Pipeline with Dave Gerhardt

Latest Episodes:

Tara Robertson, CMO at Teamwork Mar 30, 2021

Show notes

Tara Robertson (@taraerobertson) is CMO at Teamwork. Before that she was Head of Customer Marketing at Sprout Social, VP of Marketing at Hotjar, and VP Marketing & Creative Services at TSL Marketing.

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This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs -- the place to go to find B2B marketing jobs you’d actually want.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

Robin Daniels, CMO at Matterport; Former WeWork CMO, Salesforce, LinkedIn Mar 23, 2021

Show notes

Robin Daniels (@robin_daniels) is CMO at Matterport. Prior to this he was CMO at WeWork and held marketing leadership roles at Box, Salesforce, and LinkedIn.

Some highlights from this episode:

The 3 things marketing has to deliver on
How to improve the relationship between marketing & sales
Building a team as a remote CMO last year
Why you need to goals to quantify the marketing team

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This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs -- the place to go to find B2B marketing jobs you’d actually want.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

April Dunford: Obviously Awesome, Market Strategy, & Positioning Mar 17, 2021

Show notes

April Dunford (@aprildunford) is a globally recognized leader in positioning and author of the book Obviously Awesome.

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This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

Animalz CEO Devin Bramhall on The Brand & Bottom Line Benefits of Content Marketing Mar 08, 2021

Show notes

Devin Bramhall (@devinemily) is CEO at Animalz. Animalz is the content marketing agency behind some of the best B2B SaaS brands today. Their clients include Google, Amazon, Clearbit, Intercom, GoDaddy, Privy, Zendesk, Appcues, Airtable, Profitwell, Wistia, Zuora.

We talk about content marketing, how to measure content, B2B content strategy, how to grow your career in content, and more.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

Ross Simmonds on B2B Content, Influencer Marketing, & Social Media Strategy Mar 03, 2021

Show notes

Ross Simmonds (@thecoolestcool) is the Founder & CEO of Foundation, a B2B content marketing agency. On this episode we talk about B2B content marketing, influencer marketing, social media strategy, re-thinking the role of social media manager, content promotion, and more.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

Chris Walker, CEO Refine Labs: Modern PR, What It Means To Build A Media Company, & What To Do When The CEO Doesn't Get Marketing Mar 01, 2021

Show notes

This episode is from an interview I did with Chris Walker from Refine Labs for Demand Gen Live. Chris hosted it and we had 300 people on a Zoom call and he was nice enough to let me share the audio with you all here.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

What To Do When People Aren't Buying Feb 25, 2021

Show notes

So often in B2B you are selling a chance - a transformation. Getting people to go from an old way way of doing things to a new way of doing things. And not only does one person have to believe this - but often times a whole company does (welcome to B2B marketing).

Marketing is about getting people to change. Forget the tools and technology for a minute -- because this might be the *real* reason your funnel isn't converting. Here's how to get people to change.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

The Fundamentals of Modern B2B Marketing Feb 24, 2021

Show notes

A quick rant (out for a walk) on what I think are the fundamentals in marketing. Do you know them? Does your team know them? This is a quick one but should be one that you write down and print out.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

How To Do B2B Creative That Doesn't Suck Feb 23, 2021

Show notes

Hey. We're back :) On this episode I break down how I think about B2B creative (ads, videos, landing pages, design, you name it). And I'm sharing five tips to help you break through the noise and -- most importantly -- do B2B creative that doesn't look like B2B creative.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

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Just because you sell to the enterprise or are doing B2B marketing doesn't mean your stuff has to be boring. In fact -- if it's boring, you'll never get the right people to pay attention. And if they don't pay attention they will never get to know you. And if they don't get to know you, they will never trust you. And if they don't trust you, they will never buy from you.

SO. Watch this video. And then stop doing B2B creative like everyone else. You'll see what I mean.

The five tips I share in this video are: don't use stock photos, use raw, real iPhone video, rely on PROOF, don't rush through the copy.

Lauren Vaccarrello (CMO, Talend) Nov 17, 2020

Show notes

Lauren Vaccarrello is CMO at Talend and previously VP Marketing at Box and Sr. Director and Head of Digital Marketing at Salesforce. On this episode we talk about:

Her routines and rhythm's running 100+ person marketing org at Talend
Running digital marketing at Salesforce
The difference between Demand Gen. and Digital (and why she has VP of Demand and VP Digital)
The two funnel approach to marketing -- generating demand in SMB and Enterprise segments
Why marketing should own pipeline

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.