Profitable Mindset

Latest Episodes:

Steps to Get Better Results With Your Social Media Marketing Jun 17, 2021

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Book a Free Strategy Session to Decide to Invest in Coaching: https://calendly.com/csmith3cow/strategy-session?month=2021-06 Just the thought of needing to post on Facebook or Instagram daily can spin us farmers out in stress. I'm told daily things like:

"I never know what to post!"
"Who am I to tell them to buy my stuff?"
"What if I turn people off?"

Sound familiar? I can confidently say that everyone shares the same struggle at one point or another. Because here's the thing, friend… As effective as Social Media CAN be to make lots of sales, it also holds a whole lotta power over us. Social Media has the power, by design, to trigger stress and anxiety, addiction-like behaviors, and feeling like everyone else is doing it right on social media and you're not! Yes, sitting with phone-in-hand trying to come up with the perfect caption for the day - is designed to trigger your fight or flight response. The problem is, when you go into fight or flight your brain shuts down which means - you can't come up with the right thing to say and you're scared of rejection! If you're reading this with eyes wide and heart pounding because I'm describing YOU - You need help ASAP. But don't panic! The good news is that social media is not happening TO you. But you're going to have to put in some work to train your brain how to confidently and effectively combat the social media triggers that are wired in place right now. In this episode I'm going to teach you 3 Steps To Get Better Results With Your Social Media Marketing! Aka. gain your POWER back. Why? Because you deserve it, your business is counting on it, and your customers need to hear from you. Pretty soon, your life is going to feel so relaxed and calm, EVEN THOUGH your stress and anxiety-inducing situations may not have changed. But since you've learned and practiced how to manage your thinking around it, it no longer affects you negatively! GREAT NEWS! You are now managing your mind, vs. your stressed mind running the show. The 🔑 : Practice doesn't make perfect. Practice makes progress. You just have to start. Listen to episode #78 RIGHT NOW! Warmly, Charlotte

This One Critical Skill Will Eliminate Anxiety Jun 10, 2021

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Click HERE to book a free strategy session to see if coaching is right for you: https://calendly.com/csmith3cow/strategy-session?month=2021-06 I was in Kansas City giving a keynote talk on farm marketing when my phone rang and I saw from the number it was my neighbor. "Your cows are in my front yard." Cue gallons of adrenaline and cortisol running through my body! Anxiety? You betcha. Or maybe more like being hooked up directly to the electric fence charger! Here I was half a continent away, nothing I could do about it. This is an unusual circumstance, maybe, but anxiety is an all-too-common issue farmers bring to me in our coaching sessions daily. It's more like, "we sold out of all our meat during COVID and we're still not making money." Or, "I'm working from 6 AM to 11 PM when I fall into bed exhausted and we're still not getting it all done." Anxiety is a UNIVERSAL emotion that we all have to deal with every single day living on our farms. But some deal with it better than others. I was one of those who didn't know how to deal with anxiety in a healthy way for SUCH a long time. I share my own battle with anxiety in a little more detail in this week's episode, but what I will tell you is that if you don't learn how to manage anxiety it has the potential to break you. I want you to understand that you CAN OVERCOME! And when I say overcome, don't misunderstand me. Many may think if you overcome it once you'll never have to deal with it again. But that's not the case. In this episode I'm going to teach you the one critical skill to manage your anxiety right NOW. After listening to this episode, you'll find it a little easier to breathe. Not because your anxiety has been "cured", but because you now know HOW to manage it in a way that doesn't let it control you! Remember: YOU CAN and WILL OVERCOME! This very episode WILL change your life. Don't miss out! Listen to episode #77 right now! Warmly, Charlotte

5 Steps to Managing Farm Interruptions & Catastrophes With Ease Jun 03, 2021

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Book a Free Strategy Session to Invest in Coaching: https://calendly.com/csmith3cow/strategy-session?month=2021-06 I have a question for you. Are you still "all in" on the farm business that you signed up for? Like really, REALLY in? Every day I hear from at least one farmer who's ready to give up because things got too overwhelming. Or too stressful. Or, they just feel frustrated like nothing's going right. Does any of this sound like you? Then we gotta talk! The truth is, It's easy to believe that everyone and everything else is the cause of your feeling overwhelmed, stressed and like a failure. In today's episode, my client thought the vendor canceling her contract that was to begin in 2 weeks was causing her terrible feelings of frustration and betrayal. But what if that's not true? Truth is, the negative feelings you're experiencing right now has less to do with the vendor canceling and everything to do with your thoughts about the circumstance. That is GREAT news. Because if you're the one in control of how you feel, and nothing outside of you can make you feel bad, then YOU'RE the one in control of feeling better. Yes, you are totally in control of feeling better even when tough things happen. So, now what? In this episode you will…

Learn to shift your MINDSET so you can feel better now
Discover the 5 steps to managing farm interruptions and even catastrophes with ease
Finally focus on the things that matter! Gifting you with the ability to hone in on the things that are actually making you money so you can finally spend that much-needed time with your family.

