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    Arts

    Proof to Product

    Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth – especially if you make and sell physical products!

    Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.

    If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.

    Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

    Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

    Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs – one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.

    Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

    Advertise

    Copyright: ©Katie Hunt

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    Latest Episodes:
    Shop small this holiday season! Nov 10, 2023
    Show notes

    Today I'm popping in with a call to action and that is… I want you to shop small this holiday season.

    To make this as easy as possible for you, we've put together a robust holiday gift guide featuring almost 300 independent brands from our Proof to Product Community.

    The Proof to Product gift guide includes a wide range of products including candles, apparel, jewelry, accessories, puzzles and games, home decor as well as gifts for pet lovers plant lovers, kids & babies and more.

    There is truly something for everyone inside the Proof to Product gift guide.

    Download your copy of the gift guide at www.prooftoproduct.com/giftguide.

    Links:

    PTP Episodes 316 & 317: State of Retail

    PTP Episode 318: Why You Need to be selling everyday

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    318 | You need to be selling each and every day with Katie Hunt Nov 07, 2023
    Show notes

    You know we like to keep things real with you here at Proof to Product and the truth is, there will be a lot of businesses that will close their doors over the next year.

    There will be lots of reasons for this.

    Some business owners will decide that they no longer want to navigate the ups and downs of entrepreneurship.

    Some will not be able to keep their doors open due to financial strain.

    Some business owners will shut down entire revenue streams to focus on something new. Maybe even under a new brand.

    Some doors will close because the business owner's life circumstances have changed.

    So many unique and different reasons why this will happen. But we're about to see a cycle of small business closures.

    Everyone I talk to in business right now is trying to reduce costs - for services, software, team and more.

    But there is another side of this coin. It's something that will keep your business stable and strong. It is where you should be focusing your time, energy and effort.

    It's selling.

    Selling your products should be the main focus in your business always, but particularly right now.

    During today's episode, we are discussing how you can make sure you are selling every single day. You'll learn why you need to sell every day and three actionable ways you can make sure you are doing so.

    Today's episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe.

    REQUEST YOUR INVITATION

    You can view full show notes and more at http://prooftoproduct.com/318

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    317 | The State of Independent Retail with Jen Palacio & Katie Wilson [Part 2] Oct 31, 2023
    Show notes

    Today's episode is part 2 of a two-part series on the state of independent retail right now. If you missed last week's episode, I encourage you to check that one out first.

    In that episode, Katie Wilson of Crush & Touch and Jen Palacio of Tiny Turns Paperie shared feedback on their summer 2023 sales season, how they are preparing for 2023 Q3 holiday season, how the current economic climate is affecting business and what's on the minds of shop keepers right now.

    Today we're continuing the conversation. Katie, Jen and I talk about the importance of clear communication between vendors and shop owners, zip code protection and how these two shop owners are utilizing Faire to place orders with existing wholesale accounts.

    Today's episode is sponsored by our Unlock Buyer Secrets interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

    • We need to make it easy for stores to purchase from us
    • We need to have clear pricing and terms & conditions
    • We need to clearly communicate and add value at each touchpoint
    • We need to focus on building strong relationships with our customers.

    And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks. Get access at www.prooftoproduct.com/unlock.

    You can view full show notes and more at http://prooftoproduct.com/317

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    316 | The State of Independent Retail with Jen Palacio & Katie Wilson [Part 1] Oct 24, 2023
    Show notes

    Over the last few months, I've had a lot of private conversations with store owners about the state of independent retail. They've confided in me about a wide range of challenges that they are facing - individually as well as collectively. Things like the economy, less foot traffic in their stores, staffing and cash flow limitations - have forced them to rethink how they are running their businesses and also planning for the future.

    Here at Proof to Product, we focus on teaching you how to sell wholesale and independent retailers make up the majority of our alumni community's wholesale revenue. Which is why it is important that we not only build strong relationships with these shop owners, but that we also take time to listen to the challenges that the are facing.

    Over the next two episodes of Proof to Product, we're taking you behind the scenes into a candid conversation with two shop owners who are giving us an inside look at the state of independent retail and the challenges that many shop keepers are currently experiencing.

    Our guests for two-part podcast series are Katie Wilson of Crush & Touch and Jen Palacio of Tiny Turns Paperie. Katie owns an art supply store in Southern California and Jen owns a stationery & gifts shop in Massachusetts.

    In today's episode, we're talking about their summer 2023 sale season, how they are preparing for the Q4 holiday season, how the current economic climate is affecting their businesses and what's on the minds of shopkeepers right now.

    Today's episode is sponsored by our Unlock Buyer Secrets interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

    • We need to make it easy for stores to purchase from us
    • We need to have clear pricing and terms & conditions
    • We need to clearly communicate and add value at each touch point
    • We need to focus on building strong relationships with our customers.

    And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, its only $27 bucks. Get access at www.prooftoproduct.com/unlock.

    You can view full show notes and more at http://prooftoproduct.com/316

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    315 | His candles (and your products) aren't for everyone with Jesse Regis, Virgins On Fire Candle Co Oct 17, 2023
    Show notes

    We are excited to host Jesse Regis from Virgins on Fire Candle Company and today, we talk to him about the evolution of his brand, the importance of finding community, and why your product is not for everyone.

    There is a quote by Amy Poehler that we've used at our events in the past, and it really encapsulates today's discussion. She said, "Find a group of people that challenge and inspire you, spend a lot of time with them and it will change your life."

    The idea of finding your people and creating community is a common theme in today's episode. We also discuss why his products and yours are not for everyone and how finding his people positively impacted his business.

    Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12 part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!

    SIGN UP

    You can view full show notes and more at http://prooftoproduct.com/315

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    314 | Shopify Invests in Faire. What this means for you with Katie Hunt Oct 10, 2023
    Show notes

    News recently broke that Shopify was closing Handshake, its wholesale sales platform, and investing as a shareholder in Faire. Today's episode is bringing you the news mixed in with a few of my thoughts on the topic. I will be doing a deeper analysis and sharing some research I've done within our LABS program - so definitely look for that if you're one of our LABS members.

    As you listen today, please keep in mind that I have no ties to Shopify or Faire, other than I coach thousands of people who use both platforms daily. The opinions expressed today are mine based off of information I've read in the news, research I've conducted and my general thoughts as someone entrenched in the wholesale world.

    Today's episode is brought to you by our free, on-demand wholesale audio series. In this audio series, I'll walk you through the biggest mistakes and most common questions folks have when they are starting and scaling wholesale—so you don't make the same mistakes myself and others did. You can binge this audio series in less than an hour and you can listen on the go in your favorite podcast player. No fluff here, just concrete action steps and answers to help you simplify and strengthen your wholesale sales.

    SIGN UP

    You can view full show notes and more at http://prooftoproduct.com/314

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    313 | How To Integrate Inclusive Marketing Into Your Customer Experience With Sonia Thompson Oct 03, 2023
    Show notes

    Making your customers feel like your product or service is tailored specifically for them is the key to inclusive marketing. Inclusive marketing expert Sonia Thompson joins us today on the podcast to share more on how to integrate inclusive marketing into your customer experience.

    Tuning in, you'll hear all about Sonia's career, how you can diversify your products and circle of influence, how to audit your customer experience to be more inclusive, the importance of considering how different people are and making them feel seen and heard, why you must stay true to your values, and much more!

    We delve into some ways you can infuse inclusion in your marketing before discussing why your work environment needs to be inclusive in order for your customers to feel welcome. Finally, Sonia tells us how she can help in the ongoing evolutionary inclusion journey.

    This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.

    If you've struggled with what to say, when to send, or how to plan out your email marketing strategies, we've got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year's worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.

    DOWNLOAD NOW

    You can view full show notes and more at prooftoproduct.com/313

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    312 | Expanding into Licensing with Betsy Garcia, Bloomwolf Studio Sep 26, 2023
    Show notes

    Licensing is an excellent opportunity to extend the reach of your brand and expand your business offerings. But finding the right partnership can be tricky, and it's not always easy knowing where to start.

    Joining us today on the podcast to share her story and talk about her journey into licensing is return guest, Betsy Garcia. Betsy is the co-founder of Bloomwolf Studio, a paper goods company specializing in greeting cards, art prints, and other paper goods that she runs with her indispensable teammate and husband, Luis Sosa.

    If you'd like to go back and hear our initial conversation with Betsy, check out Episode 173, where we talk about her startup story and her commitment to creating social change through her product line and intentional business practices.

    In today's conversation, Betsy shares the story of how she first got into licensing, how her partnership with Recycled Paper Greetings came together, and why her experience has been overwhelmingly positive.

    You'll also find out how the Proof to Product Advisory Board empowered her with the resources and advice she needed to navigate her first meetings with American Greetings and how their structured approach helped her as a newcomer to licensing. Join us for an informative case study on what it's like to venture into licensing and what it can do for you and your business!

    This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.

    If you've struggled with what to say, when to send, or how to plan out your email marketing strategies, we've got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year's worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.

    DOWNLOAD NOW

    You can view full show notes and more at prooftoproduct.com/312

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    311 | 4000% Increase in Wholesale Orders this Year with Lauren te Velde of Paper Farm Press Sep 19, 2023
    Show notes

    Today's podcast guest, Lauren te Velde Paper Farm Press, a woman-owned stationery and gift design shop in Kingsburg, CA, is a big fan of having a brand story that is strong and simple. She is intentionally focused on authentically pursuing wealth and believes money will follow because she wholeheartedly believes in putting better products out into the world.

    Each product Lauren creates expresses her great love for farming and her faith. Join the conversation as we hear from Lauren about her journey venturing into wholesale.

    She recounts the rollercoaster of experiencing a 4000% increase in wholesale orders, and why she believes your brand story is crucial to your success. She expresses her thoughts on prioritizing relationships, why you can't just jump into wholesale, and the difference between pursuing wealth versus money.

    You can view full show notes and more at prooftoproduct.com/311

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    310 | What is a SKU and why do I need them? with Katie Hunt Sep 12, 2023
    Show notes

    Do you find yourself fresh in the wholesaling journey? Are you asking yourself whether you need stock-keeping unit (SKU) numbers? And if you do, how do you create them?

    In today's episode, I'm answering some frequently asked questions often heard at Paper Camp, regarding creating and utilizing SKU systems. Listen in to hear tips on setting up your SKU system early on in your wholesaling journey and why I believes you shouldn't overcomplicate your SKU systems.

    Today's episode is brought to you by our free, on-demand wholesale audio series. In this audio series I'll walk you through the biggest mistakes and most common questions folks have when they are starting and scaling wholesale—so you don't make the same mistakes myself and others did. You can binge this audio series in less than an hour and you can listen on the go in your favorite podcast player. No fluff here, just concrete action steps and answers to help you simplify and strengthen your wholesale sales.

    SIGN UP

    You can view full show notes and more at prooftoproduct.com/310

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


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