Pipeline with Dave Gerhardt

Latest Episodes:

Twilio CMO Sara Varni Nov 09, 2020

Show notes

Sara Varni (@saravarnibright) is CMO at Twilio. On this episode we talk about:

Managing a 250+ person marketing team
The key metrics Twilio marketing reports on (and why you should simplify your metrics)
The 4 Horseman of Pipeline
The marketing team planning process
Her path to CMO as a product marketer (and the different ways to come up as CMO)
Working with the CEO as CMO and how to get on the same page

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.

Managing Up, Presenting To The Board, And 2021 Planning (With Peter Mahoney, CEO, Plannuh) Oct 29, 2020

Show notes

Peter Mahoney is CEO at Plannuh and the former CMO at Nuance Communications where he spent 12+ years. Follow him on Twitter @nerdCMO. In this episode we cover:

Managing up to the CEO, the board, and Peter's 5 keys for doing it right
How to work with CEO's/investors/board members who don't entirely understand what marketing does
What to present in a board meeting
How to get the CEO involved in marketing
And more, of course :)

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.

Leela Srinivasan (CMO, SurveyMonkey) Oct 19, 2020

Show notes

Leela Srinivasan is CMO at SurveyMonkey. Before that she was CMO at Lever, VP Marketing at OpenTable, and Director of Marketing at LinkedIn. Follow her on Twitter @leelasrin.

Join The DGMG Community

Want more marketing content like this? Join 1,600 other marketers in the DGMG community today: https://www.patreon.com/davegerhardt

There you can discuss this episode with the group, get the full show notes & transcript, and hop in on an exclusive AMA with guests like Leela.

Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.

A Quick Message From Me! Oct 16, 2020

Show notes

DGMG.co

Heidi Bullock, CMO, Tealium (CMO, Engagio, VP, Marketo) Oct 12, 2020

Show notes

Heidi Bullock is CMO at Tealium. Before that she was CMO at Engagio, and VP of Marketing at Marketo where she led demand gen for the SMB and Enterprise business units, content, and events globally.

Join The DGMG Community

Want more marketing content like this? Join 1,600 other marketers in the DGMG community today: https://www.patreon.com/davegerhardt

There you can discuss this episode with the group, get the full show notes & transcript, and hop in on an exclusive AMA with guests like Heidi.

Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.

Bill Macaitis (Former Slack CMO, Zendesk CMO, SVP at Salesforce) Oct 04, 2020

Show notes

Bill Macaitis is the former CMO at Slack, CMO at Zendesk, and SVP of Marketing at Salesforce.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.

Christopher Lochhead, 3x CMO, Author of Play Bigger Sep 28, 2020

Show notes

Christopher Lochhead is a #1 charting Apple podcaster and #1 bestselling Amazon author. His books two books “Play Bigger” and “Niche Down” and two podcast “Follow Your Different” and “Lochhead on Marketing” have won countless awards and become cult classics for entrepreneurs and marketers in Silicon Valley and beyond.

Join The DGMG Community

Want more marketing content like this? Join 1,600 other marketers in the DGMG community today: https://www.patreon.com/davegerhardt

There you can discuss this episode with the group, get the full show notes & transcript, and hop in on an exclusive AMA with Christopher.

Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.

Tom Wentworth, CMO, Recorded Future Sep 19, 2020

Show notes

Tom Wentworth is the CMO at Recorded Future. We discuss:

What is your role?
What does your company do?
What is the company’s marketing strategy?
What is the handoff between marketing and sales?
What are the marketing channels you’re using today?
What metrics do you report on?
How many people are on your team?
Who are your direct reports?
What regular “rhythms” do you have as a marketing leader?
What is your marketing budget?
Do you have marketing goals?
What are the biggest marketing challenges you have?
Do you work with any agencies? If so who?
What tools are you using? What is your martech stack?
If you had one wish and could solve any one marketing problem, what would it be?
How do you explain to your family what you do?
What one other marketing leader should we have on?

Join The DGMG Community

Want more marketing content like this? Join 1,600 other marketers in the DGMG community today: https://www.patreon.com/davegerhardt

There you can discuss this episode with the group, get the full show notes & transcript, and hop in on an exclusive AMA with Tom.

Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.

Udi Ledergor, CMO, Gong Sep 08, 2020

Show notes

Udi Ledergor is CMO at Gong. We discuss:

What is your role?
What does your company do?
What is the company’s marketing strategy?
What is the handoff between marketing and sales?
What are the marketing channels you’re using today?
What metrics do you report on?
How many people are on your team?
Who are your direct reports?
What regular “rhythms” do you have as a marketing leader?
What is your marketing budget?
Do you have marketing goals?
What are the biggest marketing challenges you have?
Do you work with any agencies? If so who?
What tools are you using? What is your martech stack?
If you had one wish and could solve any one marketing problem, what would it be?
How do you explain to your family what you do?
What one other marketing leader should we have on?

Join The DGMG Community

Want more marketing content like this? Join 1,600 other marketers in the DGMG community today: https://www.patreon.com/davegerhardt

There you can discuss this episode with the group, get the full show notes & transcript, and hop in on an exclusive AMA with Udi.

Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.

Allison MacLeod, EVP Global Marketing, Flywire Aug 27, 2020

Show notes

Allison MacLeod is EVP of Global Marketing at Flywire. We discuss:

What is your role?
What does your company do?
What is the company’s marketing strategy?
What is the handoff between marketing and sales?
What are the marketing channels you’re using today?
What metrics do you report on?
How many people are on your team?
Who are your direct reports?
What regular “rhythms” do you have as a marketing leader?
What is your marketing budget?
Do you have marketing goals?
What are the biggest marketing challenges you have?
Do you work with any agencies? If so who?
What tools are you using? What is your martech stack?
If you had one wish and could solve any one marketing problem, what would it be?
How do you explain to your family what you do?
What one other marketing leader should we have on?