Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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How Gratitude Helps You Build Your Business Connections & Community with Shannon Siriano Greenwood Nov 24, 2022

Show notes

A couple of years ago, I received an invitation to a thank you party via email. That incredibly heartfelt invitation gave me the best feeling and became the catalyst for a friendship and business contact. In this Thanksgiving Day episode, the woman behind that email, Shannon Siriano Greenwood, is back on the show. She and I talk about how gratitude can have a huge impact on and should be the driving force behind your business.

On this episode of Promote Yourself to CEO:

4:23 – I read the entire email from Shannon that caused me, a super introvert, to dress up and attend a restaurant downtown.

8:54 – Shannon discusses how she and I met. She calls it our own little love story.

14:53 – When did Shannon realize that bringing people together was her strength? She discusses why the realization didn’t come quickly.

20:25 – Shannon reveals a huge component of making connections and building relationships. It looks different from most people’s image of networking.

22:48 – What’s even better than a typical referral? All it takes is a simple mindset shift to see it, and it definitely has a huge effect on your business.

25:53 – We talk about how we remember to touch base and stay in contact with people.

31:04 – Why does Shannon get invited to a lot of things? She’s already done five podcast interviews this month without having to pitch herself.

34:32 – Shannon reveals the purpose behind her new program that brings women together.

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Why Lean Into the Service Side of Business? Re-Visiting with Angie Trueblood Nov 17, 2022

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Angie Trueblood came to me years ago when she wanted to go all in on her idea. She’d learned how to pitch herself to podcasts as an interview guest and had the idea to do the same for other entrepreneurs. As someone in the podcast space who was in the target market for her services, she was the first person I saw talking about something like this in 2019. So, of course, I had to have her on the show (and immediately hire her after)!

Now, Angie’s back to give an update on what’s happening in her business now and how it’s changed since she’s become part of The CEO Collective. In this episode, she talks about the service side of her business and why she’s making the choice to do the opposite of what so many other service-based entrepreneurs are doing.

On this episode of Promote Yourself to CEO:

6:20 - What was business like for Angie in the summer of 2019 (before life as we knew it shifted drastically)?

12:02 - Angie reveals how the rinse and repeat process of the 90-Day planner impacted her business that year.

14:49 - Angie talks about what it’s like for her to have both group programming and a service up for offer in her business.

19:48 - Resistant to growing an agency for so long, Angie is leaning towards the service side of her business more. Why?

25:54 - People worry that growing a service-based business means more time and energy spent in the business. How does Angie find balance?

28:51 - Here’s something you need to know as a service provider looking to create and launch a course or membership.

33:42 - What excites Angie the most in this next stage of her business?

Mentioned in Why Lean Into the Service Side of Business? Re-Visiting with Angie Trueblood

“How to Go Pitch Yourself with Angie Trueblood”
The Podwize Group
Go Pitch Yourself podcast
Angie on LinkedIn and The Podwize Group on Instagram
The CEO Collective

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CEO Confession Take Two: From Bullied to Vibrant Business Community with MegAnne Ford Nov 10, 2022

Show notes

Certain subjects are polarizing, and I’m not just talking about the usual topics like politics or religion. The last time I had MegAnne Ford on the show we discussed the dark side of visibility she experienced through her coaching business…her parenting coach business.

As you can imagine, parents have particular thoughts about raising their (and sometimes others’) kids. And someone took umbrage to what MegAnne had to say that they bullied and essentially stalked her! She’s come out on the other side of it, though, and years later she’s still here and visible as ever.

In this episode, she talks about how she’s developed a community around her coaching and continued to grow her business since then. If you’ve had to deal with a bully, suffered vulnerability hangovers, or fear putting yourself out there due to the potential backlash over a disagreement, then you’ll want to listen in!

On this episode of Promote Yourself to CEO:

5:17 – I first met MegAnne a few months after she started her business. She talks about how she stumbled into it.

9:27 – What was MegAnne’s first year in business like? She realized she had to make this shift.

12:35 – MegAnne discusses how she developed her popular frameworks for parents.

15:14 – Building and nurturing a community has become a huge part of MegAnne’s business. She reveals how.

19:11 – How did MegAnne get into using Instagram stories and Tik Tok to gain visibility?

28:12 – MegAnne reveals what drew her to join The CEO Collective and talks about her prior “$18,000 learning experiment.”

33:37 – Before The CEO Collective, there was the Sweet Spot Strategy. Here’s why shutting it down benefited me and my clients tremendously!

38:16 – With her larger audience now, what does MegAnne have planned for her coaching business in 2023?

