Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Fired Up & Focused Challenge - Day 4 Aug 11, 2022

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Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind.

To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

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Fired Up & Focused Challenge - Day 3 Aug 10, 2022

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To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

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Fired Up & Focused Challenge - Day 2 Aug 09, 2022

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To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

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Fired Up & Focused Challenge - Day 1 Aug 08, 2022

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To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

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How the Happiest Musician Built a Predictably Profitable Business with Jennet Ingle Jun 16, 2022

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“You won’t make any real money doing that!” Has someone said something like that to you when you revealed you want to pursue a creative career in something like art or music? So many people stop chasing their dreams because they’re afraid they won’t be able to make it work.

Today, I chat with one of the founding members of The CEO Collective, Jennet Ingle, who took her talent as a musician and turned it into a sustainable business. If you’re a creative person, you’ll love our conversation in this episode!

On this episode of Promote Yourself to CEO:

2:36 - You’d be surprised to know this about me. It’s why it always makes me happy to see others in musical careers.

6:29 - Traditional paths for musical majors are few and heavily guarded. Jennet reveals how she’s forged her own path.

10:20 - What was Jennet doing when she first came into my world and joined The CEO Collective? It’s such a niche thing that snowballed.

16:05 - Jennet reveals the surprising audience receptive to her programs and how the pandemic actually made it easier to reach and teach them.

21:05 - What’s happened for Jennet since she initially got serious about turning her passion into a business?

25:26 - Jennet offers wisdom for those who feel they can’t have a career or business as a musician/creative person due to their fear of financial insecurity.

28:27 - Jennet discusses what she learned from The CEO Collective that helped her solidify her business’s direction. With such a niche business, she found it indispensable!

33:45 - How do Jennet’s musician friends feel about what she’s created? She reveals what’s most unfamiliar to them about what she does.

35:02 - I ask Jennet a couple of questions about her CEO Collective experience. She talks about habits she’s kept and the biggest challenge she overcame.

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How a Mid-Year Review Can Help You Achieve Your 2022 Goals Jun 02, 2022

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How are you doing on those 2022 goals you set at the beginning of the year? We’re almost at the midway point of the year. But if you’ve gotten off track with your goals, don’t worry! In this episode, I walk you through a mid-year review to help you figure out what is and isn’t working and how you can start planning for the second half of 2022.

On this episode of Promote Yourself to CEO:

2:42 - Look at each goal you set at the start of the year and ask yourself these questions. I discuss a few of mine, including a big one accomplished already.

6:07 - What goal am I not currently on track to reach? I’ve had this one on my to-do list for two years!

8:24 - The next step involves digging a little deeper and doing a month-by-month review. I reveal how I do it.

14:27 - Answer these questions to really get a handle on what you’ve noticed in your review.

20:53 - Plan for the rest of 2022 with these four questions to ask about each month remaining.

25:38 - So many entrepreneurs struggle because they overcomplicate this! To wrap up, I offer this one final piece of insight.

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Increasing Profit and Decreasing Burnout: A Case Study with Sarah Young May 26, 2022

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Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure.

If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey over the last 18 months where she increased her price points, decreased burnout, positioned herself differently than other bookkeepers and CPAs, and now enjoys her business more than ever.

On this episode of Promote Yourself to CEO:

6:15 - What did Sarah’s business look like before she joined The CEO Collective? She reveals what prompted her to get into business for herself.

10:11 - Sarah feels like her pricing story is a little embarrassing, but she tells it anyway. Everybody has the same struggles, especially women.

14:27 - After some research, Sarah started raising her prices but still found herself burning out. Then something happened in January 2021 that changed her business.

21:28 - What did existing clients think after Sarah raised her price points? She discusses repackaging herself for higher-paying clients and framing a response to those who could no longer afford her.

27:13 - Sarah reveals something she had to come to terms with as she rebuilt her business from the ground up.

28:48 - Where did Sarah find higher-level clients willing to invest at her prices? If you think it’s super complicated, think again.

32:08 - Sarah shares what she sees happening financially with fast-growing businesses when they underprice themselves.

36:09 - How do you build in profitability in your pricing, especially as you hire and grow a team? Sarah offers her insight.

42:47 - Sarah shares what’s been the best part of being a member of The CEO Collective.

