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    Business

    Podcasting Made Simple

    Podcasting Made Simple helps podcast hosts and podcast guests reach more listeners, create better interviews, and earn more from podcasting. Each week, Alex Sanfilippo and other podcasting industry experts share practical strategies for podcast growth, podcast guesting, audience growth, podcast marketing, and podcast monetization. Whether you’re a host or guest, you’ll learn how to improve on your side of the mic and get more from every podcast interview!

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    Copyright: ℗ & © 2019 Creating a Brand

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    Latest Episodes:
    How to Ditch Being Busy so You Can Grow Your Business with Kate Erickson Nov 10, 2020
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/072
    Are you busy? Simple question, I know. But almost anyone would immediately respond by saying yes. The problem is this, when we’re busy, it’s nearly impossible to grow our businesses, busyness can be a trap that can keep us from making progress at all. In this episode I talk with Kate Erickson, she has built a 7 figure, high-profit business with a small staff called Entrepreneurs on Fire. And she doesn’t work 24/7!
    In addition to running Entrepreneurs on Fire along with John Lee Dumas, she is also the host of the podcast titled, Ditch Busy. After listening to her podcast, not only do I highly recommend it, but I also realized that she would be an ideal guest to talk to us about how we can begin to ditch busy so we can grow our business.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/072


    How to Meet Your Hero with Travis Chappell Nov 03, 2020
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/071
    Have you ever wanted to meet your hero? There is a system and strategy for connecting with the people that we look up to the most. In this episode, Travis Chappel; (Host of Build your Network and World Class) shares his effective 5-step framework for meeting your hero.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/071


    Getting Comfortable with Being Uncomfortable with Brent Gleeson Oct 27, 2020
    Show notes

    Most people know growth requires doing hard things, but discomfort often causes them to delay decisions, avoid risk, and stay stuck. Thankfully, getting comfortable with being uncomfortable is a skill you can develop! In this episode, Navy SEAL combat veteran Brent Gleeson shares how to build resilience, take calculated risks, and execute an 80% plan so you can keep moving forward without waiting for certainty. Get ready to expand your comfort zone, strengthen your discipline, and pursue meaningful goals with greater confidence!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/70

    Takeaways

    04:18 What It Means to Embrace the Suck
    07:24 Why Failure Is Part of Growth
    08:51 How to Take Calculated Risks
    10:54 Finding the Purpose That Moves You Forward
    13:34 Do Something Uncomfortable Every Day
    16:41 Using Feedback to Measure Personal Growth
    19:08 Choosing What Is Worth Suffering For
    21:19 How to Build an 80 Percent Plan
    25:31 Why Discipline and Accountability Matter

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/70


    How to Achieve Work-Life Balance in an Overworked World with Travis Parry Oct 20, 2020
    Show notes

    Work-Life balance has been called unattainable, or even a myth, by many business professionals. But Dr. Travis Parry has a different perspective. According to Dr. Travis, who has 10+ years of research, achieving balance is possible and should be pursued by every entrepreneur. Dr. Travis Parry is the creator of the Make Time Method and is the author of Achieving Balance. In this episode, you'll learn how to begin achieving work-life balance in our overworked world!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/69

    Chapters
    00:00 Introduction to Work-Life Balance
    05:50 The Myth of Work-Life Balance
    12:01 Setting Boundaries for Success
    18:08 The Role of Relationships in Balance
    24:11 Taking Action Towards Balance

    Takeaways
    Achieving balance is possible and should be pursued by every entrepreneur.
    Work-life balance is often misunderstood as doing everything at once.
    Setting boundaries is essential for maintaining work-life balance.
    Fear of failure can drive workaholism in business owners.
    Relationships are a key motivator for achieving balance.
    Personal development is enhanced through collaboration and support from others.
    Taking action towards balance is crucial for personal fulfillment.
    You can be productive without sacrificing personal time.
    Balance is about prioritizing what matters most to you.
    The journey to balance is ongoing and requires continuous effort.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/69


    5 Laws for Becoming a Successful Salesperson with Bob Burg Oct 13, 2020
    Show notes

    Sales is a topic I consider a lost art. Being a great salesman or saleswoman is a rare skill to find in today’s world. We prefer to hide behind our marketing and funnels. But the ability to sell is a skill that leads to success. In this episode, I talk to the ideal person to talk about becoming a successful salesperson. Bob Burg. He is the author of the global bestseller, The Go-Giver. In this episode, Bob Burg walks us through the 5 laws of stratospheric success. If applied, these 5 laws will skyrocket your sales ability and future success!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/68

    Chapters
    00:00 Introduction to the Podcast Network
    01:04 The Lost Art of Sales
    03:35 The Five Laws of Stratospheric Success
    12:44 Law of Compensation
    15:49 Law of Influence
    18:24 Law of Authenticity
    26:44 Law of Receptivity
    30:19 Final Thoughts and Key Takeaways
    Takeaways
    Sales is a rare skill in today's world.
    Shifting focus from getting to giving is key.
    Your true worth is determined by the value you provide.
    Money is an echo of the value you give.
    Your income is determined by how many people you serve.
    Place other people's interests first to build influence.
    Authenticity is the most valuable gift you can offer.
    Giving and receiving are two sides of the same coin.
    Your target should be serving others, not making money.
    Great salesmanship is about the other person.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/68


    Everything You Need to Know About Hiring a Virtual Assistant with Nathan Hirsch Oct 06, 2020
    Show notes

