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    Business

    Podcasting Made Simple

    Podcasting Made Simple helps podcast hosts and podcast guests reach more listeners, create better interviews, and earn more from podcasting. Each week, Alex Sanfilippo and other podcasting industry experts share practical strategies for podcast growth, podcast guesting, audience growth, podcast marketing, and podcast monetization. Whether you’re a host or guest, you’ll learn how to improve on your side of the mic and get more from every podcast interview!

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    Copyright: ℗ & © 2019 Creating a Brand

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    Latest Episodes:
    Why Developing Habits Matters for Every Leader with Andy Uprichard Sep 03, 2019
    Show notes

    Replace bad habits with good habits intentionally to become a better leader that people want to follow.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/012
    We all have habits. It’s one thing each of us has in common. Some people have bad habits, but they still have habits. If you want to lead well, you need to develop healthy habits that lead to success.

    Why Developing Habits Matters for Every Leader

    In this episode of the Creating a Brand Podcast, Andy Uprichard discusses why developing habits matters for every leader.

    Andy Uprichard was born and raised in Northern Ireland. He played soccer at a professional level and went to school for teaching/education. He ended college 13th most qualified teacher in Northern Ireland.

    After getting married, he and his wife moved to Florida, and he got a job as a pastor. Then moved on to become a principle of a private Christian school. Andy succeeded as a principle and was promoted to vice president of the entire organization. Since Andy became the VP, they have become a higher ranked school in Florida.

    Andy’s ability to lead well is due to his habits that he has developed; they’ve helped keep him on track and growing.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/012


    Turning Your Passions and Journey into Skills That Grow Your Brand with Jess Catorc Aug 27, 2019
    Show notes

    Explore your passions, enjoy your journey, use both to grow your brand and love your life.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/011
    Turning your passions and journey into skills that grow your brand is something that Jess Catorc has genuinely lived. Her passions have all led her closer to where she is today.

    Turning Your Passions and Journey into Skills That Grow Your Brand

    In this episode of the Creating a Brand Podcast, Jess Catorc shares how her life’s journey and passions have helped her achieve all that she has.

    Jess explains how many people put themselves into a box and begin to believe that they have to stay in just that one thing. She explains that remaining flexible will lead to a more significant opportunity in your life.

    There’s no way around it, Jess Catorc is extraordinarily unique and has lived an incredibly inspirational life. She’s very transparent in this episode, and it’s going to help you learn to turn your passions into skills that will cause your brand to grow.

    Along the way in your business journey, you’ll begin to discover more the person that you were made to be. When this happens, your passions will expand – Explore them all and don’t be afraid of where they will lead you.

    Don’t suppress or hide your passions, show people who you are!!!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/011


    The Vital Role That Interdependence Plays in Your Business with Maxwell Ivey Aug 20, 2019
    Show notes

    Living a life of interdependence with others will cause your business to grow and your life to improve.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/010
    Without other people, it's tough to get things done in life. In this episode of the Creating a Brand Podcast, Maxwell Ivey talks about the vital role that interdependence plays in your business and your life. If you want to succeed more, you need more people (a team) around you.

    The Vital Role That Interdependence Plays in Your Business

    Maxwell talks about how we should not be afraid to ask people for help or to ask questions on topics we don't understand. If you do not ask, you do not have.

    In this episode, Alex Sanfilippo and Maxwell Ivey share their story and how interdependence has led to significant advantages in their lives and business.

    If you're creating a brand and you're doing it entirely on your own, this episode is for you. It's going to help you understand how to ask for help and build a team around what you're creating.

    You will always go further with help from others, then you will on your own. When you're fighting to overcome difficulty, when someone is helping you up, it's still going to be much easier. Help from others is the vital role that interdependence plays in your business!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/010


    Practical Advice for Life and Business Success with Celebrity Chef Kenny Gilbert Aug 13, 2019
    Show notes

    How to live a successful life that you'll love while growing a business that will profit at the same time.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/009

    This episode of the Creating a Brand Podcast is packed full of wisdom from celebrity chef Kenny Gilbert. Chef Kenny has a lot of experience in the kitchen and life. He shares practical advice for life and business success with Amy West.

    Practical Advice for Life and Business Success

    Chef Kenny Gilbert beat Bobby Flay; he cooks for Oprah Winfrey, and he was on Top Chef season 7 and cutthroat kitchen. He’s often referred to as the beast in the kitchen.

    Chef Kenny asked himself a great question “What do I want to be? What do I want the world to see me as?” He realized he needed to make an impact on people’s lives. In order to do this, Kenny needed to have a strategy.

    He learned that he needed to keep the main thing the main thing. For Chef Kenny, it was all about the food. Not the TV deals, not the diamond awards.

    As a chef, Kenny Gilbert naturally has to be good at time-management. He has allowed his discipline in the kitchen to flow throughout his entire life. If you want to go places in life, you too must learn to control your time.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/009


    The Framework for Earning More Paying Clients with Wes Gay Aug 06, 2019
    Show notes

    The little known way to get more paying clients through clearly doing what you're already best at.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/008
    In this episode of the Creating a Brand Podcast, Alex Sanfilippo interviews Wes Gay on the topic of gaining more paying clients. Wes shares the framework for earning more paying clients that WORKS.

    The Framework for Earning More Paying Clients

    Wes shares his vast knowledge of customer acquisition. He has a background in marketing and his StoryBrand Certified Guide status.

    We cover using storytelling in your business (and how that works) along with always seeking to provide value. The goal for every business owner needs to be to add value. When you add value, you earn customers.

    Are you clear with what you want for your potential customers? Is it easy to understand and follow so they can become a paying customer? Or is it confusing and complicated? Clarity is key!

