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    Business

    Professional Photographer

    Welcome to the Professional Photographer podcast by PPA! Our goal is simple: to empower you in building a thriving photography business. In today’s dynamic market, mastering the art of photography is just the beginning. You also need a solid grasp of entrepreneurship essentials like: sales, marketing, pricing, cash flow, negotiation, mindset, and planning.

    Join us as we chat with successful photographers and business leaders who share their invaluable insights. You’ll discover exciting new ways to achieve your financial goals and sleep better at night!

    About Professional Photographers of America (PPA)
    PPA is the world’s largest nonprofit association for professional photographers, serving over 35,000 professional photographers in more than 50 countries.
    PPA’s mission is to create a vibrant community of successful professional photographers by providing education, resources and upholding industry standards of excellence. Learn more at: https://www.ppa.com.

    About Imaging USA
    Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers. No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://www.imagingusa.com.

    Advertise

    Copyright: © Copyright 2024 Professional Photographers of America

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    Latest Episodes:
    Photoshop AI Tips Every Photographer Should Know from Adobe’s Julieanne Kost Mar 14, 2026
    Show notes

    Are you still editing photos the hard way? In this power-packed episode, Pat Miller welcomes Adobe’s Principal Digital Imaging Evangelist, Julieanne Kost, to reveal the Lightroom and Photoshop secrets that today’s most productive photographers swear by.

    Episode Highlights 🎤💡:

    (03:04) -Build a Consistent Post-Shoot Workflow

    (11:23) - One-Click AI Masking in Lightroom

    (14:48) - Photoshop Generative Fill for Faster Editing

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Julieanne Kost ⬇

    LinkedIn | Website | Instagram | Facebook | YouTube | X


    The Secret to Better Senior Portrait Sessions with Jaimy Ellis Mar 10, 2026
    Show notes

    Ready to make your senior portrait sessions unforgettable and your business stand out in a crowded market? Pat Miller sits down with Jaimy Ellis, headshot photographer and a master at creating inclusive and confidence-boosting experiences for high school seniors, a skill that’s become her competitive advantage.

    Episode Highlights 🎤💡:

    (04:08) - Why the experience matters more than the photos

    (09:14) - Authenticity builds trust, and trust leads to more natural, confident portraits.

    (15:04) - Confidence in portraits comes from a supportive experience—not just technical skill.

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Jaimy Ellis ⬇

    LinkedIn | Website | Facebook | Instagram | TikTok


    How AI Can Transform Your Photography Business with Garon Cooper Mar 07, 2026
    Show notes

    Ready to save time, answer every client inquiry, and rocket your productivity? In this powerful episode, Pat Miller hosts AI trailblazer Garon Cooper live from Imaging USA 2026 to reveal how cutting-edge tools are forever transforming modern photography businesses.

    Episode Highlights 🎤💡:

    (02:17) – Should photographers be afraid of AI?

    (15:45) – AI receptionists and never missing a lead again

    (23:22) – Prompting better to get smarter AI responses

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Garon Cooper ⬇

    LinkedIn | Website | Facebook | Instagram


    How to Sell Luxury Photography | Business Growth Strategies with Jeffrey Shaw Mar 03, 2026
    Show notes

    Are you ready to finally break free from worrying about your photography prices and start elevating your client experience? Pat Miller sits down with luxury sales expert Jeffrey Shaw for a paradigm-shifting episode on why every photographer is already in the luxury market and how the way you sell emotions, and transformation can make price irrelevant.

    Episode Highlights 🎤💡:

    (07:42) – You’re not competing with other photographers

    (10:40) – Transformation is the new luxury

    (27:35) – Why “great” isn’t good enough anymore and how to create exceptional client bonds that drive repeat business.

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Jeffrey Shaw ⬇

    LinkedIn | Website | Facebook | Instagram | YouTube


    How Photographers Should Really Use ChatGPT in Business with Kira Derryberry Feb 28, 2026
    Show notes

    Step into the future of photography productivity as Pat Miller welcomes headshot photographer and AI educator Kira Derryberry for an eye-opening episode packed with actionable ChatGPT strategies.

    Episode Highlights 🎤💡:

    (06:00) – Prompting Smarter: Begin with the End in Mind

    (12:30) – Project folders and Building your Business Brain

    (22:28) – Agent Mode: Letting AI Complete Tasks for You

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Kira Derryberry ⬇

    LinkedIn | Website | Instagram


    Best Practices as a Photography Studio Owner with Amy Pezzicara Feb 24, 2026
    Show notes

    Ready to level up your studio’s success? Pat Miller sits down with award-winning photographer Amy Pezzicara for an inside look at the business strategies that separate good studios from great ones.

    Episode Highlights 🎤💡:

    (09:42) — Diversifying genres to survive economic downturns

    (29:00) — Redefining success beyond income

    (30:28) — Why investing early matters more than buying gear

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Amy Pezzicara ⬇

    LinkedIn | Website | Facebook


    How to Build a Profitable Photography Vertical with Glynns Thomas Feb 21, 2026
    Show notes

    What if just one strategic move could turn your photography business from stagnant to unstoppable? On this episode, Pat Miller sits down with headshot specialist Glynns Thomas, who reveals how zeroing in on a vertical transformed her studio into the go-to choice for Sacramento’s top firms.

    Episode Highlights 🎤💡:

    (08:04) — Using LinkedIn as a networking engine

    (23:54) — Creating confidence for every subject photographed

    (26:52) — Why building confidence fills a corporate culture gap

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with *insert guest name here* ⬇

    LinkedIn | Website | Facebook | Instagram


    Event Photography Packages That Sell with Jamie Cobb Feb 17, 2026
    Show notes

    Ready to take your photography business far beyond “point-and-shoot”? Pat Miller brings renowned photo booth expert Jamie Cobb to the show for a firsthand look at turning fun event photo ops into lasting, high-paying client relationships.

    Episode Highlights 🎤💡:

    (05:20) — How one headshot session turned into a long-term McDonald’s corporate partnership

    (14:26) — Premium photo booth add-ons (magnets, keepsakes) that instantly raise event package value

    (22:52) — New photo booth trends photographers should know plexiglass, fog effects, lenticular, and film comeback

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Jamie Cobb ⬇

    Website | Instagram | Facebook


    Slow Season Survival for Photographers: Rebuild Studio Revenue Feb 14, 2026
    Show notes

    What do you do when your thriving photography studio suddenly faces a 20% drop in revenue and panic starts to creep in? Pat Miller dives deep with industry expert Nate Peterson to reveal how a high-performing studio navigates the unpredictable valleys of entrepreneurship.

    Episode Highlights 🎤💡:

    (03:13) – What it feels like when momentum suddenly stops

    (06:54) – Realizing the studio was projected 20% down

    (17:03) – Making up the 20% and finishing the year strong

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Nate Peterson ⬇

    LinkedIn | Website | Facebook | Instagram


    How Photography is Evolving Right Now: AI, Speed, and Style with Fred Agho Feb 10, 2026
    Show notes

    Unlock the future of photography and your edge in the industry as Pat Miller sits down with innovative portrait artist Fred Agho for a lively, unfiltered look at the young guns shaking up the photo world—and what you need to steal from their playbook.

    Episode Highlights 🎤💡:

    (08:16) – Younger photographers embrace AI and creative risk

    (17:44) – Shooting for social vs shooting for print

    (25:00) – What photographers must adopt: speed, AI, efficiency

    Connect with Pat Miller ⬇

    LinkedIn | Website

    Connect with Fred Agho ⬇

    LinkedIn | Website | Instagram | Facebook


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