    Have you ever considered hiring a Virtual Assistant? Many entrepreneurs take full advantage of the benefits VAs offer, while others have never explored what a VA can do for them. In this episode, Nathan Hirsch shares a 4-part system for hiring a great VA. Additionally, Nathan will be answering the most-submitted VA-related questions.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/67

    Chapters
    00:00 Introduction to Virtual Assistants
    07:00 Nathan's Journey with Virtual Assistants
    12:46 When to Hire a Virtual Assistant
    19:15 The IOTM System: Interviewing VAs
    23:04 Onboarding: The Key to Success
    26:39 Training Virtual Assistants Effectively
    30:52 Managing Virtual Assistants for Growth
    33:23 The Human Element of Virtual Assistance
    36:03 Final Thoughts on Hiring VAs

    Takeaways
    Virtual assistants can significantly enhance business productivity.
    Hiring too early is often better than hiring too late.
    The IOTM system is crucial for effective VA management.
    Onboarding is often overlooked but essential for success.
    Training should prioritize SOPs and self-learning.
    Consistent communication and meetings are key to managing VAs.
    Building relationships with VAs can mitigate risks.
    Understanding the different roles of followers, doers, and experts is important.
    Investing in VAs can lead to personal and professional growth.
    The impact of VAs extends beyond business to their families and communities.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/67


    Discovering What You Were Meant to Do with Jeff Goins Sep 29, 2020
    Show notes

    Do you know what you are meant to do with your life and work? Is what you’re currently doing what you know you are meant to do? In this episode, Jeff Goins shares his story of leaving a comfortable life to step into what he was made to do which, ultimately, led him to a life of purpose. In this episode, Jeff shares with us the 7 elements found on the path of discovering your calling from his book, The Art of Work.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/66

    Chapters
    00:00 Introduction to Discovering Your Calling
    04:50 Awareness: Listening to Your Life
    07:14 Accidental Apprenticeships: Learning from Others
    11:04 Painful Practice: The Path to Mastery
    16:25 Building Bridges: Transitioning Gradually
    19:07 Pivot Points: Embracing Failure as Opportunity
    23:00 The Portfolio Life: Integrating Multiple Passions
    29:18 Legacy: Leaving a Lasting Impact

    Takeaways
    Discovering your calling is a journey, not a destination.
    Awareness starts with listening to your life.
    Accidental apprenticeships can lead to valuable learning experiences.
    Painful practice is essential for mastery.
    Building bridges allows for gradual transitions in work.
    Failure should be viewed as an opportunity for growth.
    A portfolio life integrates multiple passions and skills.
    Legacy is about what you leave behind, not just being remembered.
    Clarity comes with taking action and trusting the process.
    Don't be a jack of all trades; focus on mastering a few complementary skills.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/66


    How to Write and Publish a Book in Less Than 90 Days with Chandler Bolt Sep 22, 2020
    Show notes

    Want to write a book but feel stuck on where to start? In this episode, Chandler Bolt shares how to get clear on your why, write to the right reader, finish your draft, and improve your book with the right editing process. Get ready to learn how to write your book with more clarity and confidence!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/65

    02:05 Helping Readers Believe and Take Action
    03:08 Getting Clear on Why You’re Writing
    04:13 Using Your Why for Motivation and Clarity
    05:14 Writing to One Specific Reader
    08:34 Overcoming Imposter Syndrome as an Author
    10:40 Chandler’s Simple Book Writing Process
    11:40 Speaking Your Book Instead of Writing It
    12:41 Two Rules for Finishing Your Draft
    14:49 Finding the Right Writing Pace
    16:24 Using Accountability to Finish
    20:06 Reading Your Draft Out Loud
    22:07 Choosing a Strong Book Title
    24:19 Creating a Cover That Works
    25:20 Working on the Title and Cover Last
    26:24 Starting Before Everything Feels Perfect

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/65


    3 Ways to Become a Great Connector with Michelle Tillis Lederman Sep 15, 2020
    Show notes

    In this episode, Alex Sanfilippo interviews Michelle Tillis Lederman on her latest book the Connectors Advantage.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/064
    They highlight 3 points from the book.
    1. Connectors are open and accepting.
    2. Connectors believe in abundance.
    3. Connectors have a generous spirit.
    Michelle Tillis Lederman's final thought:

    There is no natural tendency to be a connector it is all learned behaviors it is all things that anybody can infuse into their interactions. It is just a way for us to embody the prioritization of people and relationships. When you are doing this, the things that you are working towards will get to you faster, easier, and better. – that is the connectors' advantage!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/064


    How to Land Speaking Engagements with Grant Baldwin Sep 08, 2020
    Show notes

    If you want to land speaking engagements but are unsure where to start, the first step is not pitching yourself everywhere. In this episode, Grant Baldwin explains how to choose a clear speaking topic, prepare the right type of talk, build credibility with a simple website and demo video, and start finding paid speaking gigs through your existing network and speaker referrals!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/63

    Key Takeaways:

    00:32 How to land speaking engagements and get paid to speak
    02:57 The SPEAK framework for building a public speaking business
    07:56 How to choose your speaking topic using interest, industry, and integrity
    10:24 The difference between keynotes, workshops, and breakout sessions
    16:34 Why speakers need a website and demo video to build credibility
    21:27 Why paid speaking gigs come after your foundation is in place
    23:35 How networking and referrals help speakers book more events

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/63


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