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    Business

    Podcasting Made Simple

    Podcasting Made Simple helps podcast hosts and podcast guests reach more listeners, create better interviews, and earn more from podcasting. Each week, Alex Sanfilippo and other podcasting industry experts share practical strategies for podcast growth, podcast guesting, audience growth, podcast marketing, and podcast monetization. Whether you’re a host or guest, you’ll learn how to improve on your side of the mic and get more from every podcast interview!

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    Copyright: ℗ & © 2019 Creating a Brand

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    Latest Episodes:
    The Power of Being Ruthlessly Consistent with Michael Canic Feb 02, 2021
    Show notes

    According to Harvard Business Review, studies have shown that 60-70% of organizational change projects fail. This statistic has held true for the last 50 years. My guest is Dr. Michael Canic. He is the president of Making Strategy Happen and the author of the book Ruthless Consistency. Michael says that this high rate of failure is not due to a lack of strategy but instead the lack of consistent strategic execution. In this episode, Michael shares high-level points from his book, Ruthless Consistency which contains his wisdom from 20+ years of experience including his time as a corporate leader for FedEx.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/82

    Chapters
    00:00 Introduction to Ruthless Consistency
    05:25 Understanding Ruthless Consistency
    07:48 The Reality of Commitment
    14:39 The Importance of Experience
    19:54 The Right Commitment
    25:05 Final Thoughts on Consistency

    Takeaways
    Ruthless consistency means unwavering commitment to your goals.
    Success requires alignment of intentions, decisions, and actions.
    Many entrepreneurs struggle with commitment due to distractions.
    Delegating tasks allows focus on what truly matters.
    Understanding what others experience is crucial for effective leadership.
    Self-management is key to avoiding distractions.
    Saying no is essential to prioritize important tasks.
    Commitment involves both doing the business and getting the business.
    Discomfort is a part of the journey to success.
    Chronic inconsistency is the signature of mediocrity.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/82


    How to Sell Your Business for a Huge Profit with Michelle Seiler Tucker Jan 26, 2021
    Show notes

    Have you ever thought about selling your business? Even if you’re just getting started, beginning with the end in mind is an important part of the long-term success of your venture. In this episode, I am talking with Michelle Seiler Tucker. She is the author of the book, Exit Rich and she has the greatest close rate for selling businesses in the USA. Throughout this episode, Michelle explains how we can experience more streamlined success in our businesses by developing our exit strategy from day one.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/81

    Chapters
    00:00 Introduction to Exit Strategies
    02:48 The Importance of Planning Your Exit
    05:57 Understanding Business Types
    08:53 The Six P's of Business
    16:54 Deep Dive into the Six P's
    27:05 Final Thoughts and Encouragement

    Takeaways
    Start thinking about your exit strategy from day one.
    Eight out of ten businesses won't sell due to lack of planning.
    Your business is your largest asset; plan for it.
    Identify your business type to understand its value.
    The six P's are crucial for business success.
    People are the most important asset in a business.
    Profits are a symptom of the other P's.
    Always innovate and market to stay relevant.
    Align yourself with a mentor for guidance.
    Entrepreneurs should focus on solving problems.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/81


    Why It Doesn't Have to Be Crazy at Work with David Heinemeier Hansson Jan 19, 2021
    Show notes

    Have you ever found yourself saying the following statements, “I’m always so busy and overwhelmed at work.” or “Work is always crazy!”? First off, you’re not alone my friend. In today’s episode, I am joined by DHH, David Heinemeier Hansson. We are talking through points from his book titled, 'It doesn’t have to be crazy at work.' David has found that work doesn’t have to be crazy. In fact, he proved that the opposite can be true. Get ready to learn how you can create a work culture of productivity and calm!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/80

    Chapters
    00:00 Introduction to a New Work Culture
    09:27 The Calm vs. Crazy Paradigm
    10:49 Quality Over Quantity: The Value of an Hour
    25:53 Getting Comfortable with Enough
    38:04 Final Thoughts and Reflections

    Takeaways

    Work doesn't have to be crazy; it can be calm and productive.
    The quality of an hour is more important than the quantity of hours worked.
    Entrepreneurship can be pursued with minimal risk and sacrifice.
    Getting comfortable with 'enough' can lead to greater satisfaction.
    Goals can trap you in a cycle of constant striving without fulfillment.
    Small businesses can be just as fulfilling as large ones.
    You can choose how to perceive your work and life circumstances.
    Interruptions can significantly reduce productivity and focus.
    A calm work culture can lead to better outcomes than a chaotic one.
    It's possible to be passionate about work while maintaining a healthy work-life balance.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/80


    The Science Behind Achieving What Seems Impossible with Steven Kotler Jan 12, 2021
    Show notes

    Have you ever wondered how certain people are able to achieve what seems impossible to everyone else? We see this a lot in extreme sports when an athlete pulls off something that has never been done before, but we also see this in entrepreneurship with certain individuals who outperform everyone else in their industry or niche. I have good news, you possess this same ability to achieve the impossible! In this episode, Steven Kotler shares the science behind what it takes to achieve the impossible, as he has covered in his book, The Art of Impossible!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/79

