Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Is Your Business Aligned With YOU? Oct 13, 2022

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Are you running a business that works for you? Or does your business have you running in circles? So many entrepreneurs think that reaching a certain income level will make things easier and finally give them the life they want. Too many of them wonder if it’s really worth it and just want to burn their business to cinders in frustration and start fresh.

Hold up before you burn it down or drastically change anything because you hope someone else’s approach will finally strike gold! We’re winding down the year 2022 and gearing up to help entrepreneurs have their best year in 2023 with the next launch of the Best Year Ever Challenge. So to prepare for it, in this episode I discuss five things to strategically think about to align your business so that it truly works for you as an individual, instead of you for it based on what others tell you to do.

On this episode of Promote Yourself to CEO:

5:19 - What’s your definition of success? I reveal the first area of alignment to think about when deciding what success looks like for you.

9:15 - I discuss the second area of aligned success to look at. I used to struggle with this one!

10:42 - The third area naturally fits us as entrepreneurs and is especially helpful in the beginning. But you’ll want to limit yourself here, and I reveal why.

13:02 - How do you want to feel in your business? I share my thoughts, including what luxurious felt like to me at the time I first went through this exercise.

17:48 - A lot of people talk about flow but not about what it truly looks like. I discuss one area of my personal life where I’ve made sure ease and flow show up.

20:51 - This final thing to take a look at is usually the first thing we entrepreneurs dismiss. But it’s your biggest competitive advantage.

Mentioned in Is Your Business Aligned With YOU?

Best Year Ever Challenge
The Desire Map: A Guide to Creating Goals with Soul by Danielle LaPorte
Apply for The CEO Collective
The CEO Retreat
The CEO Planner
Racheal on Instagram and TikTok
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Why A Digital Course Won't Recession Proof Your Business, and What Will Instead Oct 06, 2022

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So many people use the threat of an incoming recession to fear-bait you. They promise that they have the answer (in the form of a product, a free email course, etc.) on how to recession-proof your business. But they’re all about increasing their sales, not giving you useful information.

A digital course, high-ticket program, or 37-step email funnel won’t save your business from suffering the effects of an economic downturn. I’ll tell you what will, though--without you having to join my list or purchase anything from me first! In this episode, I reveal the three areas you need to pay attention to so that your business will be prepared to weather the storm of a recession.

On this episode of Promote Yourself to CEO:

4:38 - Take a look at money management in your business. Here’s why you need to be ahead of the curve on this.

9:02 - How can you prepare for the worst case scenario (clients dropping out like flies and sending you into a sudden cash crunch)?

12:37 - When it comes to investing in your business, it’s important to be very discerning. Here’s what I mean.

15:36 - What’s the biggest culprit behind so many small businesses slowing down during an economic downturn? If you’re especially dependent on referrals, heads up!

22:32 - Don’t be afraid to add this into your marketing. It’ll help make you and your business stand out.

24:09 - What’s the simplest, easiest way to make more sales? I reveal a few things I’m thinking about and implementing on a regular basis in my own business.

29:25 - I went through a lot of stuff in this episode. But I recap what I most want you to take away from it.

Mentioned in Why a Digital Course Won’t Recession-Proof Your Business and What Will Instead

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Is Your Business REALLY Working for You? Sep 29, 2022

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You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!

From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn’t really working for you.

Today, I talk with CEO Collective member Dr. Libby Wilson whose functional medicine practice looked great on the surface with successful clients and cash flow. But she had to make shifts so that she could truly have freedom in her business to enjoy life.

In this episode, she talks about how she turned things around over the last year to ensure that her practice not only works for her clients but also for herself and her family.

On this episode of Promote Yourself to CEO:

3:25 - Who is Dr. Libby Wilson, how does she help her clients, and where was she struggling in her business before joining the CEO Collective?

7:55 - Hustle culture created this health issue for Dr. Libby. She had to fix the root cause and talks about how the 90-Day Planner helped.

13:07 - Content creation is a major sticking point for a lot of entrepreneurs. Dr. Libby has a 12-month rinse-and-repeat content calendar, so how does she do it?

16:29 - Dr. Libby reveals something she does for her practice and that every entrepreneur needs to apply in their business. We discuss what it is and why it’s so important.

22:34 - Watching how my business runs behind-the-scenes helped Dr. Libby get away from making herself constantly available to clients. What changes did she make in her practice as a result?

30:04 - Dr. Libby discusses how making the adjustments to her business has improved her life and her mindset.

36:30 - To wrap the show, Dr. Libby reveals what she’d say to anyone thinking of joining The CEO Collective. She also briefly discusses her new book and how she works with clients.