Mentioned in CEO Confession Take Two: From Bullied to Vibrant Business Community with MegAnne Ford

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What Business Wins Can Happen In a Year? Revisiting with Sarah Young Nov 03, 2022

Show notes

We all love hearing success stories. If you’ve listened to this podcast since August of 2021, you may remember Sarah Young and her accounting business. Back then, she was about a year into her experience with The CEO Collective. Now a year later, she’s back! And she’s here to let us know what happened after she shared her success story on the show.

Today kicks off a series I’m doing with clients who’ve taken part in my flagship program. In this episode, Sarah talks about what’s changed in the last year, the incredible wins she’s enjoyed in her business, and how she plans to move forward with even more success. As you listen, you’ll come away with some major takeaways and lessons to implement in your own business!

On this episode of Promote Yourself to CEO:

5:24 - Sarah recaps how she started her business and changed it over a period of a couple of years.

11:53 - What’s happened in Sarah’s business since she last guested on the show? And how has it affected her husband?

16:54 - Sarah talks about the support she now has behind the scenes of her business and areas where she wants to improve.

19:24 - How has Sara’s business evolved to incorporate two different audiences? She discusses her trial and error process.

23:47 - Sarah reveals where she wants to go next in her business. It highlights the missing wealth piece for so many women entrepreneurs.

28:44 - As an entrepreneur, you may think you know what diversifying your income means. Here’s what it really means.

31:11 - What’s coming up for Sarah in 2023? She reveals what she plans to prioritize for the coming new year.

34:35 - Sarah made this mindset shift that can benefit you as an entrepreneur.

Mentioned in What Business Wins Can Happen In a Year? Revisiting with Sarah Young

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Do You Have a Month-by-Month Profit Plan for 2023? Oct 28, 2022

Show notes

Forgetting to consistently market and prioritize making sales? What about letting your schedule get so out of control that you don’t give yourself any time off for months on end? Or chasing every next shiny object instead of focusing on what works in your business?

What you suffer from, dear entrepreneur, is a lack of plan implementation. In the final part of this year’s Best Year Ever challenge, you’ll discover how to take all the insight from the previous episodes and turn them into an actionable 12-month profit plan for 2023.

On this episode of Promote Yourself to CEO:

6:32 - How does my 5-part framework (attract, engage, nurture, invite, and delight) form the foundation for your 12-month plan?

11:20 - Here’s where I start when I’m mapping out my 12-month big picture profit plan.

15:12 - Discover how to plan out what you’re going to sell and when you’re going to sell it.

20:31 - What’s one easily forgettable thing you need to keep in mind throughout this process? I reveal what it is.

24:49 - To wrap up, I give you this reminder as you go about planning things out for the first time.

Mentioned in How to Set Goals You Can Actually Follow Through On?

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How to Set Goals You Can Actually Follow Through On? Oct 27, 2022

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You tell yourself, “This year, I’m gonna do it!” You write down your business goal. You put it where you can see it constantly. You’re determined to reach that pinnacle you’ve set for yourself this time! A few months later... you’ve forgotten about it or given up on it.

We tend to only set goals once a year, and that’s one of the reasons why goal setting often doesn’t work for most people. On day 4 of this series, I take a different approach to goal setting to help you establish business milestones you’ll actually follow through on in 2023.

On this episode of Promote Yourself to CEO:

3:16 - Many of us have such a love/hate relationship with goal setting. Why does it fail so often?

5:18 - As you brainstorm all of your potential goals for the new year, refrain from doing this. I also offer a huge tip to ensure you don’t miss out on key things.

7:07 - I go through the process of making sure you have the business systems you need set up before taking on additional projects.

10:45 - I talk about how I apply my five-part systems process to my own business.

13:58 - Once you’ve brainstormed, how can you narrow your goals down to five for the year? What will it take to make each goal happen?

15:48 - One of the most important pieces of the puzzle involves thinking about how you’re setting yourself up for success. Think of it like a marathon.

17:55 - What if you have more than five goals you want to accomplish? Here’s what I do.

18:35 - Finally, I encourage you to do this as you complete the BYE workbook.

Mentioned in How to Set Goals You Can Actually Follow Through On?

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Is Your Business by Default or by Design? Oct 26, 2022

Show notes

Are you constantly running your business in emergency mode? You might be running your company by default instead of by design, constantly putting out fires and working crazy long hours. But panic as a business strategy isn’t a wise recipe for success.

So in this episode, I talk about how to design a business that works for you and runs like clockwork in 2023.

On this episode of Promote Yourself to CEO:

3:39 - I give a quick recap of the Best Year Ever series thus far.

5:45 - What does personal and professional success mean to you? Here are some things to keep in mind.

9:23 - Who are the dream clients you want to focus on attracting and attaining in 2023?

10:25 - Time to shift into money mode! But you don’t want to pull a revenue goal out of thin air here.

