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    Arts

    Proof to Product

    Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth – especially if you make and sell physical products!

    Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.

    If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.

    Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

    Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

    Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs – one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.

    Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

    Advertise

    Copyright: ©Katie Hunt

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    Latest Episodes:
    263 | Preparing Your Product Business for a Recession with Katie Hunt Sep 06, 2022
    Show notes

    As if business owners hadn't had enough of pivoting over the last two and a half years through the pandemic, now we are in the midst of a recession. Small businesses everywhere are worried about how to prepare and thrive during this time. As someone who has personally worked through three recessions now, I'm sharing my thoughts about what you can do to keep your business moving forward during this recession!

    You can view full show notes and more at prooftoproduct.com/263

    Today's episode is brought to you by LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and streamline their revenue. If you're ready to join this program, make sure you're on the waitlist for when we open enrollment!

    JOIN THE WAITLIST

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    262 | Creating a Marketing Strategy Based on Your Personality Type with Brit Kolo, Marketing Personalities Aug 30, 2022
    Show notes

    Have you considered building a marketing strategy based on your personality type? If you've found that you don't enjoy the marketing you're doing in your business, you're struggling to manage it, or you don't think it is working for you, it could be that it does not fit your personality! Brit Kolo of Marketing Personalities has taken the 16 Myers-Briggs personality types and developed marketing plans that align with each. In today's episode, she joins us to share how you can remove the pressure that comes with marketing and build a marketing strategy that matches your personality, which ultimately feels more natural and delivers more results.

    You can view full show notes and more at prooftoproduct.com/262

    Today's episode is brought to you by my free Email Marketing For Product Makers Guide, where you'll learn how to map out 12 months of emails in under an hour and learn more about strategies for wholesale and direct to consumer audiences!

    GET ACCESS NOW

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    261 | Selling to a National Retail Chain with Krishna Chavda, NANU Studio Aug 23, 2022
    Show notes

    Have you dreamt about your products being on the shelves of big box stores? In today's episode, Krishna Chavda of NANU Studio joins us to share her story of developing her brand, exploring wholesale, and landing her first purchase order from a big box store while exhibiting at New York Now.

    You can view full show notes and more at prooftoproduct.com/261

    Today's episode is brought to you by Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you'll not only feel more confident but you'll reach your wholesale goals faster. Come join the waitlist to be the first to know when we open the doors for the next round of Paper Camp!

    JOIN THE WAITLIST

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    260 | 3 Ways to Outsource Sales with Katie Hunt Aug 16, 2022
    Show notes

    Is selling and managing your wholesale outreach not something your enjoy or are even good at? You have options to outsource sales in your wholesale business. In today's episode, I'm walking you through three types of sales reps that you can hire, the differences between them, and what you should expect in working with each one.

    You can view full show notes and more at prooftoproduct.com/260

    Today's episode is brought to you by Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you'll not only feel more confident but you'll reach your wholesale goals faster. Come join the waitlist to be the first to know when we open the doors for the next round of Paper Camp!

    JOIN THE WAITLIST

    Giving back is one of our core values here at Proof to Product—in time, knowledge as well as financial scholarships. Since 2011, we've awarded over $200,000 in scholarship funds to creative entrepreneurs who make physical products and have big dreams. If you're interested in joining Paper Camp, but do not have the funds to do so, please apply for our Paper Camp Scholarship.

    APPLY NOW

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    259 | Launching Wholesale & Exhibiting at SF now with Christine Herrin, Everyday Explorers Co. Aug 09, 2022
    Show notes

    How do you know you're ready to exhibit at a trade show and begin selling wholesale? Christine Herrin of Everyday Explorers Co joins us today to give an inside look at how and why she decided to launch to the wholesale market and exhibit at her first trade show this year.

    Listen in as she shares how selling direct to consumer and wholesale are different, along with a few of the lessons she learned about positioning, pricing and marketing her products to the wholesale market.

    You can view full show notes and more at prooftoproduct.com/259

    You may remember Christine from episode 170 of the Proof to Product podcast where she talked about running her business remotely.

    Today's episode is brought to you by Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you'll not only feel more confident but you'll reach your wholesale goals faster. Come join the waitlist to be the first to know when we open the doors for the next round of Paper Camp!

