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4-Part Framework for Landing Investors with Entrepreneur Investor Ben Chatraw Nov 12, 2019

Show notes

Looking for investors? This serial-entrepreneur explains how to attract and land investors.
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4-Part Framework for Landing Investors with Entrepreneur Investor Ben Chatraw

Throughout this entire episode, Ben shares his 4-part framework that he uses when looking at potential investments. The first and most important part of this is the person they are investing in, not just the product or service. (People make up more than 51% of the value.) As an investor, Ben says he wants confidence in the charter of the person that he is investing in.

You can never eliminate risk, but Ben wants to work with people that have a plan for when these risks come into play. Money is not the most important part of getting a deal with an investor, there are more important elements that need to be considered.

4-Part Framework for Landing Investors:

#1. People

#2. Opportunity

#3. Context

#4. Deal

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/022

The Importance of Sleep and Why You Need More of It – with Drew King Nov 05, 2019

Show notes

Entrepreneurs need more sleep - This episode explains how sleep helps you succeed more.
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The Importance of Sleep and Why You Need More of It – with Drew King

Sleep matters because it’s 1/3rd of our lives. We should take sleep VERY seriously. It’s 1/3rd of our lives. When most people think about a healthy lifestyle, they think about eating healthy foods and exercise. What may surprise people is that sleep is equivalent to the other two. The three go together. They are like a 3 spoke wheel, each spoke needs to be the same size or the wheel is not going to turn smoothly.

The sweet spot is between 7 and 8 hours. People who are only getting 5 are not operating at their optimal level. (If you are getting less than 7, you’re more prone to getting sick. Sleep affects the majority of the organs in your body.)

People who sleep less than 7 hours per day are 30% more at risk of becoming obese. Prolonged lack of quality sleep can lead to depression and anxiety. Routine and consistency is important. You cannot bank sleep. If you’re “averaging” 7, but it’s 4 one night and 9-10 the next night, that’s not healthy.
Additional topics we cover:

A list of things that you need to do in order to have a quality night sleep.
A list of the main enemies of good sleep.
A trick to get yourself to fall back asleep quicker when you wake up in the middle of the night.
The 4 stages of sleep and what each does.
How to diagnose sleep apnea.

The goal is a healthy mind and healthy body. You cannot have this without a good night of sleep. Entrepreneurs needs to be on their game. You cannot do that without being on you’re a game. Sleep plays a bigger part of this than most people ever realize. For optimal efficiency, you need to get 7-8 hours of sleep.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/021

Turning Your Blog into a Profitable Business with Elaine Rau Oct 29, 2019

Show notes

Do you have a blog that you want to monetize? Here's how to turn your blog into a profitable business!
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Turning Your Blog into a Profitable Business with Elaine Rau

This episode covers many questions on the topic of turning your blog into a business. Here is a list of the questions that Elaine and I cover in this episode.

Is blogging dead?
Should every business have a blog?
What does it take to be a successful blogger? (What does it COST you?)
Did you enroll in a course? Or get a coach? Where did you get help?
How do you make/find the time to write content?
What are some ways to get more traffic to your blog?
What are some ways to monetize your blog?

Always be trying new things. Find your direction – then go after it. Change it later but give it your all where you are today as you're trying new things.

About Elaine Rau:

Elaine Rau, founder of LadyBossBlogger.com has garnered a massive online audience of 170,000+ followers across all her social media channels in under 3 years.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/020

How Millionaires Learn, Grow and Achieve More with Steve Cunningham Oct 22, 2019

Show notes

How to learn and grow more, personally and professionally so you can succeed more.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/019

How Millionaires Learn, Grow and Achieve More with Steve Cunningham

The goal of reading books is not just to read the book. It’s to learn something from it. In order to learn it – You have to pull actionable steps out of the book and apply them to your life/business. Putting what you learn into ACTION is the most important part of reading and learning. Just expanding your knowledge or checking another book off a list is meaningless.

You have to learn how to unlearn what you’ve learned.

The real world doesn’t care how much you know; it cares about how much you can do. Learning is not how to pass a test, it’s to change a long-term behavior.

HOW DO WE DO THIS?

7 stages of growth:

Set a goal.
Set a learning goal.
Acquire the knowledge.
Putting it into action.
Create a behavior.
How do you continue this behavior in the future.
How do I help the people that I’m leading to achieve the same and change their long-term behavior in the future.

In addition, Steve went on to explain how to get other team-members to learn and take initiative to improve themselves. There are very specific ways to do this if you wish to be effective.

Want a free Read It For Me membership???

Steve was kind enough to offer a FREE one-year membership to all of our readers. I highly recommend you taking advantage of this offer. Here's the exclusive link: https://readitfor.me/alex

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/019

Designing the Ultimate Customer Experience with Jesse Cole Oct 15, 2019

Show notes

If you want to keep your customers and grow your business, you need to create loyal fans.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/018

Designing the Ultimate Customer Experience with Jesse Cole

Jesse Cole is the owner of a baseball team. He and his team sell out 4000+ seats to every single game and there is even a waiting list to get tickets. But Jesse started his first season by selling only ONE ticket. He learned a lot about designing the ultimate customer experience that helped him become a success. Jesse share's his wisdom with us in this episode.

5 Steps for designing the ultimate customer experience:

Step #1: Solve problems
What are the problems in your industry? (Every industry has them!)