After this episode, you're going to feel so much more FREEDOM and like you're in control. Remember, your thoughts create your feelings and those feelings drive your actions. Therefore, it's within your control to be successful in your business even when nothing seems to be going right. I want to help YOU know without a doubt - You can do it! What I'm talking about in this episode is the very thing you need to propel your business mindset forward. Don't miss out! Listen today.

5X Your Farm Sales Here May 14, 2021

Show notes

Go to: 3CowMarketing.com/coaching to sign up for 5X Your Farm Sales. Click Here to Learn to 5 X Your Farm Sales: https://courses.3cowmarketing.com/5x-farm-sales 5x Your Farm Sales, a Marketing and Mindset Course for Farmers. Inside, you'll get:

Lifetime access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales
Access to a Facebook group where you'll meet and learn with fellow farmers on the same path as you
1 year of weekly group coaching with me where you can bring anything that comes up for you along the way and be supported in your growth

Click here to learn more. Enrollment just opened and will only be available until this Friday, May 21st at midnight PT. Plus, inside I give you a marketing system that is so simple and easy to execute, you'll probably spend less time in the office than before. Don't miss this, Charlotte P.S. That marketing system I talked about? Here's what it does: "After implementing what Charlotte teaches and coaches us on, we sell out in 24 hours what used to take us months of promoting!" -Nancy Click here to check out 5x Your Farm Sales, a Marketing and Mindset Course for Farmers.

3 Steps to Your Profitable Farm May 07, 2021

Show notes

Go to 3CowMarketing.com/webinar to sign up for 3 Steps to Your Profitable Farm. You'll learn:

Where to find customers that are happy to pay a premium for your product
How to figure out which of your customers is most likely to value your product and reach more customers just like them, and
How to quickly build relationships with your customers in a way that primes them to buy from you

And so much more! It's all happening on May 14 at 9am PST/ 11am CT/ 12pm ET. Sign up below to get the link and to get access to the replay! Click here to sign up for the webinar and get the Three Steps to a Profitable Farm. Here's to a farm life you love! Cheers, Charlotte

You're Not Selling What You Think You're Selling Apr 29, 2021

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Sign Up for Free Training: http://3cowmarketing.com/webinar "3 Steps to Your Profitable Farm" If you're like most farmers, you might think you sell your meat, milk, or your flowers or vegetables. But what if I told you that's NOT what you're really selling? You see, those products are commodities. You can get them at any grocery (or even convenience) store! So why would customers go out of their way - and pay MORE - for your products? Not because it's meat, milk, flowers or veggies from YOUR special farm. Instead, they buy from you because of what it does for them. Either the problem it solves OR the goal it helps them reach. THAT's what you're really selling! So then - "how do I know what my product does for people?" There's no special trick y'all. I just ask them in a very specific way! When a customer is buying something from you, it's a perfect opportunity for you to talk with them, which makes them feel amazing. And when you make them feel amazing, they want to buy from you. In the last few episodes of the podcast, I've been going deeper into the concepts from my book, Farm Marketing From the Heart. Today we are going to put ourselves in our customer's shoes which builds trust. Tune in to this episode,where I dive into why you need to be selling so much more than the products you produce. In this episode, I'm talking all about:

The key to knowing what to post about that will get them to purchase
How to get people to consistently shop with you vs. someplace more convenient
How to figure out what your customers really want from you
The game-changing task my employees complete each day
The crucial perspective to remember

{{ subscriber.first_name }}, what you are selling is NOT what you think you're selling. It's NOT your products you're selling. When you embrace the mindset that you aren't selling flowers or beef or eggs or milk, but instead you're selling a solution that your dream customer is desperate for --- you will create that loyal customer base you're looking for - one who never questions your price. Tune in now and learn how to make customers feel so deeply connected to you that they can't wait to call you their farmer and support you.