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Saying YES to Being a Fully Supported CEO with Michelle Clayton May 19, 2022

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We’ve all heard the conditioned messaging about how to achieve success:

Pull yourself up by your bootstraps! No one’s going to work as hard or care as much about your business as you. If you want something done right, you have to do it yourself.

If you’ve been struggling with this mindset and haven’t allowed yourself to be fully supported in your business, then this episode should help change your mind. I interview my client Michelle Clayton, who’s the founder of WeLetHerFly.com and a member of The CEO Collective. We discuss how she finally stepped into her CEO role by surrounding herself with support and made mindset shifts in her business that allowed her to get out of the feast or famine cycle that traps so many entrepreneurs.

On this episode of Promote Yourself to CEO:

5:18 - Your branding can affect your ability to show up in your business the way you want. How?

9:03 - What happened when Michelle decided to increase her pricing?

13:16 - Your pricing communicates certain things about your business, product, or service.

16:02 - Michelle has undergone another big shift in her business while in The CEO Collective. It’s something I’ve often discussed on the show.

20:07 - How has Michelle’s role as CEO changed? And what did she do to stay creatively inspired when the well ran dry?

26:46 - I ask Michelle a couple of lightning round questions to wind down the show.

30:08 - Michelle discusses why anyone on the fence about joining The CEO Collective should just go ahead and do it.

36:12 - I recap some key things about how Michelle pulled her business out of the feast or famine cycle.

Show Links

We Let Her Fly
Free Guide: Plan Your Best Brand Photoshoot Ever
The Artist’s Way by Julia Cameron
The CEO Collective
Racheal on Instagram
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Double Your Revenue Using a Most Crucial Business Asset with Layne Lyons JD May 05, 2022

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When you need to grow your business, what do you do? Do you lock out the rest of the world and brainstorm new products, programs, or service ideas yourself, like so many entrepreneurs do? Big mistake!

When you try to expand your business this way, you’re cutting out 100% of one of your most crucial assets: your existing customers and clients. In this episode, my guest and CEO Collective member Layne Lyons tells us about how she’s on track to double her business by getting actual input from those already familiar with her business.

On this episode of Promote Yourself to CEO:

5:17 - Layne describes her business before it underwent an amazing transformation and reveals her first business bottleneck.

9:39 - What did Layne do to resolve her first bottleneck? What was her experience like after she started putting some boundaries in place?

13:12 - Layne shares what it felt like to finally increase her price points and offers advice to those on the precipice of doing the same.

15:53 - A new offer has opened the door for Layne to double the revenue from her business. She reveals what it is and the journey she went on to get here.

21:31 - What happened when Layne launched her new offer? This demonstrates why asking your existing client base for new ideas is the easiest way to build your next offer.

25:21 - Layne describes how she and her business are different now thanks to the changes she’s implemented.

34:21 - How was Layne’s experience joining The CEO Collective? She offers an inside look.

37:09 - To wrap up, I highlight a few points Layne made about streamlining and simplifying her business to the point where she now works less and enjoys her life more.

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3 Key Strategies to Grow Your Business Apr 28, 2022

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As a business growth strategist for over 15 years, I’ve constantly heard and seen something that grates on my nerves. So many so-called experts always hype up the latest tools and tactics that grow your business by some measly amount every year.

But why only settle for five or ten percent annual growth when you can double it instead? You don’t have to, which is why in this episode I reveal my three key strategies to help you rapidly grow your business (doubling or even tripling your revenue) with half the effort.

On this episode of Promote Yourself to CEO:

4:35 - I dive into the first strategy right off the bat. You can do it quickly, without engaging in more marketing or attracting extra sales.

9:31 - What’s the most common concern I often hear when I advocate my first strategy? One of my clients recently went through this.

13:55 - I discuss one final key thing to think about when it comes to strategy #1. Women entrepreneurs especially need to pay attention to this!

18:00 - Key strategy #2 involves increasing this aspect of your business. It does come with a couple of caveats, though.

25:13 - What’s the correlation between consistent business growth and time spent on marketing and sales activity?

26:24 - I reveal the last strategy to double your revenue with half the effort. It involves something a lot of entrepreneurs forget.

30:58 - Retention is a huge thing that leads to results, and I talk about the myriad of ways in which that helps your business growth.

33:25 - What happens after your clients have achieved the big promise of your signature offer?

37:08 - To wrap up the episode, I quickly recap the strategies.

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