Mentioned in Is Your Business Really Working for You?

Best Life Functional Medicine
The Path of Intention: Five Habits to Optimize Your Health and Create a Life You Love by Dr. Libby Wilson
90-Day CEO Planner
Apply for The CEO Collective
Racheal on Instagram and TikTok

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Scaling Your Business When You Want to Move From Solopreneur to CEO Level Sep 22, 2022

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Not every entrepreneur wants or needs to scale their business. And that’s okay! But if you do want to go through this third stage of business, then you’ll have to show up differently than you did in either of the previous two stages. In this final part of my business growth series, I talk about what it looks like to scale and the foundational habits, tasks, and mindset needed for success at this point in your business.

On this episode of Promote Yourself to CEO:

2:41 - What’s often missing from the conversation about scaling your business?

8:21 - You’ll need to put this in place when you’re ready to move beyond a lifestyle business.

13:14 - I talk about the “lifestyle creep” I see with a lot of entrepreneurs.

15:13 - What’s your vision, and why do you want your business to grow?

17:16 - You’ll need to plan further ahead and undergo this focus shift as your company expands.

22:28 - What do the most consistently-growing and fastest-growing businesses do that others don’t?

25:04 - I discuss the necessity of uncomplicating your business and how to dramatically increase your visibility as you scale.

31:37 - This next piece of the puzzle is where some people drop the ball. But it’s the easiest place to start getting support.

33:09 - People will often use a rebrand opportunity as a distraction. So when should you wait to level up your branding?

38:45 - I talk about sales as you scale, specifically making the process as “rinse and repeat” as possible while maximizing your profits.

46:26 - Along with leadership skills, your business growth success depends on your personal development too. Why?

Mentioned in Scaling Your Business When You Want to Move From Solopreneur to CEO Level

The Ultimate Business Growth Checklist
The 90-Day CEO Planner
The CEO Collective
The CEO Retreat
Fired Up and Focused Challenge
Double Double and Vivid Vision books by Cameron Herold

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4 Key Systems That Set the Stage for a Successful, Manageable Business Sep 15, 2022

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Getting lackluster results from the same strategies that the experts insist will work for those who work it? You’re not the problem, and neither is the strategy. Your business just might not be ready for that particular step. In episode two of this Business Growth Checklist series, I want to hone in on the second stage of business and how to stabilize it with the implementation of four key systems.

On this episode of Promote Yourself to CEO:

3:38 - The second stage of business doesn’t get enough credit because of this untrue assumption.

7:44 - What’s the biggest challenge in this stage of business, and why?

10:35 - Implementing this plan is one of the most powerful things you can do for your business in this stage.

14:04 - I reveal a couple of recommendations to make sure you’re doing CEO level work instead of day-to-day busy work.

16:27 - What’s an additional puzzle piece that can make your business run smoother?

21:04 - Make sure you have this marketing framework in place. I go through it step-by-step.

27:30 - Once you’ve stabilized your business, what will your next offer look like? Here are some ideas.

29:39 - At this point, you may also want to internally streamline your business too. I discuss my favorite ways to do this.

33:05 - I’ve added something new to the checklist because of seeing how stressed out so many entrepreneurs were about money in their business.

39:30 - Make sure you have this kind of team in place, as well. It’s not a matter of when (not if) you’ll have to use it.

40:26 - One final thing I recommend before you try to get to stage three of your business.

Mentioned in 4 Key Systems That Set the Stage for a Successful, Manageable Business

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Get Your Business In Check with the Business Growth Checklist Sep 08, 2022

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You’ve taken course after course or tried strategy after strategy and still aren’t where you want to be in your business. You’re frustrated and confused because other people seem to get results but not you!

Building a business is hard enough. But it’s even more difficult when you don’t know what the big picture is supposed to look like. It’s like trying to build one of those 1000-piece puzzles without ever looking at the front of the box to see what it should look like in the end.

Years ago, I created the ultimate Business Growth Checklist but have completely overhauled it recently with even more insight and resources. In this episode, I kick off a three-part series that covers each of the three core stages of business growth and what to do for each so that your company has a solid footing each step of the way.

On this episode of Promote Yourself to CEO:

2:13 - What I heard over and over again that inspired me to create the Business Growth Checklist

4:40 - A quick overview of the three stages outlined in the checklist

6:29 - Revealing the first stage of business and its biggest challenge

9:27 - Strategies that work best for stage one of your business

12:32 - Walk-through of critical actions steps for the first stage

15:19 - Questions for each specific new offer in your business

18:25 - Why you’ll want to keep your starter offer as simple as possible

22:09 - One of the best things I did when I got started and highly recommend

26:12 - Your goal in implementing the 5-part marketing system in stage one of your business

Mentioned in How to Get Your Business In Check for a Solid Foundation

The Ultimate Business Growth Checklist
“Why TikTok Could Be an Incredible ATTRACT Strategy” podcast episode
Racheal on Instagram and TikTok
Leave a review on iTunes

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How to Profit From VIP Days with Jordan Gill Sep 01, 2022

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Sometimes, you just wish you could do several months worth of things in a single day. You’ve felt it in business and probably other areas like health or personal development, too.

