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    Health & Fitness

    Physique Development Podcast

    If you’re tired of starting over, this show gives you the strategy, structure, and support to finally build a body that lasts.

    Because progress shouldn’t require a perfect life. Learn the systems that make fitness sustainable, even when life gets messy.

    If you’re working hard and still don’t see it in the mirror, this podcast shows you what’s been missing—and how to finally change your body.

    Advertise

    Copyright: © Physique Development

    • Apple Podcasts
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    Latest Episodes:
    If You Want To Make REAL Progress, You Need To STOP Negotiating With Yourself | PD Fit Bits Jan 22, 2026
    Show notes

    If YOU'RE ready to make real, sustainable change in your life, jump on a free call with us - https://physiquedevelopment.typeform.com/to/ToP9TYLE


    Constantly debating your workouts, food, and routines might feel thoughtful—but it's quietly costing you progress. In this episode, Coach Brittany breaks down why discipline isn't about being extreme... It's about deciding ahead of time what you want and acting accordingly, without renegotiating your goals every single day.


    She explains why having a few clear non-negotiables makes everything else easier to navigate.


    The details can flex, but your commitment doesn't.


    Have questions or comments for us? Submit them here - https://forms.gle/AEu5vMKNLDfmc24M7


    Check out our FREE 4-Week Glute Program - https://go.physiquedevelopment.com/freegluteprogram701788


    And keep the gains rolling with 12 MORE weeks of glute growth (use code POD at checkout for $25 off!) - https://train.physiquedevelopment.com/workout-plans/963551


    As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review if you loved this episode!


    Connect with Coach Brittany & Team PD:

    Coach Brittany: https://www.instagram.com/britbrownn

    Physique Development: https://www.instagram.com/physiquedevelopment_

    Physique Development Podcast: https://www.instagram.com/physiquedevelopmentpodcast


    Looking to hire the last coach you'll ever need? Apply here - https://physiquedevelopment.typeform.com/to/ToP9TYLE

    Interested in competition prep? Apply here - https://physiquedevelopment.typeform.com/to/Ii2UNA

    For more videos, articles, and information, head to - https://physiquedevelopment.com


    If you would like to support Physique Development and this podcast, please head over to your favorite podcast app and leave us a rating and review! This goes a long way in supporting this podcast and helps us continue to bring high-quality, honest content to you in the form of a podcast. Thank you for listening and we will see you all next time!


    ----


    Produced by: David Margittai | In Post Media

    Website: https://www.inpostmedia.com

    Email: david@inpostmedia.com


    © 2026, Physique Development LLC. All rights reserved.


    Why Higher Calories Create BETTER Results for High-Performing Women (overcoming the high stress mismatch) | PD Podcast Ep.253 Jan 19, 2026
    Show notes

    If YOU'RE ready to make real, sustainable change in your life, jump on a free call with us - https://physiquedevelopment.typeform.com/to/ToP9TYLE


    If you're a high-performing woman who thinks that you "just need to try harder," this episode is for you.


    In the last episode, Sue and Alex broke down why dieting is often the wrong move for high-achieving women. Today, they go one layer deeper and explain why higher calories often work better, and why trying harder usually makes things worse, not better.


    They unpack what happens when your body is depleted, why high stress paired with low fuel creates resistance, and how information overload can keep you stuck in a cycle of doing too much.


    This episode shifts the focus away from getting smaller and toward feeling better, performing better, and ultimately looking better, without obsessing over the scale.


    Your body being unresponsive doesn't mean it's broken. This episode will help you understand what actually moves the needle and why eating more may be the step that gets you where you’ve been trying to go.


    Don't forget to submit your questions for the final episode of this series!


    Have questions or comments for the podcast? Drop them here - https://forms.gle/AEu5vMKNLDfmc24M7


    Check out our FREE 4-Week Glute Program - https://go.physiquedevelopment.com/freegluteprogram701788


    And keep the gains rolling with 12 MORE weeks of glute growth (use code POD at checkout for $25 off!) - https://train.physiquedevelopment.com/workout-plans/963551


    As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review wherever you're listening if you loved this episode!