    JOIN THE WAITLIST

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    258 | Scaling to 500 Wholesale Accounts with Brittany O'Brien, Brittany Paige Aug 02, 2022
    Show notes

    Deciding to sell wholesale is the first step to scaling your business, but what are the next steps to being successful in it? Brittany O'Brien of Brittany Paige joins us to share the top three contributors to her wholesale success, how she overcame her fear of rejection, and a few tips she has for brands just getting started in wholesale. Plus, she's sharing a little insight on her experience in growing the retail side of her business while having fun with TikTok!

    You can view full show notes and more at prooftoproduct.com/258

    Today's episode is brought to you by Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you'll not only feel more confident but you'll reach your wholesale goals faster. Come join the waitlist to be the first to know when we open the doors for the next round of Paper Camp!

    {JOIN THE WAITLIST}

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    257 | Enhance Your Etsy Sales with Lauren Keplinger Jul 26, 2022
    Show notes

    Have you found success in selling your products on Etsy? Despite the changes that Etsy has made over the last few years, the search engine is full of value for small businesses to take advantage of in growing their brand. In this episode, Lauren Keplinger joins us to share how you can enhance your Etsy sales through your product listing, keywords, and even mindset about Etsy!

    You can view full show notes and more at prooftoproduct.com/257

    Today's episode is brought to you by my free Email Marketing For Product Makers Guide, where you'll learn how to map out 12 months of emails in under an hour and learn more about strategies for wholesale and direct to consumer audiences!

    Get Access Now

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    256 | 4 ways to measure trade show success excluding sales with Katie Hunt Jul 19, 2022
    Show notes

    If you've ever attended a trade show and felt disappointed in your sales, I have good news for you! The success of your trade show should not be solely measured by the volume of sales you get while you're there. In today's episode, I'm sharing 4 ways to measure your success at a trade show that don't rely on your sales. Trade shows offer you the opportunity to maximize your time to seek client feedback, have meaningful conversations, enhance your brand recognition and visibility, and ultimately build new connections.

    You can view full show notes and more at prooftoproduct.com/256

    Today's episode is brought to you by our Booth Blueprint class, available in the Proof to Product resource library! During this class, I'll walk you through three secrets to maximizing your tradeshow investment, and I'll tell you how to keep your wholesale orders coming in long after your trade show ends! Get access to this class and my workbook inside the Proof to Product resource library!

    Get Access Now

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    255 | Your Emotions Make Your Business Stronger with Kiwi Schloffel, Your Gal Kiwi Jul 12, 2022
    Show notes

    Being an entrepreneur is an emotional journey, oftentimes leading you to burnout. Kiwi Schloffel of Your Gal Kiwi joins me to talk about the many challenges that entrepreneurs face as they start and grow their businesses. Throughout this episode, Kiwi and I share personal stories to remind our entrepreneurial friends that you're not alone and that you should focus on building a business that fuels the life you want to lead.

    You can view full show notes and more at prooftoproduct.com/255

    Today's episode is brought to you by our Proof to Product resource library, which includes my Delegating masterclass, my How to Know If Wholesale is Right for You class, my Booth Blueprint class, and even more resources we'll be adding soon! Get access to all of these classes inside the Proof to Product resource library!

    {Get Access Now}

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    We're on summer break! Jun 28, 2022
    Show notes

    The Proof to Product podcast team and I are practicing what we preach and are taking the next two weeks off to bask in the summer sunshine! We'll be back with a new episode on July 12 and we have some incredible things lined up for you.

    Here's what you have to look forward to when we return: Kiwi Schloffel of Your Gal Kiwi and I talk about the emotional and mental load of running a business. I'll also be sharing four ways to measure tradeshow success that doesn't include sales. Plus, we've got some amazing case studies and updates from Paper Camp alumni Brittany Paige of Brittany Paige Designs, Nikki Tyler of Lovely Little Studios, and Christine Herrin of Everyday Explorers— you won't want to miss these!

    While we're gone, be sure to dip back into the archives. We have over 254 incredible episodes to help you strengthen your business.

    If you've been thinking about joining us for paper camp, go get yourself on the waitlist. You can do that at prooftoproduct.com/papercamp. We'll open enrollments later this summer. Have a great two weeks and I'll see you on July 12!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


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