    Chapters
    00:00 Introduction to Achieving the Impossible
    03:09 Understanding Capital I and Small i Impossible
    05:53 The Formula for Achieving the Impossible
    09:03 Intrinsic Motivation and Its Importance
    11:54 The Role of Fear in Performance
    14:47 Crawl, Walk, Run: The Path to Mastery
    18:04 The Challenge-Skills Ratio and Flow
    21:05 Mindset Shifts for Peak Performance

    Takeaways
    Achieving the impossible requires understanding both capital I and small i impossible.
    There is a formula for achieving the impossible that applies to both personal and historical achievements.
    Intrinsic motivation is crucial for sustained performance and satisfaction.
    Fear can be a powerful motivator if managed correctly.
    The challenge-skills ratio is essential for entering flow states.
    Crawl, walk, run is a practical approach to mastering new skills.
    Passion often lies at the intersection of multiple curiosities.
    Flow states can significantly boost productivity and creativity.
    Mindset shifts are necessary for embracing psychological interventions over quick fixes.
    Not pursuing meaningful work can lead to anxiety and depression.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/79


    How to Achieve Your Goals Faster with Brandon Turner Jan 05, 2021
    Show notes

    It's time to talk about setting and achieving goals! My guest in this episode is Brandon Turner (The real estate investor from Bigger Pockets). Listen in as Brandon shares how he’s been able to consistently achieve so much so fast in his life and businesses. Get ready to learn practical advice and strategies that will help you reach your goals.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/78

    Chapters
    00:00 Introduction to Achieving Goals
    02:57 Mindset Development and Its Importance
    05:59 Intentional Actions for Success
    08:58 Consistency and Its Role in Achievement
    11:53 Identifying Most Important Next Steps
    15:13 Building Bridges to Success
    18:02 Prioritizing Goals and Saying No
    21:37 Setting Goals with Intentionality
    26:11 The Power of Accountability
    32:22 Visualizing Your Future
    34:11 Living an Intentional Life
    39:12 Final Thoughts for the New Year

    Takeaways
    Mindset is crucial for success in any field.
    Intentional actions can significantly impact your results.
    Consistency is more important than intensity in achieving goals.
    Identify the most important next step to make progress.
    Focus on one goal at a time to build momentum.
    Track your habits to ensure improvement over time.
    Reading consistently can lead to significant knowledge gain.
    Surround yourself with people who inspire you to grow.
    Recognize that your mindset can evolve over time.
    Saying no to distractions is essential for focus. Setting goals with a partner can enhance alignment and accountability.
    Regular reflection on goals helps in adjusting and staying on track.
    Accountability groups and performance coaches can significantly boost goal achievement.
    Writing down goals increases the likelihood of accomplishing them.
    Visualizing an amazing life can guide decision-making and goal-setting.
    Intentional living requires active participation in shaping one's future.
    It's important to regularly reassess and adjust your vision for the future.
    Creating a vivid vision of your life can motivate and inspire action.
    Taking time away from distractions can lead to valuable insights.
    Action is more important than knowledge in achieving success.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/78


    Making More Room for Happiness with Gretchen Rubin Dec 15, 2020
    Show notes

    Would you like to make more room for happiness in your life? Many of us entrepreneurs have very little room for anything other than the work we’re doing. In this episode, my guest is a happiness expert, Gretchen Rubin. During our conversation, Gretchen explains simple ways that we can increase our happiness by decluttering and organizing our outer lives. If you want to experience a greater inner calm and happiness in your life, this episode is for you!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/77


    How to Make Your Conversations Meaningful with Fred Dust Dec 08, 2020
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/076
    Have you intentionally devoted time to learn how to make your conversations more meaningful? Both in the business world and in our personal lives’ conversations are rarely getting past just face value anymore. Although our intentions are good, we don’t want to offend or upset anyone, we are missing a huge opportunity to build a stronger personal or professional relationship. In this episode, I speak with Fred Dust. Fred is the author of a very timely book titled, 'Making Conversation (Seven essential elements of meaningful communication).’ I consider this to be one of the most important books of 2020 and it will become even more important in the future.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/076


    3 Keys to Transformative Leadership with Walt Rakowich Dec 01, 2020
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/075
    Leadership can be difficult to navigate, especially during times of crisis or challenge. As a leader, people rely on you and look up to you, what you do matters. In this interview, Walt Rakowich walks us through what he calls the 3H core from his new book, Transfluence. Walt’s 3H serves as a great framework for becoming a transformative leader, which is so needed in the change driven world that we live in today. Humility, Honesty, and Heart are how each of us needs to lead in our businesses and in our lives because leadership is influence.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/075


    The Secret to Succeeding in Your Creative Work with Seth Godin Nov 24, 2020
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/074
    Doing your most creative work doesn't come with a guarantee of success. But there is a pattern to who succeeds and who doesn't. The pattern is this: Engaging in the consistent practice of shipping your creative work. In this episode, I have the honor of speaking with the legendary marketer Seth Godin. Throughout this profound interview, Seth shares principles and stories from his book, The Practice. Prepare for a paradigm shift in the way you perceive your creative work!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/074


    Achieving Extraordinary Results in Your Business with Jay Papasan Nov 17, 2020
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/073
    What is the very next action you need to take that will grow your business? Questions like this one, are not asked enough among entrepreneurs. And because of this, we end up spending our time working on the wrong things.
    In this episode, I talk with Jay Papasan about his book, The One Thing. This conversation will help you discover the one thing that you need to do next to grow your business. Get ready to begin achieving extraordinary results in your life and business!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/073


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