    Timestamps:

    (0:00) Today's topic

    (0:38) The high stress mismatch

    (5:06) What "unresponsive" actually means

    (9:14) Why higher calories create better results

    (12:08) How a recomp restores responsiveness

    (15:09) Client case study: Kelly

    (18:19) Why high performers get stuck

    (25:20) Steps you can take TODAY

    (29:08) Still to come in this series


    OPTIMIZE Your Muscle-Building:

    Why You're Not Building Muscle Even Though You Lift Weights - https://pod.fo/e/3542c6

    Why You DON'T Need a Huge Surplus to Build Muscle - https://pod.fo/e/358b03

    How to Build Muscle While MINIMIZING Fat Gain (Part 1) - https://pod.fo/e/35d759

    How to Build Muscle While MINIMIZING Fat Gain (Part 2) - https://pod.fo/e/361fc8

    How Long Should a Muscle‑Building Phase Really Last? - https://pod.fo/e/366a56


    Follow us on Instagram:

    Coach Alex - https://www.instagram.com/alexbush__

    Coach Sue - https://www.instagram.com/suegainz

    Physique Development - https://www.instagram.com/physiquedevelopment_

    Physique Development Podcast - https://www.instagram.com/physiquedevelopmentpodcast


    ----


    Produced by: David Margittai | In Post Media

    Website: https://www.inpostmedia.com

    Email: david@inpostmedia.com


    © 2026, Physique Development LLC. All rights reserved.


    Why Progress Feels EASIER When You Stop Fighting Yourself | PD Fit Bits Jan 15, 2026
    Show notes

    If YOU'RE ready to make real, sustainable change in your life, jump on a free call with us - https://physiquedevelopment.typeform.com/to/ToP9TYLE


    Do you keep wondering why you can't seem to follow through, no matter how much you want to? Do you think progress is supposed to feel hard? In this episode, Sue breaks down why progress feels difficult—not because you're doing it wrong, but because you're fighting yourself. Most plans fail because they require you to act like someone you're not.


    Sue walks you through the mindset shift that changes everything: aligning your strategy with reality.


    When you remove unnecessary resistance and build a plan that actually fits your life, progress stops feeling like a constant battle. Alignment is what makes results sustainable.


    Have questions or comments for us? Submit them here - https://forms.gle/AEu5vMKNLDfmc24M7


    Check out our FREE 4-Week Glute Program - https://go.physiquedevelopment.com/freegluteprogram701788


    And keep the gains rolling with 12 MORE weeks of glute growth (use code POD at checkout for $25 off!) - https://train.physiquedevelopment.com/workout-plans/963551


    As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review if you loved this episode!


    Connect with Coach Sue & Team PD:

    Coach Sue: https://www.instagram.com/suegainz

    Physique Development: https://www.instagram.com/physiquedevelopment_

    Physique Development Podcast: https://www.instagram.com/physiquedevelopmentpodcast


    Looking to hire the last coach you'll ever need? Apply here - https://physiquedevelopment.typeform.com/to/ToP9TYLE

    Interested in competition prep? Apply here - https://physiquedevelopment.typeform.com/to/Ii2UNA

    For more videos, articles, and information, head to - https://physiquedevelopment.com


    If you would like to support Physique Development and this podcast, please head over to your favorite podcast app and leave us a rating and review! This goes a long way in supporting this podcast and helps us continue to bring high-quality, honest content to you in the form of a podcast. Thank you for listening and we will see you all next time!


    ----


    Produced by: David Margittai | In Post Media

    Website: https://www.inpostmedia.com

    Email: david@inpostmedia.com


    © 2026, Physique Development LLC. All rights reserved.


    Why Dieting is the WRONG Move for High-Achieving Women | PD Podcast Ep.252 Jan 12, 2026
    Show notes

    If YOU'RE ready to make real, sustainable change in your life, jump on a free call with us - https://physiquedevelopment.typeform.com/to/ToP9TYLE


    For many high-achieving women, dieting feels like the obvious next move—but in reality, it's often the wrong one.


    This episode is part of a short series on body recomposition, created for women who've been training for years, juggling demanding lives, and feeling frustrated that the strategies that used to work, don't anymore. The purpose of this series is simple: to help you make the right phase decision before forcing the wrong one.


    Sue and Alex break down why an experienced coach knows that what you want in the moment isn't always what will get you the results you're actually chasing. They share real-life examples of clients who came in ready to diet, only to take a different approach that led to astonishing results.


    This is why phase selection matters.


    Because when stress is already high, piling on another aggressive phase doesn't create progress; it creates resistance. Be sure to catch the rest of the episodes in this mini-series, and don't forget to submit your questions for the upcoming Q&A episode!


