Power Hour Optometry

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**Power Hour Optometry**

Join us for the latest ideas and innovations in the optometric industry.
Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

Latest Episodes:

The Cost of Inaction: The Hidden Price You're Already Paying in Your Practice with Dr. Jeff Lewis Feb 05, 2025

Show notes

Every practice owner understands the cost of making a change, but what about the cost of staying exactly the same?

The Economic Forecast & Cost Strategies Every Optometry Practice Needs with Dr. Jason Lake Jan 29, 2025

Show notes

How will the economy shape your practice in the next five years? In this live-recorded episode of Power Hour, host Eugene Shatsman and industry expert Dr. Jason Lake break down the economic trends and cost management strategies that will define the future of optometry. Recorded after attending a series of impactful industry lectures on economic forecasts, tariffs, and inflation, this episode brings you real-time insights tailored for optometry professionals.

How The Vision Council is Redefining Optometry: Vision Expo East & 2025 Industry Data Jan 23, 2025

Show notes

Optometry is evolving, and the data is clear - 2025 is the year to take action.

In this week's Power Hour, Eugene Shatsman hosts Ashley Mills, CEO of The Vision Council, and Alysse Henkel, VP of Research & Insights, to uncover two game-changing topics: the revamped Vision Expo East 2025 and exclusive, hot-off-the-press industry data.

3 Proven Strategies to Boost Practice Revenue by 65%: Insights from Jamie Rosin & Eugene Shatsman Jan 15, 2025

Show notes

Industry leader Jamie Rosin scaled his practice to over 50 locations and grew revenue by millions. Want to learn the exact strategies he used? Keep reading.

This episode is all about driving exponential growth in optometry practices - not through guesswork or big leaps, but through small, impactful changes in critical areas. Together, host Eugene Shatsman and Jamie reveal the strategies, metrics, and behaviors that transform a $1M practice into $1.65M while minimizing costs and maximizing profitability.

Gary Gerber and Eugene Shatsman: 2025 Insights & 13 Years of What's Changed and What Hasn't Jan 08, 2025

Show notes

Optometry has transformed significantly over the last 13 years, but are you adapting quickly enough? In the first episode of Season 13 of Power Hour, host Eugene Shatsman sits down with the show's original host, Dr. Gary Gerber, to reflect on the past, unpack lessons learned, and craft a plan for 2025.

The Surprising Story Your Numbers Tell: Metrics That Drive Practice Growth with Dr. Chris Wolfe Dec 18, 2024

Show notes

Are you leaving revenue on the table?

In this week's Power Hour, Dr. Chris Wolfe reveals how rethinking your metrics can transform your practice. This isn't just about working harder - it's about uncovering the hidden potential in your patient care and business strategy. Dr. Wolfe explains how to use key metrics like revenue per OD hour, patient lifetime value, and prevalence data to uncover hidden growth opportunities in your practice.

Referrals, Philanthropy, and Video Marketing: Practice Growth Strategies Revealed by Ross Bernstein Dec 11, 2024

Show notes

What if the key to growing your practice was reimagining your entire approach to business? In this episode of Power Hour, host Eugene Shatsman welcomes Ross Bernstein, a renowned business strategist and keynote speaker who has worked with Fortune 500 companies and top organizations worldwide. Drawing from over 25 years of experience and lessons learned from interviewing thousands of top athletes and business leaders, Ross delivers practical, actionable strategies to help you rethink how you approach practice growth.

Driving Record Revenue Per Patient While Economy-Proofing Your Practice with Dr. Todd Cohan Dec 04, 2024

Show notes

Are you ready to rethink how your practice generates revenue per patient? Most strategies focus on optical sales, capture rates, or multiple pair promotions - but what if there's a completely different way to approach it? Dr. Todd Cohan shares his exact formula for transforming comprehensive exams into significant additional revenue through his unique strategy.

Is It Time to Drop a Vision Plan? Steve Alexander on Retaining 50-70% of Patients as Cash-Payers Nov 20, 2024

Show notes

Have you ever wondered if dropping a vision plan could actually help your practice grow? It's a tough decision, but one that could reshape your patient relationships and increase your practice's revenue. In this week's Power Hour episode, Eugene Shatsman speaks with Steve Alexander, a consultant with over 20 years of experience in eye care, to tackle the question so many optometrists wrestle with.

AI FOMO to Practical Application: Your AI Guide for Eyecare with Dr. Scot Morris Nov 12, 2024

Show notes

AI is everywhere you turn these days, but let's face it - talking about it and actually putting it to work are two very different things. We're past the stage of "should I be thinking about AI?" and firmly in the "what can I realistically do with AI right now?" zone. The truth is, if you're not figuring this out, you risk falling behind.

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