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    Business

    Podcasting Made Simple

    Podcasting Made Simple helps podcast hosts and podcast guests reach more listeners, create better interviews, and earn more from podcasting. Each week, Alex Sanfilippo and other podcasting industry experts share practical strategies for podcast growth, podcast guesting, audience growth, podcast marketing, and podcast monetization. Whether you’re a host or guest, you’ll learn how to improve on your side of the mic and get more from every podcast interview!

    Advertise

    Copyright: ℗ & © 2019 Creating a Brand

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Tax-Saving Tips for Entrepreneurs with Business CPA Chris Kolnicky Feb 04, 2020
    Show notes

    If you're part of a startup or even just have a side hustle, you may be missing out on these tax-saving benefits for entrepreneurs!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/032

    In this episode, Alex Sanfilippo interviews Chris Kolnicky (CPA on the Go) about Tax-saving tips for entrepreneurs.
    Alex and Chris answer these questions:
    When should you start working with a CPA?
    How much does it cost to work with a CPA?
    What separates a business from a hobby?
    What are some of the best ways to manage your books?
    How is it going to save us money by tracking all our expenses?
    Can Online business owners write off an office or space in their home?
    They also go over specific tips on ways to keep track of expenses and to save money.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/032


    Everything You Need to Know About Podcasting with Alban Brooke and Travis Albritton from Buzzsprout Jan 28, 2020
    Show notes

    Podcasting is the trend right now. This episode contains everything you need to know about podcasting.
    MORE FROM THIS EPISODE:HTTPS://PODMATCH.COM/EP/031

    In this episode, Alex Sanfilippo talks with Alban Brooke and Travis Albritton from Buzzsprout about everything you need to know about podcasting.
    Here are some of the questions they answer:
    Is it too late to start a new podcast?
    Apple owns the majority of the market; do you think this will change?
    How much does it cost to get started?
    How does organic search work?
    How can you monetize a podcast?
    How do you grow your brand and gain an audience for your podcast?
    MORE FROM THIS EPISODE:HTTPS://PODMATCH.COM/EP/031


    10 Ways to Boost Your Productivity with Crystal Paine Jan 21, 2020
    Show notes

    Successful entrepreneurs get things done. This episode walks through 10 productivity tips that will help you get more accomplished than ever before!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/030

    In this episode, Alex Sanfilippo and Crystal Paine discuss 10 ways to boost productivity and get more out of your day.
    Crystal shares her day to day schedule and gives us all the tools she uses to get the most out of her day.
    Some key takeaways from this conversation:
    1. Know your priorities for your business. If you are staying focused on your priorities, there will be things that you will need to say no to in order to say yes to your priorities. With my 2020 goals I already know what I am saying yes to, so this will make it easier to say no to things that don’t help me in achieving my goals.
    2. When you are just getting started, start with 1 platform at a time. If you start with all of them, it gets frustrating and you will burn out!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/030


    What Starting Ugly Means and Why it Matters with Chris Krimitsos Jan 14, 2020
    Show notes

    Are you wanting to start something in your life or business? This episode is about the power of starting ugly, then perfecting over time.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/029

    In this episode, Alex Sanfilippo and Chris Krimitsos talk through the idea of starting ugly when you're launching a product or service. If you're looking to get into business and want to launch the proper way, this episode explains how you can make this happen!
    Alex and Chris talk to entrepreneurs about the 7 steps for getting your idea into motion and launching your business.
    The most important thing you can do to become a successful entrepreneur is to start. You need to launch then focus on continuous improvement of your product or service!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/029


    Setting Goals and Thinking Bigger for Your Life and Business with Paul Tompkins Jan 07, 2020
    Show notes

    Resolutions don't work, goals without a plan are just dreams. This episode is about how to set achievable goals and how to think bigger when setting goals.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/028

    Paul Tompkins answers questions about setting goals and thinking bigger for your life. Below are the three main questions that Alex Sanfilippo asks Paul during this episode:
    1. What is your day to day action that gets you closer to your lifelong goals/ purpose?
    2. How do you discover your goals and purpose and vision for your life?
    3. How can we practically make 2020 a year of high achievement?
    If you're someone who has set goals or new years resolutions in the past or even this year in 2020, this episode is going to help you succeed in the new year while at the same time, helping you develop a bigger vision/mission for your life!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/028


    Getting More out of Life and Business with Nathan Ingram Dec 17, 2019
    Show notes

    Practical tips for get the most out of life and business so you enjoy it more.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/027

    Getting More out of Life and Business with Nathan Ingram

    Almost every business owner has this same struggle in common. It’s an ongoing battle between execution and strategy.

