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How to Turn Your Customers Into Lifelong Fans with Joey Coleman Sep 01, 2020

Show notes

Do you ever lose customers? Would you like to learn how to create a customer experience that keeps them working with you instead of leaving? In this episode, Joey Coleman walks us through the 8 phases of customer experience. By the end of this episode, you’ll have everything you need to be able to not only keep your customers but also ensure they have an incredible experience along the way!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/62

Key Takeaways

01:23 - How the eight phases of customer experience create lifelong fans
03:16 - Why the future of business is human to human
06:46 - Why the first 100 days are critical for customer retention
12:02 - An overview of the eight phases of customer experience
18:32 - Assess: Lead with customer outcomes instead of product features
23:24 - Admit: Make it easy for customers to buy from you
25:46 - Affirm: Address buyer’s remorse immediately
28:57 - Activate: Create a remarkable first interaction
31:38 - Acclimate: Guide customers through every step of your process
34:50 - Accomplish: Identify and celebrate the customer’s true goal
38:57 - Adopt: Build the trust that creates loyal customers
41:42 - Advocate: Turn loyal customers into referral sources
45:00 - How handwritten thank-you notes strengthen customer relationships
47:16 - Raising the standard for customer experience

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/62

Becoming the Most Captivating Person in the Room with Vanessa Van Edwards Aug 25, 2020

Show notes

Would you consider yourself the most captivating person in the room? Most of us probably wouldn’t! Thankfully, becoming captivating has less to do with being extroverted and more to do with understanding how people connect. In this episode, Vanessa Van Edwards shares how to work a room, break social scripts, use body language to build trust, and find genuine common ground. Get ready to make stronger connections without pretending to be someone you’re not!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/61

Key Takeaways:

01:26 Why Vanessa calls herself a recovering awkward person
08:22 Where to stand at networking events
15:53 How to break boring social scripts
21:14 Why your hands matter more than you think
23:41 How to listen for me too moments
26:11 How to find common ground without being fake
28:44 Vanessa’s challenge for finding your people

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/61

3 Keys to High-Performance with Alan Stein Jr. Aug 18, 2020

Show notes

High performance isn’t about working harder until you burn out. It comes down to the habits you practice consistently and how well they support where you want to go. In this episode, Alan Stein Jr. shares three keys to high performance: prioritizing self-care, being where your feet are, and mastering the fundamentals. Get ready to build better habits, stay more present, and perform at a higher level in life and business!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/60

Key Takeaways:

05:19 - Why your habits determine your results
07:23 - Why self-care is essential for sustainable performance
12:32 - How to perform a self-care audit
15:31 - Why living in the present matters
17:03 - What it means to be where your feet are
19:19 - How to remove distractions and become more present
22:04 - Why high performers never get bored with the basics
23:30 - Why active listening is a fundamental skill
25:33 - Why you should never have to get back to the basics
28:36 - How to use a simple filter for better daily decisions
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/60

How to Build a Strong Inner Circle with Ivan Misner Aug 11, 2020

Show notes

In this episode, Alex Sanfilippo interviews Dr. Ivan Misner on his book "Who's in Your Room?"
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/059

“You are the average of the 5 people you spend the most time with - Jim Rhone?”
Dr. Ivan Misner, what is the metaphorical room?

Imagine, you spend your whole life in one room and that one room has only one door. That one door is an enter only door. So when people come in they are there forever and you can never get them out!

- If this were real and not a metaphor wouldn’t you be more selective on who you let into your life?
Learn the practical steps on how to get the right people in your room and how to keep the wrong people out!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/059

Saying Less to Get More from Your Next Pitch with Brant Pinvidic Aug 04, 2020

Show notes

In this episode, Alex Sanfilippo is interviewing Brant Pinvidic on his book "The 3 Minute Rule".
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/058

Brant will answer these questions for us:
What is the 3 minute rule?
How do we use the 3 minute rule?
Why should we use the negative?
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/058

How to Build Lasting Friendships and Why They Matter with Shasta Nelson Jul 28, 2020

Show notes

In this episode, Alex Sanfilippo interviews Shasta Nelson on building friendships that last and why they matter.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/057
Shasta will cover the following points:
3 things come up in all of our relationship studies that show how we feel more connected to people:

1. Positivity ➕ – feeling more happy feelings when you’re around certain people. We need 5 positive emotions for every 1 negative emotion.
2. Consistency 🔆 – where we log the hours and create a pattern for our friendship, it is all of the time we spend and builds trust in a relationship.
3. Vulnerability 👫 – revealing ourselves and sharing who we are authentically.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/057

How to Handle Haters, Trolls, and Complaints with Jay Baer Jul 21, 2020

Show notes

In this episode, Alex Sanfilippo interviews Jay Baer on Hugging your Haters!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/056
They go over 2 different types of complaints:
1. On-stage
2. Off-stage
They also speak about the Playbook for handling on-stage complaints:

1. Listen Harder – You have to find where the complaints are, most of the time they are in-direct and may not reach out to you or tag you in their social media post.

2. Be Quick – the expectation for response time is fast.

3. Respond with Empathy – the reality is that you have no idea what is actually happening in that customers life. Empathy is key to breakthrough in any conversation that has any sort of tension or disagreement in it.

4. Reply only twice - Don’t get sucked into the argument or conversation. Reply only twice, no matter what they say, or what the circumstances are.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/056

Leading in The Midst of Uncertainty with Steve Gutzler Jul 14, 2020

Show notes

In this episode, Alex Sanfilippo is talking with Steve Gutzler about how to lead during uncertain times. They go over 3 points from Steve's new book.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/055
Shift 1 – From Victim to Leader👨‍💼👩‍💼
Shift 3 – From Black and White to High Definition📺
Shift 5 – From Activity to Accomplishment 🏆
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/055

7 Steps for Building a Successful Online Business with Alex Sanfilippo Jul 07, 2020

Show notes

In episode 054, we are celebrating the first anniversary of the Creating a Brand Podcast! With this celebration we have Alecia Sanfilippo interviewing Alex Sanfilippo on the top 7 steps to building a successful online business.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/054
#1. PURPOSE
“When you know your WHY you will know your WAY.” - Michael Hyatt
#2. CLARITY
"All organizations start with WHY but only the great ones keep their why clear year after year." - Simon Sinek
#3. FOCUS
“Follow one Course Until Successful” - Robert Kiyosaki
#4. HUSTLE
“Today I will do what others won't so tomorrow I can do what others can't - Jerry Rice
#5. SIMPLICITY
“Simplicity is the ultimate sophistication.” - Leonardo da Vinci
#6. LAUNCH
"Continuous improvement is better than delayed perfection." - Mark Twain
#7. ADJUST AND IMPROVE
“We cannot direct the wind, but we can adjust the sails.” - Dolly Parton
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/054

Fix This Next to Grow Your Business with Mike Michalowicz Jun 30, 2020

Show notes

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/053
Have you ever felt buried or paralyzed by the work you have to do on a daily basis? Or have you ever been unsure of what your next move should be in order to continue to grow your business? Mike Michalowicz is going to help us understand where to focus our attention and what move to make that will cause our businesses to grow faster.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/053

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