The Number 1 Strategy to Create the Perfect Customer Base Apr 22, 2021

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If Love Doesn't Pay the Bills… Then What Does? Apr 15, 2021

Show notes

Go to 3cowmarketing.com/coaching to 5X Your Farm Sales! https://courses.3cowmarketing.com/5x-farm-sales Let me ask you...Why did you get into the farm business? Most of us will say that we get into the business because we love it so much. We want to help people. We want to restore the land. We love the lifestyle. We love the idea of eating our farm-fresh food every night. THAT'S why we start a farm. But it's not what makes our farm successful. I am sharing how in order to be successful, we don't have to ignore that part of ourselves that yearns for this connection to the land, and a connection to what we do, and a connection to helping people. This love of the land and love of helping people that makes us such incredible farmers is also what makes us inherently good at marketing and selling our products. Tune into this episode, where I share how your farm marketing must reflect your desire to help people and connect with people through the words you write, and how your passion becomes your best resource when marketing to your customers. In this episode, I'm talking all about:

Why you need to create a reliable system to attract the right customers, build a connection with them, and retain them from year to year.
The one skill I teach that will guarantee your success.
The one question that will make you LOVE (vs. hate) marketing.
The problem with the thought 'build it and they will come.'
A technique to naturally develop your customers' deep trust.

You can totally build a customer base that values what you do, respects your hard work, and is happy to pay your prices. You can use your love of farming and harness that into a marketing strategy that builds trust and shares your passion with your customers. Soon you will find that the love of farming that was burning in you when you started your farm can drive the desire to serve your customers. This is part 2 of a series all about how marketing and mindset work together to build a profitable farm. Keep listening and remember; when you keep in touch with your customers in a way that shows them they matter to you, they will trust you and they will keep coming back.

The First Step in Attracting GREAT Customers Apr 08, 2021

Show notes

Ready to uplevel your life and business? Decide if coaching is right for you – book a free strategy session HERE. Do you ever hear yourself saying... "How do I find MORE customers to buy our products?" -or- "How do I get people to come back each season?" Most people come to me for marketing help with some version of this question. Although it might seem like the right approach, this is actually the wrong question to ask - because when you ask it this way, you'll actually attract the WRONG type of customers! When you tune in to today's episode and learn what question to ask instead, guess what? The right customers start showing up. Join me in this episode, where I teach you how to shift your perspective to be able to grow a farm that spans generations -- you can finally create a legacy you've dreamed of, a farm you can hand off to your kids. In episode 72 I'm talking all about:

How to drive productive actions to create success.
What it is you're doing that's actually repelling customers.
Even if you have no customers, you can learn to attract customers ready and waiting to buy!
How to guarantee customers come back each season.

I am also sharing the MOST IMPORTANT question that you'll want to ask in order to grow and build a profitable farm. This is the part 1 of a series all about how marketing and mindset work together to build a profitable farm. The next few episodes are going to shift your thinking so that you will have the foundation to be successful and hit the ground running building your profitable farm this year. Listen right here. Warmly, Charlotte

How to Stop Thinking Your Products/Pricing/Marketing is Never Good Enough Apr 01, 2021

Show notes

Ready to uplevel your life and business? Decide if coaching is right for you – book a free strategy session HERE. How often do you catch yourself thinking what you're producing, posting, or doing in your marketing is not quite good enough? Many of my clients think this almost daily - but they also think they're the ONLY ONE thinking that their products or pricing or farm isn't good enough - - they think that everyone else is doing it right, but they can't get it right. What if - you're not alone thinking what you're producing or doing isn't good enough? Tune into today's episode to learn all the different ways you're holding yourself back and what you can do now to overcome these limiting thoughts. Join me in this episode as I share how the notion of never being good enough also affects us physiologically. This means if we feel like we're not good enough, we're already in a constant state of defensiveness and learn how THAT holds you back. You can change all this... and I am here to tell you how. In this episode, I'm talking all about:

How to overcome our socialization to stay stuck and small.
How to shift away from anxiety and defensiveness start to feel good about what you produce.
The real reason your farm exists - and when you believe this marketing and selling becomes so easy.
How one simple mindset shift can move you into a state of thriving.
The only comparison game you should be playing.

PLUS I share with you THE solution to actually improving your life. You don't want to miss this. We need to learn to counter the inherent wiring in our brain, and in order to do that we need to learn to manage our mindset. That is the entire basis of mindset coaching. That is what I can offer you.

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