduct.com/294

    Mentioned in this episode:

    Episode 2: Working with Sales Reps with Sam Kramer

    Faire

    If you are looking for a safe space to talk openly about the challenges and solutions needed to scale a product based business, look no further. We have carved out a space just for you! Our LABS community consists of brands across industries and across the globe, who are building profitable, sustainable businesses. We're talking about things like processes, systems, marketing strategies, and more. We have trainings, templates, coaching calls, and community connections to help you make forward progress towards your goals.

    JOIN NOW

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    293 | Turn Trade Show Leads into New Customers with Katie Hunt Apr 18, 2023
    Show notes

    As you're getting ready for upcoming trade shows, I want to share how you can create a simple, but effective way to turn your trade show leads (people you meet at the shows) into new wholesale customers.

    Spoiler alert: the success of what I'm teaching you hinges on one singular thing: the follow-through. You have to do the work to see results. In this episode, I'm sharing what you should do while you're on-site at the trade show to make the post-show follow-up easier and more profitable in 5 simple steps.

    This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.

    If you've struggled with what to say, when to send, or how to plan out your email marketing strategies, we've got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year's worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.

    DOWNLOAD NOW

    You can view full show notes and more at prooftoproduct.com/293

    Mentioned in this Episode:

    Proof to Product LABS

    Email Marketing for Product Makers

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


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