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    Arts

    Proof to Product

    Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth – especially if you make and sell physical products!

    Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.

    If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.

    Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

    Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

    Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs – one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.

    Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

    Advertise

    Copyright: ©Katie Hunt

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    Latest Episodes:
    282 | From Corporate Product Designer to Intentional Business Owner with Amy Frazer, Keller Design Co Jan 31, 2023
    Show notes

    If you've been listening to this podcast for a while, you know that one of my mantras is that slow, steady growth is how strong businesses are built. Well, they are also built with intentionality, connectivity, and care, which today's guest is a wonderful example of.

    Amy Frazer is an author, illustrator and the founder of Keller Design Co, where she strives to empower you to make modern memories through craft, stationery, embroidery kits, and artful gifts to help you share stories, make connections, and communicate with simple, honest messages. Keller Design Co. helps customers connect with those they love and find connections to their own creativity.

    On today's episode, Amy is sharing how 20 years in the corporate world designing products for brands like Nike, Old Navy, Starbucks, and Target! Those experiences truly helped shape how she runs Keller Design Co. Amy candidly discusses how personal loss and seasons of overwhelm caused her to push pause and take better care of herself. She talks about how community, connection, and continuing to put in the work motivated her to keep going.

    Today's episode is brought to you by our Proof to Product resource library, where we house all of my free workshops in one place. This includes my Delegating Masterclass, my How to Know If Wholesale is Right for You class and my Booth Blueprint Class for anyone wanting to exhibit at wholesale trade shows, I've got some new things that we'll be adding soon. To get instant access to this rich resource library, head to prooftoproduct.com/resources.

    GET FREE ACCESS

    You can view full show notes and more at prooftoproduct.com/282.

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    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    281 | 5 Myths about selling wholesale with Katie Hunt Jan 24, 2023
    Show notes

    Selling wholesale can be a valuable and lucrative strategy for businesses of all sizes, but there are a few myths about the process that can discourage some entrepreneurs from exploring whether wholesale is a good fit for them or prevent some brands from pushing further into wholesale and expanding the revenue stream. Listen in to hear 5 myths about selling wholesale and the truths behind each!

    Today's episode is brought to you by our Is Wholesale Right For You masterclass! During this free, on-demand masterclass, we'll walk through 12 questions to ask yourself to determine if you, your products, and your business are ready to sell wholesale. I'm sharing my own tips for you to move forward confidently with your next steps.

    GET ACCESS

    If you're looking to grow your wholesale this year, be sure to join the waitlist for Paper Camp! This is our signature program where we teach you how to scale your wholesale program through four weeks of live coaching calls, videos & community connections. Paper Camp has run 40 times in 11 years & we've coached 1000s of brands whose products are sold in Target, Nordstrom, Container Store, Barnes & Noble and independent boutiques all over the world. Make sure you're on our waitlist!

    JOIN THE WAITLIST

    You can view full show notes and more at prooftoproduct.com/281

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    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    280 | Selling wholesale to Nordstrom, Anthropologie & REI with Lana Effron, Lana's Shop Jan 17, 2023
    Show notes

    Don't you love hearing other people's business journeys? I sure do. Today I'm joined by Lana Effron of Lana's Shop. Lana is a Paper Camp alum and a member of our Proof to Product Advisory Board.

    Today you'll hear why and how Lana made the jump from working as graphic designer at Vogue Magazine and Gap to opening her own design studio that now sells vibrant products in hundreds of stores around the globe, and partners with brands like Terrain, Anthropologie, REI, The Lumineers, and Lily Collins.

    On this episode, we talk about how her business has evolved, how her partnership with Nordstrom came to be, and she shares strategies that have helped her grow the wholesale arm of her business.

    Today's episode is brought to you by our Is Wholesale Right For You masterclass! During this free, on-demand masterclass, we'll walk through 12 questions to ask yourself to determine if you, your products, and your business are ready to sell wholesale. I'm sharing my own tips for you to move forward confidently with your next steps.

    GET ACCESS

    If you're looking to expand your wholesale revenue—more orders, higher AOV, and stronger relationships with your wholesale accounts, be sure to join our waitlist for Paper Camp! Since 2011, we've helped thousands of brands get their products on the shelves of stores big & small, and we want to help you do the same.

    JOIN THE WAITLIST

    You can view full show notes and more at prooftoproduct.com/280.