    Wes drops some wisdom bombs on us in this interview! These are points that will lead to you earning more paying clients. If you’re looking to gain more clients and grow your business, this interview is for you.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/008


    From Broke College Students to 8 Figure Business Owners Through Amazon with Max Abreu and Garland Sullivan Jul 30, 2019
    Show notes Advice for building a business from the ground up and becoming a massive success along the way.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/007

    Two young entrepreneurs, Max Abreu, and Garland Sullivan started an Amazon 3rd party seller business while they were still attending college on a swimming scholarship. They immediately began succeeding. Within three years, they went from broke college students to 8 figure business owners through Amazon.
    From Broke College Students to 8 Figure Business Owners Through Amazon

    When I asked them if they thought their business would grow that fast, they said yes. Both of these guys saw the potential.
    I wanted to interview Max Abreu and Garland Sullivan on the Creating a Brand Podcast because they know what it takes to scale a business and quickly create a brand/new product.
    This episode is very inspiring. It's full of wisdom and ideas on how to quickly grow your brand/product or company.
    If you're interested in becoming a 3rd party Amazon seller, or if you're interested in learning about what to do when your business starts growing exponentially this episode is for you!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/007


    Knowing Your Worth with Angie Orth a Successful World Travel Blogger Jul 23, 2019
    Show notes

    How much should you charge people for your work? Here's how you figure it out.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/006


    Today’s guest is Angie Orth. Angie has been featured as a world travel expert on National Geographic, Southern Living, Glamour Magazine, the New York Post, and many other publications. She credits a lot of her success the principle "knowing your worth."

    She tackles the topic of knowing your worth (or value) It’s a topic that many of us don’t consider much, and because of that, we undervalue ourselves.

    In this episode of the Creating a Brand Podcast Angie Orth talks about what makes you stand out. It means knowing who you are, standing up for what you believe in, and having all the details/facts about your niche.

    Angie also talked about the importance of playing the world’s game. Right now, SEO and blogging are huge, so you need to adapt and become an expert in these fields.

    Don’t be afraid of your worth. Own it. Stand up and be vocal about it.

    In this episode Angie Orth also shares her wisdom and helpful tips for people who are just starting or wanting to gain more traction. This episode is for you if you’re ready to take your business to the next level.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/006



    Doing Less so You Can Accomplish More with Apple Crider Jul 16, 2019
    Show notes

    Reach higher levels of success by doing less so you can accomplish more.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/005
    Doing less so you can accomplish more doesn’t sound right does it? Don’t you have to do more to accomplish more? Despite popular belief, the less you do the more you can actually accomplish. In this episode of the Creating a Brand Podcast Alex Sanfilippo interviews Apple Crider.

    Doing Less so You Can Accomplish More

    Apple is a 20-year-old entrepreneur with a top 100 podcast called Young Smart Money. (Fitting name, right?) On his podcast he interviews guests about stories & Struggles of Successful 6, 7, & 8 Figure Online Entrepreneurs.

    In less than one-year he achieved the top 100 podcast status. How did he do it? By doing less instead of more.

    In this episode Apple Crider shares the keys to his business success. He talks about how he narrowed his focus down from 26 things to just three. By doing this, he was able to accomplish more than he ever imagined.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/005


    How to Grow and Monetize Your Brand When You’re Already Busy with Winnie Sun Jul 09, 2019
    Show notes

    Practical ways to grow your company or side hustle and to succeed while you're already busy.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/004
    We live in a busy world; life's more hectic than ever. Most of our listeners currently have a side hustle or plan to start one soon. But the struggle is monetization and fitting building their business while also working a full-time job to pay the bills.

    How to Grow and Monetize Your Brand When You’re Already Busy

    How can we find time to grow and monetize when we're already pressed for time? Today's guest is Winnie Sun, and she explains how you can organically grow and monetize your brand while you're already busy.

    Winnie Sun has been called "the female of finance" and is currently ranked as the #1 woman in finance by Rise Global.

    But what Winnie Sun does goes beyond just the finance industry. She's also a regular contributor to Forbes, Good Day LA, and Fox News. She has her own podcast called Renegade Millionaire Show. And she's a keynote public speaker.

    Winnie Sun is without a debut, a Rockstar. How does she manage it all??? She shares her strategies and secrets with us in this episode of the Creating a Brand Podcast.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/004


    Leveraging Your Natural Abilities to Become a Successful Entrepreneur with Jared Graybeal Jun 30, 2019
    Show notes

    You have natural abilities that can take you far in business and in life; learn to harness them to leverage success.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/003
    We all want to be successful entrepreneurs. You can learn about entrepreneurship almost anywhere these days. However, one place that many of us do not think to look is within ourselves. In this episode of the Creating a Brand Podcast, Alex Sanfilippo interviews Jared Graybeal on the topic of leveraging your natural ability to becoming a successful entrepreneur.

    Leveraging Your Natural Abilities to Become a Successful Entrepreneur

    Jared Graybeal has achieved high levels of success in his industry. But it hasn’t always been that way for him.

    Jared started as an entrepreneur at a young age. In the 4th grade Jared and a couple of his friends would take the city bus to school, but on the way would stop and buy candy which they would sell to their classmates.

    Even though Jared didn’t have much as a child, he had a proactive mindset instead of a scarcity mindset. Initial this came from a place of comparison, but that changed as he grew.

    Jared learned to leverage his natural abilities into skills that caused him to become a successful entrepreneur. In this episode, Jared shares his natural abilities with us. But more importantly, he shares how we can all discover our own natural abilities, which will lead us toward success.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/003


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