Step #2: Normal vs Opposite
Plan, then define, what a normal experience looks like. Then do the opposite. (It can be weird, you have to be willing to look weird) Do the exact opposite of what’s considered normal.

Step #3: Customer journey
What happens in the transitions? How can you make the process transitions stand out? With your invoices, with product transit times? Do you design the emotions that you want your fans to feel?

Step #4: Fans first mentality
Who are you, what do you stand for? This goes beyond your mission statement; this is your culture. Great leaders say the same thing over and over again. Can the people around you imitate you?

Step #5: Connection.
Spread love and passion with your fans.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/018

How to Protect Your Brand – Legal Advice from Business Lawyer Salma Benkabbou Oct 08, 2019

Show notes

Many entrepreneurs skip setting up the legal side of their businesses which is a huge mistake. Here's how to protect your brand from a legal perspective!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/017

How to Protect Your Brand – Legal Advice from Business Lawyer Salma Benkabbou

How much time have you spent focus on the legal side of your brand? Most people answer the same way, not much or not at all. I speak from experience; this can cause serious problems for you in the future if you don’t start off on the right foot from a legal perspective.

If you want to learn how to protect your brand, this episode is for you! Salma answered a list of questions that many of us have when creating our brands. Here's a list of some of the questions that Salma and Alex covered.

When should someone begin focusing on legal aspects of running a business?
What if they are planning on creating a product but are just getting started?
How about when someone is just doing a personal blog, any recommendations for them?
What if someone’s business starts taking off and they are hiring a stuff, what should they do?
How much should someone be paying for legal services?
Can someone draft legal documents themselves?
What about these online services the create legal documentation for you that’s really cheap?

No matter what you’re doing, start with a business plan. It’s important for your focus, and the legal side of running your business.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/017

The Never-Ending Power of a Mastermind with Aaron Walker Oct 01, 2019

Show notes

If you want to grow more personally and professionally, you need to join a mastermind; here's why!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/016
If you want to grow more personally and professionally, you need to join (or start) a mastermind. Aaron Walker explains the never-ending power of a mastermind group in this episode.

The Never-Ending Power of a Mastermind with Aaron Walker

Aaron said a lot about the never-ending power of a mastermind in this episode, here are a few of the key questions/answered provided throughout this episode:

Is a mastermind group for me?

If you want to grow personally and professionally, then a mastermind is for you. If you prefer doing things alone, then it's not for you. However, if you are the loner type, you need to rethink your mentality. You will always go further in a mastermind - It's for you if you want to grow.

How can I find a good mastermind group for me?

A healthy mastermind is all about finding a group that lines up with your core values. In a healthy mastermind, you leave no stone unturned. You need to talk about everything. Personal, business, faith and all the details in between. Some of the conversations are even uncomfortable. This is about diving deep!

How do I lead a healthy mastermind group?

The overall success of a mastermind is determined by the facilitator. The group will match the facilitators transparency. If you want your members to start sharing, you have to share first. (Even if you’re not the leader, be willing to share.)

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/016

13 Game-Changing Public Speaking Tips from Clay Baird Sep 24, 2019

Show notes

Want to become a better public speaker? Here are public speaking tips that will help you!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/015
Want to become a better public speaker? Here are public speaking tips that will help you! In this episode of the Creating a Brand Podcast Alex Sanfilippo interviews professional public speaker, Clay Baird. We'll start off with how he got his start with public speaking. Clay goes on to share 13 game-changing public speaking tips that you're not going to want to miss!
13 Game-Changing Public Speaking Tips:

Watch the masters
Look sharp when you’re communicating
Know your material
Know your audience
Don’t give it away
You have to relax
Slow your roll
Include storytelling in your content
Keep it short and sweet
Your errors are okay
Ignore the naysayers
Stay positive
Don’t rely on audience response

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/015

How to Achieve Work-Life Balance with Alex Sanfilippo & Jared Graybeal Sep 17, 2019

Show notes

Achieving balance in your life (personally and professionally) will lead to living a more fulfilled life.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/014
I struggled with work-life balance because of this podcast. My wife is the one who brought it to my attention. Work-life balance is a struggle that the majority of us share. We can get hyper-focused on what we’re doing; which happens when we’re excited about something or have something that we want to accomplish. But here’s the deal, we need work-life balance because time does not come back. We all have 168 hours in a week.

Jared and I dive deep in this episode and cover the 6 points below about how to achieve work-life balance:

Practical time management
Focus
Social Media
Gratitude
Spending time reflecting in your life
Gaining margin in your life

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/014

How Air Force Veteran Sean Douglas Became a Speaker, Podcast Host and Author Sep 10, 2019

Show notes

Driving your life and business forward toward the success you've always wanted.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/013
In this episode of the Creating a Brand Podcast, we get the opportunity to hear from Air Force veteran, Sean Douglas. Sean is an extremely successful entrepreneur! He travels the country speaking; he hosts a live podcast, and he's an author. How did he accomplish all of this?

How Air Force Veteran Sean Douglas Became a Speaker, Podcast Host, and Author

Sean Douglas explains how he's able to get as much done as he does daily. In this episode, we get into how to run your day to get the most out of it.

If you want to grow your business as Sean Douglas has, it's going to take a lot. In this episode, we talk through some of the most critical parts of getting your business up and running.

Sean Douglas gives practical advice and wisdom; it's the perfect episode to close out the first season of the Creating a Brand Podcast as it serves as an overview for the idea of "Creating a Brand."
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/013

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