14:29 - The final thing you want to look at as you go through this process of (re)creating your business by design.

Mentioned in Is Your Business by Default or by Design?

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What does your dream 2023 look like? Oct 25, 2022

Show notes

With our hustle and bustle culture, we’re always in danger of burning ourselves out. The last couple of years, however, have made it even worse. It always feels like there’s something going wrong in the world--pandemics, war breakouts, etc.--that can have an effect on our business, causing us to worry about its future.

No matter what’s happening in the world, though, you can still build your dream business. This Best Year Ever series can help you get clarity about what you want to experience right now. In this episode, I dive into the second challenge and it’s a powerful one!

On this episode of Promote Yourself to CEO:

3:40 - Today’s the day you jump into your time machine! What do I mean?

5:25 - I reveal the best place to start as you go through today’s exercises. This is all about getting intentional.

6:59 - I give an example of how you can go through this exercise (with a little insight from my own life).

8:53 - Keep it simple. Sometimes you can dream so big that you overwhelm yourself and get frustrated.

10:36 - My company’s #1 value is putting life before business. How can your business support the life you want?

12:41 - This is when you bring some numbers into play. I talk about how doing so affects me and my family.

Mentioned in What does your dream 2023 look like?

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Ready To Plan Your Best Year Ever? Oct 24, 2022

Show notes

With the holidays just around the corner, it’s not just time to look ahead in your business. This is also a good time to reflect on your progress over the last year. So many entrepreneurs don’t reach their goals because they keep running up on the same obstacles over and over.

If that’s you, let’s not do that again. Instead, let’s start planning your best year ever! In this episode, I kick off my annual five-part series where I walk you through the same strategic planning process I’ve used for over 20 years and shared with thousands of women entrepreneurs to help create a solid action plan for 2023.

On this episode of Promote Yourself to CEO:

2:31 - Do this before you listen to the episode. It’ll help you follow along as I dive into the first BYE challenge.

6:19 - Doing this helps you determine the best course of action as you shift your business. It’s a move professional athletes understand well.

8:30 - Do you need assistance answering the questions for this challenge? Using these tools can help.

9:38 - Here are a few key questions to ask yourself to get really clear on what’s gone on in your business.

11:14 - As you go through this exercise, you’ll start seeing patterns that bring up more questions to ask.

13:44 - Double down or let go? I share some scenarios where you might want to do either.

Mentioned in Ready To Plan Your Best Year Ever?

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An Unconventional Approach to Goal Setting with Tara McMullin Oct 20, 2022

Show notes

As we head towards the end of 2022, we look forward to setting aims for the incoming new year. But sometimes, goal setting can be a pain in the neck! Everybody’s trying to tell you that you should do this or that: create a seven-figure business (or several), gain millions of social media followers, etc. It can leave you feeling frustrated and like you’re shooting yourself in the foot!

But what if there was another way? My friend Tara McMullin has a unique view on goal setting. In this episode, we discuss her latest book What Works and why it’s so radically different from what most people think about when it comes to goal setting. So if you’re like me and have a love/hate relationship with setting goals, then you’ll love this conversation!

On this episode of Promote Yourself to CEO:

6:54 - What led Tara to radically shifting her relationship with goal setting?

9:57 - The struggle over goal setting really boils down to this belief, and social media and news just reinforce it.

13:35 - How are goals like “cultural technology”? Tara describes how goals can affect your values and how you think of yourself.

16:27 - Tara and I discuss how society has reached the point where following the usual goal setting advice is such a challenge (and one that can actually cause more harm than good).

32:14 - So how do we move forward and do goal setting differently? Tara reveals the process step-by-step and warns about “value hijacking.”

40:52 - What does personal growth without striving or being beholden to harmful cultural systems look like?

43:00 - Tara and I discuss the low-stakes way she went about making commitments for herself over recent years.

49:41 - This low-stakes approach can translate into business too, like my six-month Tik Tok experiment. I describe my approach to using the social media site.

51:00 - Tara mentions a couple of important things to keep in mind when it comes to your projects and plans.

Mentioned in An Unconventional Approach to Goal Setting with Tara McMullin

What Works: A Comprehensive Framework for Goal Setting by Tara McMullin
Best Year Ever Challenge
Racheal on Instagram and TikTok
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Mentioned in Why Lean Into the Service Side of Business? Re-Visiting with Angie Trueblood

Mentioned in CEO Confession Take Two: From Bullied to Vibrant Business Community with MegAnne Ford

Mentioned in What Business Wins Can Happen In a Year? Revisiting with Sarah Young

Mentioned in How to Set Goals You Can Actually Follow Through On?

Mentioned in How to Set Goals You Can Actually Follow Through On?

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