Pipeline with Dave Gerhardt

Latest Episodes:

How To Build a Revenue-First Marketing Org (with Kyle Lacy, CMO, Lessonly) Jun 01, 2021

Show notes

Kyle Lacy (@kyleplacy) is CMO at Lessonly. Prior to this he served as VP of Marketing at OpenView Venture Partners, Director, Global Content Marketing at Salesforce, and Senior Manager, Content Marketing at ExactTarget. We talk about his 40 person team at Lessonly, breakdown of inbound and outbound marketing strategy, SDR vs BDR, career paths in marketing or sales, the role of customer marketing, why community always wins, splitting the budget 70/30 demand and brand, lessons growing the team from 8 to 40, hiring for product marketing, what great product marketing looks like, the importance of finding business outcomes, and more.

Get more good stuff at davegerhardt.com

This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

How ClickFunnels Bootstrapped To $137M ARR (ClickFunnels CEO Dave Woodward) May 25, 2021

Show notes

Dave Woodward is CEO of ClickFunnels. Since 2014 ClickFunnels has grown to $137M in ARR with 100,000 customers using their marketing automation products. I wanted to have Dave on because ClickFunnels bootstrapped their way to the $100M+ ARR mark and they don't do marketing like typical B2B companies. Instead of spending to acquire customers, they have thousands of customers spending money to get in their funnel. We talk about customer acquisition, creating sales funnels, creating a break-even funnel, the power of being an expert in marketing and more.

Get more good stuff at davegerhardt.com

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

How To Hire Marketers & Why Product Marketing Isn't Just Sales Enablement (Sara-Beth Anders, VP Marketing, Guild Education) May 19, 2021

Show notes

Sara-Beth Anders is VP of B2B Marketing at Guild Education and was previously Director of Product Marketing at LinkedIn and Director of Product Marketing at Greenhouse. We talked about goal setting, OKRs, how to get better at hiring marketers with the case-study method, why marketing needs QBRs like sales, the modern ABM playbook, making full-time hires for engagement and community, presenting to the board, and how she's spent her first three months at a new company as VP of Marketing.

Get more good stuff at davegerhardt.com

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

The Best Source of B2B Revenue, How To Drive More Inbound Demand, and Where B2B Marketing Budget Is Wasted (with Chris Walker, CEO, Refine Labs) May 12, 2021

Show notes

Chris Walker is CEO at Refine Labs and host of Demand Gen Live. We talk about wasting B2B marketing budget, understanding how people buy, how to think about the ROI of your podcast, short term vs long term marketing, why not all MQLs are created equal, and how to drive more inbound demand.

Learn more at davegerhardt.com

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This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

The Founder Whisperer: Calendly CRO Patrick Moran (Former CMO at Quip, CMO at New Relic) May 04, 2021

Show notes

Patrick Moran (@patrickmoran) is CRO at Calendly and previously CMO and Chief Customer Officer at Quip (acquired by Salesforce) and CMO at New Relic. We talk about his path to Calendly, building a relationship with the CEO, build a remote-first team, marketing lessons from Marc Benioff and more.

Join the DGMG community: https://dgmg.davegerhardt.com/offers/gQBScr7j/checkout

Learn more at davegerhardt.com

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This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

Strategic Narrative, GTM Strategy, & Product Launches (with Marcus Andrews, Director, Product Marketing at Pendo) Apr 28, 2021

Show notes

Marcus Andrews (@marcus_andrews) is Director of Product Marketing at Pendo.io. Before Pendo he was at HubSpot and Google. We talk about design narratives, go-to-market strategy, and product launches.

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This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs -- the place to go to find B2B marketing jobs you’d actually want.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

Account Based Marketing, BDRs, & Marketing Ops (with Dave Rigotti, Bizible, Marketo, Adobe) Apr 21, 2021

Show notes

Dave Rigotti (@drigotti) is CEO of a new product-led growth (PLG) startup in the marketing technology space. He was VP of Marketing at Bizible, Head of Enterprise Demand Generation & ABM at Marketo, and Director of Acccount-Based Marketing at Adobe. This was a live Q&A we did for DGMG U. members on ABM and marketing ops.

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This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs -- the place to go to find B2B marketing jobs you’d actually want.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

Revenue Focused Positioning & Marketing Strategy (with Ursula Ayrout, CEO at Measure; Former Pantheon, Salesforce, SAP) Apr 12, 2021

Show notes

Ursula Ayrout is CEO at Measure and Former marketing leader at Pantheon, Salesforce, and SAP. We talked about how to create a marketing plan for the year, what a revenue-focused positioning rollout looks like, managing up, working with the CEO.

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This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs -- the place to go to find B2B marketing jobs you’d actually want.

PS. You can checkout Ursula's marketing template she walks through during this episode (and download for your own use) inside of DGMG University.

What The CEO Wants From Marketing (with Iris Shoor, CEO at Oribi) Apr 06, 2021

Show notes

Iris Shoor (@IrisShoor) is Founder & CEO at Oribi. She's a marketer turned CEO, and after two successful startups started Oribi (backed by Sequoia & TLV partners) to try and solve the marketing attribution and analytics problem for good.

We talk about her path from marketing leader to CEO, what the CEO wants from marketing, why Oribi doesn't have a blog, why the marketing analyst is one of the most important early hires, how to manage a freemium funnel and an enterprise sales motion, and why their best marketing channels have been Facebook, YouTube, and Instagram and why yes, they do work for B2B.

Here's a link to one of the YouTube videos we mentioned: https://www.youtube.com/watch?v=dVYKqYOUsbA

***

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs -- the place to go to find B2B marketing jobs you’d actually want.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

Josh Allen, CRO, Owl Labs (Former Drift CRO, SVP CarGurus, VP LogMeIn) Apr 06, 2021

Show notes

Josh Allen (@joshmallen) is CRO at Owl Labs. He was CRO at Drift, SVP of Sales at CarGurus, VP of Sales at LogMeIn. We talk about the relationship between sales and marketing, life in a product-led growth world, who should own SDRs and BDRs (and the differences between the two), who should own the sales deck (what it should be), and whether or not the CRO should own marketing.

***

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs -- the place to go to find B2B marketing jobs you’d actually want.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

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