What if you could do that as an entrepreneur for others? You’ve more than likely seen VIP days as a revenue stream for client-based businesses. But instead of making it an add-on to your business, what if you could turn that concept into the main offer of your business?

Today I have Jordan Gill of Systems Saved Me who has made VIP days the cornerstone of her company. In this episode, we dive into the upside of having a VIP day offer in your business.

On this episode of Promote Yourself to CEO:

5:04 - Why is Jordan so passionate about VIP days versus other types of service offers? She tells her story.

8:21 - Jordan describes what she did for VIP clients and the kind of entrepreneur VIP days are especially well-suited for.

12:45 - What VIP day ideas has Jordan seen from others? She reveals what any VIP day offer (including the more intangible ones) really comes down to.

16:21 - Jordan discusses what she did during her three-day workweek, including the non-VIP client days, and what.

18:22 - Jordan shares what she dislikes most about the retainer business model and how a VIP day offer helps mitigate it.

21:38 - What can attendees look forward to in Jordan’s upcoming Done In a Day virtual conference?

25:18 - How can you know if VIP days are a good fit for you as an entrepreneur? Jordan reveals a couple of things you’ll want to consider.

Mentioned in How to Profit From VIP Days with Jordan Gill

Done In a Day Virtual Conference
Systems Saved Me website and Instagram
Systems Saved Me podcast episode with Racheal
Racheal on Instagram and TikTok
Leave a review on iTunes

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

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Winging It Isn’t a Business Growth Strategy Aug 25, 2022

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What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place for your business to grow.

On this episode of Promote Yourself to CEO:

1:25 - What do most entrepreneurs do first when wanting to create the freedom and flexibility they desire? I explain why it’s a backward approach and a short-term solution.

5:08 - You find true freedom with a certain level of control in your business. I clarify what I mean by control here, because a lot of people might have mixed feelings on it.

7:39 - What do you need to have in place to get consistent cash flow and clients? I reveal the first of several different components necessary.

10:28 - The second component is one where a lot of people trip up. There’s a common trap entrepreneurs can fall into here as well, and I discuss how to avoid it.

14:23 - Having these two things in your business makes predictable profits so much easier to obtain. I explain how.

18:44 - How can you ensure that your team helps you create sustainable revenue, freedom, and flexibility? Without a plan here, things can become chaotic very quickly.

25:36 - I talk about another key thing to keep in mind as you’re working with your team to grow your business.

Show Links

The CEO Collective
The E-Myth Revisited: Why Most Businesses Don’t Work and What to Do About It by Michael E. Gerber
Racheal on Instagram and TikTok
Leave a review on iTunes

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How Taking It Easy Can Ramp Up Your Business Success with Letitia Walker Aug 18, 2022

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It’s really easy for you to add complex layers to your business as it grows. But sometimes you gotta pause and simplify things in order to amplify your results.

This has been the secret to success for so many of my clients, including yoga studio owner Letitia Walker. In this episode, she shares how she simplified her business’s infrastructure to maximize her results.

On this episode of Promote Yourself to CEO:

4:35 - Letitia talks about her business journey. What is her yoga business, and how did she get started?

7:50 - Initially, Letitia didn’t see herself as a CEO. She discusses how being part of the CEO Collective changed that.

13:35 - Letitia reveals how she found virtual assistants for her studio and the mindset that makes it easier.

17:44 - What has forgoing the $10 and (most of) the $100 tasks allowed Letitia to focus on these days to help grow her business?

22:41 - Letitia discusses the two things she’s most excited about in her business right now.

Show Links

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Fired Up & Focused Challenge - Day 5 Aug 12, 2022

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Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind.

To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Mentioned in Is Your Business Aligned With YOU?

Mentioned in Why a Digital Course Won’t Recession-Proof Your Business and What Will Instead

Mentioned in Is Your Business Really Working for You?

Mentioned in Scaling Your Business When You Want to Move From Solopreneur to CEO Level

Mentioned in 4 Key Systems That Set the Stage for a Successful, Manageable Business

Mentioned in How to Get Your Business In Check for a Solid Foundation

Mentioned in How to Profit From VIP Days with Jordan Gill

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