    Have questions or comments for the podcast? Drop them here - https://forms.gle/AEu5vMKNLDfmc24M7


    Check out our FREE 4-Week Glute Program - https://go.physiquedevelopment.com/freegluteprogram701788


    And keep the gains rolling with 12 MORE weeks of glute growth (use code POD at checkout for $25 off!) - https://train.physiquedevelopment.com/workout-plans/963551


    As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review wherever you're listening if you loved this episode!


    Timestamps:

    (0:00) Today's topic

    (2:07) Why the plan needs to be RESULTS-oriented

    (6:27) Breaking down real-world examples

    (7:12) Example #1

    (14:50) Example #2

    (20:32) The reason phase selection matters

    (21:04) Still to come in this series


    OPTIMIZE Your Muscle-Building:

    Why You're Not Building Muscle Even Though You Lift Weights - https://pod.fo/e/3542c6

    Why You DON'T Need a Huge Surplus to Build Muscle - https://pod.fo/e/358b03

    How to Build Muscle While MINIMIZING Fat Gain (Part 1) - https://pod.fo/e/35d759

    How to Build Muscle While MINIMIZING Fat Gain (Part 2) - https://pod.fo/e/361fc8

    How Long Should a Muscle‑Building Phase Really Last? - https://pod.fo/e/366a56


    Follow us on Instagram:

    Coach Alex - https://www.instagram.com/alexbush__

    Coach Sue - https://www.instagram.com/suegainz

    Physique Development - https://www.instagram.com/physiquedevelopment_

    Physique Development Podcast - https://www.instagram.com/physiquedevelopmentpodcast


    ----


    Produced by: David Margittai | In Post Media

    Website: https://www.inpostmedia.com

    Email: david@inpostmedia.com


    © 2026, Physique Development LLC. All rights reserved.


    Finding the Balance Between Optimal and Fun in Your Workouts | PD Fit Bits Jan 08, 2026
    Show notes

    If YOU'RE ready to make real, sustainable change in your life, jump on a free call with us - https://physiquedevelopment.typeform.com/to/ToP9TYLE


    Finding the balance between optimal and fun in your workouts matters more than most people realize. In this episode, Alex breaks down how to blend research-backed exercise selection and smart workout structure with training that you actually enjoy. Because progress doesn't come from the "perfect" plan, it comes from momentum and adherence.


    He shares how this balance shows up in client programming, why meeting people where they're at in their day-to-day life leads to better consistency, and how regular movement becomes the catalyst for feeling stronger, healthier, and more capable overall.


    There are endless ways to make training feel fun, and there's no single "right" way to do your workouts. The best plan is the one that helps you show up consistently and move your body in a way that feels good for you.


    As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review if you loved this episode!


    Connect with Coach Alex & Team PD:

    Coach Alex: https://www.instagram.com/alexbush__

    Physique Development: https://www.instagram.com/physiquedevelopment_

    Physique Development Podcast: https://www.instagram.com/physiquedevelopmentpodcast


    Inquire to work with Team PD: https://physiquedevelopment.typeform.com/to/ToP9TYLE


    Have questions or comments for us? Submit them here - https://forms.gle/AEu5vMKNLDfmc24M7


    Check out our FREE 4-Week Glute Program - https://bit.ly/podcastglutes


    And keep the gains rolling with 12 MORE weeks of glute growth (use code POD at checkout for $25 off!) - https://train.physiquedevelopment.com/workout-plans/963551


    Looking to hire the last coach you'll ever need? Apply here - https://physiquedevelopment.typeform.com/to/ToP9TYLE

    Interested in competition prep? Apply here - https://physiquedevelopment.typeform.com/to/Ii2UNA

    For more videos, articles, and information, head to - https://physiquedevelopment.com


    If you would like to support Physique Development and this podcast, please head over to your favorite podcast app and leave us a rating and review! This goes a long way in supporting this podcast and helps us continue to bring high-quality, honest content to you in the form of a podcast. Thank you for listening and we will see you all next time!


    ----


    Produced by: David Margittai | In Post Media

    Website: https://www.inpostmedia.com

    Email: david@inpostmedia.com


    © 2026, Physique Development LLC. All rights reserved.


    Celebrity Scandals, Our Biggest Red Flags, & Our Favorite Songs To Cry To | PD Podcast Ep.251 Jan 05, 2026
    Show notes

    If YOU'RE ready to make real, sustainable change in your life, jump on a free call with us - https://physiquedevelopment.typeform.com/to/ToP9TYLE


    Sue and Alex are kicking off the new year with a fun, laid-back episode that lets you get to know them on a more personal level. This episode is a break from the usual education-heavy conversations, offering a chance to hear more of their personalities, opinions, and humor behind the mic.


