Power Hour Optometry

Latest Episodes:

Choosing Technology That Works: Maximizing Practice Efficiency with David Keith Nov 06, 2024

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Are technology purchases in your practice delivering the value they promised, or are they just "white boxes in the closet"? In our latest episode of Power Hour, Eugene Shatsman talks with David Keith, a 25-year industry veteran and technology consultant, who breaks down the common pitfalls and winning strategies for making technology work for you.

How Membership Plans Drive 4.5X Higher Patient Spend: Proven Strategies with Jordon Comstock Oct 29, 2024

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In the latest episode of Power Hour, Jordon Comstock discusses how membership plans can transform your optometry practice's approach to patient care and revenue growth. With more than 100,000 patients already on membership plans in the dental world, Jordan dives into why this model works, especially for optometry.

Instead of relying on managed care companies, imagine having patients pay you directly through a monthly fee you control. This gives you the flexibility to design benefits that align with your practice's needs. In fact, membership patients spend 4.5 times more annually, making this a powerful tool for increasing revenue and patient loyalty.

Golden Nuggets of Marketing & Technology: Insights from Eugene Shatsman and Daniel Rostenne Oct 23, 2024

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Are you ready to uncover practical marketing tips that can drive real growth for your practice? In this latest live Power Hour episode from Vision Expo West, Eugene Shatsman sits down with Daniel Rostenne – CEO and Founder of Eyecarepro, to share 10+ actionable marketing nuggets you can implement immediately.

From leveraging off-page SEO and backlinks, to boosting your Google Reviews and improving patient engagement with video content, this episode is packed with insights every optometrist needs. Did you know that practices need at least 40+ reviews to be taken seriously, and that 76% of consumers trust a business more when they respond to negative reviews?

You will also learn about the power of Google Ads, online scheduling, and why optimizing your Google Business Profile is critical. In fact, 60% of patients prefer booking appointments online, and 26% of online bookings happen after hours - so having an online scheduler is key to capturing these patients.

Whether you are looking to enhance patient recall, improve conversions, or dominate local search results, this conversation is filled with data-driven advice from two marketing experts working with thousands of practices.

Low Vision Myths Busted: How One Practice Earns $600K Seeing a Few Patients Each Week Oct 11, 2024

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Low vision care is often misunderstood, but in this episode of Power Hour, Dr. Richard Shuldiner shares how he's defying industry norms with a low vision practice that generates $600,000 annually - while seeing just 6-8 patients per week! With decades of experience, Dr. Shuldiner has developed a highly profitable, patient-centered model that breaks down the barriers many optometrists face when considering low vision care.

A Candid Conversation with VSP's Former CEO Jim McGrann: Innovation, AI, and Industry Challenges Oct 09, 2024

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In this must-watch episode of Power Hour, host Eugene Shatsman sits down with Jim McGrann, former CEO of VSP Vision and current CEO of Advancing Eyecare, to address the pressing concerns of eye care professionals (ECPs) and explore the future of optometry in an AI-driven world. As one of the most influential figures in the industry, Jim offers a unique perspective on VSP's role in the evolving landscape of vision care and shares insights on how practices can thrive despite the challenges posed by managed care.

Vegas Innovators Series: Eye Care Leaders Reveal the Industry's Next Big Things Oct 02, 2024

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Welcome to the Vegas Innovators Series, where we bring you cutting-edge insights from some of the brightest minds in optometry and ophthalmic care. In this special episode, host Eugene Shatsman sits down with industry leaders - Brant Southwell, Dr. James Rynerson, Cindy Braden, Cassandra, and Jim McGrann, each with game-changing innovations that are reshaping the way we think about eye care. From migraine relief to dry eye treatments, billing efficiency, and revolutionary AI tools, this series showcases what's next for the industry.

The Dry Eye Success Formula with Dr. Paul Karpecki, Dr. Shane Swatts & Eugene Shatsman Sep 26, 2024

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How would you like to see more dry eye patients in your practice? What if you could enhance your treatment protocol while driving dry eye conversion rates? In this episode of Power Hour, we present a proven formula for success based on the experiences of two industry greats - Dr. Paul Karpecki and Dr. Shane Swatts. These leaders in dry eye care share actionable strategies that can transform your practice and boost patient outcomes.

OD Evolution: Recruiting Doctors & Expanding Scope with Dr. Nate Lighthizer Sep 26, 2024

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Optometry has been stepping up to meet the demands of modern healthcare for decades. In this week's Power Hour episode, host Eugene Shatsman and Dr. Nate Lighthizer, Dean of NSU Oklahoma College of Optometry, dive into how the profession is continuing to evolve and push boundaries.

The Data Is In: Provider Sentiment, Patient Trends & Vision Expo Preview with The Vision Council Sep 11, 2024

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Are you feeling a squeeze in your practice over the last few months? You're not alone. Patients are shifting spending habits and doctors are reporting in across the whole industry. The biggest repository of industry data is at the Vision Council and in this episode your host Eugene Shatsman goes behind the scenes to learn what doctors are thinking, how consumers are spending, and what opportunities we have on the horizon.

Adapting and Advancing: Amir Khoshnevis and Eugene Shatsman on the Changing Face of Optometry Sep 04, 2024

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The optometry industry is at a crossroads, and the future holds both challenges and opportunities. In this episode of Power Hour, Dr. Amir Khoshnevis, the President and Chief Medical Officer at the largest network of private practice optometrists in North America – Vision Source, offers his unique perspective on navigating this complex landscape.

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