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    Arts

    Proof to Product

    Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth – especially if you make and sell physical products!

    Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.

    If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.

    Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

    Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

    Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs – one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.

    Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

    Advertise

    Copyright: ©Katie Hunt

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    Latest Episodes:
    309 | Business Contentment Over Business Growth with Brigida Swanson, Yardia Sep 05, 2023
    Show notes

    Choosing business contentment over business growth can be a great reminder to all of us that there are seasons in business, and sometimes what we have is all that we really need or want.

    On this episode we have Brigida Swanson of Yardia, which is a nature-inspired gift and stationery company.

    Bridiga shares the journey for starting her business, while still pursuing her teaching career. She dives into what it was like venturing into wholesale, how she has experienced rapid growth, and describes what happened after deciding to leave social media.

    She shares some of her incredible wins with us and also discusses how, despite her business's expansion, she began questioning the need for more, realizing that she already had enough and desired a simpler more content life.

    Consequently, Brigida made intentional shifts in her business and personal life to align with her desire and found that true fulfillment came from what brings happiness.

    This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.

    If you've struggled with what to say, when to send, or how to plan out your email marketing strategies, we've got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year's worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.

    DOWNLOAD NOW

    You can view full show notes and more at prooftoproduct.com/309

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    308 | Benefits & Challenges of Running Two Brands with Stephanie Clarke, Dahlia Press Aug 29, 2023
    Show notes

    If there's one constant in business, it's change. But making big shifts as an entrepreneur can be pretty daunting. After all, it's one thing to plan and strategize, but it's quite another to take the leap and start implementing those steps.

    While we usually talk to people who are in the midst of making a big change, today we welcome a returning guest and Paper Camp alum, Stephanie Clarke, for a business update after making some major changes to her company back in 2019.

    After a decade of running Dahlia Press, a letterpress greeting card company based in Seattle, Washington, Stephanie recognized the need to split the company in two and start a sister brand under the name Chloe Clarke, The Art of Paper, dedicated entirely to bespoke wedding invitations.

    If you'd like to learn more about how and why she made that transition, you can check out our conversation in Episode 160.

    In today's episode, you'll find out how things have changed since the transition and how Stephanie's brands are doing today. We delve into the challenges and benefits of running two brands, why she stands by her decision to diversify her business, and how she has matured as an entrepreneur.

    Stephanie also shares the details of how she expanded her retail footprint post-COVID, what she's learned from hiring her team (and managing team dynamics), and why it can be so difficult to relinquish control of certain aspects of one's company. If you're interested in the logistics of managing two brands and what this decision can look like a few years down the line, be sure to tune in for an insightful and informative update with Stephanie Clarke!

    Today's episode is brought to you by our free, on-demand wholesale audio series. In this audio series I'll walk you through the biggest mistakes and most common questions folks have when they are starting and scaling wholesale—so you don't make the same mistakes myself and others did. You can binge this audio series in less than an hour and you can listen on the go in your favorite podcast player. No fluff here, just concrete action steps and answers to help you simplify and strengthen your wholesale sales.

    SIGN UP

    You can view full show notes and more at prooftoproduct.com/308

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    307 | Elevate Your Sales with These Two Wholesale Metrics with Katie Hunt Aug 22, 2023
    Show notes

    There's no "easy mode" in business. Selling physical products is a lot of work and being a product entrepreneur requires grit, tenacity, and courage.

    Today's episode is for seasoned wholesalers who might be experiencing a slower sales season this summer. If your sales have stalled, there are two metrics that you can tap into to build stronger relationships with your current accounts and sustainably scale your revenue for wholesale.

    Tune in and you'll learn how to find opportunities for reorders, simplify your purchasing process, make small but impactful changes that improve cash flow for your business, and more. This episode offers some high-level number-crunching and practical sales strategies that will help you increase your wholesale revenue and get out of your sales slump.

    Today's episode is brought to you by our signature program, Paper Camp, our 4-week program that takes the guesswork out of selling wholesale. When you follow the strategies and methods in Paper Camp, you'll not only feel more confident but you'll reach your wholesale goals faster. Come join the program now!

    SIGN UP NOW

    You can view full show notes and more at prooftoproduct.com/307

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    306 | Always learning, improving & evolving business with Jill Shephard, Ruff House Print Shop Aug 15, 2023
    Show notes

    You have heard me say it before, and I'm gonna remind you again, strong businesses are built through slow, steady, intentional growth. Today's guest is proof of that. Jill Shephard is the owner of Ruff House Print Shop. She started her business in 2009, initially specializing in custom wedding invitations. She then spent 14 years prioritizing professional development, refining her business model, expanding her team, and strengthening her customer experience. In the process, she built a profitable and sustainable company that she is proud of.