    In today's conversation, they answer a mix of unexpected, reflective, and just-for-fun questions—from favorite songs that put them in their feelings, to the first celebrity scandal they remember, the best compliment they've ever received, and the biggest red flags they've noticed in each other over the years.


    Make sure you don't miss next week as they kick off a mini-series discussing whether you should cut, bulk, or if you actually need a recomposition instead. Stay tuned!


    Have questions or comments for the podcast? Drop them here - https://forms.gle/AEu5vMKNLDfmc24M7


    Check out our FREE 4-Week Glute Program - https://go.physiquedevelopment.com/freegluteprogram701788


    And keep the gains rolling with 12 MORE weeks of glute growth (use code POD at checkout for $25 off!) - https://train.physiquedevelopment.com/workout-plans/963551


    As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review wherever you're listening if you loved this episode!


    Timestamps:

    (0:00) Today's topic

    (0:34) If you could only recommend one song to someone for them to listen to in order to get their first impression of you, what song would that be?

    (2:46) What is your favorite song to cry to or your favorite song that puts you in your feels?

    (5:49) Who's someone you'll always carry in your heart, and what's the biggest lesson they taught you?

    (9:24) If you weren't afraid to hurt people's feelings, what are some of the things you would say?

    (19:01) What is the number one lesson you learned in all of 2025?

    (25:40) What's the first celebrity scandal you remember?

    (26:31) If sneezing were to cease and no one were to ever sneeze again, how long would it take for you to notice?

    (28:15) What's your favorite bit that we do?

    (31:22) What's the best compliment you've ever received?

    (35:41) If there was going to be something named after you in perpetuity, what would you want it to be?

    (36:53) If you could meet the best version or worst version of yourself, which would you choose and why?

    (40:51) If a random stranger pointed at me and said, "Why are they like that?" What would you answer?

    (43:25) What color gives off the same vibe as me?

    (45:21) What's the biggest red flag about me?

    (48:32) What's one thing you wish people could understand about you better?

    (51:14) Wrap-up


    OPTIMIZE Your Muscle-Building:

    Why You're Not Building Muscle Even Though You Lift Weights - https://pod.fo/e/3542c6

    Why You DON'T Need a Huge Surplus to Build Muscle - https://pod.fo/e/358b03

    How to Build Muscle While MINIMIZING Fat Gain (Part 1) - https://pod.fo/e/35d759

    How to Build Muscle While MINIMIZING Fat Gain (Part 2) - https://pod.fo/e/361fc8

    How Long Should a Muscle‑Building Phase Really Last? - https://pod.fo/e/366a56


    Follow us on Instagram:

    Coach Alex - https://www.instagram.com/alexbush__

    Coach Sue - https://www.instagram.com/suegainz

    Physique Development - https://www.instagram.com/physiquedevelopment_

    Physique Development Podcast - https://www.instagram.com/physiquedevelopmentpodcast


    ----


    Produced by: David Margittai | In Post Media

    Website: https://www.inpostmedia.com

    Email: david@inpostmedia.com


    © 2026, Physique Development LLC. All rights reserved.


    The Thing Everyone Gets WRONG About Awareness | PD Fit Bits Jan 01, 2026
    Show notes

    If YOU'RE ready to make real, sustainable change in your life, jump on a free call with us - https://physiquedevelopment.typeform.com/to/ToP9TYLE


    The thing everyone gets wrong about awareness? Awareness isn't self-criticism, it's strategy. And that distinction matters more than you think.


    If you're exhausted, frustrated, and wondering why something that should feel simple keeps feeling so heavy, this episode is for you. Sue breaks down why knowing what you should be doing isn't the issue, and why applying good information to systems that don't support you will always lead to burnout.


    Because this isn't a mindset problem, it's a strategy problem. The goal is to build systems that support the version of you that actually exists—not the person you wish existed.


    Have questions or comments for us? Submit them here - https://forms.gle/AEu5vMKNLDfmc24M7


    Check out our FREE 4-Week Glute Program - https://go.physiquedevelopment.com/freegluteprogram701788


    And keep the gains rolling with 12 MORE weeks of glute growth (use code POD at checkout for $25 off!) - https://train.physiquedevelopment.com/workout-plans/963551


    As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review if you loved this episode!