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    279 | Shopify Apps & Strategies with Erin Alexander, Product Powerhouse Jan 10, 2023
    Show notes

    Fun fact: Approximately 75% of our Proof to Product community sells their products through a Shopify site. One of the most commonly asked questions that comes up during Paper Camp is "What Shopify apps can I use to enhance the sales experience?"

    Today's guest is Erin Alexander from Product Powerhouse and she's sharing her favorite Shopify Apps, including why she recommends them and how they can make your life easier. We're talking about apps to enhance your product listings, collect & share customer reviews and apps that will simplify referral, loyalty or affiliate programs.

    Erin Alexander is a curly-haired, plant-loving, coffee maven, that helps shop owners show up online with confidence. Her design agency, Product Powerhouse, helps product sellers build, grow and scale their online shop with the power of Shopify. She also teaches how to grow the visibility and online presence of their store through her podcast, digital products and DIY courses.

    Today's episode is brought to you by our Email Marketing For Product Makers guide. This was a training I taught inside of our Proof to Product LABS program—where hundreds of product makers mapped out a year of emails in under an hour. If you've struggled with what to say, when to send or how to plan out your email marketing strategies for wholesale or direct to consumer audiences we've got just the tool for you. Grab our free guide that has helped hundreds of product makers plan out a year's worth of marketing emails in under an hour. We'll tell you what to say, when to send and help you create an email strategy that works for your specific business.

    DOWNLOAD NOW

    You can view full show notes and more at prooftoproduct.com/279

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    278 | What's New in LABS in 2023! 🎉 Jan 03, 2023
    Show notes

    Our labs program is getting a major upgrade for 2023 with more accountability, incredible trainings, in-person meetups, and a wider range of support from our coaches, community leaders and your peers! Today's episode is actually a presentation that I recently shared with our LABS members, notifying them about all the incredible things that they can expect in 2023. It was too good to keep to ourselves, so we are sharing it here on the podcast with all of you!

    If you are looking for strategy, solutions, and a stronger support system to help you grow your product-based business, come join us inside of LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and revenue.

    LEARN MORE

    You can view full show notes and more at prooftoproduct.com/278

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    We're on Winter Break! Dec 20, 2022
    Show notes

    The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 3, and we have some incredible things lined up for you! Coming up in January, you'll be hearing from Erin Alexander of Product Powerhouse, Lana Effron of Lana's Shop, and Amy Frazer of Keller Design Co.

    While we're gone, be sure to dip back into the archives. We have over 277 Incredible episodes to help you strengthen your business! Plus, if you've been thinking about joining us in our LABS program, get yourself on the waitlist at prooftoproduct.com/labs. Enrollment opens for LABS on December 28th, 2022!

    JOIN THE WAITLIST

    Have a great two weeks and I will see you on January 3rd!

    Work with Katie:

    • LABS: community & coaching for product based businesses
    • Paper Camp: get your products on the shelves of stores big & small
    • Free Resource Library: classes, resources & tools to help you grow your product business

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    277 | Maximizing online sales on Amazon and Shopify with Grace Hayden | Shopify Simplified Dec 13, 2022
    Show notes

    For those just starting out on their commerce journey, selecting a sales platform can sometimes be intimidating. Do they go with something like Amazon or Etsy where there is a built in audience, or should they build on Shopify where they then have to drive traffic to their site?

    Today's guest is Grace Hayden, an e-commerce CEO and expert who has built and sold multiple products on platforms like Shopify, Etsy, and Amazon. She has over 20 years of retail experience including a degree in retail business. She now helps others build successful e-commerce businesses by focusing on the fundamentals and foundations of retail.

    On today's episode Grace runs us through the 5 P's of e-commerce explaining how they work together to create a strong foundation for your e-commerce business. She shares the pros & cons of selling on a platform like Amazon and she shares two of her favorite Shopify apps that she can't live without!

    Today's episode is brought to you by our Email Marketing For Product Makers guide. If you've struggled with what to say, when to send or how to plan out your email marketing strategies for wholesale or direct to consumer audiences we've got just the tool for you. Grab our free guide that has helped hundreds of product makers plan out a year's worth of marketing emails in under an hour. We'll tell you what to say, when to send and help you create an email strategy that works for your specific business.

    DOWNLOAD NOW

    You can view full show notes and more at prooftoproduct.com/277

    In today's episode, we mentioned a Customer Retention training inside of Proof to Product LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and revenue. The doors to LAB will be opening again at the end of December and everyone on our waitlist will get early access to secure your seat.