    Today, Jill and I are talking about her entrepreneurial journey from custom wedding invitations to a brick and mortar retail shop to selling wholesale to over 3,000 shops around the world. Jill also reveals her strategies for maintaining a thriving business, the importance of continuous learning, and the impact of participating in programs like Paper Camp, even as a seasoned entrepreneur.

    Today's episode is brought to you by our free, on-demand wholesale audio series. In this audio series, I'll walk you through the biggest mistakes and most common questions folks have when they are starting and scaling wholesale—so you don't make the same mistakes myself and others did. You can binge this audio series in less than an hour and you can listen on the go in your favorite podcast player. No fluff here, just concrete action steps and answers to help you simplify and strengthen your wholesale sales.

    SIGN UP

    You can view full show notes and more at prooftoproduct.com/306

    Connect with Jill Ruffhouseprintshop.comInstagram: @ruffhouseprintshop Facebook: @ruffhouseprintshop Ruffhousepaperie.comInstagram: @ruffhousepaperie Facebook: @ruffhousepaperie

    Mentioned in this Episode:

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    305 | Hiring Family & Creating Boundaries in Your Business with Katie Hart, Odd Daughter Paper Co. Aug 08, 2023
    Show notes

    Today we are continuing our conversation with Katie Hart of Odd Daughter Paper Co. If you missed the first part of our conversation, head back and listen to episode 304. In that episode, Katie and I talk about how she got started with her product-based business, and why you don't necessarily need to exhibit at trade shows to be successful with selling wholesale. Katie waited 10 years to do her first show, and we're talking about it in episode 304.

    For today's episode, which is part two of our conversation, Katie is taking us behind the scenes of her business and what it is like running this business with her sister by her side. We also talk about setting boundaries in business and how the best lessons truly come from just years of experience.

    Katie Hart is a self-taught illustrator and the founder of a stationery brand called Odd Daughter Paper Co. She founded that company in 2013 and it began as a side hustle that she ran on the weekends and during her lunch hours; it evolved into a full-time brand that both Katie and her sister now work at. Michelle helped on the side for years and finally joined the team full-time in 2022. Katie does all the illustrating and hand lettering while Michelle handles operations, wholesale, and sales and marketing. They both love brainstorming sentiments for cards and their goal is to sound like a real friend in their products, whether that's clever, sincere, encouraging, or empathetic. Odd Daughter is based in Albuquerque, New Mexico and draws a great deal of creative inspiration from the desert.

    Today's episode is brought to you by our free, on-demand wholesale audio series. In this audio series, I'll walk you through the biggest mistakes and most common questions folks have when they are starting and scaling wholesale—so you don't make the same mistakes myself and others did. You can binge this audio series in less than an hour and you can listen on the go in your favorite podcast player. No fluff here, just concrete action steps and answers to help you simplify and strengthen your wholesale sales.

    SIGN UP

    You can view full show notes and more at prooftoproduct.com/305

    Connect with Katie Odddaughterpaper.com

    Instagram: @odddaughterco

    TikTok: @odddaughterco

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    304 |You Can Be Successful with Wholesale without Trade Shows with Katie Hart, Odd Daughter Paper Co. Aug 01, 2023
    Show notes

    Yes, friend, you can be successful with wholesale without exhibiting at trade shows. This is a question that I frequently hear from our Paper Camp students and today's guest is a shining example of how slow, intentional growth without trade shows leads to success.

    Today's guest is Paper Camp Alum & Advisory Board member, Katie Hart of Odd Daughter Paper Co. Katie launched Odd Daughter in 2013 as a side hustle. The brand evolved into a thriving product brand whose revenue primarily comes from wholesale and her products are sold in stores throughout the world.

    This was such an inspiring conversation that I decided to break it up into two parts. On today's episode, which is part 1, Katie shares how Odd Daughter got started, the intentional decisions she's made along the way to make her business growth more sustainable, and we talk about her decision to exhibit at her first wholesale trade show in 2023—after 10 years of successfully scaling wholesale.

    Today's episode is brought to you by our free, on-demand wholesale audio series. In this audio series, I'll walk you through the biggest mistakes and most common questions folks have when they are starting and scaling wholesale—so you don't make the same mistakes myself and others did. You can binge this audio series in less than an hour and you can listen on the go in your favorite podcast player. No fluff here, just concrete action steps and answers to help you simplify and strengthen your wholesale sales.