    Connect with Coach Sue & Team PD:

    Coach Sue: https://www.instagram.com/suegainz

    Physique Development: https://www.instagram.com/physiquedevelopment_

    Physique Development Podcast: https://www.instagram.com/physiquedevelopmentpodcast


    Looking to hire the last coach you'll ever need? Apply here - https://physiquedevelopment.typeform.com/to/ToP9TYLE

    Interested in competition prep? Apply here - https://physiquedevelopment.typeform.com/to/Ii2UNA

    For more videos, articles, and information, head to - https://physiquedevelopment.com


    If you would like to support Physique Development and this podcast, please head over to your favorite podcast app and leave us a rating and review! This goes a long way in supporting this podcast and helps us continue to bring high-quality, honest content to you in the form of a podcast. Thank you for listening and we will see you all next time!


    ----


    Produced by: David Margittai | In Post Media

    Website: https://www.inpostmedia.com

    Email: david@inpostmedia.com


    © 2026, Physique Development LLC. All rights reserved.


    Predicting the BIGGEST Fitness Trends Coming in 2026 | PD Podcast Ep.250 Dec 29, 2025
    Show notes

    If YOU'RE ready to make real, sustainable change in your life, jump on a free call with us - https://physiquedevelopment.typeform.com/to/ToP9TYLE


    Today's episode is all about fitness and wellness trends—what took over in 2025 and where things are likely headed in 2026.


    Sue and Alex unpack the patterns they've seen gain momentum, why trends aren't inherently good or bad, and how marketing often oversimplifies solutions that are far more nuanced in real life.


    They start by breaking down major 2025 trends—from the shift away from HIIT and bootcamps toward Pilates and community-driven movement, to the rise of weighted vests, endurance events like Hyrox-style racing, and wearable trackers.


    From there, they look ahead to 2026 predictions, including an increased emphasis on sleep tracking, AI-powered upgrades, new approaches to walking ("Japanese walking," anyone?), continued expansion of community-based fitness, and evolving conversations around GLP-1 medications.


    The takeaway? The next big thing isn't always your next big thing. This episode will help you think critically about trends, avoid getting pulled in every direction, and choose what actually aligns with your goals.


    We'll see you in the New Year!


    Have questions or comments for the podcast? Drop them here - https://forms.gle/AEu5vMKNLDfmc24M7


    Check out our FREE 4-Week Glute Program - https://go.physiquedevelopment.com/freegluteprogram701788


    And keep the gains rolling with 12 MORE weeks of glute growth (use code POD at checkout for $25 off!) - https://train.physiquedevelopment.com/workout-plans/963551


    As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review wherever you're listening if you loved this episode!


    Timestamps:

    (0:00) Today's topic

    (1:57) Trends we saw in 2025

    (2:10) Trend #1

    (5:07) Trend #2

    (9:56) Trend #3

    (12:04) Trend #4

    (18:57) Trend #5

    (20:01) Trend #6

    (21:58) Trend #7

    (23:46) Predictions for 2026

    (24:05) Prediction #1

    (28:40) Prediction #2

    (29:13) Prediction #3

    (30:17) Prediction #4

    (32:36) Prediction #5 (a hot take??)

    (34:19) Prediction #6

    (37:10) Prediction #7

    (38:09) Prediction #8

    (42:44) Wrap-up


    Additional Resources:

    Weighted Vests: Health Hack or All Hype?? (the REAL science) - https://pod.fo/e/34970d


    Follow us on Instagram:

    Coach Alex - https://www.instagram.com/alexbush__

    Coach Sue - https://www.instagram.com/suegainz

    Physique Development - https://www.instagram.com/physiquedevelopment_

    Physique Development Podcast - https://www.instagram.com/physiquedevelopmentpodcast


    ----


    Produced by: David Margittai | In Post Media

    Website: https://www.inpostmedia.com

    Email: david@inpostmedia.com


    © 2025, Physique Development LLC. All rights reserved.


    When Discipline is the WRONG Tool for the Job... (& what to use instead) | PD Fit Bits Dec 25, 2025
    Show notes

    If YOU'RE ready to make real, sustainable change in your life, jump on a free call with us - https://physiquedevelopment.typeform.com/to/ToP9TYLE


    If you're listening to this and still feel stuck, this episode is for you—because chances are, you're not lazy. You're capable, responsible, and used to getting things done.


    In this episode, Sue breaks down why discipline is sometimes the wrong tool for the job. More rules, pressure, and control don't lead to better results; they lead to burnout. Not because you're failing, but because your plan was built for an ideal version of you that doesn't exist in real life.