    JOIN THE WAITLIST

    Work with Katie:

    • LABS: community & coaching for product based businesses
    • Paper Camp: get your products on the shelves of stores big & small
    • Free Resource Library: classes, resources & tools to help you grow your product business

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    276 | Attracting customers, collaborations & partnerships with Kathy Cano-Murillo, Crafty Chica Dec 06, 2022
    Show notes

    Are you casting a big enough vision for your brand and are you considering all of the different ways to attract new customers and diversify your revenue streams as an artist? Today's guest dreamed big from the start—she modeled her business off of creative women such as JLo and Oprah, and she wants us to consider doing the same.

    On today's episode, Kathy Cano-Murillo of the Crafty Chica and I are talking about how consistently showing up authentically, sharing her ups and downs, and having an abundant mindset have led to the successful career that she has today.

    We talked about how she has diversified revenue streams and how she attracts customers, collaborations and partnerships. We also discuss Kathy's success with elevating awareness of Latino culture, heritage and her success and expanding access to these products available year round, not just during Hispanic Heritage Month. Kathy is a firecracker and a great example of a seasoned business owner who shows up diligently and consistently does the work and is now reaping the rewards.

    Today's episode is brought to you by LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and revenue. We'll be opening up the doors again at the end of the year and everyone on our waitlist will get early access to secure your seat.

    JOIN THE WAITLIST

    You can view full show notes and more at prooftoproduct.com/276

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    275 | How to Improve Your Customer Journey with Jordan Kentris, A Good Day Nov 29, 2022
    Show notes

    Are your marketing & sales efforts focused on customer acquisition or customer retention? This quarter inside of Proof to Product LABS, we've been focused on sales strategies with an eye towards customer retention. Meaning, how do we get our existing customers to buy more frequently and in higher volume; and how do we get them to refer their friends?

    In October, I led a training on customer retention that included some eye opening statistics about why it is so incredibly important to focus on keeping our existing customers happy and I shared specific strategies for how to nurture those relationships.

    Today's podcast episode folds nicely into this discussion topic—we pulled an excerpt from a past coffee chat inside of LABS with Jordan Kentris of A Good Day where we talked about enhancing our online customer experience and the steps a customer takes as they interact with us online.

    Today's episode is brought to you by our Proof to Product LABS program. We hope you enjoyed this peek into one of our most popular Coffee Chats inside of Proof to Product LABS. Coffee chats in general are some of our best attended events because members get to share their knowledge, experiences and expertise with each other. Plus, we leave time for live Q&A, connection and collaboration. At Proof to Product, we truly believe that the more we share with one another the faster our individual businesses will grow—and these events are a piece of that. If you want to learn more about Proof to Product LABS, check out the full coffee chat with Jordan, or watch the trainings we mentioned by Myrna and Jessica head to prooftoproduct.com/labs.

    JOIN THE WAITLIST

    You can view full show notes and more at prooftoproduct.com/275

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    274 | Focusing on SEO led to over 600% growth in website visitors with Ashley Jankowski | The Typeset Co Nov 22, 2022
    Show notes

    When we allocate our time, money, energy and effort in specific areas of our business, we are guaranteed to see growth. For 2022, Ashley Jankowski of the Typeset Co chose to invest in and focus their marketing efforts on SEO and the results have paid off. They've seen over 600% more visitors to their website and their email subscribers have grown.

    In this episode we're talking about how The Typeset markets their products including why she's investing in video, stop-motion video, SEO and copywriting support. We talk at length about why Ashley prioritized SEO for the business in 2022, what the process has been like, changes she made on her blog and to her product listing, plus she shares current results and next steps in their plans.

    If you haven't listened to Part 1 of this 2-part series with Ashley, I encourage you to go back and listen to episode 273. In part 1 we talked about how she found her overseas manufacturing partners, what that process was like and lessons she's learned along the way. We also talked about how she has strategically expanded into new product categories.

    Today's episode is brought to you by our Email Marketing For Product Makers guide which will help you map out a year's worth of marketing emails in under an hour. If you've ever struggled with what to say or how many emails to send to either your wholesale or Direct to Consumer customers, then this tool is for you.

    GET FREE ACCESS

    You can view full show notes and more at prooftoproduct.com/274

    The SEO for Product Based Businesses training replay mentioned in today's episode with Jessica Freeman is available for LABS members. You can find it in our Resources & Tools section within the LABS community.

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


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