    • Execution is the business that needs to be done to keep things moving.
    • Strategy is how you grow your business.

    In business, execution always wins because (simply put) things always need to get done. At some point we all hit a wall when we focus on execution. It’s great that we’re getting things done, but at some point, we have to focus on the strategy.

    Nathan calls this the whirlwind. The whirlwind is the busyness of the day that we all struggle with. We always prioritize the things we want to do instead of the thing we need to do. The whirlwind will never go away and that’s okay. Because that is the day to day of our business.

    How to regain control of your life and business: make room for CEO time in your life! CEO time is time that you spend intentionally focused on strategy.
    Here's how to implement this:

    • Get out of your normal environment. (Find a place that inspires you.)
    • You cannot do strategy work around screens. (The secret to avoiding your phone while you’re focusing is to turn it off.)
    • Get the ideas that in your head out on paper.
    • Pick your top 3 things that have the biggest impact on your business and life. (Likely, they are not things that you’ll enjoy doing.)
    • Break the goals into a step goal, break it into something you can accomplish in 2 hours.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/027


    How to Use Video to Grow Your Brand with Keri Murphy Dec 10, 2019
    Show notes

    Ready to start video marketing? Learn how to create the ideal video and the five videos every brand needs.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/026

    How do you get started sharing yourself in a video?
    How important is it for us to be transparent when sharing our story?
    5 types of video

    1. Positioning Video

    2. Personality Video

    3. Product Video
    4. Promotional Video

    5. Proof Video

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/026


    Management Mess to Leadership Success with Scott Miller Dec 03, 2019
    Show notes

    If you want to grow in your leadership abilities, you have to overcome your management mess.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/025

    In this episode, Alex Sanfilippo interviews Scott Miller on his book Management Mess to Leadership Success!
    Lead Yourself

    • Demonstrate Humility – Humility has nothing to do with charisma or tone.
      “Humble people are more concerned with what is right than being right.” – Dr. Covey
    • Everyone has a mess - “Acknowledge your messes, show some humility and then make it safe for those around you to acknowledge their mess.”

    Lead Others

    • Make Time for Relationships - People are not the most valuable asset of a company; it is the relationships between the people that are the companies most valuable asset!
    • Protect your team from urgencies – Differentiate what is urgent vs. what is important. You need to be a fire preventer, not a fire extinguisher. Be self-aware.

    Get Results

    • Create Vision – This is not the same as clarify your purpose, mission, and values. Set actionable and attainable goals. Your vision can change and grow with time. 93% of successful organizations end up with a different strategy than what they started out with. Great leaders are willing to change their minds. They are humble enough to realize that a different course of action may work better.
    • The Importance of Character – If you don’t have strong character than nothing else matters. Your personal life and professional life are the same.

    “Focus on your character and people will follow you!”
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/025


    How to Waste Less Time on Social Media While Still Producing Results with Kevan Lee Nov 26, 2019
    Show notes

    How does spending less time on social media but still posting sound? This episode covers how to automate your social media posts!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/024

    In this episode of the Creating a Brand Podcast, Alex Sanfilippo talks with Kevan Lee. Kevan Lee is the VP of marketing at Buffer. Throughout this episode, Kevan answers the following questions:

    • What are some ways that you continue to grow your engagement?
    • What are some of the best ways to engage with your audience?
    • How important is it to respond to DMs and @ mentions in a timely manner?
    • Does responding quickly improve your engagement?
    • Do you think it's important for people to focus on one or two platforms or should they be on all of them?
    • What are your thoughts on people saying to focus less on the feed and more on the story on Instagram?

    In addition, Alex and Kevan talk about the rise of memes on social media and do some social media myth-busting and of course, talk about Buffer.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/024


    What Online Community Means for Future Creators with Gina Bianchini Nov 19, 2019
    Show notes

    The future of connection online is not what you may think. It's going to be created by niche online communities.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/023

    The Future of Online Community and Why it Matters with Gina Bianchini

    Throughout history all progress has come through the collaboration of small groups of people that are going deep to master something interesting together. This is the definition of community.

    The way things are today with big social media, this will no longer happen. The algorithm that big social media uses favors negativity and boosts it more than positivity. Because of this, we see a lot of negativity and hate in our feeds. As a result, we’re more isolated than ever before. It’s time for us to change this.

    The future of online community and connection is going to happen in niche communities, not on big social media. If you’re looking to progress in your life and in a community, you have to move away from big social media. If what you’re doing is bringing people together to accomplish something together, things are going to get done.

    Here are some questions that Gina answers throughout the episode:

    • How can I build my own successful online community?
    • How can you transition your following from big social media platforms to these smaller community platforms?
    • What does the future of online community look like in 5 years?

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/023


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