    She unpacks how awareness—not self-judgment—is the starting point for real change, and why designing systems around how you actually function makes progress easier to execute.


    Because you don't need to try harder. You need a strategy that works with you, not against you.


    Have questions or comments for us? Submit them here - https://forms.gle/AEu5vMKNLDfmc24M7


    Check out our FREE 4-Week Glute Program - https://go.physiquedevelopment.com/freegluteprogram701788


    And keep the gains rolling with 12 MORE weeks of glute growth (use code POD at checkout for $25 off!) - https://train.physiquedevelopment.com/workout-plans/963551


    As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review if you loved this episode!


    Connect with Coach Sue & Team PD:

    Coach Sue: https://www.instagram.com/suegainz

    Physique Development: https://www.instagram.com/physiquedevelopment_

    Physique Development Podcast: https://www.instagram.com/physiquedevelopmentpodcast


    Looking to hire the last coach you'll ever need? Apply here - https://physiquedevelopment.typeform.com/to/ToP9TYLE

    Interested in competition prep? Apply here - https://physiquedevelopment.typeform.com/to/Ii2UNA

    For more videos, articles, and information, head to - https://physiquedevelopment.com


    If you would like to support Physique Development and this podcast, please head over to your favorite podcast app and leave us a rating and review! This goes a long way in supporting this podcast and helps us continue to bring high-quality, honest content to you in the form of a podcast. Thank you for listening and we will see you all next time!


    ----


    Produced by: David Margittai | In Post Media

    Website: https://www.inpostmedia.com

    Email: david@inpostmedia.com


    © 2025, Physique Development LLC. All rights reserved.


    Reflecting on 2025: An Honest Look at Our Successes & Failures Over the Past Year | PD Podcast Ep.249 Dec 22, 2025
    Show notes

    If YOU'RE ready to make real, sustainable change in your life, jump on a free call with us - https://physiquedevelopment.typeform.com/to/ToP9TYLE


    In this episode, Sue and Alex pull back the curtain for an honest, personal reflection on what it actually looked like behind the scenes at Physique Development this past year. 2025 was a year of lessons, pivots, and growth. If you're in a season of building—whether it's a business, a body, or a life—this conversation will resonate. Sue and Alex share real numbers from the business, the client wins they're most proud of, and the mistakes, missteps, and moments that forced them to reevaluate how they operate and lead.


    They reflect on the evolution of company culture, the work it took to create a more aligned team, and speak candidly about being willing to suck at something before becoming excellent at it—and why that mindset changed everything.


    They also touch on personal life reflections: building stability and consistency, maintaining their own health through training, movement, sleep, and nutrition, and how prioritizing their marriage and relationship ultimately strengthened the business.


    2025 was one for the books—and this episode is a reminder that real growth happens when you're willing to reflect, adapt, and build with intention.


    Have questions or comments for the podcast? Drop them here - https://forms.gle/AEu5vMKNLDfmc24M7


    Check out our FREE 4-Week Glute Program - https://go.physiquedevelopment.com/freegluteprogram701788


    And keep the gains rolling with 12 MORE weeks of glute growth (use code POD at checkout for $25 off!) - https://train.physiquedevelopment.com/workout-plans/963551


    As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review wherever you're listening if you loved this episode!


    Timestamps:

    (0:00) Today's topic

    (0:52) Our year by the numbers

    (3:42) Scholarship wins

    (6:31) Coach-client alignment

    (7:10) Team member anniversaries & milestones

    (9:34) The evolution of our content & finding our audience

    (11:30) The things we're most proud of in 2025

    (11:51) Building culture & navigating a year of lessons

    (19:13) Keeping our #1 goal front and center

    (25:31) The personal skillsets that we've improved the most

    (32:05) Personal reflections on the year

    (32:25) Maintaining a better work-life balance & physique goals

    (38:46) A year of embracing maintenance

    (40:40) Making time for friends, family, & personal relationships/development

    (46:11) Wrap-up


    Follow us on Instagram:

    Coach Alex - https://www.instagram.com/alexbush__

    Coach Sue - https://www.instagram.com/suegainz

    Physique Development - https://www.instagram.com/physiquedevelopment_

    Physique Development Podcast - https://www.instagram.com/physiquedevelopmentpodcast


    ----


    Produced by: David Margittai | In Post Media

    Website: https://www.inpostmedia.com

    Email: david@inpostmedia.com


    © 2025, Physique Development LLC. All rights reserved.


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