    SIGN UP

    You can view full show notes and more at prooftoproduct.com/304

    Connect with Katie Odddaughterpaper.com

    Instagram: @odddaughterco

    TikTok: @odddaughterco

    Mentioned in this episode:

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    303 | What Retail Shops Look for When Buying Wholesale with Ginger Diaz, Feliz Modern & Rancho Diaz Jul 25, 2023
    Show notes

    Opening a retail storefront is no joke. It's a whole lot of work and a completely different business model than selling products online or to the wholesale market. Brick-and-mortar retail requires different strategies, operational systems, and of course staffing needs. I know there are many of you who dream of someday opening a shop, in fact, we have many product brands that also have brick-and-mortar shops in our Proof to Product community.

    So today we're going to hear from Ginger Diaz, the owner of Feliz Modern and Rancho Diaz in San Antonio, Texas. Ginger Diaz came to retail to bring her favorite artists' and makers' works to a wider audience. What started as one brick-and-mortar shop in San Antonio has expanded to a second shop, as well as their online store at felizmodern.com, for those national customers that they service. All three shops are centered around products that bring joy and some cheeky fun to their customers. It's a small business full of hundreds of other small businesses and makers from around the globe.

    On today's episode, we're talking to Ginger about motivations for opening her stores, how relationships played a key role in their survival during the pandemic, and how Ginger's incredible staff has helped improve efficiencies in her business. We also talk a little bit about her buying preferences and red flags that she sees in manufacturers' pitches or outreach, and what she looks for when she's purchasing from smaller independent brands.

    Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12 part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!

    SIGN UP

    You can view full show notes and more at prooftoproduct.com/303

    Connect with Ginger

    felizmodern.com

    @felizmodern

    Ranchodiaz.com

    @rancho.diaz

    Mentioned in this episode:

    Proof to Product LABS

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    From the Archives | Scaling to 500 Wholesale Accounts with Brittany O'Brien, Brittany Paige Jul 18, 2023
    Show notes

    While we're on a short break for the summer, we're re-airing some of your favorite Proof to Product episodes, including this one with Brittany O'Brien!

    Deciding to sell wholesale is the first step to scaling your business, but what are the next steps to being successful in it? Brittany O'Brien of Brittany Paige joins us to share the top three contributors to her wholesale success, how she overcame her fear of rejection, and a few tips she has for brands just getting started in wholesale. Plus, she's sharing a little insight on her experience in growing the retail side of her business while having fun with TikTok!

    You can view full show notes and more at prooftoproduct.com/258

    Today's episode is brought to you by Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you'll not only feel more confident but you'll reach your wholesale goals faster. Come join the waitlist to be the first to know when we open the doors for the next round of Paper Camp!

    {JOIN THE WAITLIST}

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    From the Archives | Scaling Wholesale with Beth Roszkowski & Tiffany Grimes Jul 11, 2023
    Show notes

    While we're on a short break for the summer, we're re-airing some of your favorite Proof to Product episodes, including this one with Beth Roszkowski and Tiffany Grimes!

    As a product creator, it's common to feel that success means building your own storefront and selling retail to earn the most profit for your business. While that's a great goal to strive for it doesn't mean you should let other selling options, like wholesale, fall off your radar.

    In today's episode, Beth Roszkowski and Tiffany Grimes join us to share how wholesale has allowed them to scale their businesses. I'm excited to highlight the conversations to show how two different brands with different stories still find value, profit, and expansion in their businesses through wholesale.

    For full show notes, head to prooftoproduct.com/234

    Ready to prepare for your own booth at trade shows? Come join us at Paper Camp where we share everything you need to know about selling wholesale and exhibiting at trade shows. prooftoproduct.com/papercamp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    We're on Summer Break! Jun 27, 2023
    Show notes

    The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a summer break! We will be back with a new podcast episode on Tuesday, July 25th, and we have some incredible things lined up for you!

    While we're on hiatus, be sure you dip back into the archives of over 300 incredible episodes to help you streamline and scale your business. Plus, we'll even be sharing a few reruns of our favorite episodes as well!

    If you've been thinking about joining us for Paper Camp to ramp up the wholesale portion of your business, get yourself on the waitlist at prooftoproduct.com/papercamp. Enrollment opens later this summer!

    JOIN THE WAITLIST

    Have a great few weeks and I will see you on July 25th!

    Work with Katie:

    1. LABS: community & coaching for product-based businesses

    2. Paper Camp: get your products on the shelves of stores big & small

    3. Free Resource Library: classes, resources & tools to help you grow your product business


    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


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